Best Chris Kocek Podcasts (2025)

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Taking the Piss and Turning LOLers into Dollars with Dave Harland, Chief Copywriter at Copy or Die 47:57

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2d ago47:57

47:57

Dave Harland LOVES words. Big ones. Little ones. Silly ones. Serious ones. He has a talent for taking the world’s most boring categories and breathing new life into them with a few flourishes of his pen and some rat-tat-tat-clickety-clacks at his keyboard. During our conversation, we dig into all kinds of things, including the micro dignities of da…

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#275: The Modern Data...Job Search with Albert Bellamy 1:13:01

5d ago1:13:01

1:13:01

It’s a process few people genuinely enjoy, but it’s one which we all find ourselves going through periodically in our careers: landing a new job. We grabbed MajorData himself, Albert Bellamy, for a wide-ranging discussion about the ins and outs of that process: LinkedIn invitation etiquette (and, more importantly, effectiveness), how networking is …

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Building Flywheels and Fandoms with Zoe Scaman at Bodacious 48:40

17d ago48:40

48:40

Zoe Scaman knows how to rebuild brands and fandoms from the ground up. Her work with brands like Nike, Netflix, and the NBA has allowed her to dig deep into consumer behavior and organizational structures, resulting in numerous aha moments around community building and how to encourage a culture of co-creation with brand superfans. Zoe builds a num…

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#274: Real Talk About Synthetic Data with Winston Li 58:05

19d ago58:05

58:05

Synthetic data: it's a fascinating topic that sounds like science fiction but is rapidly becoming a practical tool in the data landscape. From machine learning applications to safeguarding privacy, synthetic data offers a compelling alternative to real-world datasets that might be incomplete or unwieldy. With the help of Winston Li, founder of Arim…

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Semiotics, Subtext, and Strutting with Joe Burns at Quality Meats Creative 37:39

1M ago37:39

37:39

Joe Burn has done a LOT of award-winning strategy work, including but not limited to brand strategy, creative strategy, communications strategy, and design strategy. And it’s these diverse experiences in strategy that have helped Joe connect the dots in the most interesting and unexpected ways for brands like KFC, Heineken, Samsung, Puma, Amnesty I…

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#273: Data Products Are... Assets? Platforms? Warehouses? Infrastructure? Oh, Dear. With Eric Sandosham 1:09:39

1M ago1:09:39

1:09:39

Is it just us, or are data products becoming all the rage? Is Google Trends a data product that could help us answer that question? What actually IS a data product? And does it even matter that we have a good definition? If any of these questions seem like they have cut and dried answers, then this episode may just convince you that you haven't tho…

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Why Chaos and Sarcasm Are Essential for Strategic Insights with Tracy Lovatt at Batten & Co 54:16

2M ago54:16

54:16

For over two decades, Tracy Lovatt has helped brands build transformative insights by challenging assumptions and embracing the chaos of tectonic cultural shifts. After starting her career at BBDO, where she guided brands like HBO, GE, Bank of America, Hyatt Hotels, PepsiCo and many others, Tracy eventually stepped away from advertising to start Ba…

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#272: When the Metric is Calculated and Complex with Dan McCarthy 1:03:55

2M ago1:03:55

1:03:55

No matter how simple a metric's name makes it sound, the details are often downright devilish. What is a website visit? What is revenue? What is a customer? Go one level deeper with a metric like customer acquisition cost (CAC) or customer lifetime value (CLV or LTV, depending on how you acronym), and things can get messy in a hurry. In some cases,…

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Reading Between the Lines with Bob Morais, Business Anthropologist & Lecturer at Columbia Business School 46:48

2M ago46:48

46:48

Great research isn’t just about collecting answers. It’s about knowing which questions to ask and how to observe with all your senses to get to the truth of a situation. Bob Morais, business anthropologist, ethnographer, and lecturer at Columbia University’s Business School, knows how to read between the lines of what people say and what they actua…

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#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez 1:00:03

2M ago1:00:03

1:00:03

Data that tracks what users and customers do is behavioral data. But behavioral science is much more about why humans do things and what sorts of techniques can be employed to nudge them to do something specific. On this episode, behavioral scientist Dr. Lindsay Juarez from Irrational Labs joined us for a conversation on the topic. Nudge vs. sludge…

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Why Data isn’t Truth: Finding Clarity in the Chaos with Tim Wilson & Valerie Kroll of facts & feelings 1:15:22

2M ago1:15:22

1:15:22

In a world obsessed with big data, robust dashboards, and faster answers, what if the real insight about insights has to do with slowing down and making real connections? That’s how Tim Wilson and Valerie Kroll approach each project, working with organizations to help them rethink their approach to data analytics and consumer insights. Over the yea…

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#270: AI and the Analyst. We've Got It All Figured Out. 1:01:10

3M ago1:01:10

1:01:10

We finally did it: devoted an entire episode to AI. And, of course, by devoting an episode entirely to AI, we mean we just had GPT-4o generate a script for the entire show, and we just each read our parts. It's pretty impressive how the result still sounds so natural and human and spontaneous. It picked up on Tim's tendency to get hot and bothered,…

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Bending Reality with Greg Hahn at Mischief @ No Fixed Address 44:03

3M ago44:03

44:03

Greg Hahn has built his career on reframing questions and seeing things just a little bit differently. Actually, that’s an understatement. Before launching Mischief, Greg spent almost 20 years at some of the biggest and most celebrated agencies in the business, including Fallon and BBDO, where he led creative for brands like Timberland, Citibank, H…

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#269: The Ins and Outs of Outliers with Brett Kennedy 1:08:19

3M ago1:08:19

1:08:19

How is an outlier in the data like obscenity? A case could be made that they're both the sort of thing where we know it when we see it, but that can be awfully tricky to perfectly define and detect. Visualize many data sets, and some of the data points are obvious outliers, but just as many (or more) fall in a gray area—especially if they're sneaky…

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Connecting the Dots Between Marketing and Murder with Alina Burroughs, Forensic Expert from Crime Scene Confidential 53:23

3M ago53:23

53:23

What do forensic science and marketing have in common? More than you might think. Both require an ability to analyze evidence, challenge assumptions, and uncover hidden truths that are often hiding in plain sight. Alina Burroughs, a forensic expert and star of the hit show Crime Scene Confidential, has spent years piecing together clues to solve ca…

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#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek 1:07:14

3M ago1:07:14

1:07:14

Do you cringe at the mere mention of the word, "insights"? What about its fancier cousin, "actionable insights"? We do, too. As a matter of fact, on this episode, we discovered that Moe has developed an uncontrollable reflex: any time she utters the word, her hands shoot up uncontrolled to form air quotes. Alas! Our podcast is an audio medium! What…

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Fighting Invisibility & Finding Emotional Truths with John Gibson, Head of Strategy at The Martin Agency 37:48

4M ago37:48

37:48

Despite the billions of dollars spent on advertising every year, most ads go completely unnoticed. In fact, 85% of them don’t even hit the minimum threshold for attention. So how do you make it into the 15% that actually break through? John Gibson, Head of Strategy at The Martin Agency, has spent his career answering that question, helping brands f…

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#267: Regression? It Can be Extraordinary! (OLS FTW. IYKYK.) with Chelsea Parlett-Pelleriti 1:01:11

4M ago1:01:11

1:01:11

Why? Or… y? What is y? Why, it's mx + b! It's the formula for a line, which is just a hop, a skip, and an error term away from the formula for a linear regression! On the one hand, it couldn't be simpler. On the other hand, it's a broad and deep topic. You've got your parameters, your feature engineering, your regularization, the risks of flawed as…

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Going Cowboy and Being Bluntly Honest With Gordy Sang & Brian Siedband at Quality Meats Creative 35:23

4M ago35:23

35:23

The best work in advertising doesn’t just stand out—it challenges the status quo. And that’s exactly what Gordy Sang and Brian Siedband do with every client and every campaign at Quality Meats. Whether they’re working on a GoDaddy spot for the Big Game or a provocative box of chocolates for U by Kotex, Gordy and Brian (and their distributed team of…

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#266: AI Projects: From Obstacles to Opportunities 58:59

4M ago58:59

58:59

In celebration of International Women’s Day, this episode of Analytics Power Hour features an all-female crew discussing the challenges and opportunities in AI projects. Moe Kiss, Julie Hoyer and Val Kroll, dive into this AI topic with guest expert, Kathleen Walch, who co-developed the CPMAI methodology and the seven patterns of AI (super helpful f…

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#265: Connected Wellness in the Age of AI with Michael Tiffany 55:03

5M ago55:03

55:03

Every listener of this show is keenly aware that they are enabling the collection of various forms of hyper-specific data. Smartphones are movement and light biometric data collection machines. Many of us augment this data with a smartwatch, a smart ring, or both. A connected scale? Sure! Maybe even a continuous glucose monitor (CGM)! But… why? And…

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#264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson 1:08:15

5M ago1:08:15

1:08:15

We all know that data doesn't speak for itself, but what happens when multiple instruments of measurement contain flaws or gaps that impede our ability to measure what matters on their own? Turning to our intuition and triangulation of what's happening in the broader macro sense can often help explain our understanding of our customers' ever-changi…

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#263: Analytics the Right Way 1:06:18

6M ago1:06:18

1:06:18

Every so often, one of the co-hosts of this podcast co-authors a book. And by “every so often” we mean “it’s happened once so far.” Tim, along with (multi-)past guest Dr. Joe Sutherland, just published Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use, and we got to sit them down for a chat about it! From misconce…

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(Bonus) 2024 Listener Survey...Wrapped! 22:46

6M ago22:46

22:46

The start of a new year is a great time for reflection as well as planning for the year ahead. Join us for this special bonus episode where we talk through some of our favorite learnings and takeaways from our 2024 listener survey and some of the ways we’ve already been able to put that feedback into practice! We also have some freebies and helpful…

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#262: 2025 Will Be the Year of... with Barr Moses 1:08:09

6M ago1:08:09

1:08:09

Every year kicks off with an air of expectation. How much of our Professional Life in 2025 is going to look a lot like 2024? How much will look different, but we have a pretty good idea of what the difference will be? What will surprise us entirely—the unknown unknowns? By definition, that last one is unknowable. But we thought it would be fun to s…

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#261: 2024 Year in Review 1:03:33

7M ago1:03:33

1:03:33

Ten years ago, on a cold dark night, a podcast was started, 'neath the pale moonlight. There were few there to see (or listen), but they all agreed that the show that was started looked a lot like we. And here we are a decade later with a diverse group of backgrounds, perspectives, and musical tastes (see the lyrics for "Long Black Veil" if you mis…

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#260: Once Upon a Data Story with Duncan Clark 1:00:08

7M ago1:00:08

1:00:08

Data storytelling is a perpetually hot topic in analytics and data science. It's easy to say, and it feels pretty easy to understand, but it's quite difficult to consistently do well. As our guest, Duncan Clark, co-founder and CEO of Flourish and Head of Europe for Canva, described it, there's a difference between "communicating" and "understanding…

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#259: Dateline Data 1:01:30

8M ago1:01:30

1:01:30

There's data, data everywhere, including in the media! Data often gets collected, analyzed, published in a study, covered by a journalist, and then distilled down to a headline. The opportunities for lost-in-translation (or lost-in-simplification? Lost-in-summarization?) misfires are many. We tried an experiment—each of the available co-hosts broug…

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Transforming Challenger Brands into Category Leaders with Mark DiMassimo & Lesley Bielby at DiGo Brands 56:45

8M ago56:45

56:45

How do you take a challenger brand from number two and make it number one? And how do you do that with a relentless focus on positive behavior change? Those are the kinds of challenges that Mark DiMassimo and Lesley Bielby love to tackle at DiGo Brands, and over the past twenty years, they have elevated and re-energized numerous better-for-you bran…

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#258: Goals, KPIs, and Targets, Oh My! with Tim Wilson 1:05:52

8M ago1:05:52

1:05:52

KPIs? Really? It’s 2024. Can’t we just ask Claude to generate those for us? We say… no. There are lots and lots of things that AI can take on or streamline, but getting meaningful, outcome-oriented alignment within a set of business partners as they plan a campaign, project, or initiative isn’t one of them! Or, at least, we’re pretty sure that’s wh…

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Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death 36:01

9M ago36:01

36:01

What is risk? For most people, a risky situation is one where you’re exposed to danger. Put another way, it’s the possibility of something bad happening. But for Andy Pearson, VP of Creative at Liquid Death, the definition of risk takes an interesting detour. For Andy, the real danger is not that something bad will happen, but that nothing will hap…

Chris Kocek Podcasts

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Any Insights Yet? with Chris Kocek

Chris Kocek

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The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

1
Taking the Piss and Turning LOLers into Dollars with Dave Harland, Chief Copywriter at Copy or Die 47:57

1
#275: The Modern Data...Job Search with Albert Bellamy 1:13:01

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Building Flywheels and Fandoms with Zoe Scaman at Bodacious 48:40

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#274: Real Talk About Synthetic Data with Winston Li 58:05

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Semiotics, Subtext, and Strutting with Joe Burns at Quality Meats Creative 37:39

1
#273: Data Products Are... Assets? Platforms? Warehouses? Infrastructure? Oh, Dear. With Eric Sandosham 1:09:39

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Why Chaos and Sarcasm Are Essential for Strategic Insights with Tracy Lovatt at Batten & Co 54:16

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#272: When the Metric is Calculated and Complex with Dan McCarthy 1:03:55

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Reading Between the Lines with Bob Morais, Business Anthropologist & Lecturer at Columbia Business School 46:48

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#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez 1:00:03

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Why Data isn’t Truth: Finding Clarity in the Chaos with Tim Wilson & Valerie Kroll of facts & feelings 1:15:22

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#270: AI and the Analyst. We've Got It All Figured Out. 1:01:10

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Bending Reality with Greg Hahn at Mischief @ No Fixed Address 44:03

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#269: The Ins and Outs of Outliers with Brett Kennedy 1:08:19

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Connecting the Dots Between Marketing and Murder with Alina Burroughs, Forensic Expert from Crime Scene Confidential 53:23

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#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek 1:07:14

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Fighting Invisibility & Finding Emotional Truths with John Gibson, Head of Strategy at The Martin Agency 37:48

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#267: Regression? It Can be Extraordinary! (OLS FTW. IYKYK.) with Chelsea Parlett-Pelleriti 1:01:11

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Going Cowboy and Being Bluntly Honest With Gordy Sang & Brian Siedband at Quality Meats Creative 35:23

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#266: AI Projects: From Obstacles to Opportunities 58:59

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#265: Connected Wellness in the Age of AI with Michael Tiffany 55:03

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#264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson 1:08:15

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#263: Analytics the Right Way 1:06:18

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(Bonus) 2024 Listener Survey...Wrapped! 22:46

1
#262: 2025 Will Be the Year of... with Barr Moses 1:08:09

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#261: 2024 Year in Review 1:03:33

1
#260: Once Upon a Data Story with Duncan Clark 1:00:08

1
#259: Dateline Data 1:01:30

1
Transforming Challenger Brands into Category Leaders with Mark DiMassimo & Lesley Bielby at DiGo Brands 56:45

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#258: Goals, KPIs, and Targets, Oh My! with Tim Wilson 1:05:52

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Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death 36:01