Best DTC Communications Podcasts (2025)

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422 | How Athletic Brewing Doubled Subscriptions — And How You Can Apply It with Katie Hunt 12:31

Play Pause

3h ago12:31

12:31

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members. The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business. When we study how other industries str…

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December 2025 44:51

4d ago44:51

44:51

This month we are joined by Stephanie Ruckman, Hunter Shrum, and Merissa Spivey with Magnolia Health & Wellness. Then Will Herbert, Rachel Petty, & Mary Draper with UT TSU Extension Smith County stop by to update us in things they're involved with. Then Kaitlyn Williamson, Preston London, & Preston James with Community Wellness Alliance talk about …

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December 2025 52:49

5d ago52:49

52:49

This month's program features teacher Zac Tucker and students Mya Gring and Levi Hatfield with the Business and Marketing program of Cannon County High School. Plus, we're joined by County Executive Greg Mitchell for updates from around the county. We also get a glimpse of Caroyln Motley's handiwork with her annual Christmas Village at the Lions Cl…

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12-4-25 - CCHS Ashley Patrick, GHS Greg Bibb, and WHS Kevon Honeycutt 59:41

5d ago59:41

59:41

Terry Collins and "The Guru" Murphy Fair return for High School Basketball talk this week with guest interviews from Cannon county Coach Ashley Patrick, Gordonsville coach Greg Bibb, and Watertown coach Kevon Honeycutt. You can watch this episode as well on Thursday evening at 6:45PM on DTC3-TV for DTC TV customers, or online at www.DTC3.tv New epi…

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Let’s Celebrate the Christmas Season! 55:04

6d ago55:04

55:04

The end of the year is near, which must mean that Christmas time is here. We start this special Christmas episode by pulling some serious strings so we could welcome the guest who has traveled the farthest for our podcast…Santa Claus from the North Pole! Then we speak with Bill Gash to learn about the amazing supportive mission and helping opportun…

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421 | End-of-Year Financial Planning for Product Business Owners with Mary Beth Storjohann, Allora Wealth 34:20

7d ago34:20

34:20

On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances. It's Mary Beth Storjohann from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financia…

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11-27-25 - WHS Brenna Price, CCHS Jared Nave, & DCHS Joey Agee 59:44

13d ago59:44

59:44

Catch Middle Tennessee high school sports talk with Terry Collins and "The Guru" Murphy Fair. This week they recap Gordonsville's exit from the football season last Friday at Marion County. After that, it's time for more basketball talk, including interviews with Watertown girls coach Brenna Price, Cannon County boys coach Jared Nave, and DeKalb Co…

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11-20-25 - SCHS Matt Ferrell 44:45

20d ago44:45

44:45

Join us for the best high school sports talk around with Terry Collins and "The Guru" Murphy Fair. This week they recap the Gordonsville win against Oneida in round two of the playoffs and discuss the upcoming quarterfinal round at Marion County. Then we switch to basketball with Smith County Lady Owls head coach Matt Ferrell. You can watch this ep…

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420 | Communicating Your Holiday Shipping Deadlines with Katie Hunt 7:11

21d ago7:11

7:11

I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you. I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is s…

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11-13-25 - GHS Stephen Jackson 44:38

27d ago44:38

44:38

Playoffs continue into Week 2 as the "Guru" Murphy Fair and Terry Collins talk all things football. Listen to an interview with Gordonsville's head coach Stephen Jackson as he discusses their upcoming game with the Oneida Indians. You can watch this episode as well on Thursday evening at 6:45PM on DTC3-TV for DTC TV customers, or online at www.DTC3…

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Saving Sleep: Ozlo Co-founder Charlie Taylor Explains How They Re-captured trust and resurrected Bose Sleepbuds 34:14

27d ago34:14

34:14

When Bose discontinued its cult-favorite Sleepbuds in 2020, a passionate cohort of users was left in the lurch. For many, these earplug/headphone hybrid weren't a gadget—they were a nightly lifeline. Charlie Taylor, Co-Founder of Ozlo shares why he left Bose to co-found Ozlo, and how they quickly gained key relationships, and found immediate tracti…

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419 | How To Create Your Own Gift Guide and Boost Holiday Sales with Katie Hunt 16:54

28d ago16:54

16:54

One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners. Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help driv…

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November 2025 44:11

1M ago44:11

44:11

This month includes interviews with several guests including the following: Bernie Morris with Church Without Walls, Denise Foster & Juanita Gomez with HG Staffing, Traci Nelson, Jessica DiFiore, & Patti Rohlfes with Smith County Humane, Mary Draper & Will Herbert with UT TSU Extension Smith County, Tanya LeClair with Volunteer State Community Coll…

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November 2025 51:00

1M ago51:00

51:00

Kathy Hendrixson and Jen Sherwood host the program this month with visits from Austin Hayes of Caddyshack, Thomas Deadman of The Appliance Guy, and a call-in from Brad Halfacre of Edgar Evins State Park. Also stopping by are Bill Conger of Haven of Hope, and Randy Caldwell of The Purple Door. Plus lots of upcoming calendar announcements for events.…

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November 2025 57:35

1M ago57:35

57:35

For this month, Caroyln Motley welcomes Julie Williams with the Cannon County Child Advocacy Center. Then, she is visited by carpentry teacher Ray Patrick and two students from the Cannon County High School to talk about some of their fun projects. Plenty of of Cannon County updates for the month as well, including night Christmas Parade informatio…

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11-6-25 - DCHS Steve Trapp and MCHS Kyle Shoulders 44:41

1M ago44:41

44:41

Join "The Guru" Murphy Fair and Terry Collins for The Box Score, DTC Sports' weekly sports talk show, including guest interviews with DeKalb County's Steve Trapp and Macon County's Kyle Shoulders. You can watch this episode as well on Thursday evening at 6:45PM on DTC3-TV for DTC TV customers, or online at www.DTC3.tv New episodes arrive by each Th…

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Feel Better and Enjoy Some Entertainment 59:39

1M ago59:39

59:39

Thanksgiving is near, and we’re thankful for this month’s collection of guests. Up first this month is an extremely informative wellness visit from Dr. Melanie Cripps, DC with Carthage Family Chiropractic. Plus we have a return visit by Beth McCrary & RJ Palhegyi with the Arts Center of Cannon County to share their constantly updating list of fun e…

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418 | Expanding into Tabletop Products with Alyson O'Connor, Rust Belt Love 31:04

1M ago31:04

31:04

Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen. That's what we're talking about today: taking risks, experimenting, and releasi…

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10-30-25 - GHS Stephen Jackson and SCHS Nicholus Bussell 44:24

1M ago44:24

44:24

The end of the regular season of High School Football arrives just in time for the HUGE rivalry between the Owls and the Tigers with a Thursday night matchup. The "Guru" Murphy Fair and Terry Collins are joined by Gordonsville head football coach Stephen Jackson and Smith County soccer coach Nicholus Bussell. You can watch this episode as well on T…

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417 | 8 Ways to Prepare for the Holiday Sales Season Now with Katie Hunt 14:31

1M ago14:31

14:31

Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something…

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10-23-25 - DCHS Steve Trapp and WCHS David Foster 44:47

2M ago44:47

44:47

Join Terry Collins and Justin Mauldin for The Box Score, DTC Sports' weekly sports talk show, including guest interviews with DeKalb County's Steve Trapp and White County's David Foster. You can watch this episode as well on Thursday evening at 6:45PM on DTC3-TV for DTC TV customers, or online at www.DTC3.tv New episodes arrive by each Thursday, so…

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416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badassery 33:38

2M ago33:38

33:38

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion. That's a lot of money. Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's B…

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Helen Tobin, Head of Comms at Substack on how brands can reach new audiences. 33:35

2M ago33:35

33:35

Journalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do. Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective …

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10-16-25 - GHS Volleyball Brian Leslie and CCHS Football Tommy Hinch 44:51

2M ago44:51

44:51

Join "The Guru" Murphy Fair and Terry Collins for The Box Score, DTC Sports' weekly sports talk show, including guest interviews with Gordonsville's Brian Leslie and Cannon County's Tommy Hinch. You can watch this episode as well on Thursday evening at 6:45PM on DTC3-TV for DTC TV customers, or online at www.DTC3.tv New episodes arrive by each Thur…

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415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt 17:27

2M ago17:27

17:27

I'm going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in. Here's the thing: it's not your products that aren't a great fit for them, and you're…

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October 2025 40:22

2M ago40:22

40:22

Our special guests for the October 2025 edition include the following: Leslie Smith with Smith County Living, Mary Draper with UT TSU Extension - Smith County, Traci Nelson with Smtih County Humane, George McDonald with Catesa Farms, and Leslie Smith & Bill Woodard for the Smtih County Chamber of Commerce with their community calendar. This program…

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10-9-25 - SCHS Matt Dyer and LHS Chuck Gentry 44:55

2M ago44:55

44:55

Join "The Guru" Murphy Fair and Terry Collins for exciting Week 8 high school football analysis, plus guest interviews with Smith County's Matt Dyer and Lebanon High School's Chuck Gentry. You can watch this episode as well on Thursday evening at 6:45PM at www.DTC3.tv New episodes arrive by each Thursday, so be sure to subscribe and follow us, and …

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414 | Depth vs. Breadth: Finding the Right Focus in Your Business with Katie Hunt 12:20

2M ago12:20

12:20

I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs. I've got these little breaks between taking kids to different places, and that's actually where I do a lot of my coaching with my Advisory Board clients. We're talking back and forth on Voxer, they're drop…

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October 2025 59:43

2M ago59:43

59:43

This month starts with a visit from the pastor of First Baptist Church in Smithville, Chad Ramsey, to discuss their upcoming fall festival and other events. Next Issac Heller of Ascension Saint Thomas DeKalb Hospital discusses their recognition of Breast Cancer Awareness Month. Then Sharon Evans with Habitat for Humanity shares the details of the u…

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October 2025 58:57

2M ago58:57

58:57

We start out this month with a visit from Kaitlin Parker from the Cannon County Health Department with an update of the services available, including the upcoming annual Fight Flu Day on October 21st. Next we're joined by Amy Lou Gentry, the Marketing Director for the Off the Beaten Path Studio Tour which will be October 24th thru the 26th. Then th…

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10-2-25 - CCHS Tommy Hinch and SCHS Matt Dyer 43:45

2M ago43:45

43:45

Week 7 High School Football talk with "The Guru" Murphy Fair and Terry Collins, plus guest interviews with Cannon County's Tommy Hinch and Smith County's Matt Dyer. You can watch this episode as well at www.DTC3.tv New episodes arrive by each Thursday, so be sure to subscribe and follow us, and help us share with others to promote high school athle…

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There’s a Lot in Store for This Month 59:24

2M ago59:24

59:24

The leaves are changing very soon, so it’s a great time to talk about how opinionated folks are about pumpkin flavors :-) We start our interviews for this episode with space saving ideas from Stan Vaught of Lascassas Self Storage. After that, Zac Tucker and his student crew from Cannon County High School talk about their fun work in the Advertising…

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413 | Talking Economy, Tariffs, and Customer Retention [Inside Peek into LABs] 14:24

2M ago14:24

14:24

If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on next? Today, I'm sharing a short clip from one of our recent coaching calls inside of our LABS Community. LABS is the space where product-based business owners come together…

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9-25-25 - DCHS Steve Trapp and UHS Adam Caine 43:55

3M ago43:55

43:55

Join "The Guru" Murphy Fair and Terry Collins for The Box Score, DTC Sports' weekly sports talk show, including guest interviews with DeKalb County's Steve Trapp and Upperman's Adam Caine. You can watch this episode as well at www.DTC3.tv New episodes arrive by each Thursday, so be sure to subscribe and follow us, and help us share with others to p…

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412 | Your Wholesale Pitch Isn't The Problem with Katie Hunt 18:19

3M ago18:19

18:19

I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week. Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc. I often see a lot of our students, and even non-students, struggling with this concept of "I'…

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9-18-25 - GHS Stephen Jackson and CCHS Tommy Hinch 44:25

3M ago44:25

44:25

High School Football Week 5 has arrived! Join "The Guru" Murphy Fair and Terry Collins for interviews with Gordonsville's Football Head Coach Stephen Jackson and Cannon County's Tommy Hinch, plus stats and scores from area teams. You can watch this episode as well at www.DTC3.tv New episodes arrive by each Thursday, so be sure to subscribe and foll…

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411 | How To Get Better At Selling Your Products In-Person with Karen Sawyer-Meehan, Pier Six Press 38:56

3M ago38:56

38:56

Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers. I'm hearing this with online sales too, but it's partic…

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September 2025 49:49

3M ago49:49

49:49

William Walton Days is coming up soon, and many visited to tell us more about it. This month we welcome Pam Billington with Daughters of the American Revolution. Then, Leslie Smith of Leslie Smith Bookkeeper, LLC tell us about vendor booths and food trucks for the upcoming event. Jerry Lynn Vaden-Malone shares information about the William Walton H…

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9-11-25 - WHS Gavin Webster and SCHS Nick Bussell 44:50

3M ago44:50

44:50

Join "The Guru" Murphy Fair and Terry Collins for The Box Score, DTC Sports' weekly sports talk show, including guest interviews with Watertown's Gavin Webster and Smith County's Nick Bussell. Follow and subscribe so you don't miss a single week of Middle Tennessee High School Sports updates. Also, you can watch this episode and learn more about DT…

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September 2025 58:14

3M ago58:14

58:14

This episode starts with delicious talk about the upcoming Habitat for Humanity Chili Cookoff with Tecia Puckett Pryor. Then we learn more about Gammon, Drueck & Watson, CPAs with visits from Devin Floyd and Evan Watson. Chad Ramsey with Smithville First Baptist Church talks about several exciting things on the horizon. We get to meet the new Chief…

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September 2025 49:55

3M ago49:55

49:55

This episode features representatives from the CCHS Ag Department as they talk about the upcoming Woodbury FFA Championship Tractor Pull. Then Randy Greenwood from Woodbury Methodist Church talks about the Annual Ham Breakfast in October. Next, we talk about a new short-term rental available in Woodbury with Hunter Wood of Cannon Street Loft. That'…

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How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope [Replay] 41:06

3M ago41:06

41:06

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Paper Camp alum Ashley Sutton of Hustle and H…

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9-4-2025 - DCHS Steve Trapp and WHS Gavin Webster 44:52

3M ago44:52

44:52

Join "The Guru" Murphy Fair and Terry Collins as they discuss Week 3 of Middle Tennessee High School Football. Plus, catch guest interviews with DeKalb County's Steve Trapp and Watertown's Gavin Webster. Follow and subscribe so you don't miss a single week of Middle Tennessee High School Sports updates. Also, you can watch this episode and learn mo…

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It All Adds Up to Show You Care 59:51

3M ago59:51

59:51

Friday Night Lights return and we’ve got tips to keep you connected with the action. Podcast guest Angie Basham with Flower Occasions in Woodbury talks about helping you show others that you care. Then we discuss the importance of accurate bookkeeping and sound financial advice with Josh Tramel of Tramel CPA Group in Smithville . Plus new AI techno…

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Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt [Replay] 10:12

3M ago10:12

10:12

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at one of our most downloaded episodes, discussing how to utilize abando…

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Celebrity Chef, Andrew Zimmern's brand advice: stop being scared of story! 37:49

3M ago37:49

37:49

Andrew Zimmern didn't stumble into media success—he sprinted toward it with intentional risk, relentless work, and zero entitlement. In this episode, the chef-turned-storyteller breaks down how he went from unpaid internships to national stardom by "running at" opportunities when clarity struck. He shares why brands fail at content (they're afraid …

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8-28-2025 - GHS Stephen Jackson and Boyd Buchanan Gary Rankin 44:47

3M ago44:47

44:47

It's week two of the 2025 High Schoool Football Season! Terry Collins and "The Guru" Murphy Fair interview Gordonsville Tiger Head Football Coach Stephen Jackson about this week's matchup with Watertown, plus they speak with Gary Rankin about his history making 500th career victory. Follow and subscribe so you don't miss a single week of Middle Ten…

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How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay] 35:21

4M ago35:21

35:21

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie. …

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8-21-2025 - WHS Gavin Webster & SCHS Matt Dyer 44:22

4M ago44:22

44:22

This week's program includes high school football coach interviews with Watertown's Gavin Webster and Smith County's Matt Dyer, plus info on teams throughout Middle Tennessee. Join "The Guru" Murphy Fair and Terry Collins for The Box Score, DTC Sports' weekly sports talk show where they talk all things Middle Tennessee High School Sports. www.DTC3.…

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410 | How Quickly Will I Make Back My Paper Camp Investment with Katie Hunt 21:47

4M ago21:47

21:47

Have you been thinking about joining us for Paper Camp, but aren't sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program …