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Ready Set Coach Podcast

Emily Merrell and Lexie Smith

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The Ready Set Coach Podcast is your backstage pass to the world of coaching. Hosted by business coaches and Ready Set Coach Community co-founders Emily Merrell and Lexie Smith, this podcast dives deep into what it takes to build a successful coaching business. From tactical strategies and real-world lessons to candid conversations with coaches from all backgrounds, we cover it all. Whether you're coaching-curious, balancing it as a side hustle, or coaching full-time, this show is your go-to ...
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Dr. Kyle Elliott doesn’t just coach executives—he transforms careers with the precision of a Google engineer and the flair of a Disneyland planner. From humble beginnings on Fiverr offering $5 resume reviews, Kyle built a career coaching empire that now supports high-level clients from companies like Meta, LinkedIn, and Google. But his real superpo…
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What if your next client discovered you on YouTube — not Instagram? In this high-value episode of the Ready Set Coach Podcast, Lexie flips the mic and interviews podcast producer, consultant, and YouTube strategist Dany Albertina. Based in Buenos Aires and fluent in both Taylor Swift and retention metrics, Dany breaks down exactly why every coach s…
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Coaches who pretend to know everything? Total red flag. Lexie Smith breaks that myth wide open. In this solo minisode, Lexie gets real about what actually builds lasting client trust—and spoiler alert—it has nothing to do with having all the answers. With Emily off on new-mom duty (congrats, baby Frankie!), Lexie holds it down with four essential c…
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Melissa Middlestadt doesn’t just talk money—she demystifies it. In this no-BS episode, Melissa unpacks what every solopreneur really needs to know about their finances—from why separating your personal and business bank accounts isn’t just a suggestion, to how avoiding your cash flow could be the exact reason your business won’t grow. Lexie and Mel…
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Everyone’s talking about passive income—but are they telling the whole story? Emily Merrell and Lexie Smith peel back the glossy Instagram filter and dig into what it actually takes to launch a successful course or low-ticket offer as a coach in 2025. Emily breaks down the myth of “build it and they will come,” while Lexie throws some real math at …
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Coaches, are your backend operations a hot mess express? You’re not alone. Erica Farrell, a certified Online Business Manager (OBM), joins Ready Set Coach Podcast to expose the common operational struggles coaches face—and more importantly, how to fix them. Erica walks us through the fundamental difference between OBMs and VAs and why hiring a VA w…
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Teacher Byrd, founder of Sex Ed with Byrd, isn’t here to tiptoe around the awkward conversations—they’re here to transform them. As an environmental studies teacher turned sex education coach, Byrd built their business on the belief that pleasure is a birthright, confidence starts in the bedroom, and real sex education is long overdue. In this epis…
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Struggling to grow your email list? Learn proven email list-building strategies that every coach needs to know! 🚀 Join the FREE community https://www.readysetcoachprogram.com/ In this episode of the Ready Set Coach podcast, Emily Merrell and Lexie Smith reveal essential email list-building tactics for coaches. With social media platforms constantly…
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In this episode of the Ready Set Coach podcast, Lexie Smith sits down with Ileana Gonzalez of Apurva Wellness to discuss the transformative power of Ayurveda, intentionality, and how small shifts can create lasting change in our lives—a concept she likens to the Butterfly Effect. Ileana shares her journey into Ayurveda, revealing how a spiritual qu…
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In this episode, hosts Lexie Smith and Emily Merrell dive into the game-changing ways coaches can leverage AI tools like ChatGPT to streamline their content creation process. They discuss how AI can brainstorm ideas, script reels, refine captions, and repurpose existing content into fresh formats. From generating engaging social media posts to tran…
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In this episode of the Ready Set Coach Podcast, Emily Merrell sits down with Human Design business coach Erin Hines for an insightful conversation on how Human Design can revolutionize coaching. Erin shares her journey into Human Design and highlights how it has transformed her coaching practice by enabling her to create personalized strategies for…
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In this episode of the Ready Set Coach Podcast, Lexie Smith sits down with life and performance coach Teresa Hildebrand to master your monthly planning routine. Together, they explore the importance of setting clear goals, breaking them into manageable milestones, and incorporating flexibility into your planning process. Teresa highlights how craft…
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In this episode of the Ready Set Coach Podcast, host Lexie Smith welcomes Corry Lang, a dedicated health coach helping women with chronic health issues that conventional medicine has failed to address. Corry shares her passion for guiding clients through the detoxification process, emphasizing that each journey is unique. With a structured approach…
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In this episode, Emily Merrell and Lexie Smith dive into the importance of consistent visibility in 2025 and share how they’re structuring a new challenge to help entrepreneurs overcome common roadblocks. They discuss how, for many, achieving visibility can be hindered by issues like lack of time, accountability, and content creation struggles. By …
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In this episode of Ready Set Coach, Emily Merrell welcomes guest Christie Vella, a feminine empowerment coach who helps high-achieving women reconnect with their purpose and joy. Together, they dive into the challenges women face when navigating transitions, battling societal pressures, and living in a state of perfectionism. Christie shares her jo…
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In this episode, Lexie Smith sits down with Janet Alexandersson to explore the exciting and lucrative world of licensing coaching intellectual property (IP). Janet emphasizes the importance of finding your niche and being confident in your offerings, especially when transitioning from one-on-one coaching to larger institutional clients like corpora…
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It’s the 100th episode of the Ready Set Coach Podcast! In this episode, Em and Lex reflect on their 2 seasons of the podcast. They also dive into selling your offer, navigating client relationships, and how best to position your services. They explore the pros and cons of offering Black Friday discounts on coaching services. While Emily champions t…
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In this episode, Emily Merrell sits down with Amy Bonaduce-Gardner, a nervous system coach, to discuss the growing importance of nervous system regulation for coaches and clients alike. Amy shares her unique approach to helping people heal from chronic conditions and stress-related illnesses by teaching them how to regulate their nervous systems. A…
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In this episode, burnout prevention coach Amanda Nowak shares her journey from the brink of burnout to building a more sustainable business model. Amanda found a renewed sense of purpose by streamlining her client base and shifting her workload from 70-80 hours a week to a more manageable 20-30 hours. She emphasizes the importance of aligning your …
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In this episode, Emily Merrell and branding expert Calvina Nguyen dive deep into the branding essentials for coaches. They discuss common pitfalls, emphasizing that the foundation of effective branding lies in understanding your messaging, audience, and industry positioning before getting lost in visual elements like logos and colors. Calvina stres…
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In this re-launch episode of the Ready Set Coach Podcast, Lexie Smith and Emily Merrell catch up on life, coaching, and the whirlwind of Q4 as they navigate the busy end-of-year season. Together, they explore the challenges coaches face as they strive to stand out in a crowded industry, emphasizing the importance of grace and self-acknowledgment du…
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This week’s episode focuses on high ticket sales and how to sell without feeling sleazy. Em and Lex discuss the psychological motivations behind purchases, emphasizing the importance of understanding clients' basic needs. They share insights on improving sales strategies for small business owners and coaches, including personalizing the approach an…
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This week’s episode focuses on navigating challenging client situations. Em and Lex discuss their experiences with difficult clients—aka the “Karents” of coaching—emphasizing the importance of handling these situations tactfully and professionally. They review common and less common challenges coaches may face with clients, including procrastinatio…
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This week’s episode discusses reimagining your group coaching program. Em and Lex discuss the opportunity to co-create and evolve a group program at different stages of your coaching business and how to do so authentically and strategically. Em and Lex also introduced the Ready Set Coach (RSC) Accelerator group program. They discuss what it is, how…
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This week’s topic covers how to attract qualified leads for your coaching business. Em & Lex discuss how to define a qualified lead, how to set up parameters to weed out those who are unqualified, and what type of marketing is needed to find them in the first place. Here’s What You’ll Learn: What a qualified lead is, and what factors make a lead qu…
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This week’s episode is a wellness check-in for ALL coaches. Inspired by a recent personal health event, Em and Lex share their experiences identifying wellness red flags and how to navigate your business and life through different seasons of health. Here’s what you’ll learn: Real talk on wellness as a business owner Tips on identifying red flags ah…
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This week’s episode discusses managing client expectations in the coaching industry. Em and Lex discuss how to help set and manage expectations with potential and active clients from the sales call through the end of a coaching engagement. Here’s what you’ll learn: Tools that Em and Lex use while they are working with clients to help set expectatio…
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This week’s episode recaps the lessons Em and Lex learned after hosting their first conference for Ready Set Coach last week. They break down what went well, what didn’t go as well, and changes they would make in the future. For any coach interested in hosting a virtual conference, take a listen! Here’s what you’ll learn: What the conference was an…
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This week’s episode focuses on how to build and scale your coaching team. Em and Lex discuss their own experiences with building their team - from their hires to their first fires, and lessons learned. They explore the pros and cons of different hiring structures and how to know when you’re ready to expand your coaching team. Here’s what you’ll lea…
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This week’s episode focuses on 5 different reasons Em & Lex have seen other coaches fail. Drawing from real-world examples, they also share how these reflections can be reframed as an opportunity for growth. They emphasize the importance of mindset, self-awareness, time management, and marketing. They wrap things up by offering a way to audit your …
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This week’s episode focuses on what tools Em and Lex use in the Ready Set Coach community and what works and doesn’t. Em and Lex share their favorite types of business tools, including apps, software, extensions, programs, and more. They discuss what works well in each one and what they use within their businesses and workflows. Here’s what you’ll …
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This week’s episode is a minisode with Lex. Lex breaks down tips and ways to develop a thought-leader mentality to support thought leadership efforts, an important and effective PR strategy for coaches. Lex talks about her B.A.R. method and the different elements of the acronym that help you create an action plan to support your thought leader jour…
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This week’s episode is a special episode announcing the new era that Ready Set Coach is entering into… the conference era. Em and Lex announce the launch of the Ready Set CLIENTS conference, a virtual one-day lead generation summit for coaches only, packed with opportunities for learning and growth. Taking place on May 13th, this conference is for …
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This week’s episode focuses on what it takes to scale your coaching business. Em and Lex share their experiences scaling their coaching businesses and the different obstacles they encountered. They talk about the importance of delegation in your business, and what it means to put on your CEO hat. As they both look to further scaling, they discuss t…
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This week, listeners will hear another guest episode with Colynn O’Brien, founding attorney at Iluma Law Firm and Business Coach. Colynn started her law firm for female founders in 2021 after identifying a gap in the industry for legal support for females. Colynn has been integrated with Ready Set Coach in many ways. Beyond completing the Ready Set…
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This week’s guest episode features Lindsay Yellin of Yellin Coaching. Lindsay and Lex discuss possibility-driven leadership and how Lindsay got into the coaching world. She shares how listeners can identify and clarify their values, find career clarity, and adapt a game-changing mindset shift that can help leaders and coaches everywhere. Here’s wha…
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This week’s episode focuses on what to do when everyone has a price objection. Em and Lex speak to their own experiences of handling pricing objections and give tips on what to do when leads are pushing back against your pricing. They review how to navigate identifying if your pricing really is the problem, or if it’s another issue entirely. Here’s…
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This week’s episode features guest Emily Guerra, Founder of The Productivity Flow and personal productivity life coach. Emily discusses how she found the Ready Set Coach Community through the podcast and connecting with Em and Lex. While Lex is abroad across the ocean, both Emily’s discuss how Emily G. founded The Productivity Flow and what it mean…
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This week's Ready Set Coach podcast episode delves into the world of podcasting from a coach's perspective. Join Em and Lex as they share their insights and experiences on starting and maintaining a podcast. They explore the growing popularity of podcasts, the dedication required to keep one running smoothly, and strategies for engaging your audien…
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This week’s episode walks listeners through how to prepare for and embrace different seasons of your business. Em and Lex focus on coaching businesses, but the practical advice applies across industries. Gain wisdom on managing life's different seasons, both expected and unpredictable, and understand their impact on your business. The episode delve…
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In this week’s episode, Em and Lex break down the ins and outs of what to do after a failed launch in the coaching industry. Whether it be launching online courses or group programs and having no one sign up or failing to meet your goals, they walk listeners through the different steps of what to do post a failed launch. The hosts speak about their…
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In this week’s episode, Em and Lex discuss how long it takes to actually grow a successful coaching business. They talk timelines and break down their own experiences with growing their respective businesses and recap some of their clients’ journeys to success. They review the factors that impact how fast a business can or will grow, and review the…
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This week’s episode answers the question, should you expand your niche? When a Ready Set Coach graduate has a topic request, Em and Lex start coaching. They ask the listeners the following questions: Should you expand your niche? When do you expand your niche? And if you should, how do you expand your niche? Em and Lex break down what a niche can c…
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In this week’s episode, Em and Lex dive into what they learned being back in the buyer's seat as they shopped Ad Coaches and programs - a new skill they’re looking to learn and to leverage for the Ready Set Coach Community. They explain how their observations can be leveraged to help listeners get more clients. Here’s what you’ll learn: How Em and …
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This week’s episode walks through Em and Lex’s predictions for the top coaching industry trends of 2024. One week into the new year, Em and Lex predict what 2024 will look like for coaching and the trends that the market supports. Tune in this week’s episode to stay ahead of the 2024 coaching trends. Here’s what you’ll learn: Trends expected to app…
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This week’s episode lays out the blueprint for nailing sales calls every time. Em and Lex walk through their five step approach to sales calls in an effort to take the pressure off the idea of “making a sale” and instead offer a strategy that yields results. They take listeners through the evolution of a sales call, offering tips to change one’s mi…
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This week’s episode focuses on two of the most powerful coaching and life skills.. Em and Lex discuss the importance of active listening and provide tips and best practices for listeners to be present at all times with clients and coworkers, and how to tune out distractions to better actively participate in discussions. Em and Lex also discuss an a…
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Nicole Hartwig Landau is the head of the community for Dreamers & Doers, an award-winning community and PR Hype Machine™ amplifying extraordinary women entrepreneurs, investors, and leaders. Nicole is a 2x founder and adjunct professor at Parsons School of Design. Em and Lex (in person from Denver, CO, together on screen) interview Nicole about how…
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In this week’s episode, Emily Merrell and Lexie Smith break down the cycles of procrastination and how it can impact your goals. They break down the reasons for procrastination and offer strategies to overcome the cycle to stop procrastinating in your business and life. Here’s what you’ll learn: Different examples of how procrastination appears in …
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This week Em & Lex chat with Reese Evans, Founder of Yes Supply. Reese is a Master Success + Abundance Coach, Trainer of NLP, Hypnosis, EFT, Energy Work, and Success Coaching, and founder of YES SUPPLY INC. Reese shares her story of how she got into the coaching space, what coaching certifications she completed, and why and how she ultimately creat…
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