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Deborah C Smith Podcasts

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Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world. If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic ...
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What if your lead magnet didn’t just collect email addresses but actually sorted, scored, and qualified your dream clients? In this jam-packed episode, I sit down with Maeve Ferguson, business strategist and creator of The Client Engine, a powerful system that turns your intellectual property into an evergreen lead generation machine. Maeve shares …
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In The Influence Economy: Decoding Supplier-Induced Demand (Oxford UP, 2025), Maxim Sytch reveals how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Such supplier-induced demand can take many forms, including superfluous reorganizations, frivolous …
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Was Britain’s industrial revolution the result of its machines, which produced goods with miraculous efficiency? Was it the country’s natural abundance, which provided coal for its engines, ores for its furnaces and food for its labourers? Or was it Britain’s colonies, where a brutalized enslaved workforce produced cotton for its factories? In Ruth…
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The period of the "second slavery" was marked by geographic expansion of zones of slavery into the Upper US South, Cuba, and Brazil and chronological expansion into the industrial age. As The Reinvention of Atlantic Slavery: Technology, Labor, Race, and Capitalism in the Greater Caribbean (Oxford UP, 2020) shows, ambitious planters throughout the G…
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Why is there no metric system in the United States? Why is it that a country known for its openness to the future, its scientific innovations, and its preference for practicality has not adopted the most practical, scientific, and innovative system of measurement? Yardstick Nation: The Metric System in America (Vanderbilt UP, 2025) by Dr. Hector Ve…
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Over the last several decades, sources of income derived away from farms have come to play a much bigger role in rural Indonesian households. How do rural people in Indonesia engage with farming and social and economic spheres beyond their villages? What do their changing forms of engagement mean for land relations, sustainability, and the future o…
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Epic Disruptions: 11 Innovations That Shaped Our Modern World (Harvard Business Review Press, 2025) arrives at the perfect moment as artificial intelligence and other technologies promise to unleash another wave of major transformation. This book is a kaleidoscopic look at how eleven disruptive innovations—including the iPhone, transistor, disposab…
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Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage (Cambridge UP, 2025) offers a step-by-step guide on how to utilize the law as a source of value in organizations. Robert C. Bird demonstrates how legal knowledge can be a valuable asset for firms, providing them with a sustainable competitive advantage that is difficu…
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The history of film calls to mind unforgettable photographs, famous directors, and the glitz and hustle of the media business. But there is another tale to tell that connects film as a material to the twentieth century's history of war, destruction, and cruelty. This story comes into focus during World War II at the factories of Tennessee Eastman, …
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In Beyond Shareholder Primacy: Remaking Capitalism for a Sustainable Future (Stanford Business Books, 2024) Hart argues that the current Milton Friedman–style "shareholder primacy capitalism," as taught in business schools and embraced around the world, has become dangerous for society, the climate, and the planet. Moreover, he maintains, it's econ…
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What if you didn’t have to wait until everything was “ready” to start making money from your next offer? In this episode, I’m walking you through a "Pre-Sell With Soul" strategy. This is a proven, soulful way to invite in your first clients before your program or course is fully built. The goal is to validate your offer in real-time, and create a c…
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In No Standard Oil: Managing Abundant Petroleum in a Warming World (Oxford University Press, 2021), Deborah Gordon shows that no two oils or gases are environmentally alike. Each has a distinct, quantifiable climate impact. While all oils and gases pollute, some are much worse for the climate than others. In clear, accessible language, Gordon expla…
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Upstate New York's Anti-Rent Movement is considered the last struggle over feudalism in the United States. Tenant farmers in the Hudson-Mohawk region engaged in organized protest throughout the 1840s to contest monopoly ownership of the land they worked. Arguing their cause in newspapers, on broadsides, and at rallies, their aspirations also took s…
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Most economists believe that growth is the surest path to better lives. This has proven to be one of humanity’s most powerful and dangerous ideas. It shapes policy across the globe, but it fatally undermines the natural ecosystems necessary to sustain human life. How did we get here and what might be next? In The Invention of Infinite Growth: How E…
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Shipping Sculptures from Early Modern Italy: The Mechanics, Costs, Risks, and Rewards (Brepols, 2025) by Dr. Kelley Helmstutler Di Dio focuses on enormous amounts of sculptures moved from Italy to Spain from ca. 1500-1750. An analysis of an important body of unpublished archival documentation regarding the practical issues involved in making and tr…
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In How Progress Ends: Technology, Innovation, and the Fate of Nations (Princeton UP, 2025), Carl Benedikt Frey challenges the conventional belief that economic and technological progress is inevitable. For most of human history, stagnation was the norm, and even today progress and prosperity in the world’s largest, most advanced economies—the Unite…
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Maggie Gram is a writer, cultural historian, and designer. She leads an experience-design team at Google. She has taught at the Maryland Institute College of Art, Ca’ Foscari University of Venice, and Harvard University, and she has written for N+1 and the New York Times. She lives in New York. The Invention of Design: A Twentieth-Century History (…
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Hostel, House and Chambers: Accommodating the Victorian and Edwardian Working Woman (Liverpool University Press, 2025) by Emily Gee is the first comprehensive study of the campaigns to house a new generation of working women, the specialised design of the buildings and the women whose lives were changed by this architectural movement. After 1900, t…
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Still hoping to hit your sales goals before the end of the year, but feeling behind, scattered, or unsure where to focus? Let's fix it! In this episode, I'm sharing a soulful yet strategic Q4 Game Plan to help you simplify your priorities, generate momentum, and make aligned sales in the final stretch of 2025. Learn 5 practical tools to clarify you…
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What do Warren Buffett and Friedrich Nietzsche have in common? Why does Baruch Spinoza’s understanding of irrational emotions help explain financial markets? How did Voltaire’s success in a bond lottery arbitrage shape his writing? Can David Hume teach an investor when to buck the consensus and when to heed it? Exploring these questions and many ot…
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Sugar is everywhere in the western diet, blamed for epidemics of obesity, diabetes, and other modern maladies. Our addiction to sweetness has a long and unsavory history. Over the past five hundred years, sugar has shaped empires, made fortunes for a few, and brought misery for millions of workers both enslaved and free. How did sugar become a defi…
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Driving Productivity: Automation, Labor, and Industrial Development in the United States and Germany (Brill, 2025) reconstructs the industrial histories of the American and German automotive industries in a new light. From the Fordist assembly line to Japanese lean production and Industry 4.0, Anthony J. Knowles critically examines major technical …
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Seeds of Exchange: Soviets, Americans, and Cooperation in Agriculture, 1921–1935 (Northern Illinois UP, 2025) examines the US and Soviet exchange of agricultural knowledge and technology during the interwar period. Maria Fedorova challenges the perception of the Soviet Union as a passive recipient of American technology and expertise. She reveals t…
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If you've ever felt overwhelmed by all the marketing noise (ahem 🙋🏼‍♀️), then this episode is your reset button. 👏 In this powerful peer-to-peer convo, I sit down with business coach + marketing strategist Michelle DeNio to talk about what no one tells you: 👉 Every marketing strategy can work. But not every strategy will work for you. Michelle brea…
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Orthodoxy on the Line: Russian Orthodox Christians and Labor Migration in the Progressive Era (NYU Press, 2025) is an Immigration and labor history of the Russian Orthodox Church in the US At the turn of the twentieth century, thousands of immigrants from the borderlands of the Russian and Austro-Hungarian Empires built a transnational church in No…
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The abortion market was a powerful economic force in American life. Before legalization lowered the cost, one million women each year collectively paid upward of $750 million for abortions. In The Abortion Market: Buying and Selling Access in the Era Before Roe (University of Pennsylvania Press, 2025), Dr. Katherine Parkin reveals the strength of a…
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In The Money Revolution: How to Finance the Next American Century, economist and bestselling author Richard Duncan lays out a farsighted strategy to maximize the United States' unmatched financial and technological potential. In compelling fashion, the author shows that the United States can and should invest in the industries and technologies of t…
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This open access book is about Mozambicans and Angolans who migrated in state-sponsored schemes to East Germany in the late 1970s and throughout the 1980s. They went to work and to be trained as a vanguard labor force for the intended African industrial revolutions. While they were there, they contributed their labor power to the East German econom…
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The Architecture of the Wire explores the development of telecommunications infrastructure and its impact on the architectural and urban culture of the modern age—from poles, wires, and cables, to “micro-architectures,” such as the théâtrophone and the telephone booth. Starting with the intrepid worldwide infrastructures of the late nineteenth cent…
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In this episode, host Andrea Talabér (CEU Press) sat down with Emília Barna to discuss her new book, Working in Music on the Semiperiphery: Local Cultural Production and Global Capitalism (CEU Press, 2025). We talked about the changes and continuities that the Hungarian music industry underwent from the communist to the post-communist era, the impa…
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Vanilla is one of the most expensive of flavorings—so valuable that it was smuggled or stolen by pirates in the early days—and yet it is everywhere. It is a key ingredient in dishes ranging from crème brûlée to Japanese purin. It is the quintessential ice cream flavor in the United States. In Vanilla: The History of an Extraordinary Bean (Yale UP, …
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Are you doing all the right things in your business? You're posting, showing up, sharing offers and following up, but creating sales still feels like you're standing awkwardly against the wall at the dance wondering if anyone sees you? Yeah. Been there. The problem might not be your funnel, your script, or your price point. It might be that your sa…
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Since the Reagan era, conservatives in the United States have championed cutting taxes, especially for wealthy individuals and corporations, as the best way to achieve economic prosperity. In his new book, Pay Up!: Conservative Myths about Tax Cuts for the Rich (Cambridge UP, 2025) John L. Campbell shows that while these claims are highly influenti…
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Extraction: The Frontiers of Green Capitalism (W.W. Norton, 2025) is an in-depth analysis into the growing industry of green technologies and the environmental, social, and political consequences of the mining it requires. In the fight against climate change, lithium's role in reducing emissions by powering green economies is a mixed blessing. Draw…
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From the bustling ports of Lisbon to the coastal inlets of the Bight of Benin to the vibrant waterways of Bahia, Black mariners were integral to every space of the commercial South Atlantic. Navigating this kaleidoscopic world required a remarkable cosmopolitanism--the chameleonlike ability to adapt to new surroundings by developing sophisticated m…
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The Business of Transition: Jewish and Greek Merchants of Salonica from Ottoman to Greek Rule (Stanford UP, 2024) examines how the cosmopolitan bourgeoisie of the Eastern Mediterranean navigated the transition from empire to nation-state in the early twentieth century. In this social and cultural history, Paris Papamichos Chronakis shows how the Je…
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In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders—and women themselves—saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation’s businesses. In the decades since, women have moved increasingly int…
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Is social media and being online feeling like a heavy lift or a performance these days? You're not alone, especially in today’s polarized, noisy digital world. In this solo episode of Mindset to Market, I'm breaking down how to show up online authentically, without burnout or pretending. This conversation is perfect for the mission-driven soloprene…
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“The acme of skill,” Sun Tzu wrote in The Art of War, is not “to win one hundred victories in one hundred battles,” but “to subdue the enemy without fighting.” The author of Chokepoints: American Power in the Age of Economic Warfare (Portfolio, 2025) has devoted much of his career to exploring how economic power can advance this goal. He served on …
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For decades coal has been crucial to America's culture, society, and environment, an essential ingredient in driving out winter's cold, cooking meals, and lighting the dark. In the coalfields and beyond, in Black Gold: The Rise, Reign, and Fall of American Coal (University of California Press, 2025) Bob Wyss describes how this magical elixir sparke…
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Dr. J Calvin Schermerhorn is a professor of history in the School of Historical, Philosophical, and Religious Studies at Arizona State University. His books include The Business of Slavery and the Rise of American Capitalism, 1815–1860, and Unrequited Toil: A History of United States Slavery. He lives in Tempe, AZ. The long history of the racial we…
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Driving Terror: Labor, Violence, and Justice in Cold War Argentina (U New Mexico Press, 2025) by Dr. Karen Robert tells the story of twenty-four Ford autoworkers in Argentina who were tortured and “disappeared” for their union activism in 1976, miraculously survived, and pursued a decades-long quest for truth and justice. In December 2018, more tha…
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How many female entrepreneurs, economic revolutionaries, merchants, and industrialists can you name? You would be forgiven for thinking that, until very recently, there were none at all. But what about Phryne, the richest woman in ancient Athens, who offered to pay to rebuild the walls of Thebes after the city was razed by Alexander the Great? Or w…
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Bradley Gorski, a literary and culture scholar, examines the breakneck commercialization of Russian book publishing and of Russian literature more broadly – in the wake of the collapse of the Soviet Union. In the early 1990s, thousands of new publishers emerged, up from a mere two hundred at the Soviet Union’s end. The notion of the “bestseller” qu…
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Email marketing is FAR from dead! In fact it's thriving with a side dish of reality TV drama these past few weeks since Kit hiked their prices. 😂 If you're wondering which email platform is actually worth it in 2025 — this episode is for you. I’m breaking down the recent Kit pricing drama, comparing top ESPs like Flodesk and Beehiiv, and sharing ex…
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From 1907 to 1967, a network of reservoirs and aqueducts was built across more than one million acres in upstate New York, including Greene, Delaware, Sullivan, and Ulster Counties. This feat of engineering served to meet New York City’s ever-increasing need for water, sustaining its inhabitants and cementing it as a center of industry. West of the…
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Moorings: Voyages of Capital across the Indian Ocean (U of California Press, 2025) follows sailors from the Gulf of Kachchh in India as they voyage across the Indian Ocean on mechanized wooden sailing vessels known as vahans, or dhows. These voyages produce capital through moorings that are spatial, moral, material, and conceptual. With a view from…
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Crusading for Globalization: US Multinationals and Their Opponents Since 1945 (University of Pennsylvania Press, 2025) tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Scha…
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The Social Railway and Its Workers in Europe’s Modern Era, 1880-2023: Moments of Fury, Ramparts of Hope (Bloomsbury, 2025) by Dr. David Welsh examines the evolution of rail transport and a number of railway workforces across Europe in the modern era, from around 1880 to 2023. Each chapter explores how, within the context of a social railway, rail w…
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