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CPQ Podcast

Frank Sohn

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The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to ...
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Welcome to 'Raising Your Standards: Innovations in Accreditation Management with ARMATURE Fabric', where we explore cutting-edge innovations in accreditation management. Hosted by Andrew Bryden, we uncover the secrets to exceeding standards with ARMATURE Fabric, the leading accreditation management software. Join us to elevate your accreditation game and set new benchmarks for excellence. Subscribe now!
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IpX True North Podcast

IpX - Institute for Process Excellence

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The IpX True North Podcast is a global industry resource for all things people, processes, systems, and technology created to share conversations with our network of thought leaders, innovators, and founders changing the shape of the digital future. Here we share their stories, impact, vision and tools for success in the areas of process optimization, engineering, the model based enterprise, operational excellence, and digital transformation.
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Pulling the Strings is your guide to everything DevOps, from unpacking breaking trends to sharing helpful how-tos that make your life easier. In quick, casual conversations, Puppet engineers, open source community members, and global DevOps luminaries cover what you never knew you needed to know about DevOps. Whether it’s unpacking the latest tooling to sharing tips for getting buy-in from your team, Pulling the Strings is built for the DevOps devotees in all of us.
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ExpedITioners

Fleet Device Management

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Welcome to the ExpedITioners podcast brought to you by Fleet. This podcast is dedicated to helping IT and security professionals get ahead of the curve and prepare themselves and their organizations for what lies ahead. In each episode, Zach Wasserman will interview an IT or security leader to learn how they are succeeding at managing their devices today and how they are preparing for tomorrow.
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A State of Control

AVNation Media

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From the network for the AV Industry comes a show about control programming. From hard coding to configuring, we will discuss it all. Monthly guests will include programmers, designers, and end users.
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Going in-depth on features, enhancements, and accelerators in the athenaOne EHR, as well as industry trends impacting those on the athenahealth network. Visit the athenahealth Marketplace (marketplace.athenahealth.com) to learn more about our partner sponsors.
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Do you often wonder what’s the best way to architect, upgrade, or configure your monitoring solution? The BMC Performance and Availability Business Unit is providing a series of best practices content for its BMC ProactiveNet Performance Management (BPPM) and TrueSight Infrastructure Management solutions. Content delivered in each session gives guidance for specific areas of the solution and functionality for the releases by version. Each recording is designed to provide a solid foundation f ...
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The ITidiots Show

ITidiots.TV

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Humorous technology demonstrations tackling design, implementation, and support of IT infrastructures. Presented by our resident geeks using video and screencasting. Nicky Curtis an IT consultant, and Microsoft Certified Trainer specialises in enterprise technologies. Nicholas Hill introduces alternative open source solutions.
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Welcome to the DealMakers show, hosted by Alejandro Cremades. Alejandro is a serial entrepreneur, best-selling author, and cofounder at Panthera Advisors (M&A and fundraising advisory). On this podcast you will find weekly interviews with entrepreneurs that have been very successful at raising capital or getting their company acquired. You can learn more at https://alejandrocream.wpengine.com
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insearchofcertainty

In Search of Certainty - Complex Systems in IT

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A podcast series where Mark Burgess (@markburgess_osl ) and John Willis (@botchagalupe) discuss futuristic concepts of IT. Mark has a PHD in physics among other things and I barely finished high school. We, therefore, seem to make an unlikely pair for discussion. However, we have found over the years our discussions on such subjects make for great dialog (at least we enjoy it). We have decided to see if other's agree. RSS Feed: http://feeds.soundcloud.com/users/soundcloud:users:245384055/sou ...
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Automation Alley is Michigan’s leading nonprofit technology and manufacturing business association, connecting industry, academia and government to fuel Southeast Michigan’s economy and accelerate innovation. Automation Alley focuses its efforts on innovation and technology, entrepreneurship, talent development, defense and international business, providing resources, funding and actionable intelligence to help members grow and prosper in the digital age. Automation Alley programs and servic ...
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Stop living in the past. With technology changing, it's important to be aware of the latest features, functionality, and best practices. Join Steve Beals as he interviews the tech experts that helped design, build and deploy the latest Citrix technology. They'll help you understand how the magic works so you can impress others with your Citrix knowledge and expertise. So subscribe, tune in, and geek out with us on The Click-Down. Follow Steve Beals on X (formally Twitter) @SRBeals
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In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expect…
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Every year, Crestron holds their Masters event for certified professionals in the AV industry. Programmers and designers come together for three days to educate themselves on the latests technology and work with peers in the business. This year the show was held in Madrid, May 13-15. Our guests talk about their experiences at the show, and what thi…
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In this episode, we dive into the biggest ARMATURE Fabric release yet — the Q2 2025 update. Join us as we explore what these powerful new features mean for accreditation and certification professionals. From enhanced issue tracking and faster workflows to an improved user experience and more intuitive navigation, this release is designed to streaml…
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Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CP…
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In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ Why a product-focused background leads to better CPQ outcomes…
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Austin O’Saben, product marketing manager at Datto, a Kaseya company Ransomware groups continued to wreak havoc, and managed security services became table stakes for many solution providers. In this edition of the podcast, we’re joined by Austin O’Saben, product marketing manager at Datto, a Kaseya company, to discuss some of the security trends o…
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Tony Cahill, the mind behind Crystal Onyx, dives deep into why data readiness is the critical bottleneck preventing successful AI implementations and shares how his platform transforms months of data preparation into weeks. • Organizations struggle with data readiness when implementing AI projects • The AI project cycle consists of five steps: prob…
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In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe’s fastest-growing Salesforce Revenue Cloud consultancies. Philip shares how his experiences at global CPQ lead…
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May is Women’s Health Month! In the latest episode of the athenahealth podcast, we talk through significant evolutions in women’s health care in recent years, particularly the way patients are increasingly informed, engaged, and proactive in their care journey. We also touch on the way athenaOne workflows have evolved, and will continue to evolve, …
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How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBe…
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Today we take a deep dive into click-saving tools available to clinicians in athenaOne – including order delegation, text macros, order sets, and saved findings. We find that users who are proficient with these tools tend to be more able to document patient visits as they go, rather than confronting a backlog outside of work hours. Today's episode …
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In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos of spreadsheets and manual SOW creation. Learn how ScopeStack’s innovative platform bridges CRM and PSA systems,…
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Artificial Intelligence is less of a sci-fi concept these days. Unfortunately, it's instead just become more of a buzzword. Not to mention the defining lines between what consists of machine learning and generative computations. Rather than dig into that, we're here to discuss the programming side of things. Control programming is already a kind of…
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Dr. Avishkar Misra shares his expertise on implementing AI effectively in businesses and explains how his company Berrijam is making AI accessible, explainable, and useful for organizations of all sizes. • AI is not just one solution but a set of tools, techniques, and frameworks that allows for intelligent decision-making at various scales • Berri…
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In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw fi…
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In the April 2025 episode of SAP BTP Talk, we explore how existing and potential SAP partners can build, run, and integrate scalable full-stack cloud applications using the SAP Cloud Application Programming Model (CAP) and adhering to the development recommendations set out in the SAP BTP Developer’s Guide. We would touch upon including an ERP-agno…
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In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist…
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The faster you can get claims out the door, the faster you get paid – and when you use Automatic Claim Creation, those claims get out the door with fewer errors, too. In this episode, we look at the tools you have available in athenaOne to get clean claims created faster – including the Automatic Claim Creation feature that allowed a surgery practi…
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In this episode, we explore a key question: How do you choose the right CPQ solution? Many customers come to Novus CPQ with a long list of vendors—often 6 to 20. Using our proven process, including targeted questionnaires, we help reduce that to a focused shortlist of 6–8 top candidates. We explain how these lists are typically formed—from consulti…
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Geoff Thompson, vice president of managed services strategy and development at Barracuda Geoff Thompson joined Barracuda as vice president of the company’s managed services strategy and development in 2024, and is setting the course for the security vendor in the rapidly growing field of managed security services. In this edition of the podcast, Ge…
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In today’s founder spotlight, we’re joined by a rare breed, Adam Schwartz, who has lived the full startup cycle, not once but multiple times, and has done so on his own terms. He is a founder who went from building scrappy marketplaces to scaling a profitable, venture-free company. Adam’s latest venture, Parable, has secured investment from founder…
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Dan Magy’s journey from a sun-soaked surf town in Southern California to building some of the most impactful defense technology in modern warfare doesn’t follow any conventional path. He’s not a coder, nor does he claim to be a technical wizard. But what Dan lacks in technical prowess, he makes up for in vision, grit, and relentless curiosity. Dan’…
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In this episode of the CPQ Podcast, we sit down with Tom Stergios, co-founder of Craton Consulting, to explore his 35-year journey in the Quote-to-Cash space. Tom shares his experiences building high-impact consulting teams, including his leadership at ATG, where he scaled a 600-person Quote-to-Cash practice later acquired by Cognizant. We dive int…
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To be honest, automation is kind of AV's thing. We program devices of all kinds to serve functions in a simple way. But how does automation come down to the actual programming part? Do we insist on custom code or look for configuration-based programming tools for assistance? Does AI even get a say in this matter? One this episode of a State of cont…
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Santiago Pontiroli, lead security researcher with Acronis’ Threat Research Unit (TRU) The security threatscape is an always-shifting environment, and 2024 and 2025 have certainly been no exceptions to those rules. To take a look back at some of the biggest security trends that shaped 2024, and a preview of what to expect the rest of this year, we’r…
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If you’ve ever done data analysis in Python, there’s a good chance you’ve used Pandas, the groundbreaking open-source library that transformed how data scientists work. But behind Pandas is Wes McKinney’s story of intellectual curiosity, risk-taking, and a relentless drive to build useful tools for others. Wes's latest initiative, Composed Ventures…
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In this new episode Niklas Siemer, Product Specialist for SAP Business Technology Platform, is talking to Shabana Samsudheen, Senior Product Manager for SAP HANA Cloud. We’re making a deep dive into the new Knowledge Graph engine of SAP HANA Cloud: talking about what knowledge graphs are and what they’re used for, typical use cases of knowledge gra…
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In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it’s now available for SAP CPQ! So far, we’ve released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent, with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created …
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When you hear the term self-made, you might think of grit, long nights, and entrepreneurial tenacity. But in Suneera Madhani’s case, it’s a generational story—one forged in gas station aisles, sharpened in corporate boardrooms, and carried forward in billion-dollar exits. Suneera's latest company, Worth AI, has attracted funding from top-tier inves…
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In a world where adult beverages have long been synonymous with alcohol, Bill Shufelt saw something different—a cultural and economic opportunity hidden in plain sight. He successfully navigated the startup ecosystem--scaling, manufacturing, building, and financing his company. Bill's company, Athletic Brewing, has attracted funding from top-tier i…
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Some entrepreneurs build one company. Others become serial founders. Then there’s Vadim Rogovskiy — a rare breed who has built, scaled, sold, shut down, invested, and started all over again. His journey involved switching industries and switching sides on both sides of the table. Vadim's latest venture, Stealth Startup, has developed EVE, an AI ass…
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In this episode of the CPQ Podcast, Frank sits down with Kristofer to dive into the evolution of DynaMaker, a platform that seamlessly integrates CAD and visualization software with CPQ vendors. Kristofer shares insights on how DynaMaker enhances usability for engineers, fosters community engagement, and advances API integration. They also discuss …
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Entrepreneurship is a rollercoaster ride, and few have navigated its twists and turns with as much grit and adaptability as Vikram Shekhawat. His journey is a testament to resilience, learning, and an unwavering vision when building, scaling, and exiting his many startups. Vikram's latest venture, ModalX, has attracted funding from top-tier investo…
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Rami Tamir is no stranger to the startup world. A seasoned entrepreneur with multiple successful exits, he has honed his ability to build, scale, and navigate acquisitions like a veteran baseball player hitting home runs with each venture. Rami's latest venture, Salto, has attracted funding from top-tier investors like Bessemer Venture Partners, Ac…
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In the world of entrepreneurship, few stories embody resilience, vision, and adaptation like that of Colin Wiel. A four-time founder, Colin has built and scaled multiple companies, navigated financial crises, pioneered tech-driven real estate ventures, and is now at the forefront of AI innovation. Colin's latest venture, Qurrent, has raised funding…
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Molham Aref’s journey as an entrepreneur is nothing short of fascinating. With multiple successful ventures, big exits, and a deep history in AI, his story offers insights into the trials, triumphs, and evolution of the tech world, especially around the rise of AI. Molham's latest venture, RelationalAI, has attracted funding from top-tier investors…
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In this episode of the CPQ Podcast, we sit down with Leon Panjtar, Co-Founder & CEO of SaleSqueze, to explore his journey from industrial automation and robotics to transforming manufacturing sales. Leon shares insights on how his company is simplifying complex manufacturing processes through CPQ and digital transformation, making sales and product…
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