I recently did a collab with Plyful*, a pattern subscription site that offers monthly featured designers with exclusive interviews, patterns and masterclasses. And I had the most fun! Sandra from Nomad Stitches is the Platform host and is a designer herself as well. In all my years designing and doing commissions, I have never seen collab terms tha…

Hi crochet design friends! How are you? I hope you are well. I am simply swamped, but in a good way. Busy with a new pattern release + creating all of the audios, videos, assignments and workbooks for The Immersive. My new program that will give you all the tools you need to create a design that's so great, it does the selling for you! (Social medi…

Hi crochet design friends! When you want to know if The Immersive is for you, I have recorded a new podcast episode that will give you all the juicy details. PLUS I go over why a lot of crochet designers do not get the pattern sales they want: they are simply focussing on the wrong things. And of course I tell you exactly what you want to focus on …

Hey crochet designer friend! How are you doing? I hope you are well. I've been so busy with getting everything ready for the challenge to find your unique crochet design style and The Immersive (my new program for designers who want to finally earn back their crochet design time), so I actually didn't plan on this episode. But because I've been tal…

Hey crochet designer friend! How are you doing? I hope you are well. As a beginning crochet designer, I struggled a lot with finding my voice. And as a result, other crocheters didn't make my designs. And this stung a bit, because even though it was just a hobby of mine, it took a lot of time and energy to design something from scratch and write do…

Hey crochet designer! How are you, I hope you are doing great! In today's episode, I am sharing something that a lot of designers keep to themselves and a lot of people are so curious about: What does a crochet designer actually make??? A few weeks ago I shared on Instagram that my 2024 gross profit doubled vs 2023 and I also asked you if I should …

In this episode, I challenge the 'instant gratification' mindset that's taken over our creative spaces and share my goals for 2025, (which I'd encourage you to incorporate into your vision as well). Instead of rushing to release more designs in 2025, I explain why focusing on quality over quantity is the key to growth. Learn why taking time with yo…

The next episode of The Mind of the Crochet Designer is now out and this week I'm talking about my journey from part-time to full-time crochet designer! I want to point to some truths that a lot of other designers are not talking about. In this episode I cover why it's not always a good idea to 'turn your passion into profits'. And of course I woul…

How were the holidays for you? I don't know about you, but I just love the Christmas holidays. I always come back a different person. Being able to fully relax and connect back to myself and my fam. To also really disconnect from the day-to-day and all of those to-do lists that come with that. So maybe not a different person, just a person that's c…

In this episode, I open up about my journey with hosting crochet-alongs, including some hard lessons I learned when I first started. I just wrapped up hosting my 8-week "Overstory" crochet-along, and the experience was absolutely amazing. It got me thinking about how crochet-alongs have completely transformed my design journey, and they might do th…

Are you a designer who creates beautiful patterns but feels weird about telling people about them. You know what I mean... that icky feeling when you have to "sell" your work? I get it. I used to be exactly the same way. But here's the thing - I discovered something that completely changed how I think about pattern promotion, and I HAD to share it …

You know that moment when you have a brilliant idea but it's just... floating there? No sketch, no stitches picked out, not even a color scheme - just a feeling? Well, I recently faced exactly that situation with an exciting collaboration that's now in the pipeline, and I discovered a method that completely changed my design process. In this episod…

I recently had an amazing talk with Jayresa from Crochepeutic, it was so inspiring and I had so many aha's the weekend after... It was just magical! This is a must listen! This episode is for: Crocheters looking to turn their hobby into a business Anyone feeling lonely or disconnected and seeking community People interested in using crafts to impro…

Ever wonder why some crochet patterns fly off the shelves while others get no attention at all? In this episode I cover the three key ingredients that I have used consistently to make my designs truly irresistible and crochet customers cannot wait to get their hands on them! Why you should listen I'm breaking down the strategy behind my recent laun…

Today I am covering one of your most voted topics when I did a poll on Instagram. The answer to the question: why isn't my design getting the sales or attention I want? Why you should listen If you've ever wondered why your beautiful crochet patterns aren't flying off the shelves, listening to this episode should be your next step. I'll share the m…

In this episode, I talk about how to pursue our crochet design goals when life gets in the way. As someone who created her best-selling design while getting a bachelor degree (and being a mom now), I understand the struggle! Why you should listen to this episode: My personal story of creating a bestseller during one of the busiest times of my life …

In this ultra short episode (but valuable all the same!), I dive into sketching! Why you should listen: The key reason why many new designers struggle with translating their sketches into crochet designs. My biggest tip on creating sketches that actually work for crochet. Why sketching isn't always necessary and how you can design without it. Why s…

In this episode, I'm thrilled to welcome Maureen, a professional translator specializing in crochet pattern translation between English and German. We discuss how crochet designers can maximize their earnings from a single design through translations and explore the benefits and challenges of offering patterns in multiple languages. Why you want to…

In this episode, I talk about how to deal with internet bullies and negative comments as a crochet designer or online business owner. I share my personal experience with a recent critical message and how I responded. This episode is for you when: You let fear of criticism stop you from pursuing your creative dreams. You want to let go of that fear …

Today's short and sweet episode covers the question: what do I even put on my pattern page? Whether you’re selling on Etsy, Ravelry, or another platform, I share tips on what you definitely want to include to ensure potential buyers have all the info they need to make the purchase. Some of the things covered in this episode: Give all the essential …

We're back from a very refreshing holiday and we are starting the podcast off with another amazing interview! This time I had the honor to interview Brianna Shade from Kitten KaZoedle. You want to hear this, as the way she runs her crochet business will be SUPER inspiring to you. What's in today's episode: How an unlikely road lead Brianna to her c…

This is not just any episode... In this very inspiring episode I interview Audrey, which I like to jokingly call 'miss Scheepjes', as she is the head of product at Scheepjes yarns. What's in the episode? What goes on behind the scenes at a big yarn brand: Discover how a big yarn brand operates and what it actually takes to create all those amazing …

In this episode, I share my own process for making crochet design samples. This process is the result of years of crochet design experience (and a lot of mistakes, haha) A few of the things you will learn in this episode: What to focus on before you even start your sample How to make sure you keep track of your actual pattern The thing about gauge …

In this episode I reveal the secrets to creating clear, professional crochet charts. Discover why adding charts to your patterns can make all the difference and explore various tools and software to streamline your process. If you are dragging your feet at offering crochet charts because they feel hard or time-consuming, this episode is for you! Hi…

Today’s topic is about how to get commissioned by a magazine. Key Points: Benefits of Magazine Commissions How to Get Commissioned Making sure commissions are worth your time, i.e. getting paid! My own commission disaster story and how to prevent my mistakes Let me know your thoughts on magazine commissions. Have they worked for you? Loved what you…

Inspiration changed everything for me as a designer. Initially, I created pieces because I needed them, but it wasn’t until I started using specific sources of inspiration—like books and nature—that my creativity truly flourished. In this short episode, I walk you through how I get ideas flowing in no-time. I discuss four practical tips you can app…

In this very inspiring episode I interview Mimi about her own crochet design journey! What's in the episode? Mimi’s Journey: Discover how Mimi got into crochet designing and teaching others to crochet with her own patterns during the COVID pandemic. The Power of Community: Learn why real-life connections and community will always trump getting your…

In the latest episode of the Mind of the Crochet Designer podcast, I delve into a topic that I feel isn't spoken about enough: maintaining a social media presence as an introvert. Recording this got me rather emotional and I hope it will help those of you that feel like the fact that you 'need to be on social media' is keeping them back from follow…

Have you ever felt like you're shouting into the void on social media, struggling to get your patterns seen? You're not alone. In the latest episode of the Mind of the Crochet Designer podcast, I share strategies to boost your visibility, even if you don't have a huge following (yet). This is a great episode if you're at the beginning stages of you…

Hi Creative and Beautiful Soul, I'm excited to share the first episode of the Mind of the Crochet Designer podcast with you! In this episode, we dive deep into a kind of taboo topic for aspiring crochet designers: the fear of copying other designers. Here are the biggest headlines and key takeaways from this episode. Addressing the Fear of Copying:…