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Creator Ops

Thomas Schreiber

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Creator Ops teaches you how to become a great manager or operator for creators. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more. We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space. If you have any questions, comments, or feedback, send me a note ...
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Thrive is the podcast for content creators, bloggers, and influencers to learn tactics, strategies, and behind-the-scenes info from the best in the business. We're here to support you with blogging and social media tutorials, workshops, a community, and this podcast. Thrive Founder and CEO Bree Pair interviews content creators, bloggers, YouTubers, and entrepreneurs to get strategic info on how to build a successful business. To stay in touch with all things Thrive head to our website Thrive ...
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Creator Economy Live

Creator Economy Live

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Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the bi ...
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PolyTools Creator Spotlight

Dustin Miller PolyInnovator

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Creating content is no easy task in the modern day. There are so many new changes happening all of the time, and it can be hard to keep up in this digital renaissance. This show highlights creators from all over, and of all kinds across the board. From the YouTubers, Bloggers, Podcasters, Livestreamers, and more! Taking a polymathic approach to understanding omnichannel content creation.
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DTC POD: How The Best Brands Are Built

Ramon Berrios, Blaine Bolus

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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into ...
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Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry newbies and veterans alike. We hope you enjoy!
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Newsletter Operator

Matt McGarry and Ryan Carr

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Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
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As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of y ...
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Workfluencer

Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn

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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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Trends Daily

Trends Daily

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Your daily download on what the world is searching for right now. We track Internet trends every single day, so you don't have to. If it's trending, you'll hear about it here first. Perfect for creators, entrepreneurs, and anyone who wants to stay ahead of the curve. New episodes drop Monday - Friday. Let's go.
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Creator Factor is the weekly podcast for business-minded creators, coaches, and podcasters who want to grow their show, build a magnetic brand, and turn their podcast into a real business. Hosted by Ozeal, Podcast Marketing & Branding Strategist, each episode gives you simple, actionable strategies you can use right away—no fluff, no hype, just real talk from someone who has spent 10+ years helping creators launch, grow, and market their podcasts. If you’re ready to attract the right listene ...
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Your go-to resource for building a profitable digital product business that works on repeat. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs: Generate consistent revenue without constant live launches Build rinse-and-repeat growth systems Escape the grind of chasing algorithms If you’re ready to create a business that runs without consuming your life, this podcast is for you. Learn more at 👉 ...
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GodMade Christian Creators

God Made is hosted by Matt Mundt, Eric Nordhoff, Brandon Snipe

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A weekly interactive talk show made for Christian creative entrepreneurs. We aim to equip the next surge of Christian Creators - encouraging them not only to make something beautiful, but to build the Kingdom, and to thrive doing it.
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Is It Marketing?

JadahxMarketer

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I’m Jadah, the creator of Is It Marketing? This show unpacks how culture, chaos, and marketing all blur together. Not everything you see online is strategy. Sometimes it’s just a meltdown that accidentally sells. The fun is figuring out which is which. Each episode breaks down the stories behind how brands, creators, and even governments turn attention into power. If you care about why people buy, follow, or fall for things, this is your show. Watch the full video versions on YouTube at yout ...
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The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content. In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes ...
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Clients From Content is a no-fluff podcast that gives you proven strategies to get more leads, sales, and customers from the content you create. In each episode, you get to eavesdrop as content strategist Josh Spector coaches one of his clients on how to use content to grow their business and accomplish their goals.
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up. Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
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Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. Af ...
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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
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Audio Signals Podcast

ITSPmagazine, Marco Ciappelli, Sean Martin

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Hosted by Marco Ciappelli | We are all made of stories. Storytelling is at the core of our human experience—how we transmit knowledge, share experiences, and communicate values. Stories are bridges that connect us, shaping our worldview and weaving together our collective consciousness. In our modern, hybrid analog-digital society, the art of storytelling matters more than ever. Every storyteller—regardless of medium or platform—contributes to the grand narrative of human experience. I'm foc ...
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Creative Income with Eric Nordhoff

Eric Nordhoff - Creative Strategist + Coach

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A podcast for creatives who want to monetize their ideas. Host Eric Nordhoff shares insights from his twenty-five years of experience in creating and marketing music, podcasts, communities, courses, and live events. As a Creative Strategist and Coach, Eric uses proven marketing frameworks to help creative people make money from their ideas.
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A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professiona ...
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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The Bloggerbytes Podcast is a resource for bloggers, influencers, and content creators. Join Jenna Urben as she shares tips, tactics, and strategies to empower you to establish your brand, serve your audience, and monetize your influence. Episodes cover topics including emerging tools and platforms, blogging, leveraging social media, influencer marketing, and more. Hit subscribe and join the fun!
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Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. ...
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Partnership marketing enthusiasts and affiliate marketing gurus are sharing their best strategies for affiliate program growth. New guests every week will come to discuss hot topics in the industry and what latest growth hacks working right now.
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Social Media Marketing Talk Show

Michael Stelzner, Social Media Examiner

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Get expert opinions on the latest social media marketing news, from Social Media Examiner. This show shares only the news you need to know. You’ll gain quick insight that could provide you a competitive advantage. Watch the live show at SocialMediaExaminer.com/liveshow
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The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.
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The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com
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You’ve spent years honing your craft and delivering incredible results for your clients – but if you’re still stuck in the one-to-one model, your business is holding you back. Welcome to The Scalable Expert™ podcast– the podcast for ambitious coaches, consultants, and service-based business owners who are ready to shift from custom work to a scalable online business that amplifies their income, impact, and freedom. This is where you learn to package your expertise, build scalable systems, an ...
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Andre L. Vaughn of the Digital Marketing Creators Podcast helps entrepreneurs magnify their brand message through digital marketing tips and strategies such as lead generation, content creation, social media marketing, search engine optimization, content marketing, email marketing, digital marketing software, and much more. You'll learn why finding your ideal audience through creating content through blogging, YouTube videos, podcasting, and social media distribution are some of the best way ...
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Stay ahead of AI trends that matter for marketers and creators. Market Intel brings you weekly insights on new tools, updates, and real-world implications — without the hype. Hosted by Q'd Up Agency’s Lonnie Rodriguez and Maya Chen.
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Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Send us a text What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year? A conversation that’s part strategy session, part therapy, and all real talk. In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figu…
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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes. ABOUT OUR TEACH…
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In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Leah Walker, Director of Social Media at Adobe, to unpack how one of the world's leading creative companies is scaling its creator strategy. Leah reflects on her decade at Adobe and shares how the brand moved from scattered influencer activations to establishing its first dedicated …
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Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Crit…
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New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy drives revenue generation. She outlines building genuine audience connections before platform selection, then leveraging merchandise sales through custom product design and direct fan engagement to c…
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This week, Google dropped THREE major AI updates that could completely shift how marketers and creators work. In this episode of Market Intel, we break down Nano Banana Pro (aka Gemini 3 Pro Image), Gemini 3, and NotebookLM’s new Deep Research mode — what they do, what’s real, what’s hype, and how small businesses can actually use them today. 🔹 Nan…
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If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything yo…
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Today's episode is a fireside chat/Q&A I had with the Founder's Mastermind! I talk about several topics including the concept of platforms and cultures in social media marketing, 2 big revelations I had in my career so far, the things that bring me the most happiness, the story behind why I started garage-saling, my thoughts on AI, how to make your…
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Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definition…
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A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in…
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Welcome to Trends Daily—your download on what the world is searching for right now. December 15th, 2025. TikTok: AI content flooding FYP—"Nano Banana AI" edits, AI disaster sims (100M+ views). Year-end recaps, Stranger Things nostalgia, "Lush Life Dance," Advent unboxings. TikTok Shop panic-buy guides. 20% of teens on TikTok constantly, 64% using A…
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Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush’s new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibi…
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On this episode of Creator Ops we discuss the rise of creators within healthcare with Jen Pearson, COO of Dr. Mary Claire Haver -------- About: Creator Ops teaches you how to become a great manager, agent, or operator for creators As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people be…
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On this episode of Creator Ops we discuss investing in creator businesses with Christine Moran, the Head of Creator Partnerships at Electrify Video Partners -------- About: Creator Ops teaches you how to become a great manager, agent, or operator for creators As the creator economy gains momentum, the need for great operators is dramatically increa…
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On this episode of Creator Ops we discuss the future of sports media with Jomboy Media COO Courtney Hirsch! -------- About: Creator Ops teaches you how to become a great manager, agent, or operator for creators As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - …
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Creator Ops teaches you how to become a great manager, agent, or operator for creators As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more. W…
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This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and h…
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[NEW EPISODE ALERT] Episode 44 of Brands In Play Nic Hill and Albane Prioux are joined by Joe Condon, founder of SEG3, where we dig into how sports, entertainment, and gaming collide around next-gen fan experiences. Joe walks through why he built SEG3, how the conference connects IP owners, brands, and developers in the same room, and the three big…
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Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey Check out Jon’s new venture: https://www.boring-stuff.com/ In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us t…
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Welcome to Trends Daily—your download on what the world is searching for right now. December 12th, 2025. TikTok: AI holiday mashups, "Nano Banana AI" filters, "Dear Future Me" 2026 goals, "Rating The Things My X Has Done," Advent unboxings, TikTok Shop bundles. 20% of teens on TikTok constantly, 64% using AI chatbots daily. X (Twitter): #ChampionsT…
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Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.crea…
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Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen. In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you’ll learn how to choose a rankable name, build the ri…
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The secret to building a content machine that reaches millions, all without spending a dime on ads? According to Ryan Holiday, it starts with making content people actually want to consume. In this live interview from Austin, Texas, Ryan pulls back the curtain on how Daily Stoic went from an obscure philosophy discussed only in academia to a global…
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Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds. In this episode of DTC Pod, Natalia breaks down wha…
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Today's episode is a fireside chat I had with SK-II in Singapore. I share insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2026. Hope you enjoy!…
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You know that feeling of sitting down on January 1st to a blank screen and messy desk? Not this year. This year, we're trading chaos for clarity. If you're an influencer or content creator, the beginning of the year can either feel like a blank slate of possibility or a looming wall of overwhelm. With a little prep, you can turn that pressure into …
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Oscar-Nominated Filmmaker Pen Densham on Writing, Cinematography, Photography, Creativity and the Freedom of Breaking the Rules There's a particular kind of magic that happens when a storyteller stops trying to please the market and starts listening to their soul. Pen Densham knows this better than most—he's lived it across three different mediums,…
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Welcome to Trends Daily—your download on what the world is searching for right now. December 11th, 2025. TikTok: AI slop wave continues—"Nano Banana AI" hitting 100M+ views. "Say Your Stupid Line" trend (Tame Impala). "Dear Future Me" 2026 goals content. Year-end recaps, Advent reveals, TikTok Shop holiday bundles. 64% of teens use AI chatbots dail…
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Today I’m sharing my 2026 booklist for travel creators and content creators—the exact business books, mindset books, and creativity books I’m reading (or rereading!) to scale my creator business without burning out. Whether you’re listening from a plane, a hostel bunk, or the world’s loudest café, these books will shape how you think, create, and b…
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Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online wi…
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AI video generation just accelerated: Runway Gen 4.5 claims #1 spot, OpenAI declares code red, and Kling AI solves the audio problem. December 2025 SMB content marketing intelligence. This week's Market Intel covers three major AI content creation developments from December 1-8, 2025 that are changing video production for small business marketers. …
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In today's episode, I talk about how companies can leverage social media platforms like Facebook, Instagram, and LinkedIn to reach their target audience and grow their brand, and give some tactical advice about creating content on personal profiles VS company pages, leveraging AI and ChatGPT to create more content. Hope you enjoy!…
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The episode digs into the digital twin concept as the game-changer for expert entrepreneurs who want to reclaim their time without losing the personal touch. Tara breaks down how to translate your highest-value, in-person delivery into a scalable digital experience - one that still feels warm, human, and tailored. She challenges listeners to visual…
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Send us a text In this end-of-year episode, Ozeal shares how to reset your podcast strategy for 2026 using a season-based, sustainable approach that prioritizes clarity, creativity, and capacity — not hustle. You’ll learn how to: Batch smarter and build in recovery time Align your content plan with your life Use the 3 podcast planning pillars: Bran…
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Send us a text Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that. In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t c…
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Welcome to Trends Daily—your download on what the world is searching for right now. December 10th, 2025. TikTok: "Nicki Minaj Challenge" AI mashups (500M+ views), "Nano Banana AI" AR games, year-end recaps, Stranger Things carousels. AI "slop" backlash—NYT reports fakes flooding feeds. X (Twitter): EU antitrust probe into Google over Gemini AI trai…
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Today I'm welcoming onto the PolyTools Creator Spotlight. Juliet Rofe aka ⁨@Girlwhoeatsart⁩ who is a YouTuber, professional art eater, and Managing Partner at Kevin Champeny Studio! "Her first viral video on YouTube received 70 million views overnight." "I eat art." In this conversation, Juliet Rofé, known as the 'Girl Who Eats Art', shares her uni…
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Pinterest has been releasing at least 2-3 updates per month to its platform. All with the idea of helping to better the experience for the pinner, content creators and advertisers. Let’s go month by month, all the way back to May of 2025, to see what the latest updates have been on Pinterest and who they benefit. Intro - Call to Action: If you want…
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Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test of time. She shares what she’s learned moving from agency life to leading creativity inside a global giant, why Amazon still invests in traditional med…
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What if you could stop guessing your audience and start growing it with proof? I sit down with Waylon Barnes—entrepreneur, musician, and CEO of C2 Management—to map out how modern artists turn attention into a real business. We dig into the mechanics of audience discovery using data and social listening, why so many campaigns miss the mark when the…
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This week we're breaking down three wellness stories that have the internet buzzing. First, Andrew Huberman's latest episode sparked a full-blown LED lighting panic after his guest compared LED exposure to asbestos, and we're sorting through what the science actually says about red light therapy, mitochondrial health, and whether you should be reth…
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In this episode of Tea with GaryVee 97, I talk about why so many people focus on what’s going wrong instead of being grateful for what’s going well. We get into the truth about how most of us aren’t great at most things — and why that’s normal — the future of the 9-5, and why a 4-day work week might actually make people more broke, not less. If you…
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