Best Convince Convert Podcasts (2025)

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Align & Prescribe — The Second Brick in The Trust Architecture™ 52:43

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5d ago52:43

52:43

You’ve built trust — now it’s time to protect it. In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call “Align & Prescribe.” If the “Help Me Understand” session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it. Align & Prescrib…

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The Real Cost of Saying Yes, with Dr. Mark Young Part 1 37:17

12d ago37:17

37:17

I want you to think about this question for today’s episode of Sell With Authority: what’s the real cost of saying “yes”? Every time you add another service, take on an iffy-fit client, or chase a trend just because “every agency is doing it” — you’re adding more weight onto your team. At first it doesn’t feel heavy, but over time the load builds. …

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The Real Cost of Saying Yes, with Dr. Mark Young Part 2 1:00:24

12d ago1:00:24

1:00:24

For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs. During Part 1, Mark dropped a rock-solid challenge: “What are you teaching — and not doing yourself?” He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut…

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How to Reframe Your Agency Pitch, with Tom Martin 38:14

19d ago38:14

38:14

Today’s episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital. For more than 30 years, Tom’s been helping startups, agencies, and global brands revolutionize how they sell. He’s the author of The Invisible Sale, creator of the Painless Prospecting program…

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How Leaders Build Momentum, with Bernie Banks 36:54

26d ago36:54

36:54

Today’s episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum. In that episode, Don gave us a masterclass on how momentum acts as the “great exaggerator” — multiplying your wins when things are going well, or magnifying your challenges when they’re not. We’re …

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The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen 39:49

1M ago39:49

39:49

Welcome to Sell With Authority — I’m Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you’ve been around a while, you’re probably used to hearing Stephen kick things off. But today’s episode is a little different — you’ve got me in the driver’s seat. And I’ve got my strategic co-pilot joining me — Erik …

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Help Me Understand — The First Brick in The Trust Architecture™ 50:13

1M ago50:13

50:13

Why does business development feel so much heavier than it did even a year ago? Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: “Is it just us?” It’s not you. It’s distrust. In this solocast, Stephen Woessner, CEO of Pred…

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Stop Guessing Your ICP, with Ana Laskey 48:01

2M ago48:01

48:01

So many agency owners struggle with building a steady, profitable biz dev engine that doesn’t leak time, energy, money — and most importantly — opportunity. What if the biggest culprit isn’t the volume of your outreach, the size of your list, or even your pitch? What if the leaks are about something far more fundamental — understanding? Working alo…

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Why Distrust is Rising and What Agencies Can Do About It, with Hannah Roth 44:02

2M ago44:02

44:02

Today’s episode of Sell With Authority tackles a question that comes up almost every time I sit down with an agency owner: Why does biz dev feel harder than it used to? If your sales pipeline feels heavier, slower, or tougher to move than it did even a year ago — you’re not imagining things. Agency optimism has dropped from nearly three-quarters of…

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The Trust Architecture — How to Convert Without Convincing 1:08:54

2M ago1:08:54

1:08:54

What if business development for your agency didn’t feel like chasing? Or pitching? Or trying to convince someone to say yes? What if instead — you had a process of building trust so strong that your prospects convinced themselves? That’s what this solocast is all about. In this episode, Stephen Woessner, CEO of Predictive ROI, unpacks our three-pa…

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How to Multiply Your Pipeline with AI, with Lucas Petty 38:02

2M ago38:02

38:02

Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks? If selling feels harder than it should, the problem might not be your effort — it could be your leverage. You don’t need another tool. Or another platform. Or another shiny obj…

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Social Pros Break 0:42

2M ago0:42

0:42

By Social Pros

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How to Spark Unstoppable Momentum, with Don Yaeger 43:40

2M ago43:40

43:40

Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration. What if the real reason your agency’s sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team? What if you’re not actually missing content? You’re not missing kn…

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Map Right-Fit Prospects by Name, with Hannah Roth 46:02

3M ago46:02

46:02

Before we dive into today’s episode of Sell With Authority, I want to make sure you know about our July Intensive. Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It’s a private, client-only event — but we always hold a few guest seats open. Our July Intensive is happening Wedne…

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Tech Trends, Toddlers, & Tribalism with Chris Hackney 35:45

3M ago35:45

35:45

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater’s approach to content strategy, channel differentiation, and analytics that prov…

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Messaging That Drives Real ROI, with Jason Swenk and Stephen Woessner 32:58

3M ago32:58

32:58

For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you. In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients. W…

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Challenging the Status Quo in Social Strategy with Jermaine Peguese 44:10

3M ago44:10

44:10

How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today’s learners. From launching content series like Next Pulse at …

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Win Clients Before the First Meeting, with George Swetlitz 36:50

3M ago36:50

36:50

For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale. Not vanity metrics. Not louder messaging in an already crowded feed. Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring. The noise isn’t going away. And…

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How to Sharpen Your ICP, with Ana Laskey 39:01

4M ago39:01

39:01

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is? You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome! But — your sales pipeline still feels a little unpredictable…

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Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force 57:04

4M ago57:04

57:04

How do you turn a nonprofit’s mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build community around pet adoption. She explains how they tailor content by platf…

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Earning Back the Strategic Seat, with Mark Godfrey and Steve Evans 47:08

4M ago47:08

47:08

Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this: “We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a tru…

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How to Master the Prospect Experience, with Mark Duval 38:21

4M ago38:21

38:21

I’m excited to welcome our guest expert to this episode of Sell With Authority, Mark Duval. If this is your first introduction to Mark — he founded The Duval Partnership back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growt…

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Your AI Maturity Check with Andy Crestodina of Orbit Media Studios 39:21

4M ago39:21

39:21

How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can’t…

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Double Down on Leading With Authority in Uncertain Times, with Sara Hanlon 45:14

4M ago45:14

45:14

Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question: What do agency leaders need most right now? Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still…

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How to Build Sales Confidence, with Erik Jensen and Hannah Roth 28:52

5M ago28:52

28:52

Welcome to the Sell With Authority podcast. I’m Erik Jensen, co-owner and Chief Strategy Officer here at Predictive ROI. If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice? Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the nex…

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From Bland to Bold B2B Content with Joel Harrison 29:29

5M ago29:29

29:29

How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge tradition…

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How to Close the Consistency Gap, with Erik Jensen and Hannah Roth 31:09

5M ago31:09

31:09

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro? I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovi…

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Escape the Everything Agency Trap, with Hannah Roth and Erik Jensen 36:10

5M ago36:10

36:10

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family. I’m Hannah Roth, Dir…

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The ROl of Authenticity with Joseph Perello, CEO of Props 31:01

5M ago31:01

31:01

How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that’s not only authentic but also measurable and effective. From emphasizing credibility to redefining how success is tracked in the creator economy, Joe -- who's also worked with such…

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How to Break Free from the Referral Trap, with Hannah Roth and Erik Jensen 40:07

5M ago40:07

40:07

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place. If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Step…

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How to Be the Favorite Meeting of the Month, with Natalie Henley 40:41

6M ago40:41

40:41

I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant. But more importantly — Natalie is right in the thick of it. She’s not just running the agency — she’s leading ops and sitting in the st…

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Intellectual Property, AI, and Influencers: Decoding the Legal Implications of Marketing in 2025 with Ruth Carter from Geek Law Firm 37:53

6M ago37:53

37:53

Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today’s hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidan…

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Sharing Your Process Wins More Business, with Laurie Mikes 41:15

6M ago41:15

41:15

I am beyond over the moon excited to have our very special guest expert on this episode of Sell With Authority, Laurie Mikes. Laurie is the Chief Operating Officer of the Second Wind Agency Network, where she oversees daily operations and works closely with Second Wind’s member agencies. That gives her an incredible pulse on the industry — she trul…

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Fix What’s Broken to Close More, with Tim Kilroy 41:45

6M ago41:45

41:45

I’m excited to welcome our guest expert to the podcast today, Tim Kilroy. If this is your first time being introduced to Tim — he’s the Founder of Build Your Agency Better, where he helps agencies fix what’s broken and grow the right way. He’s been in the trenches, he’s led from the front — and he knows his stuff when it comes to agency growth. I i…

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Does Email Marketing Still Matter? Lessons in Humanizing Data and Building Trust with Robbie Fitzwater 44:50

6M ago44:50

44:50

Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone o…

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A Data-Driven Approach to Smarter Biz Dev, with Erik Jensen 51:06

6M ago51:06

51:06

Now — more than ever — it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do. Back in Episode 131 of the podcast my business partner and Predictive’s Chief Strategy Officer, Erik Jensen, dropped some serious wisdom about how uncertainty kills sales. He laid out how showing up consistently — for your a…

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Strategic Engagement: Your Path to Yes, with Jamie Shibley 43:53

6M ago43:53

43:53

Before I introduce you to our special guest expert today, I want to take a moment to share some context I think will tee up today’s topic — and why we wanted to have this conversation. Right now, 70% of business leaders rank “showing care” as a top priority — but many of them struggle with how to express “care” effectively. If you’re looking for st…

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TikTok Tips and Creator Partnership Lessons with Geisha Garcia from U. of Miami 40:22

7M ago40:22

40:22

How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we di…

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How to Align and Prescribe, with Hannah Roth 46:46

7M ago46:46

46:46

Before I introduce you to today’s guest, I want to take a quick moment to share a recap from our recent 2-day Intensive that we hosted for Predictive clients and guests on March 19th and 20th. If you’re not familiar with our Intensives, three times a year — March, July, and November — we bring our Predictive clients together on Zoom for what we cal…

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How to Unlock Your Voice, with Dia Bondi 50:04

7M ago50:04

50:04

I’m over the moon excited for today’s conversation because we have a special encore guest joining us — the absolutely brilliant Dia Bondi. If you’re meeting Dia for the first time, here’s what you need to know — she works with senior leaders, founders, and ambitious professionals to help them find their voice and lead with it. She’s helped her clie…