Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Digital Shelf Institute Podcasts
Haia Talks is a fully AI-generated podcast featuring conversations between digital personas — led by Haia, your smart Web3 guide. Together they dive into crypto markets, DeFi mechanics, and the fast-moving world of digital finance. Real insights, zero humans.
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🎙️MiCA Deadlines, ETF Outflows, and the Rise of Staking ETFs
15:22
15:22
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15:22Today’s episode explores the sharp $195M ETF outflow, Italy’s MiCA enforcement deadline, a global crackdown on $815M in laundering, and new institutional products including WisdomTree’s stETH staking ETF. We also cover Meta’s pivot from metaverse spending to AI, MetaMask’s new Polymarket integration, and fresh geopolitical tensions shaping digital …
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🎙️The New Golden Age: UK Legal Clarity, Fusaka Upgrade, and the TradFi–Crypto Bridge
16:51
16:51
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16:51In today’s Friday edition of Haia Talks, crypto enters a new structural phase: the UK officially recognizes digital assets as a third category of property, the CFTC declares that regulated crypto spot trading has arrived, and Ethereum launches Fusaka, its first upgrade under the new twice-a-year schedule. We break down the Kraken × Deutsche Börse p…
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🎙️The UK Crypto Property Law, Solana’s ETF Push, and Bitcoin Back Above $93K
15:52
15:52
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15:52Today’s episode covers the UK’s historic crypto property bill, Bitcoin’s climb back above $93K, and the launch of Franklin Templeton’s Solana ETF. We explore major institutional moves including ARK’s renewed accumulation of crypto equities, Binance’s new co-CEO structure, IREN’s $3.6B financing for AI-cloud expansion, and Ostium’s RWA derivatives p…
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🎙️The $3T Market Rebound and The Tokenization Engine
14:12
14:12
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14:12In today’s Wednesday edition of Haia Talks, the crypto market surpasses $3 Trillion on the "Vanguard effect." We analyze BlackRock's statement that tokenization is the next "early internet" and the launch of the first Chainlink ETF. We detail Kraken's strategic acquisition of Backed Finance, Bank of America's 4% crypto cap endorsement, and the urge…
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🎙️The Vanguard Flip, The $3.5 Billion Outflow, and The Strategy Reserve
13:19
13:19
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13:19In today’s Tuesday edition of Haia Talks, we analyze a historic market reversal: Vanguard opens access to crypto ETFs, fundamentally shifting its policy. We cover the largest monthly outflow from Spot BTC ETFs ($3.5B) amid the BTC slide to $86,500. In focus: MicroStrategy’s $1.44B reserve establishment, BitMine's 3% ETH stake, Sony Bank's stablecoi…
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Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle
34:25
34:25
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34:25When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is led in the Americas by Juliet Scott-Croxford. One of the marketing approaches they have refined to …
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🎙️The Yearn Exploit, The ETF Retreat, and The Ripple Lifeline
11:45
11:45
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11:45In today’s Monday edition of Haia Talks, we analyze the Yearn Finance yETH exploit and the $204M liquidation cascade it triggered. We cover the massive institutional retreat by CoinShares (withdrawing all XRP/SOL/LTC ETF filings) and the contrasting corporate conviction of MicroStrategy’s CEO. Plus, we examine the China stablecoin ultimatum and Rip…
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🎙️The PBoC Ultimatum and The Stablecoin Walled Garden
13:05
13:05
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13:05In today’s Sunday edition of Haia Talks, we analyze the systemic threat from the PBoC’s renewed stablecoin crackdown and the Lazarus Group hack. We contrast this with the US regulatory response: OCC’s final guidance on stablecoin reserves, and Visa’s expansion of stablecoin settlement across Europe and Africa. Plus, corporate treasury BitMine buys …
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🎙️Market Divergence: How Regulatory Risk Creates Opportunity for Whales
12:52
12:52
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12:52In today’s Saturday edition of Haia Talks, we break down the suspected Lazarus Group hack on Upbit and its implications for exchange security. We analyze Binance’s spot market share hitting a four-year low and corporate conviction (BitMine buying $44M ETH, SpaceX moving $100M BTC). Plus, Do Kwon requests a 5-year sentence, and Animoca Brands pivots…
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🎙️Lazarus Strikes, Binance Sinks, and The Corporate Ethereum Buy
14:34
14:34
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14:34In today’s Friday edition of Haia Talks, we break down the suspected Lazarus Group hack on Upbit and its implications for exchange security. We analyze Binance’s spot market share hitting a four-year low and corporate conviction (BitMine buying $44M ETH, SpaceX moving $100M BTC). Plus, Do Kwon requests a 5-year sentence, and Animoca Brands pivots t…
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In today’s Thursday edition of Haia Talks, we do a deep dive into the massive $7 billion merger between Korean tech giant Naver and crypto exchange Upbit—and the $37 million hack that struck the exchange the very same day. We also analyze the surprising "Exotic ETF Season" as Grayscale files for a Zcash ETF and Bitwise lists a Dogecoin fund on the …
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In today’s Wednesday edition of Haia Talks, we do a deep dive into the surprise regulatory U-turn allowing Polymarket to resume operations in the US. We analyze what this victory means for the future of information markets. We also cover the sharp market correction as Bitcoin falls below $88k, contrasting with massive institutional news: Texas buyi…
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In today’s Tuesday edition of Haia Talks, we analyze the $1.9B ETF outflow crisis contrasted with the simultaneous Asian IPO race (Upbit/Bitkub). We cover Grayscale's launch of the Dogecoin ETF, Monad's successful mainnet, and the $11B valuation of prediction market Kalshi. Plus, corporate treasury BitMine buys $200M ETH while MSTR’s premium drops …
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Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead
35:40
35:40
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35:40The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From ou…
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In today’s Monday edition of Haia Talks, we analyze MicroStrategy’s aggressive $750M stock offering to buy Bitcoin, contrasting it with $1.2B in Spot ETF outflows. We issue a critical security alert on the Cardano blockchain split which involved the FBI. Plus, the SEC officially begins accepting Spot Ethereum ETF applications, and a Goldman Sachs C…
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🎙️ DNS Attacks, The SEC Shortlist, and The End of FTX
7:13
7:13
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7:13In today’s Sunday edition of Haia Talks, we issue a critical security alert regarding the DNS hijack of Aerodrome and Velodrome. We analyze Bitcoin's rebound to $83k fueled by a $2B Tether mint, and discuss the pro-crypto shortlist for the new SEC Chair. Plus, Monad's token sale success, Charles Schwab's entry plans, and the sentencing of Gary Wang…
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🎙️ The $2 Billion Flush: Capitulation, Options, and The Survivor’s Game
12:18
12:18
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12:18In today’s Saturday edition of Haia Talks, we break down the brutal crash to $81k, driven by $2B in liquidations and $903M in ETF outflows. We contrast this "Extreme Fear" with the record-breaking debut of BlackRock's IBIT Options ($1.9B volume) and Coinbase's expansion into altcoin futures. Plus, US probes Bitmain, and Michael Saylor defends Micro…
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🎙️ Gensler Out, The Staked ETF Race, and The $1B Lawsuit
12:51
12:51
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12:51In today’s Friday edition of Haia Talks, we break down the brutal crash to $86k triggered by Citron Research's short on MicroStrategy. We contrast the "Extreme Fear" (11) with the massive news of Gary Gensler's resignation and the launch of the Bitwise XRP ETF. Plus, BlackRock registers a Staked ETH ETF and FTX sues a trader for $1 billion. 🔗 More …
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🎙️The Great Disconnect: BlackRock’s Staking Bet vs. Extreme Fear
9:12
9:12
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9:12In today’s Thursday edition of Haia Talks, we analyze the massive divergence in the market. While the Fear & Greed Index hits 15, BlackRock is filing for a Staked Ethereum ETF and Bitwise prepares to launch its XRP ETF. We explore this institutional "Altcoin Rush," breakdown Kraken's confidential $20B IPO filing, and contrast Coinbase's "Super App"…
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🎙️ Mt. Gox Moves, Liquidity Bleeds, and The Perpetual Pivot
12:59
12:59
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12:59In today’s Wednesday edition of Haia Talks, we analyze the $90,000 support break caused by the Mt. Gox $956M transfer and sustained ETF outflows. We cover the massive institutional moves: Cboe launching regulated perpetual futures, Kraken's $20B valuation (Citadel investment), and Fidelity's staking-enabled Solana ETF. Plus, Japan proposes major ta…
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🎙️The Great Risk Reset: Retail Panic vs. Institutional Greed
7:36
7:36
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7:36In today’s Tuesday edition of Haia Talks, we analyze the market crash below $90k and the "Extreme Fear" (15) gripping retail, contrasted with massive buy-ins from MicroStrategy ($836M) and El Salvador ($100M). We also cover the "Great Risk Reset" as TradFi giants like Goldman Sachs and Cboe build "safe rails" while DeFi struggles with security cris…
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The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel
37:19
37:19
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37:19The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to…
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🎙️The Safety Paradox: DeFi Melts Down While TradFi Builds Rails
7:55
7:55
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7:55In today’s Monday edition of Haia Talks, we do a deep dive into the $5.7 billion DeFi security crisis and how it contrasts with the new "safe rails" being built by Goldman Sachs and Hong Kong's Project Ensemble. We also cover the rumors of a massive $4.6B Bitcoin buy from MicroStrategy, Poland's pledge for a Bitcoin Reserve, and the surge in global…
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In today’s Sunday edition of Haia Talks, we do a deep dive into the market's "Extreme Fear." We contrast the two defining signals: Tether CEO Paolo Ardoino's bearish "black friday" tweet versus reports of Harvard's endowment "tripling down" on its Bitcoin ETF buys. We also cover the DOJ's new "Scam Center Strike Force," Coinbase's strategic move to…
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🎙️ Extreme Fear Grips Market; XRP ETF Shines
9:15
9:15
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9:15In today’s Saturday edition of Haia Talks, we do a deep dive into the market crash as the Fear & Greed Index hits "Extreme Fear" (16) and Bitcoin breaks $95k. We also cover the strong $58M debut of the Canary spot XRP ETF, Tether's massive pivot into AI with 20,000+ GPUs, and Jack Dorsey's Cash App integrating Lightning. Plus, the Czech Central Ban…
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🎙️ The $460M Cascade, The XRP Debut, and The Tether AI Pivot
7:04
7:04
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7:04In today’s Friday edition of Haia Talks, we do a deep dive into Bitcoin’s sharp drop below $100k and the $463M in resulting liquidations. We also cover the strong $58M debut of the Canary spot XRP ETF, Tether's massive pivot into AI with 20,000+ GPUs, and Jack Dorsey's Cash App integrating Lightning. Plus, the Czech Central Bank confirms its first …
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🎙️Visa’s USDC Leap: The Shift from Speculation to Utility
10:24
10:24
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10:24In today’s Thursday edition of Haia Talks, we do a deep dive into Visa's breakthrough pilot allowing creator payouts in USDC, moving stablecoins from speculation to core utility. We also analyze the massive $524M inflow into Bitcoin ETFs despite retail fear, and Tether's new compliance partnership with Chainalysis. Plus, Calastone taps Polygon for …
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🎙️ TradFi Crosses the Rubicon: SoFi, StanChart, and ClearToken
7:04
7:04
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7:04In today’s Wednesday edition of Haia Talks, we do a deep dive into the massive structural shift as U.S. national bank SoFi launches crypto trading. We also track Standard Chartered's new stablecoin credit card in Singapore and ClearToken's UK approval for digital asset settlement. We also cover China's $13B Bitcoin accusation against the U.S. and C…
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🎙️ Coinbase's FSCS Shield: The TradFi Convergence
8:53
8:53
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8:53In today’s Tuesday edition of Haia Talks, we do a deep dive into the massive news as Coinbase launches FSCS-protected savings accounts in the UK, signaling a deep convergence with traditional finance. We also cover the fallout from a $93M exploit at DeFi protocol Stream Finance and the $285M contagion risk. Plus, MicroStrategy buys another $50M in …
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Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io
32:29
32:29
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32:29The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to…
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In today’s Monday edition of Haia Talks, we do a deep dive into the massive news as the US clearinghouse (DTCC) lists five spot XRP ETFs, signaling that SEC approval is imminent. We analyze what this means for XRP's full legitimization. We also cover the fallout from Solana's 8-hour network outage and the immense reputational damage it caused just …
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In today’s Sunday edition of Haia Talks, we do a deep dive into the "black swan" event hitting the market: the Solana network has suffered a complete outage, its first major failure in over a year. We analyze the devastating timing as it coincides with market panic, record ETF outflows, and PayPal's recent integration news. We also cover a stunning…
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In today’s Saturday edition of Haia Talks, we do a deep dive into the "Great Divergence" as retail investors panic-sell, while "smart money" aggressively buys the dip. We analyze how institutions like Metaplanet and MicroStrategy are borrowing millions to buy more BTC, and how Cathie Wood's Ark Invest is buying BitMine shares. We also cover the stu…
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In today’s Friday edition of Haia Talks, we do a deep dive into the dual crises hitting the market: the $40M DeFi contagion from the Stream Finance collapse forcing Aave and Curve to tap their treasuries, and the 5-year prison sentence for the founder of Samourai Wallet. We analyze the market "hangover" as Bitcoin struggles near $100k and ETF outfl…
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In today’s Thursday edition of Haia Talks, we do a deep dive into the "Great Decoupling" as AI-focused miners (Marathon, IREN, Hut 8) post record profits and sign multi-billion dollar deals, completely ignoring the Bitcoin price crash. We analyze why Wall Street now values them as AI infrastructure. We also cover the fallout from DeFi's "Lehman Mom…
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In today’s Wednesday edition of Haia Talks, we do a deep dive into the "perfect storm" crashing the crypto market, as Bitcoin teeters near $100k. We analyze DeFi's "Lehman Moment" as lending protocol Stream Finance halts withdrawals, revealing a $93M loss and sparking $285M in contagion fears. We also cover the massive $1.3B in liquidations and $80…
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Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones
32:03
32:03
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32:03Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing a…
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In today’s Tuesday edition of Haia Talks, we do a deep dive into the massive "Great Decoupling" as Bitcoin miner stocks (IREN, Cipher) surge 30% on multi-billion dollar AI deals with Microsoft and Amazon, completely ignoring the BTC price drop. We break down why Wall Street now values them as AI infrastructure. We also cover the UK lifting its 4-ye…
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The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce
33:58
33:58
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33:58“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsa…
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In today’s Monday edition of Haia Talks, we do a deep dive into the European Commission's plan to create a single, SEC-style supervisor for all crypto markets in the EU. We break down the strategy behind this push for unified enforcement and what it signals about the future of global regulation. We also cover Hong Kong's game-changing decision to a…
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In today’s Sunday edition of Haia Talks, we do a deep dive into the accelerating 'IPO Race' as Kraken prepares for a 2026 public listing, following Coinbase's breakout quarter. We break down why Wall Street and Bank of America are suddenly bullish on crypto infrastructure as a mature, high-margin business model. We also cover the strong $200M debut…
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🎙️ The Great Divergence: Coinbase vs. MicroStrategy
11:12
11:12
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11:12In today’s Saturday edition of Haia Talks, we do a deep dive into the revealing Q3 earnings from Coinbase and MicroStrategy. We analyze why Coinbase's diversified revenue model is soaring while the "hype premium" for MicroStrategy's proxy-BTC stock is hitting an 18-month low. We also cover major institutional moves as JPMorgan executes its first li…
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In today’s Friday edition of Haia Talks, we do a deep dive into JPMorgan's new Kinexys blockchain, which just executed its first live fund-servicing transaction. We break down the strategy and what it signals when Wall Street starts moving its core "plumbing" on-chain. We also cover the end of the US government shutdown and what it means for the fr…
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In today’s Thursday edition of Haia Talks, we do a deep dive into Mastercard's massive $2 billion acquisition of crypto infrastructure firm Zerohash. We analyze why this signals a new phase in the battle to own the "rails" for Web3 finance. We also cover the market's positive reaction as the Fed cuts rates and hints at ending QT, the successful deb…
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In today’s Wednesday edition of Haia Talks, we do a deep dive into Visa's massive stablecoin expansion, adding support for 4 new tokens (including PYUSD and USDC) on 4 different blockchains (including Solana and Base). We analyze what this multi-chain strategy signals about the future of global payments. We also cover PayPal seeking a New York BitL…
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In today’s Tuesday edition of Haia Talks, we do a deep dive into the historic, breaking news: the SEC has approved the first-ever spot ETFs for Solana, Litecoin, and HBAR, greenlighting trading starting today. We analyze what this landmark regulatory shift means for the altcoin market and institutional adoption. We also cover MetaMask's huge move t…
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The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
30:29
30:29
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30:29For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Bla…
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In today’s Monday edition of Haia Talks, we do a deep dive into the historic launch of the world's first spot Solana ETF, which began trading today in Hong Kong. We analyze why Asia is beating the US to market and what this means for institutional SOL adoption. We also cover massive adoption news as Western Union pilots stablecoin payments, Crypto.…
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In today’s Sunday edition of Haia Talks, we do a deep dive into Kyrgyzstan's groundbreaking move to launch a national stablecoin on BNB Chain, with Binance founder CZ acting as an official government advisor. We analyze the geopolitical implications and what this means for state adoption. We also cover Hong Kong approving the world's first spot Sol…
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In today’s Saturday edition of Haia Talks, we do a deep dive into the historic move by JPMorgan to allow institutional clients to use Bitcoin and Ethereum as loan collateral. We break down what this fundamental validation means for the market and institutional liquidity. We also cover massive potential adoption news as the Zelle payments network ex…
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