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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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The Old Fashioned Car Audio Podcast

Matt Schaeffer and Gary Bell

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Car audio veterans Matt Schaeffer and Gary Bell talk shop as they guide consumers through the process of designing, fabricating, wiring, and tuning great car audio systems. Get the inside scoop from a range of industry guests. Instagram: https://www.instagram.com/oldfashionedcaraudiopod/ Facebook: https://www.facebook.com/OldFashionedCarAudio For Car Audiophile system inquiries: To reach Matt check out Musaic Audiophile Design ( Delaware) https://www.instagram.com/therealmatty_s To reach Gar ...
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The Sales Podcast

Wes Schaeffer

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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
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Crimes of the Times

L.A. Times Studios

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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.
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The Empire Film Podcast is the official podcast of Empire, the world's biggest and best movie magazine. We bring you all the latest movie news and nonsense, as well as reviews of the week's new films, an assortment of irreverent, film-related chat and interviews with some of Hollywood's best and brightest. New episodes every Friday. For our famous deep dives into specific movies, subscribe to the Empire Spoiler Special Podcast at https://empire.supportingcast.fm/ Love TV? Subscribe to our si ...
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#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! Site: https://tracefuse.ai/ LinkedIn: https://www.linkedin.com/in/shanebarke…
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It had to happen: the Empire podcast has finally gone to hell — quite literally in this case, as this particular show is episode 666. Perhaps appropriately, James is in the driving seat for this one, embracing this demonically anointed episode to bring you such thematically-relevant discussions as a Mount Rushmore of movie Satans and an off-topic d…
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John Orr was a renowned fire investigator who was also a prolific arsonist, and whose thinly veiled novel helped to convict him. In this episode we hear from the fire captain who first suspected him—and from Orr himself. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be avail…
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An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…
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It was foretold by the Ancient Ones: The Convergence (or Gunvergence, if you will), the day on which three absolutely slamming action movies will be released at the same time in the UK (albeit on different formats), ushering in a new era of sweaty dad bods, car chases, and many scenes where people die in a hail of bullets. And that day is today, fo…
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The Shameless Plug returns, folks, for a second glorious episode in which Chris Hewitt and Empire editor, Nick de Semlyen, sit down in the podbooth and tell you how (and why) the sausage is made. That sausage being the new issue of Empire, which is on sale now in all good, evil, and virtual newsagents. Our dynamic duo talk through the month's big c…
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This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…
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SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in marketing automation can lead to better results. Legacy businesses present op…
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This week's Empire Podcast (episode 664 if you're keeping score!) is more packed with goodness than your average Easter egg. Not only do Chris Hewitt, Helen O'Hara, and Alex Godfrey get into a discussion about what exactly makes a musical a musical (along with an impromptu visit to a certain mountain), but they tackle the week's movie news, includi…
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The case of Barbara Graham, known in the 1950s as “Bloody Babs” after the murder of a Burbank widow. Former prosecutor Marcia Clark joins us to reexamine the questionable tactics that sent Graham to death row. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spo…
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Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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Kevin Macdonald's latest documentary, One To One: John & Yoko, is out now in cinemas around the UK, folks, and it's well worth your time for anyone with even a passing interest in John Lennon and his wife, Yoko Ono, and their lives after The Beatles split up. But if you're a Beatlemaniac, this is manna from heaven as it not only brings you remaster…
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This week's episode of the Empire Podcast is jam-packed etc. etc. Bumper-sized, and so on and so forth. But it's true, perhaps this week more than ever as Chris Hewitt sits down for chats with two pairs — first, there's Ralph Fiennes and Juliette Binoche, who reunite almost 30 years after The English Patient for this week's Odyssey-sampling drama, …
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Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today. Gene highlights the need for proper education in the HV…
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Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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This week's Empire Podcast sees the long-awaited return of one of our favourite guests, the wonderful British actor Will Poulter, who talks to Chris Hewitt about his role in the new movie, Death Of A Unicorn, playing a prize A-hole, and impromptu tongue-twisters. [20:38 - 33:28 approx]Another returning guest joins us this week, as the delightful Am…
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"Buckle up, audio aficionados! The Old Fashioned Car Audio Podcast's 'Trip Around the World' continues, and this week, we're crossing the pond to the United Kingdom! Matt and Gary are thrilled to welcome the Peter Steinbacher. Join us as Peter shares his unique perspective on high-end car audio, straight from the heart of the UK scene. We delve int…
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The story of Synanon, the drug rehabilitation group once known as “the miracle on the beach,” and the rattlesnake attack on the crusading Los Angeles lawyer who made an enemy of the group’s leader. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and You…
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How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…
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We start on a director's chair. We pull back to reveal its back. On it is emblazoned a name. That name? George MacKay, the wonderful star of this week's thought-provoking original movie musical, Joshua Oppenheimer's The End, who pops into the podbooth to have a good old natter [from 30:49 - 48:20 approx] with... We pull back. It's another director'…
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Welcome to The Shameless Plug, a brand new Empire Podcast regular show, folks. As the title suggests, every month Chris Hewitt will sit down with Empire editor, Nick de Semlyen, for a deep dive into the latest issue of Empire, bringing you the stories behind the stories and covering everything including the cover. This month's cover feature is Thun…
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#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skil…
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Former Manson prosecutor Stephen Kay recounts the strange story of Ronald Hughes, the “hippie lawyer” who enraged the cult leader and vanished mysteriously in the middle of trial. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube…
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This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…
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It's another bumper-sized edition of the Empire Podcast this week, folks, in which Chris Hewitt sits down on Zoom with the legendary director, Barry Levinson, on the eve of the release of his new gangster movie, The Alto Knights, starring Robert De Niro, Robert De Niro and Robert De Niro's dogs. [23:31 - 40:13 approx] Then, we also hear from Gints …
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#12WeeksToPeak #ecommerce #onlinebusiness David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.) We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful onli…
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This week sees the release of Hans Zimmer And Friends: Diamond In The Desert, a concert film like no other, which captures the great Hans Zimmer and his band in full flow in Dubai, and also intersperses a number of revealing interviews Zimmer conducted with the likes of Christopher Nolan, Zendaya, Billie Eilish, Pharrell Williams, Denis Villeneuve,…
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The last living prosecutor of Charles Manson gives an inside account of the trial and the cult leader’s deadly vision. Stephen Kay recalls the case that still haunts America. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.…
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Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…
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#12WeeksToPeak #Sales Training #selfimprovement 00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online …
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Welcome to episode 659 (yes, we're keeping count) of The Empire Podcast, folks. And it's a belter, as Chris Hewitt sits down on Zoom with The Electric State's Millie Bobby Brown and Chris Pratt to talk about their favourite Russo brother, accents, and which one will attend the parade if/when Liverpool win this year's Premier League title. [23:34 -3…
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Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical. We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies. John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus …
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In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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This week's Empire Podcast features two cracking interviews with two directors at different stages of their career. First, actor-turned-director Jack Huston sits down on Zoom and tells Chris Hewitt how he managed to make his directorial debut, the black-and-white drama Day Of The Fight, recruiting Joe Pesci for a supporting role, and the influence …
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SendSpark allows for personalized video outreach at scale. AI integration enhances the authenticity of video messages. Shorter videos are often more effective for prospecting. Customer success and onboarding can benefit from longer videos. Market volatility can create opportunities for agile startups. Maintaining a small team can enhance efficiency…
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What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this ep…
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Don't call it a comeback. This week's episode of the Empire Podcast sees Pamela Anderson, star of Baywatch and Barb Wire, sit down with Alex Godfrey to tell him about how Gia Coppola's The Last Showgirl has given her a second chance in Hollywood. [23:46 - 38:29 approx] Our other interview sees Mickey 17 (out next Friday, fact fans!) star Naomi Acki…
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Guest Site: https://www.theprofitbootcamp.com/ Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/ Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisp…
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