Best Category Is... | A Black Podcasts (2025)

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Q5 Marketing Strategies: How Smart DTC Supplement Brands Are Winning by Playing a Different Game 24:01

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17h ago24:01

24:01

"Send me a text" In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holiday browsers into committed subscribers while your competition sleeps. We break down the ex…

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Lisa DiGiovanni on the dangers of ‘Militarized Masculinity’ — and the leaders who thrive on it 30:45

3d ago30:45

30:45

On this week's 51%, we speak with Keene State College Professor Dr. Lisa DiGiovanni about "militarized masculinity," and the connection between authoritarianism, state violence, and misogyny. In her new book, Militarized Masculinity in Spain and Chile, DiGiovanni outlines how hyper-masculinity and the idolization of the military contributed to the …

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What beauty products do teens want for the holidays? 45:34

4d ago45:34

45:34

On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omitted for privacy), based in Los Angeles, who shares her full wishlist with us, as well as the picks of members of her volleyball team. But to get a bro…

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Don't Be Fooled: The Black Friday PsyOps That Really Cost Your Business 16:52

4d ago16:52

16:52

Did you know the psychological tricks used on Black Friday are the exact same ones your suppliers use to raise your costs? Alan and Tom dive into the history of Black Friday and Cyber Monday, revealing how concepts like price anchoring influence both consumer and B2B procurement decisions. Learn how to beat these tactics using Tom's secret weapon, …

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Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle 34:25

6d ago34:25

34:25

When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is led in the Americas by Juliet Scott-Croxford. One of the marketing approaches they have refined to …

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The Real Driver of Sustainable e-Commerce Growth in DTC Supplements 19:28

8d ago19:28

19:28

"Send me a text" In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of L…

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Dr. Heather Hirsch on perimenopause and hormone therapy 33:11

10d ago33:11

33:11

The Food & Drug Administration recently decided to remove "black box" warnings from the packaging of hormonal therapies used to treat symptoms of menopause. On this week's 51%, we speak with internist Dr. Heather Hirsch, founder of the Menopause Clinic at Brigham and Women’s Hospital in Massachusetts, about the change. We also dive into Dr. Hirsch'…

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Special Crossover Episode: The Shopper’s Black Friday Playbook 45:57

11d ago45:57

45:57

How can shoppers, brands and retailers win Black Friday? In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podcast, and Gabi Barkho, host of the Modern Retail podcast, to unpack all things Black Friday. The three reporters start by sharing their own experiences an…

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Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead 35:40

13d ago35:40

35:40

The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From ou…

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Why Smart Supplement Marketers Are Mining Cross-Category Opportunities 30:14

15d ago30:14

30:14

"Send me a text" Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working. In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolat…

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Allison Daminger talks ‘What’s on Her Mind?’ 33:08

17d ago33:08

33:08

On this week's 51%, we speak with Allison Daminger, professor of sociology at the University of Wisconsin, about her research into "cognitive" household labor, and how couples divvy up the planning, scheduling, and decision-making that goes into raising children and keeping a home. Daminger found that women were more likely to carry the brunt of co…

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T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category 1:03:59

18d ago1:03:59

1:03:59

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00). The duo created the luxury hair tool category back in 2004 when they launched T3 with the first lightweight, sleek and quiet blowdryer that delivered smoother, faster results.…

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The 4-Steps to Winning Procurement Analytics (Get Quick Wins NOW) 29:57

18d ago29:57

29:57

Is the dirty data excuse killing your procurement analytics initiatives? Tom Finn and Alan Veeck provide a simple, executable 4-step roadmap for any procurement team to clean dirty data and get more value out of their analytics. Learn why you should start small with your dirtiest spend data and use an 80/20 approach to drive immediate, measurable s…

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The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel 37:19

20d ago37:19

37:19

The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to…

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Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies 33:30

22d ago33:30

33:30

"Send me a text" This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season. In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs…

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Wu Man of Silkroad on storytelling through music 30:17

24d ago30:17

30:17

On this week's 51%, we hear from pipa virtuoso Wu Man about her work with the famous Silkroad ensemble, and the group’s latest tour of "American Railroad," recognizing the immigrant communities that built the U.S. Transcontinental Railroad. We also hear a performance from Catskill, New York singer-songwriter Kendra McKinley, and chat about why she …

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The Network of 10,000: Alan's Soft Sales Playbook for Procurement 21:31

24d ago21:31

21:31

Is selling to procurement a numbers game, or a relationship game? In this solo episode, Alan Veeck (the OG in Procurement) reveals his entire sales philosophy, explaining why procurement professionals respect knowledge and trust over aggressive email marketing. Alan dives deep into his Network of 10,000 strategy, detailing exactly how he connects w…

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Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io 32:29

27d ago32:29

32:29

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to…

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The Awareness/Sophistication Play for Black Friday | Supplement Marketing Strategies 34:37

29d ago34:37

34:37

"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why ske…

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Vietnam nurse Edie Meeks on life after service 30:53

1M ago30:53

30:53

On this week's 51%, we recognize Veterans Day and speak with Edie Meeks, a veteran of the Army Nurse Corp who was one of roughly 10,000 nurses to serve in the Vietnam War. From 1968 to 1969, Meeks worked in the Intensive Care Units of the 3rd Field Hospital in Saigon and the 71st Evac Hospital in Pleiku. Now 81, Meeks shares memories of her service…

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Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts 40:20

1M ago40:20

40:20

Reuben Carranza knows a good brand when he sees it. Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s part of the late-stage private investment firm’s growing beauty roster, which includes Amika, Eva NYC and Ethique. “No. 1, they're on a tear, right? They…

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Tom vs. Alan: The AI Tool That Just Solved Your Ugliest Excel Spreadsheet 23:13

1M ago23:13

23:13

Is AI a threat or the ultimate tool? Alan challenges Tom's bold claims about the immediate, seismic shift of AI in procurement. Tom reveals the powerful AI add-on that can instantly turn your ugliest, most complex Excel spreadsheets into clean, formula-driven dashboards—a true game-changer for any analyst. They also explore the darker side: how AI …

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Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones 32:03

1M ago32:03

32:03

Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing a…

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The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce 33:58

1M ago33:58

33:58

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsa…

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Black Friday, Cyber Monday BFCM 2025 Supplement Marketing Strategies | Mechanisms That Convert 33:09

1M ago33:09

33:09

"Send me a text" In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering high-converting mechanisms tailored for fast-moving buyers. Discover how to compress your unique selling mechanism without losing its persuasive impact to drive e-commerce growth and stand out from competitors.…

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Dr. Elizabeth Boham on “Breast Wellness” 33:13

1M ago33:13

33:13

On this week's 51%, we speak with Dr. Elizabeth Boham about her new book Breast Wellness, and the various lifestyle factors that can contribute to breast cancer risk. Dr. Boham is a board-certified physician and dietitian who also practices functional medicine. In Breast Wellness, she discusses her own experience battling breast cancer in her thirt…

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Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news 1:06:00

1M ago1:06:00

1:06:00

Allison Kent-Gunn knows good beauty packaging when she sees it. The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social media thanks to her "hot takes" on packaging wins and misses. She’s a former cosmetic packaging instructor at the Fashion Institute of Design and Merchandis…

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The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero 30:29

1M ago30:29

30:29

For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Bla…

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The Black Friday Trust Accelerator For Supplement Brands 25:58

1M ago25:58

25:58

"Send me a text" In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical…

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Helen Winslow Black on ‘Seven Blackbirds’ 29:02

2M ago29:02

29:02

On this week's 51%, we recognize Domestic Violence Awareness Month and speak with author Helen Winslow Black about her new book Seven Blackbirds, following main character Kim as she escapes an abusive marriage and builds a new life for herself and her child. We also speak with a Binghamton University student calling for better access to birth contr…

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Elon's Playbook: Are You Using a 9-Step Sourcing Process in a 4-Step World? 19:15

2M ago19:15

19:15

Ready to tear up your outdated sourcing playbook? Alan and Tom dive back into the mind of Elon Musk to uncover four critical business drivers that demand continuous improvement from procurement. They challenge the status quo, asking why so many teams are still using a slow 9-step sourcing process when Musk's principles demand a rapid 4-step approac…

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Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode 55:24

2M ago55:24

55:24

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading creative at Bumble & Bumble, and a gig as Glossier's founding creative director before striking out on her own. Now, she helms Steed & Friends, which has …

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Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger 32:14

2M ago32:14

32:14

A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger, the strongest relationships come when there is a shared understan…

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Black Friday Marketing for Supplement Brands: Your Complete Tactical Playbook 21:58

2M ago21:58

21:58

"Send me a text" Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook. In this episode, …

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Amy Farrell on “Intrepid Girls” and the history of the Girl Scouts 30:30

2M ago30:30

30:30

On this week's 51%, we speak with Dickinson College Professor Amy Farrell about her new book Intrepid Girls: The Complicated History of the Girls Scouts of the USA. A former Girl Scout herself, Farrell explores how the organization has both empowered girls and reinforced discrimination throughout its more than 100-year history. Intrepid Girls tells…

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Inside the world of beauty packaging 46:46

2M ago46:46

46:46

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand’s packaging. From sustainability (Are refills of…

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The HIRE Act: Will a New 58% Tax Bring Procurement Jobs Back Onshore? 23:00

2M ago23:00

23:00

Join tom and Alan on the latest episode of Rebuild Procurement where they discuss how outsourcing might get 58% more expensive? Tom and Alan break down the proposed HIRE Act, a new US Senate bill that would introduce a 25% tax on offshored services. We discuss why this legislative move—if passed—could cause a 58% increase in the cost of outsourced …

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Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem 36:03

2M ago36:03

36:03

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every co…

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E-commerce Growth: Why Ritual's $250M Success Left Growth On The Table 28:12

2M ago28:12

28:12

"Send me a text" If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you. Because they don't know how people really buy supplements. At Creative Thirst, we've spent years analyzing what separates supplement brands that break t…

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Barbara Benish on “ArtMill” and creativity under censorship 29:16

2M ago29:16

29:16

On this week’s 51%, we speak with artist Barbara Benish about how she started the ArtMill Center for Regenerative Arts in the Czech Republic, and how artists continued to work under the totalitarian regime of former Czechoslovakia. Benish came to the Czech Republic from Los Angeles in 1989, just as a revolution overturned the country’s long-running…

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Is Your Body Language Costing Your Company Millions? 18:00

2M ago18:00

18:00

Did you know your body language and nonverbal cues could be subtly increasing your procurement costs? In this solo episode, Tom Finn dives into the power of nonverbal communication, sharing lessons from Amy Cuddy's famous research on how your posture impacts confidence. Discover the critical nonverbal signals your suppliers are sending in negotiati…

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Sephora welcomes Gen Alpha shoppers with brands designed for them 40:46

2M ago40:46

40:46

On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own right. They discuss Spruch-Feiner’s reporting on Sephora tweens and teens, as well as Sephora’s first two brands geared directly at Gen Alpha: Sincerely …

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Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx 41:18

2M ago41:18

41:18

Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passio…

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Marketing Strategies: Reverse-Engineering Grüns $500M Supplement Marketing Machine 36:12

2M ago36:12

36:12

"Send me a text" In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. The format wasn't new. The "convenient on-the-go” positioning wasn't innovative. So what actually drove their success? This deep-dive reveals the marketing strategy most case studies miss. While Grüns markets to a…

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25 years of mifepristone 29:44

2M ago29:44

29:44

On this week’s 51%, we recognize the 25th anniversary of the Food & Drug Administration’s approval of mifepristone, which, in conjunction with misoprostol, is now used for the majority of abortions in the U.S. WAMC’s Samantha Simmons speaks with abortion-rights advocate and vlogger Marissa Rudd about her experience using mifepristone, and why she p…

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Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets 51:09

2M ago51:09

51:09

What does it take for a beauty campaign or brand to cut through the noise in 2025? Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant beauty and fashion campaigns, people, products, and brands. In today’s episode of The Glossy Beauty Podcast, we welcome three esteemed beauty executives t…

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The "Idiot Index": How Elon Musk Became Obsessed with Procurement Costs 21:35

2M ago21:35

21:35

What is the "Idiot Index," and why did it make Elon Musk an ultra-obsessed procurement buyer? In this episode, Tom Finn and Alan Veeck break down Musk’s radical approach to cost, revealing how to use his "Should Cost Model" to expose massive markups from your suppliers. Learn how to apply Musk's "10% Rule" to over-delete unnecessary steps in your p…

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The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo 31:51

2M ago31:51

31:51

From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showin…

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Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne 33:03

2M ago33:03

33:03

As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brin…

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Your Old Supplement Funnel Is Bleeding Money? Here's What Actually Works 55:19

2M ago55:19

55:19

"Send me a text" Are your supplement marketing funnels bleeding money? Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace. Discover how the supplement marketing landscape has completely transformed as cust…