Best Demystification Podcasts (2025)

1
Help, Not Hype ("Marketing") 18:50

6M ago18:50

18:50

Send us a text Marketing. The fine line between guiding someone to what they need… and letting them believe they found it all by themselves. It’s like sneaking vegetables into a kid’s mac and cheese—only this time, your “kid” is a fully grown adult, and you’re banking on them loving it without ever noticing. Do it right, and you’re a genius. Do it …

1
Episode 24 - Demystifing Discoverability: Industry veteran Ichiro Lambe shares the secrets behind getting your game noticed in 2024! 48:47

6M ago48:47

48:47

This episode of the Games PR Podcast, hosted, as always, by our Jack, features industry veteran Ichiro Lambe discussing the challenges and strategies around game discoverability. With over 30 years in the industry and notable achievements like founding Dejobaan Games and working at Valve on Steam Labs, Ichiro shares insights on the difficulties dev…

1
Always Be Cleansing ("Jargon Detox") 20:20

6M ago20:20

20:20

Send us a text Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s l…

1
Bridge Over Troubled Buzzwords ("Clarity") 14:37

7M ago14:37

14:37

Send us a text Clarity—it’s the bridge between what we say and what others actually hear. But somehow, it’s the first thing to vanish the moment we start talking—or typing. On this podcast, we’ll toss around a few key terms, and I want to make sure we’re all on the same page—or at least using the same secret decoder ring. So today, let’s kick thing…

1
Corporate Mad Libs ("Schmarketing") 16:20

7M ago16:20

16:20

Send us a text In this debut episode of Schmarketing, we’re not just introducing a podcast—we’re unpacking a problem. Schmarketing isn’t just the confusing, jargon-laden language of marketing; it’s a communication barrier that turns collaboration into a corporate guessing game. But fear not—there’s a way out. We’ll explore how teams can cut through…

1
Episode 23 - Power-up on Socials: How to Boost Engagement, Gain Followers and Grow your Game's Social Presence 46:41

9M ago46:41

46:41

Unlock the secrets to mastering social media for game development with insights from social media guru Tamsin and Sarah, the marketing dynamo behind Astral Clocktower Studios, in the latest episode of The Games PR Podcast. Sarah brings her hands-on experience from cat-themed action RPG Kristala, sharing the pivotal role data-driven decisions play i…

1
Episode 22 - Conquering Digital Events: Proven Tactics for Grabbing Attention and Gaining Fans at Steam Fests and Digital Showcases 51:29

10M ago51:29

51:29

Summer is here, and that can only mean one thing! It's showcase season, and in today's episode of The Games PR Podcast, we promise to equip you with actionable strategies to transform your digital event planning and make your appearances at digital showcases and Steam Festivals a more successful endeavour. We also discuss the advantages of digital …

1
Episode 21 - Avoiding Game Overs: How to Navigate Potential PR Disasters 48:03

1y ago48:03

48:03

From preempting sensitive content issues to tackling the dreaded server crash or internal scandal, we're joined by our crisis comms sage Max, who shares invaluable strategies to keep your game's reputation spotless through its launch and beyond. Dissecting the fine line between a mere hiccup and a full-blown PR nightmare, episode 21 of the Games PR…

1
Episode 20 - Game Journalist Survey 2024: What Game Journalists Really Think (ft. Eurogamer’s Editor in Chief) 46:44

1y ago46:44

46:44

Discover the reality of the world of games journalism as Eurogamer's Editor in Chief, Tom Phillips, joins us to dissect insights from our 2024 Games Journalism Survey. We peel back the curtain on the intricate dance of games journalism, offering a treasure trove of insider knowledge for PR professionals and game developers. Tom shares how game deve…

1
Exa Web Solutions - 2024 Digital Marketing Trends 8:35

1y ago8:35

8:35

The digital marketing landscape is ever-evolving, and staying ahead of the curve is crucial for businesses of all sizes. In 2024, we’re witnessing a shift towards a more human-centric approach, with technology playing a crucial role in creating personalized experiences and fostering deeper customer connections. Buckle up, marketers as Exa Web Solut…

1
Exa Web Solutions - Top SaaS trends for 2024 9:08

1y ago9:08

9:08

Exa Web Solutions explores the top SaaS trends and how they are set to transform the way organisations leverage and interact with software applications. Exa Web Solutions is Australia’s leading digital solutions agency helping businesses across the globe to navigate the digital world successfully. Also Visit - https://twitter.com/ExaWebUSA…

1
Exa Web Solutions | Future Web Development Trends for 2024 8:58

1y ago8:58

8:58

New technologies and approaches emerge every year. As we move through 2024, several key trends are shaping the future of how we build and interact with websites and web applications. Exa Web Solutions examines the most significant trends and their importance. Also Visit - https://www.youtube.com/@ExaWebSolutions…

1
Exa Web Solutions -The Demystification of E-commerce 9:44

1y ago9:44

9:44

Exa Web Solutions dives into the world of e-commerce, exploring its core concepts, various models, advantages and disadvantages, and the future trends shaping this dynamic landscape. Exa Web Solutions is Australia’s leading digital solutions agency offering bespoke services to businesses and organizations across the globe.Also Visit - https://au.li…

1
Exa Web Solutions | The Internet All-In-One Guide 8:34

1y ago8:34

8:34

The internet has become an undeniably vital part of our lives, impacting everything from communication and education to business and entertainment. But what exactly is the internet, and how does it work? Exa Web Solutions provides you with a comprehensive overview, delving into its origins, functionalities, uses, and potential challenges. Also Visi…

1
Exa Web Solutions - Using AI in content marketing 9:05

1y ago9:05

9:05

Exa Web Solutions says AI has become a must-have tool for businesses. For one, it has made huge impacts in helping to automate repetitive tasks. Imagine churning out countless product descriptions, generating social media captions in real time, or even translating content for global audiences — all within minutes. Also Visit - https://au.linkedin.c…

1
Episode 19 - Subscribe For Success: Expert Influencer Marketing Tips That Will Get You Results 1:03:14

1y ago1:03:14

1:03:14

Get ready to unlock the mysteries of influencer marketing in the gaming world with the insights of Lynn Marie from Lurkit. This episode peels back the layers on the actual costs of influencers and busts myths about their marketing prowess. We shine a spotlight on the unsung heroes—micro-influencers—and their uncanny ability to forge deep connection…

1
Exa Web Solutions | IT Hardware Guide 7:34

1y ago7:34

7:34

Businesses rely on Exa Web Solutions IT hardware to function efficiently and effectively. It facilitates data processing, storage, and communication, thereby empowering organizations to streamline operations, enhance productivity, and stay competitive in the digital marketplace.Also visit - https://startdigital.com.au/exa-web-liquidation/…

1
Episode 18 - Standing Out From the Crowd: Game Journalist Advice On Securing Coverage For Your Indie Game 1:01:33

1+ y ago1:01:33

1:01:33

Looking to get some top tips on attracting game journalists to your upcoming indie game? We’ve got your back! Episode 18 of the Games PR Podcast sees Jack and Tom joined by former Rock, Paper, Shotgun video producer, and co-host of the Indieventure podcast, Liam Richardson! Together, they’ll cover a range of different methods that can help make you…

1
Revolutionize Your Marketing with Exa Web Solutions 4:25

1+ y ago4:25

4:25

Explore the future of marketing with Exa Web Solutions cutting-edge automation. Streamline your campaigns, boost efficiency, and drive unparalleled success. Discover the power of automation for a smarter marketing strategy. Also Visit - https://www.crunchbase.com/organization/exa-web-solutions

1
Exa Web Solutions - AI and Cybersecurity 7:37

1+ y ago7:37

7:37

Discover cutting-edge AI and cybersecurity solutions at Exa Web Solutions. Safeguard your digital assets with advanced technologies, ensuring a secure and resilient online presence. Explore our comprehensive suite of services for robust protection in the digital landscape. Also Visit - https://www.crunchbase.com/organization/exa-web-solutions…

1
Exa Web Solutions - The Future of E-commerce Trends To Watch Out For 2:57

1+ y ago2:57

2:57

Stay ahead in the dynamic world of e-commerce with Exa Web Solutions. Discover the latest trends shaping the future of online shopping, from AI-driven personalization to blockchain integration and more. Also Visit - https://architizer.com/firms/exa-web-solutions/ https://in.pinterest.com/exawebsolutions/?utm_source=architizer…

1
Episode 17 - Mastering The Art Of Event Planning: How To Create Unforgettable Event Experiences 38:15

1+ y ago38:15

38:15

Ready to level up your event and PR game? We’ve got you covered! This week, host Jack and tech PR wizard Amie welcome Molly and John from the award-winning pop culture marketing agency, Experience12. They’re here to offer their fantastic insight into the best ways to bring event plans to life. The Experience12 team explains the different options av…

1
Exa Web Solutions — Rebirth of Marketing in Digital Age 2:44

1+ y ago2:44

2:44

Exa Web Solutions - Revolutionizing Marketing in the Digital Age with Innovative Strategies and Expertise

1
Exa Web Solutions - Artificial Intelligence and Society 7:59

1+ y ago7:59

7:59

Dive into the latest trends and insights on the influence of Artificial Intelligence on society. Exa Web Solutions sheds light on how AI is reshaping our world, from revolutionizing industries to impacting daily life. Also Read: https://in.pinterest.com/exawebsolutions/?utm_source=architizer https://twitter.com/ExaWebUSA https://www.crunchbase.com/…

1
Exa Web Solutions - All You Need To know About SaaS 5:20

1+ y ago5:20

5:20

Explore the world of Software as a Service (SaaS) with Exa Web Solutions. Get insights into the benefits and features of SaaS and how Exa Web Solution can help streamline your technology needs. Learn how SaaS can revolutionize your business operations. Also Read: https://in.pinterest.com/exawebsolutions/ https://www.crunchbase.com/organization/pete…

1
Episode 16 - Elevating Your PR Pitch: Insider Secrets On Successfully Pitching To Games Media 50:35

1+ y ago50:35

50:35

Are you ready to take your pitching game to the next level? Episode 16 of The Games PR Podcast is your ultimate guide to mastering the art of B2B and games media-focused pitching. From understanding the industry to articulating complex topics, our pitching superstars Jack, Tom, Luke, and Keaiana will guide you through the entire process. Find out h…

1
Exa Web Solutions - Robotics And Artificial Intelligence As The Future Of Mankind 8:18

1+ y ago8:18

8:18

Unleash Tomorrow's Potential! 🚀 Exa Web Solutions - Your Gateway to the Future of Mankind with Robotics & AI. Embrace the Revolution! Also Visit - https://twitter.com/ExaWebUSA https://architizer.com/firms/exa-web-solutions/

1
Exa Web Solutions — Self-Driving Cars Future of Transportation 0:24

1+ y ago0:24

0:24

Self-driving cars: The future of transportation by exa web solutions. Learn how self-driving cars will revolutionize transportation and make our roads safer, more efficient, and more accessible. Also Visit - https://twitter.com/ExaWebUSA https://www.crunchbase.com/organization/peter-ball-exa-web-solutions-fcee…

1
Episode 15 - Game Dev Chronicles: The Falconeer Developer Tomas Sala Talks Demos, Next Fest And More 1:00:59

2y ago1:00:59

1:00:59

Episode 15 of The Games PR Podcast sees Jack and Tom joined by Bafta-nominated Tomas Sala, developer of The Falconeer and Bulwark: Falconeer Chronicles. Tomas sat down with the BGM crew to discuss the nature of solo development, his decision to release an 'evolving demo' for Bulwark: Falconeer Chronicles (and the unique nature of player feedback he…

1
Episode 14 - Press A To Invest: PR Strategies, Approaching Games Business Media and Securing Investment 47:55

2y ago47:55

47:55

Episode 14 of The Games PR Podcast sees Jack, Amie, and Tom return to the studio. They're joined by BGM's very own Max, who'll provide valuable insights into the benefits of an effective PR strategy when looking to secure investment. The crew cover various topics surrounding investment opportunities in gaming, including using PR to build credibilit…

1
Episode 13 - Solving the PR Puzzle: Game Dev insights with Rytmos developers Floppy Club 53:44

2y ago53:44

53:44

Episode 13 of The Games PR Podcast sees Jack and Tom joined by Floppy Club, developers of acclaimed music puzzler Rytmos! Offering a behind-the-scenes look into the game's development, Niels and Asger reveal the inspirations behind the variety of music contained with Rytmos and explain the complex nature of developing the game's puzzles. They also …

1
Episode 12 - Unleashing PR Magic: Generating PR BUZZ and HEADLINES out of thin air 40:53

2y ago40:53

40:53

The BGM podcast team are back, and this episode of The Games PR Podcast is all about the best ways to make news for your game out of nothing. Even if you've got no major news or updates to share, there are still some great ways to keep gamers and journalists engaged. From developer diaries to community-focused live streams, join Jack, Tom, Amie, an…

1
Episode 11 - Taking advantage of Trends: Mastering the Cheatcodes for Riding the Trend Waves in Games PR 51:43

2y ago51:43

51:43

Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game! Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast for the first time. Oh, and Tom is still hanging around the studio, as always. We'll be covering Newsjacking, tr…

1
Episode 10 - Power Play at Events: Unleashing Success at GDC, Gamescom, and Beyond 50:46

2y ago50:46

50:46

This events-themed episode of The Games PR Podcast sees Jack, Tom and James address some of the best ways to level up your event-attending game! From deciding which events are best suited to you and your needs to discussing the details of what you even can get up to at physical events such as GDC, Develop, and Gamescom, this episode of The Games PR…

1
Episode 9 - Unlocking Video Game PR Secrets: Insights from a Conversation with Ukie's George Osborn 51:49

2+ y ago51:49

51:49

Head of Communications at Ukie, George Osborn, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry. From how indie studios can stand out from the crowd to why the non-gaming media are changing their perceptions of gaming, there’s a whole host of interesting stories and points (like MPs playing vide…

1
Demystification with Deveshwar Hariharan 21:27

2+ y ago21:27

21:27

In our first episode of Demystification we talk with Deveshwar Hariharan, a Ph.D. student in Electrical Engineering and President of The Graduate Student Association.By The Graduate School

1
Episode 8 - Conquer Your PR Fears: Thrive Amidst the Spooky World of Games PR 39:53

2+ y ago39:53

39:53

This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted! The team offer their insights into misconceptions surrounding PR, worries o…

1
Episode 7 - Game Journalist Survey 2022: Insider Secrets Revealed 59:23

2+ y ago59:23

59:23

In this bumper episode of The Games PR Podcast, host Jack is joined by regulars Alex and Tom, as well as special guest Kate Gray. Kate and the team offer their insights into the results of the 2022 Games Journalist Survey, discussing the best things to include in a pitch, types of media coverage and much much more! For the full survey results be su…

1
Episode 6 - Power-Up Your Mobile PR: Conquering the Unique Challenges of PR for Mobile Games 31:25

3y ago31:25

31:25

Alex is back alongside Tom and Jack to share some expert insights on the unique nature of PR for mobile games. This episode of The Games PR Podcast tackles a range of topics from the tricky topic of the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile…

1
Episode 5 - Maximize Impact on a Shoestring: Game Marketing Hacks for Budget-Conscious Developers 38:02

3y ago38:02

38:02

Tom and Jack sit down to discuss the best ways to approach games PR with a shoestring budget, covering topics ranging from media and influencer strategies to effective ways of community building. They also touch on navigating social media as well as the key components in ensuring maximum returns from a small budget!…

1
Episode 4 - Leveling Up Your Game: Proven Tactics for Capturing Reviewer Attention 39:23

3y ago39:23

39:23

All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.By Big Games Machine

1
Episode 3 - Influencer Magic Unleashed: Successfully Navigating the Evolving Influencer Landscape 34:29

3+ y ago34:29

34:29

From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs …

1
Episode 2 - Mastering a Game Launch: Perfectly Timing Your Way to Triumph 28:18

3+ y ago28:18

28:18

Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.…

1
Episode 1 - The PR Playbook: Steering Clear of Costly Mistakes for Game Success 48:55

3+ y ago48:55

48:55

When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.By Big Games Machine

1
What is Digital Demystification? Episode 2 7:49

7+ y ago7:49

7:49

With technology and digital culture constantly developing and impacting the workplace, we discuss why Digital Demystification is important for the Third Sector, as well as the commercial sector. Pete also mentions something that has grabbed his attention this month and why it should be on your radar. Lizzie mentions an important event to go to in D…

1
Barriers to digital strategy: episode 1 7:45

7+ y ago7:45

7:45

Welcome to episode 1 where we are going to chat about some of the barriers to implementing a digital strategy. Is it the same for the third sector and the private sector? At the end of the podcast, we tell you about a few useful events and blogs that are worth checking out. This episode, we mention several GDPR events: 1. http://www.globalconnectio…

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Demystification Podcasts

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