Best Dataiku Podcasts (2025)

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How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku) 26:25

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4M ago26:25

26:25

This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale. Here's what you'll learn…

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The Art of Doing More with Less in Content Marketing (with Elise Thrale from Napier AI) 21:24

5M ago21:24

21:24

This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success. Here's what you'll le…

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How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo) 20:17

5M ago20:17

20:17

This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strat…

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How to Build and Scale a High-Performing Content Team (with John Habib from Diligent) 25:25

7M ago25:25

25:25

This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolvi…

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Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN) 26:50

8M ago26:50

26:50

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results. Here's what you…

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How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX) 26:45

8M ago26:45

26:45

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in …

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From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec) 28:09

8M ago28:09

28:09

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success. Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campai…

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How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos) 34:13

8M ago34:13

34:13

This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up. Here's w…

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Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint) 33:08

9M ago33:08

33:08

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner. Here's what you'll learn in this episode: • Why original research rep…

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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave) 22:41

9M ago22:41

22:41

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful. Here's what yo…

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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave) 30:28

9M ago30:28

30:28

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results. Here's what you'll learn in thi…

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How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth) 36:12

10M ago36:12

36:12

In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function…

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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics) 32:33

11M ago32:33

32:33

This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…

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Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security) 35:00

12M ago35:00

35:00

This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing. Here's what you'll learn in this episode: • The role of AI …

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Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI) 32:09

1y ago32:09

32:09

This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences. Here's what you'll learn in this episod…

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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint) 28:25

1y ago28:25

28:25

This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips fo…

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YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis) 30:29

1y ago30:29

30:29

This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B…

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Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies) 33:31

1y ago33:31

33:31

This week, Niels van Melick sits down with Kit McKay, Global Content Manager at Basis Technologies. They discuss employee advocacy programs and how they can transform your employees into powerful marketing channels. Kit shares his firsthand experience with the launch and management of Basis Technologies' employee advocacy program. Here's what you'l…

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The Art of Customer Interviews & How to Do Them Properly (with Brooke Andrus from Eleos Health) 30:13

1y ago30:13

30:13

This week on the podcast, Niels van Melick dives deep into the art of customer interviews with Brooke Andrus, Senior Content Marketing Manager at Elios Health. Brooke has conducted dozens of customer interviews, and in this episode, she shares her top tips for using them to create B2B content that *actually* resonates with your audience. Here's wha…

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How to Use a Journalistic Approach to Create Top-Performing B2B Content (with Erin McGann from SNP Group) 36:51

1+ y ago36:51

36:51

This week, Niels van Melick and Erin McGann chat about the need for a journalistic mindset to create successful B2B content campaigns. Erin, who runs content strategy at SNP Group, shares her tips for making content more engaging and relatable—especially when it comes to technical topics. Here's what you'll learn in this episode: The impact of usin…

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Leveraging India To Scale Adoption & Growth with Ulysses David (Dataiku) 36:36

2+ y ago36:36

36:36

Ulysses David, the former Global VP, Global Strategy / GM, India at Dataiku joins the Bowery Capital Startup Sales Podcast to discuss "Leveraging India To Scale Adoption & Growth.'

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Building Your Customer Advisory Board with Leslie Brand (Alation) 34:13

3y ago34:13

34:13

Leslie Brand, the former Senior Director of Corporate Marketing at Alation, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your Customer Advisory Board."

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Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square) 31:03

3y ago31:03

31:03

This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework. Topics include: Breaking down your pipeline by volume, velocity, and conversion What metrics matter, and what steps can you take once you identify a weak area? Prospsect …

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Building a Start-Up in a Bear Market with Baxter Lanius (Alternative) 20:36

3y ago20:36

20:36

Baxter Lanius, Founder and CEO of Alternative, shares his experience around building a sustainable, profitability focused startup. We discuss 1) the difference in a Private Equity vs Venture Capital mindset, 2) strategies for fundraising and scaling in a bear market 3) why he made the jump from investor to founding and building a company.…

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Building a Product-led Growth Engine with Krishan Patel (Apollo) 27:47

3y ago27:47

27:47

Krishan Patel, VP of Product of Apollo, shares his experience around building a product-led growth engine and discuss 1) how he shifted his career from sales to product, 2) how and why to shift a sales-led org to a product-led one (and how Apollo did it) and 3) what about your company and product needs to be right to know if you should lean into PL…

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Buyerside Chat: Ian Andrews, Chief Marketing Officer (Chainalysis) 29:56

3y ago29:56

29:56

Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware. Topics include: 1) What separates a good email from one that gets instantly deleted? 2) How to do effective research on your prospect before reaching out. 3) What should you know about the company before you…

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Buyerside Chat: Reba Cox, Dir. of Procurement (MongoDB) 30:56

3y ago30:56

30:56

Reba Cox joins to share her experience as a buyer from organizations like MongoDB, Philips, and ESAB. Topics include 1) what procurement actually does behind the scenes 2) negotiating price vs value with procurement 3) why procurement will never be your champion and strategies to keep them from becoming a blocker. Follow the Bowery Capital Startup …

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Buyerside Chat: Jonathan Cochrane, VP Operations (SaaSOptics) 26:53

3+ y ago26:53

26:53

Jonathan Cochrane joins to share his experience as a buyer from organizations like EY, ScienceLogic, Higher Logic, and SaaSOptics. Topics include 1) how being able to adapt your demo on the fly leads to sales 2) why trying to show all your product features is like a terrible first date and 3) what he looks for when teams present vendors to him for …

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Buyerside Chat: Chad Wonderling, CAO (Salesloft) 28:06

3+ y ago28:06

28:06

Chad Wonderling joins to share his experience as a buyer from organizations like Salesloft, Rubicon, and Ceres Global. Topics include 1) What is a CAO and how is it different to other finance roles, 2) what makes an outbound email stick out, 3) how to use LinkedIn to build relationships with prospects, and 4) why sales is a lot like dating. Follow …

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Buyerside Chat: Chris Spooner, SVP Finance (Rubicon) 26:10

3+ y ago26:10

26:10

Chris Spooner joins to share his experience as a buyer from organizations like Rubicon and Novelis. Topics include 1) How to enable your champion to go get a "yes" and not a "go do more work", 2) the art of blind calendar invites, do's and don'ts, and 3) a cold call that actually worked and why it worked Follow the Bowery Capital Startup Sales Podc…

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Scaling Culture in a Remote World with Brendan Tolleson (RevPartners) 25:41

3+ y ago25:41

25:41

Brendan Tolleson, CEO and Co-founder of RevPartners, joins the Bowery Capital Startup Sales Podcast to discuss 1) Scaling culture by simplifying it into Intentionality, Documentation, Rewards, and Ownership, 2) How to bring new hires up to speed culturally in the first 90 days, and 3) Mission and Margin: How to move at VC pace and pursue excellence…

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Buyer's Corner: Rakib Azad, VP Finance (Chainalysis) 31:56

3+ y ago31:56

31:56

Rakib Azad joins to share his experience as a buyer from organizations like Chainalysis, MongoDB, Footlocker, and Ladders. Topics include 1) how to work with your champion and align your product to the company's priorities, 2) why not doing your research can (and will) kill your deal, and 3) pet peeves sellers should stop right away to avoid gettin…

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The 2021 Startup Sales Stack with Michael Brown and Eugene Godsoe (Bowery Capital) 30:11

3+ y ago30:11

30:11

This week we dove into 1) Vendor consolidation with insights from Mark Roberge, former CRO of Hubspot 2) Marketing automation growth 3) Covid's impact on how sales leaders should think through data, coaching, and analytics 4) Prioritizing what tools to get and when as an early stage company. This report, in partnership with G2, is meant to serve as…

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Early-Stage Selling and Building Team Culture with Melanie Hallenbeck (Elevate.inc) 21:03

3+ y ago21:03

21:03

Melanie Hallenbeck, Chief Growth Officer of Elevate.inc, joins the Bowery Capital Startup Sales Podcast to discuss 1) Selling into ENT as an early stage startup, 2) navigating procurement, and 3) how Covid has changed the sales culture landscape.

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Ethical Implications of Humanizing Your Data 34:42

4y ago34:42

34:42

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we explored data strategy and how humanization can level it up. This week, we discuss the ethical implications of humanizing your data with very special guest and past host Triv…

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Floor to Ceiling Data Strategy 19:55

4y ago19:55

19:55

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we explored data visualization with Nathan Mannheimer from Tableau. This week, we discuss the ins and outs of data strategy from the individual level all the way up to the enter…

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Data Visualization w/ Nathan Mannheimer, Director of Data Science & ML at Tableau 30:07

4y ago30:07

30:07

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we explored the importance of storytelling with data. This week, we discuss data visualization with Nathan Mannheimer, Director of Data Science and Machine Learning at Tableau. …

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Leverage Storytelling With Data 19:34

4y ago19:34

19:34

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we explored the importance of human in the loop within the ML pipeline with Christina Hsiao, Senior Product Marketing Manager at Dataiku. This week, we discuss storytelling with…

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Early-Stage Enterprise Sales with Matt Cameron (SaaSy Sales Leadership) 41:09

4y ago41:09

41:09

Matt Cameron, CEO of SaaSy Sales Leadership, joins the Bowery Capital Startup Sales Podcast to discuss "Early-Stage Enterprise Sales."

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The Importance of Human in the Loop AI With Christina Hsiao 23:20

4y ago23:20

23:20

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we discussed what happens when humanization fails and consequences that can occur with Jeremie Harris Towards Data Science. This week, we are joined by Christina Hsiao, Senior P…

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What Happens When Humanization Fails? A Conversation With Jeremie Harris of Towards Data Science 33:45

4y ago33:45

33:45

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we discussed differing methodologies and functionalities within the data science field with Emma Irwin, Solutions Engineer at Dataiku. This week, we are joined by Jeremie Harris…

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Methodology & Functionality in Differing Data Science Roles 20:03

4y ago20:03

20:03

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we discussed how data scientists & citizen data scientists collaborate to deliver value to the non technical audience. This week, we are joined by Emma Irwin to discuss differin…

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Modern Marketing Tactics with Mark Jung (Dooly) 39:37

4y ago39:37

39:37

Mark Jung, VP Marketing of Dooly, joins the Bowery Capital Startup Sales Podcast to discuss "Modern Marketing Tactics."

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Rise of the Data Citizen 21:58

4y ago21:58

21:58

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we discussed why technology’s long-term goal shouldn’t solely be efficiency, but actually emotional intimacy. This week, we were joined by Matt Dorros to discuss the rise of the…

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Create Technological Emotional Bonds w/ Creative Intelligence 17:44

4y ago17:44

17:44

Welcome back to our bi-weekly episodes of Season 5 of the Banana Data Podcast! This season, we’re ushering in the notion of humanizing data science. In last week’s episode, we discussed how data insights can be humanized in an easily digestible manner. This week, we’ll guide you through why technology’s long-term goal shouldn’t solely be efficiency…

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What Does It Mean to Humanize Your Data? 20:30

4y ago20:30

20:30

We're kicking off Season 5 of the Banana Data Podcast today. This season, we’re ushering in the notion of humanizing data science. We’ll guide you through issues such as why trends and technologies matter beyond your centralized data team and beyond the tech industry and what it truly takes to humanize technology. Subscribe to the Banana Data Podca…

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In English Please: Part 2 27:00

4+ y ago27:00

27:00

Welcome to part 2 of “In English Please!” This recap episode is summary of our "In English Please" segments which are quick explanations of complex data science terms, processes, or phenomena distilled into easy to understand concepts. Think of this as your data science encyclopedia. Here is the second part of the two part series on “In English Ple…

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Most Important Traits For Early Sellers with Kevin Michaelis (Process Street) 38:42

4+ y ago38:42

38:42

Kevin Michaelis, VP of Sales at Process Street, joins the Bowery Capital Startup Sales Podcast to discuss the "Most Important Traits For Early Sellers."

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Evolving Your Sales Tech Stack with Oleg Campbell (Reply.io) 32:34

4+ y ago32:34

32:34

Oleg Campbell, Founder and CEO of Reply.io, joins the Bowery Capital Startup Sales Podcast to discuss "Evolving Your Sales Tech Stack."

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In English Please: Part 1 23:17

4+ y ago23:17

23:17

The Banana Data Podcast team is currently prepping for Season 5. In the meantime, check out a recap of all our In English Please segments. These “In English Please” segments are quick explanations of complex data science terms, processes, or phenomena distilled into easy to understand concepts. Think of this as your data science encyclopedia. Here …