Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo

Digital Marketing Technology Podcasts

show episodes
 
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
  continue reading
 
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
  continue reading
 
Artwork

1
AdExchanger

AdExchanger Talks

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly
 
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
  continue reading
 
Artwork

1
Agency Nation Radio

Agency Nation - Insurance Marketing and Technology Strategists

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly+
 
Agency Nation is the leading digital publication helping insurance professionals dominate marketing, sales and technology in the modern marketplace.
  continue reading
 
Artwork
 
Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.
  continue reading
 
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
  continue reading
 
I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage
  continue reading
 
Succeed at Growing and Scaling Your Entrepreneurial Business. Join executive coach, consultant and founder of Awareness Strategies, Michelle Nedelec, while she interviews CEO's and Experts in Business to bring you their proven wisdom on how you can grow and scale your business. If you’re an entrepreneur with a brilliant idea who’s looking for mentors with practical solutions to your problems this show is for you.
  continue reading
 
Make better and faster decisions in response to far-reaching market shifts in business and technology. Featuring content from our 6Pages subscription service, a new kind of market intelligence for professional decision-makers. Learn more and sign up for free summaries of our deeply researched briefs on 6Pages.com.
  continue reading
 
Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenM ...
  continue reading
 
Artwork

1
Next in Tech

S&P Global Market Intelligence

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly
 
Define your digital roadmap. Weekly podcasts featuring specialists from across the S&P Global Market Intelligence research team offer deep insights into what's new and what's next in technology, industries and companies as they design and implement digital infrastructure. To learn more, visit: https://www.spglobal.com/marketintelligence/en/topics/tmt-news-insights
  continue reading
 
Artwork

1
The Digital Executive

Coruzant Technologies

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly+
 
Best 10-minute, daily tech podcast on emerging technologies, hundreds of Silicon Valley CEOs, Influencers and Celebrities. Hosted by technology executive and creator of Coruzant Technologies.
  continue reading
 
Featured here are original and timely podcasts from ARC analysts and guest speakers on topics such as Digitization, New Business Models, Internet of Things, Industry 4.0, and Smart Manufacturing. We dive into technologies such as additive manufacturing, machine learning, asset performance management, device connectivity, IIoT architecture, cybersecurity, augmented reality, and more related to digitalization and transformation of industries. For More Information Visit us at: https://www.arcwe ...
  continue reading
 
Artwork

1
Local Business Buzz

LocalBiz Finder

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly+
 
Local Business Finder is a local marketing communication channel passionate about building relationships between businesses and customers through technology. We specialize in Digital Marketing, Social Media Management, and Promotional Video Marketing for local businesses based in the USA, UK, Canada, and Australia.
  continue reading
 
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast ...
  continue reading
 
Artwork

1
At the Edge

McKinsey Digital

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly
 
In conversation with leaders and experts, McKinsey's At the Edge podcast demystifies cutting-edge technologies and shares strategies on how companies can capture big opportunities.
  continue reading
 
Artwork

1
Enterprising Minds

Dave Dougherty, Ruthi Corcoran, Alex Pokorny

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly+
 
Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation. Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing pr ...
  continue reading
 
Dive into the world of online marketing with Behtash Moojedi in ”The KRTCL HIT! Online Marketing Podcast.” KRTCL HIT delivers everything you love about the latest marketing trends, strategies, and tech in a compact episode. Category: Business / Marketing Keywords: Marketing, Online Marketing, Digital Strategy, Technology, Behtash Moojedi, Marketing Insights, Business Podcast, Tech Trends, Business, Economy, Personal Growth, Content Marketing, Growth Strategy, Online Sales
  continue reading
 
Artwork

1
Digital & Dirt

Lamar Advertising

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly+
 
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
  continue reading
 
Artwork
 
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, pro ...
  continue reading
 
The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK. Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff. ...
  continue reading
 
The Digital Banking Podcast is powered by Tyfone. Tyfone is a dramastically better digital banking provider. Our appeal is unique, we collaborate closely with our customers and the banking ecosystem in an open approach coupled with a powerful user experience that helps “get things done”! On our podcast you will hear how digital banking plays a leading role for community minded financial institutions from the unique perspectives of our industry expert guests.
  continue reading
 
Artwork

1
The Future of Everything

Stanford Engineering

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly
 
Host Russ Altman, a professor of bioengineering, genetics, and medicine at Stanford, is your guide to the latest science and engineering breakthroughs. Join Russ and his guests as they explore cutting-edge advances that are shaping the future of everything from AI to health and renewable energy. Along the way, “The Future of Everything” delves into ethical implications to give listeners a well-rounded understanding of how new technologies and discoveries will impact society. Whether you’re a ...
  continue reading
 
Artwork

1
GS Web Technologies Canada

GS Web Technologies Canada

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly
 
GS Web Technologies Canada is a leading digital marketing and website development company in Calgary, specializing in providing top-notch SEO services, PPC management, and social media marketing. As one of the top marketing companies in Calgary, we offer customized digital marketing solutions to help businesses thrive online. Our expert team is dedicated to boosting your online presence with cutting-edge strategies. For reliable and result-driven digital marketing services in Calgary, trust ...
  continue reading
 
Artwork
 
Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank you ...
  continue reading
 
Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
  continue reading
 
Artwork

1
RRE POV

RRE Ventures

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly
 
Demystifying the conversations we're already here at RRE and with our portfolio companies. In each episode, your hosts, Will Porteous, Raju Rishi, and Jason Black will dive deeply into topics that are shaping the future, from satellite technology to digital health, to venture investing, and much more.
  continue reading
 
Promoguy Talk Pills Podcast where we dive into topics like Tech, AI, digital marketing, and business. Don't miss out on the insights and tips shared by industry experts in this marketing podcast!
  continue reading
 
Artwork
 
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology. From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com
  continue reading
 
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
  continue reading
 
Artwork

1
Tech Talks Daily

Neil C. Hughes

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Daily
 
If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, W ...
  continue reading
 
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
  continue reading
 
Artwork
 
Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the Digital Era. Join us every other Tuesday to get your competitive advantage. View all Gartner ThinkCast episodes at https://www.gartner.com/en/podcasts/thinkcast
  continue reading
 
Artwork

1
Green New Perspective

Green New Perspective

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly+
 
Green New Perspective is a podcast exploring technologies shaping the future. With 35,000+ monthly listeners and 140,000+ YouTube views, it features industry leaders sharing breakthrough advancements, growth strategies, and insights driving global change. The Green New Perspective podcast is sponsored by New Perspective, a growth-focused digital marketing agency with over 20 years of experience helping innovative B2B tech companies scale. If you or your organization is looking to grow, visit ...
  continue reading
 
Welcome to the Innovantage podcast, where technology, business, and innovation converge. Join host Max Golikov as we explore the transformative power of artificial intelligence and digital advancements across various industries. Each episode features in-depth conversations with industry leaders and offers practical insights on integrating technology into your business. Subscribe to stay ahead in today’s rapidly evolving tech landscape and discover how AI drives change and inspires new busine ...
  continue reading
 
Artwork

1
Catalyst Podcast

Launch by NTT DATA

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly
 
Catalyst, a Launch by NTT DATA podcast, puts humans at the front and center of digital transformation. Each week, we feature thought leaders who share their insights on reinventing digital experiences, enhancing customer journeys, and driving innovation in the enterprise. From platform transformation to the latest advancements in AI, our guests delve into the challenges and triumphs of digital transformation, emphasizing the critical role of human ingenuity and leadership. Learn more about L ...
  continue reading
 
Augmented Ops is a podcast for industrial leaders, shop floor operators, citizen developers, and anyone else that cares about what the future of frontline operations will look like across industries. We equip our listeners with the knowledge to understand the latest advancements at the intersection of manufacturing and technology, as well as actionable insights that they can implement in their own operations. This show is presented by Tulip, the Frontline Operations Platform.
  continue reading
 
Welcome to 'Stay Sharp in Digital Engineering,' the ultimate podcast for all things digital in the manufacturing industry by Razorleaf. Join us as we take a deep dive into the multifaceted world of digital transformation, exploring topics such as the digital thread, digital twins, IDEs, model-based strategies and delving into the frontiers of cutting-edge technologies like PLM, MES, Integration, and more. Our expert hosts, Jonathan Scott, Jen Ferello, Juliann Grant, and Eric Doubell, will be ...
  continue reading
 
Loading …
show series
 
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation? Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the …
  continue reading
 
What happens when your entire market disappears overnight? That was the reality facing LoopUp when the pandemic transformed the way the world communicates. In this episode of Tech Talks Daily, I sit down with Steve Flavell, co-CEO of LoopUp, to talk about how his company turned disruption into a defining moment of reinvention. LoopUp began in 2003 …
  continue reading
 
Hi everyone – welcome to your 3 Shifts Edition [AI-generated audio version]. First, Gemini 3 marks a real turning point for Google, which is clearly the AI player to beat right now. The new flagship model is strongly topping leaderboards for Text, Vision, and WebDev, rolling out on Day 1 in the Gemini app and Search (at least for subscribers). Next…
  continue reading
 
What happens inside a transformation program when every decision must withstand scrutiny, every dependency carries weight, and every undocumented rule inside a legacy system can change the outcome of an entire initiative? That was the starting point for my conversation with Adebimpe Ibosiola, a specialist who has spent her career working in regulat…
  continue reading
 
My newsletter: https://simonowens.substack.com/ These days, every audio podcast has an accompanying video podcast, but Jefferson Graham was hosting video podcasts before the term even existed. In 2006, he started co-hosting a show with another USA Today colleague who lived on the opposite coast from him, and they'd physically FedEx the tapes back a…
  continue reading
 
Gabriel Weintraub studies how digital markets evolve. In that regard, he says platforms like Amazon, Uber, and Airbnb have already disrupted multiple verticals through their use of data and digital technologies. Now, they face both the opportunity and the challenge of leveraging AI to further transform markets, while doing so in a responsible and a…
  continue reading
 
Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream …
  continue reading
 
Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark Sucrese, head of marketing technology and dealer platforms at Ford Motor Company, shares why he believes effective marketing leadership in the automotive industry depends on combining customer insight, a…
  continue reading
 
Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contribut…
  continue reading
 
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Mark…
  continue reading
 
In episode 437 of Sports Geek, Tyson Beattie, General Manager of Business Operations at Western Force, shares insights from his unique career path through sports media, AFL administration and now rugby union. This conversation explores cross-code learnings, building partnerships based on mutual value, operating as a challenger brand, and why unders…
  continue reading
 
In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […] The post Live From Boston at Mar…
  continue reading
 
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations, AI-powered sports marketing insights from Zoomph, Amazon P…
  continue reading
 
Why do entire organisations invest millions building resilient data centres yet leave their endpoints exposed to outages that can last days? That question kept coming back to me during my conversation with James Millington of IGEL at the Now and Next event, because it highlights a gap that most IT leaders still underestimate. James walked me throug…
  continue reading
 
B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average…
  continue reading
 
What happens when technology outpaces democracy? In this episode, Max sits down with Mathieu Michel — Belgian politician, State Secretary for Digitalization, and advocate for digital identity, trust, and responsibility in the online world. He has played a leading role in shaping Europe’s digital identity standards and initiatives such as eIDAS 2.0 …
  continue reading
 
At the 2025 Brighter Web Conference, Atlanta tech entrepreneur Jeff Hilimire discusses how dreaming small might be the key to finding meaning in both work and life. He shares from his personal perspective on how starting small has benefited his career and organizations. Links: Video of Jeff’s talk: https://www.youtube.com/watch?v=JNBag5WWheQ Jeff’s…
  continue reading
 
Glenda Kirby talks about the integration of AI with human-centered communication. Glenda is Chief Customer Officer at Poppulo, a communications platform that helps organizations connect with employees and customers across channels, locations, and systems. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?…
  continue reading
 
Gabe is joined this week by B2B SEO expert, Ryan Nolan to dive deep into the evolving world of search in the age of AI. With the rise of LLMs like ChatGPT and Copilot, B2B technology marketers are facing a new frontier - where traditional SEO meets conversational AI. Find out what’s changed, which existing best practices you can apply to GEO, and t…
  continue reading
 
What happens when a founder who built a billion dollar company during a global crisis steps into the centre of industrial AI and begins reshaping how entire organisations think and work? That question sat at the heart of my conversation with Somya Kapoor, CEO of IFS Loops, recorded live on the show floor at IFS Industrial X Unleashed. Somya's journ…
  continue reading
 
It's impossible to ignore the tidal wave of excitement and hype surrounding Generative AI. However, at ARC Advisory Group, we consistently advise our Industrial Sector clients that success in this new era requires understanding the entire Industrial AI Toolbox, not just the newest, shiniest instrument. This ongoing Industrial AI (R)Evolution is fun…
  continue reading
 
My newsletter: https://simonowens.substack.com/ If you attend any media industry conference, you'll hear lots of discussions from publishers about how they're trying to diversify their revenue streams, but Todd Scott took the opposite approach. A few years ago, he announced the National Business Review, the New Zealand media outlet he runs, would n…
  continue reading
 
On this episode of Agency Nation Radio, host Nathan Riedel, Big “I” senior vice president of federal government affairs, is joined by Jeff Beck, senior vice president of government and regulatory affairs at Selective Insurance, and John Barbour, CEO of the Independent Insurance Agents of Georgia. Together, they dive into legal system abuse and its …
  continue reading
 
B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, …
  continue reading
 
Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era defined by rapid advances in AI and increasing complexity around data responsibility. OneTrust is a global software company that provides a platform for data governance, security, privacy and complianc…
  continue reading
 
Have you ever wondered what happens when the browser stops being a simple window to the web and starts becoming the control point for how AI touches every part of enterprise life? That was the starting point for my conversation with Michael Shieh, founder and CEO of Mammoth Cyber. What followed was a detailed look at why the browser is turning into…
  continue reading
 
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also…
  continue reading
 
What happens when a former NHL player who once faced Wayne Gretzky ends up running a global data company that sits at the center of the AI boom? That question kept coming back to me as I reconnected with Mike McKee, the CEO of Ataccama, seven years after our last conversation. So much has shifted in the world since then, yet the theme that shaped t…
  continue reading
 
If you’ve been watching AI tools race into marketing and tech, but aren’t sure what’s hype and what’s actually useful, this episode is for you. Mod Op’s Head of Technology in Calgary, Derek McBurney, unpacks how generative AI, code assistants and “vibe coding” are really changing the way digital experiences get built. He explains in plain language …
  continue reading
 
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match…
  continue reading
 
What happens when a former Microsoft leader walks away from tech, immerses himself in personal wellbeing, and accidentally discovers one of the biggest blind spots in the global spa, salon, and wellness industry? That question sat with me as I spoke with Sudheer Koneru, founder and CEO of Zenoti, who has shaped one of the most influential platforms…
  continue reading
 
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optim…
  continue reading
 
In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott sit down with Razorleaf’s Vice President of Business Development, Derek Neiding, to unpack how manufacturers can start smart when implementing complex digital engineering systems like PLM (Product Lifecycle Management) and MES (Manufacturing Execution Syste…
  continue reading
 
Amazon spent this year making an aggressive bid for the ad industry’s future, and the ripple effects were felt across agencies, tech vendors, and rival platforms. Ryan Joe and Adweek Retail & Commerce editor Kathryn Lundstrom break down Amazon's new tech that could challenge Meta, Google, and The Trade Desk for 2026 budgets. They also unpack why bu…
  continue reading
 
This week on Catalyst Tammy is joined by speaker, storyteller and cultural wayfinder Kainoa Horcajo. Through his firm Mo’olelo Group, Kainoa has found a way to transform Hawaiian wisdom into business insights and experience design. Kainoa and Tammy discuss the importance of storytelling and how finding the why and the how is the most important thin…
  continue reading
 
Leadership won't get any easier in 2026. Geopolitical volatility, accelerating AI disruption and workforce identity shifts are creating unprecedented challenges for IT leaders. So how can you prepare? In this mini episode of ThinkCast, recorded at Gartner IT Symposium/Xpo in Orlando, Gartner Distinguished VP Analyst Mary Mesaglio sums up the insigh…
  continue reading
 
This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they…
  continue reading
 
As the holiday shopping season gets into full swing, this year thoughts are turning to agents and the changing role of AI in commerce. Sheryl Kingstone returns to discuss the impacts and offer insights into strategies for putting agents to work and working in a world of agents with host Eric Hanselman. AI is spanning generations in technology adopt…
  continue reading
 
What happens when enterprise AI moves faster than the data foundations meant to support it? That question guided my conversation with Sumit Mehra, CTO and Co-Founder of Tredence, who joined me while travelling between customer meetings on the US West Coast. Sumit has a clear view of what is coming next, and he believes we are entering a phase he ca…
  continue reading
 
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three …
  continue reading
 
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better? Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are pur…
  continue reading
 
Loading …
Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play