Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk aw ...
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Digital Marketing Agency Los Angeles Podcasts
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in y ...
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Think Tank is a podcast that contributes educational insights to small to medium size business on SEO, Online Marketing and Business Development. Our agency helps clients get on the first page of Google through SEO, Pay Per Click Management, Social Media Marketing, Web Design and helping companies grow through marketing strategies and online campaigns. I Think an Idea is located in Los Angeles and helps clients globally expand their brands and online business!
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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
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Arthur Mendoza teaches acting class every Wednesday at 7PM at The Santa Monica Playhouse as well as online classes every Tuesday at 5PM PST. He was the principal acting instructor for the Stella Adler Conservatory of Acting West. He has taught in Los Angeles for more than 20 years and has worked with such talents as Khandi Alexander, Sasha Barrese, Peta Wilson, Finola Hughes, Branford Marsalis, Deidre Hall, John Jopson, and Salma Hayek, and he worked extensively with Benicio del Toro after h ...
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The Sheppard is an independent, innovative marketing agency headquartered in the heart of Los Angeles, with offices in Atlanta, New York and the UK. The team at The Sheppard are idea generators first and foremost. The Sheppard is not married to anyone approach or media.
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The American Web Coders is a highly acclaimed ecommerce platform that offers top-drawer online branding services. It offers everything from A to Z starting from domain hosting all the way to first-rate e-business advertising solutions. From hosting & domain to branding and business strategy, from website design to web maintenance, AWCs is the ultimate one-stop-shop to all your digital problems. We have grown to become a mature digital marketing maven. We’re time-honored gurus to help you gea ...
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Our Marketers Mindset podcast helps entrepreneurs start and grow a wildly profitable marketing business with weekly interviews with top business influencers, advertising strategies and so much more To find out more about our DashClicks and how it can help you scale your marketing agency, visit our website https://www.dashclicks.com.
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Contact Webtrack Technologies today for on-demand scaling of business processes and solutions which bring growth to your organization. We provide the top IT services under a single umbrella, in which include web design services, web development, SEO, and digital marketing.
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1
How Seaweed Sparked a Startup ft. Sachi Singh of Rootless I EYB
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32:33Sachi Singh is the Founder and CEO of Rootless, a wellness startup focused on seaweed-based nutrition for health and sustainability. With a background in climate policy, international development, and environmental science, she launched Rootless to make ocean-friendly nutrition accessible and impactful. Elevate Your Brand is the #1 marketing podcas…
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Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025
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11:05In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt. You’ll learn: What Google AI Overviews are and how they affect traditional search ads Why zero-click SERPs are reducing ad impressions and increasing CPCs Which industries are most impacted, and what the data re…
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How to Use Schema Markup to Improve Local SEO: Boost Clicks, Trust, and Visibility
17:27
17:27
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17:27In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results. You’ll learn: What schema markup is and why it matters for local search How rich snippets like star ratings and contact info boost click-through rates The key schema …
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Episode 229- Trading Places: Revolut's CEO Rolandas Juteika on how to Market the Future of Wealth
18:52
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18:52Rolandas Juteika is the CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut. He has led the company’s business strategy, risk management, and compliance, driving its rapid growth in the EEA. He is also a board member of the Lietuvos Finansų Maklerių Asociacija, contributing to financial brokerage gover…
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Proven Tactics for Online Campaign Success
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14:00In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign. You’ll learn: Why most lead magnets fail—and how to avoid common mistakes The key characteristics of a lead magnet that actually converts Top-performing lea…
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1
Redefining Square Feet ft. Jill Brooks-Garnett of Hestia Housing
31:55
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31:55Jill Brooks-Garnett is a recognized leader in the affordable housing industry, having served as an executive at some of the country’s largest asset management platforms. She is committed to advancing housing access across the United States through new development projects and by consulting to industry leaders. Elevate Your Brand is the #1 marketing…
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You Can Get Here From There | Closing Thoughts
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2:52Arthur shares his hopes for what the podcast has offered its listeners.By Hugh Benjamin
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You Can Get Here From There | New Orleans
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11:10Arthur reflects on his first visit to New Orleans, the professor who introduced him to Tennessee Williams' world, and the deep love for the city that has stayed with him ever since.By Hugh Benjamin
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You Can Get Here From There | Arthur & Adler
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11:44Arthur expands on his deep friendship and mentorship with Stella Adler, and how he continues to carry her legacy forward through his own work.By Hugh Benjamin
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You Can Get Here From There | Deep Cover & Paco
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8:37Arthur shares how he landed his role in Deep Cover - and the audition that ultimately led to him quitting acting.By Hugh Benjamin
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You Can Get Here From There | Meeting Stella Adler
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13:41Arthur reflects on his first encounter with Stella Adler, her powerful lessons on imagination, and the profound friendship/mentorship that shaped both his art and his life.By Hugh Benjamin
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You Can Get Here From There | Graduate School (UCSD)
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13:05Arthur takes us through his journey studying acting in graduate school, sharing the lessons that contributed to his development as an artist.By Hugh Benjamin
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You Can Get Here From There | UC Riverside & Eric Barr
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11:09Arthur shares stories from his time at UC Riverside, highlighting the guidance and inspiration he received from his mentor, Eric Barr.By Hugh Benjamin
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You Can Get Here From There | Childhood, Family, Women Pt. 2
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8:20Arthur reflects on his childhood, his family, and the influential women who helped shape him - both as an artist and as a man.By Hugh Benjamin
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You Can Get Here From There | Childhood, Family, Women
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11:39Arthur reflects on his childhood, his family, and the influential women who helped shape him - both as an artist and as a man.By Hugh Benjamin
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1
Baking Big Ideas ft. Lindsay Hancock of My Better Batch
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29:35Lindsay Hancock is the founder of My Better Batch, a clean-ingredient cookie mix company on a mission to make better-than-homemade cookies easier and more accessible. A former executive at KIND Snacks, she brings over a decade of experience building and scaling better-for-you food brands. As both a mom and entrepreneur, Lindsay created My Better Ba…
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Arthur Mendoza studied and taught alongside Stella Adler for 12 years. He currently teaches every Wednesday at 7 PM at The Santa Monica Playhouse, as well as online classes every Tuesday at 5 PM PST. In this series of episodes, Arthur reflects on his journey as a dancer, singer, actor, artist, and teacher — and on his relationship with Stella Adler…
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The Sweet Life of CPG ft. Marcos Della Pia of Baris | EYB
30:04
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30:04Marcos Della Pia is the co-founder of Baris since 2023. Previously, he was a member of the executive team at The Not Company, a leading plant-based food company valued at $1.5 billion. Earlier in his career, he worked in Investment Banking at J.P. Morgan and in sales at Procter & Gamble. Elevate Your Brand is the #1 marketing podcast for entreprene…
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Create SEO-Friendly Landing Pages That Convert
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16:02In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background. You’ll learn: What makes a landing page SEO-friendly and why it matters How to use keyword research to attract the right audience Tips for writing high-quality content that matches …
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Knowing What You Don't Know ft. Angela Powell of Whipzi | EYB
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31:45Angela Powell is the founder of Whipzi, a line of naturally flavored and colored powdered sugars designed to make baking and beverage creation easy and enjoyable. A U.S. Air Force veteran and former military spouse, she launched the brand to simplify baking, while using natural flavors and plant-based ingredients to inspire creativity in every kitc…
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Combine Offline and Online Marketing for Local Growth: Using Caasie and Google Ads for Real Results
13:41
13:41
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13:41In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints. You’ll learn: Why integrating online and offline channels boosts brand visibility and trust How to use Caasie’s digital b…
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In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers. You’ll learn: How AI tools are transforming local search and what it means for your content Why voice search is key and how to optimize for natural, spoken queries How to …
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The Meaning Behind Investments ft. Gary Lipsky of Break of Day Capital | EYB
28:14
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28:14Gary Lipsky is a Multifamily Operator and President of Break of Day Capital who has done over ¼ billion in real estate transactions. He is the host of the Real Estate Investor Podcast and best-selling author of Best In Class, the ground breaking book on asset management and Invest Smart:Spotting Red Flags in Real Estate Syndications. Gary is also t…
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The Most Important SEO Shift of 2025: How to Thrive in the Age of AI Search
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11:57In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025. You’ll learn: How Google’s AI Mode changes the entire search experience Why traditional SEO tactics like ranking for keywords aren't enough anymore What SERP domination loo…
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Boost Website Conversion Rates in 2025: Proven Tips to Turn Clicks Into Customers
11:28
11:28
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11:28In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers. You’ll learn: Why mapping a dynamic conversion funnel is essential in 2025 How to speed up your site and optimize for mobile to reduce drop-offs Ways to use social proof like reviews and testi…
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Entrepreneurship Meets Clinical Expertise ft. Margo Harrison of Wave Bye | EYB
32:00
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32:00Dr. Margo Harrison MD MPH is founder and CEO of Wave Bye Inc, which is disrupting the period pain space currently led by Midol. She is a clinically active Ob/Gyn, was previously and NICHD-funded investor, and started a women's health consulting firm before founding Wave Bye. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “want…
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EPISODE 228- Marketing Music: American Association of Independent Music's CEO Richard Burgess on Ai, NFTs, & Vinyl
31:10
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31:10Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums. On The Menu: 1. Creating platforms to unite isolated …
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From Problem to Patent ft. Tiana Ravden of Eroe | EYB
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33:25Tiana Ravden is the founder of Eroe, an innovative lingerie brand that’s been ten years in the making and fueled by a deep belief in the everyday strength of women. After leading merchandising for companies like Mattel, Gap, and Tommy Hilfiger — and building her own clothing brand and restaurant — Tiana followed her passion, turning a side hustle a…
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How Much Does Google Ads Really Cost? A 2025 Guide for Small Businesses
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14:19In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar. You’ll learn: What factors influence your Google Ads cost, including industry competition and keyword selection How Google’s bidding system works and why Quality Score…
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Boost Click-Through Rates and Conversions with These Copywriting Secrets
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16:52In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions. You’ll learn: How to craft headlines that capture attention and drive engagement The importance of clear and compelling calls to action (CTAs) Strategies for understanding and addressing your target audience's needs The r…
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1
Boost Your Small Business Website: Proven SEO Strategies That Work
16:24
16:24
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16:24In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers. You’ll learn: How to conduct effective keyword research to target the right audience The importance of optimizing page titles and meta descriptions for better click-through rates…
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EPISODE 227- Why Lazy Ads Deserve to Be Skipped: The Creator-First Approach to ROI
36:44
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36:44Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metri…
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Maximize Your Google Ads Budget With Manual Bidding: Proven Strategies for Small Business Owners
15:58
15:58
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15:58If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns. You’ll learn: What manual bidding is and how it c…
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Finding Your Product Audience ft. Ann Ragan Kearns of Medalist Skin | EYB
32:14
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32:14Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. As an NCAA Division 1 swimmer, she struggled with acne and hair loss, and while she could purchase beauty products for her issues, she never encountered a brand that designed products specifically for her as a female athlete. Fast forward and Kearns has learned a ton about…
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The Strategy Behind The Business ft. Meredith Cochran of Societea | EYB
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32:26Meredith Cochran is a serial entrepreneur with a passion for authentic conversations and high quality craftsmanship. A roll-up-your-sleeves kind of girl. Meredith has a background in Cellular Molecular Biology, Electrophysiology, and Traditional Chinese Medicine. She uses this experience to pursue her passion of preventive health and food-as-medici…
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Preparing For A Recession ft. Sheria James of Elevate My Brand | EYB
22:27
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22:27Sheria James is a dynamic strategist and marketing leader with a proven track record of elevating companies at the intersection of innovation and impact. With over a decade of experience across fast-paced startups and mission-driven organizations, she brings a rare blend of strategic insight, creative direction, and cultural fluency to every projec…
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The Benefits of Manual Bidding on Google Ads for Local Businesses
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14:21
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14:21In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies. You’ll learn: What manual CPC bidding is and how it differs from smart bidding How to control ad spend by adjusting bids at the keyword and ad group…
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EPISODE 226- TikTok, Touring & Trends: Jaime Marconette's Guide to Music Marketing in the Data Age
24:47
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24:47Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.…
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How Can a Digital Marketing Agency Work With AI?
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11:42
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11:42AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping. ✅ What you’ll learn: How AI boosts SEO performance and content strategy W…
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How to Choose the Best Google Ads Agency for Small Business
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15:31If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget. You’ll learn: Why small businesses benefit from hiring a Google Ads expert What to look for in an agency’s case stu…
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1
How Performance Max Campaigns Improve Remarketing
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11:44
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11:44In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions. You’ll learn: How GA4 helps track visitors and build remarketing audiences How to import audience lists into Google Ads Where Performance Max campaigns appear (YouTube, Gma…
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In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost…
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Introduction to Google My Business and Google Ads Integration
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15:02In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions. Learn how to: ✅ Use location assets to boost your Google Ads performance ✅ Link your Google Ads and GMB account…
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Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much
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18:25Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins.…
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Top Digital Marketing Strategies for LA Service Businesses in 2025
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10:04📝 Episode Description: In this episode, we share the most effective digital marketing strategies Los Angeles service businesses should be using in 2025. Whether you're in home services, healthcare, legal, or local retail—this guide is packed with practical tips to help you grow smarter this year. What we cover: Local SEO tips to boost visibility in…
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Google Ads Double Serving: What It Means for CTR & Impressions
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9:45In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse. We cover: What the Double Serving Experiment is and why it matters How it could increase impres…
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Google Aligns Merchant Center Clicks with Google Ads: What It Means for You
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6:46
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6:46In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy. We’ll cover: What’s changing in Google’s reporting structure Why this ma…
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Why SEO Fundamentals Are 10x More Vital with Google Ads
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11:21
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11:21In this episode, we explore why strong SEO fundamentals are critical to making your Google Ads campaigns work smarter—not harder. From landing page optimization to keyword synergy and analytics, we dive into how SEO directly improves your ad quality score, cost-per-click, and long-term performance. What you'll learn: Why SEO makes Google Ads more c…
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1
How to Use Google Ads and GA4 to Target High-Value Customers
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15:52In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns. You'll learn: How to set up GA4 and link it with Google Ads Way…
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1
Creating Quality Content ft. Lauren Alexander of Qualia Life | EYB
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32:32Lauren Alexander serves as the Senior Vice President of Marketing at Qualia Life Sciences, where she leverages over 15 years of experience to drive innovative marketing strategies that resonate with consumers and elevate the brand's presence in the wellness sector. In her current role, Lauren is at the forefront of direct customer acquisition initi…
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