Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On t ...
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Emily Reagan | Digital Marketing Virtual Assistant Podcasts

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#266 5 Crossover Skills That Keep Freelancers Booked, Referred, and Recession-Proof with Emily Reagan
25:39
25:39
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25:39With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof. We’re seeing many businesses cutting costs, hiring fewer employees, and leanin…
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#265 Ask Emily Reagan: How to Quote Prices Confidently as a Freelance Service Provider
13:49
13:49
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13:49Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a p…
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#264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client Work
13:52
13:52
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#263 Ask Emily: How to Handle Negative Client Feedback as a Freelancer
19:05
19:05
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19:05A client you admire tells you you’re not worth your rate… Ouch, right? That kind of feedback can rock your confidence and make you question everything, especially when you’re trying to grow your freelance business. But here’s the truth: no one else gets to decide your worth. In this Ask Emily Anything episode, I’m answering a powerful listener ques…
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#262 Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider
20:44
20:44
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20:44Are you still thinking like a “grateful doer” instead of the boss of your business? If you’ve ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain fr…
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#261 Core Foundations for Building Websites that Book Clients with Alyssa Downey
1:05:13
1:05:13
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1:05:13I’ve got some tough love for you today: it’s 2025, and you can’t afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you’re worth the investment. The goal isn’t just to throw one together; it’s to have a website that books clients. That’s why I invited Brand & Web …
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#260 How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell
53:24
53:24
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53:24You can’t keep charging by the hour if you want to grow your service provider business. It’s time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it’s hard to even put into words the real value of what you do. I want…
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#259 SEO for Service Providers: How Freelancers Can Get Found with Laura Jawad
1:06:14
1:06:14
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1:06:14What if your dream clients could find you instead of you chasing them down? When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarte…
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#258 Nailing Your Next Freelancer Test Project and Application with Lacey Cribb
53:54
53:54
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53:54Do test projects make you roll your eyes? Feel like you’re constantly jumping through hoops for low pay? You’re not alone and you’re not wrong for feeling that way. There’s a smarter way to approach these situations that actually opens doors, builds credibility, and leads to better-paying client relationships. In this episode, I’m talking with Lace…
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#257 How to Write Premium Proposals That Land High-Paying Freelance Clients with Brittany McBean
53:37
53:37
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53:37Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses." I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium pro…
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#256 How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen
47:43
47:43
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47:43If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are. I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout …
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#255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton
1:01:59
1:01:59
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1:01:59Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start? If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabet…
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#254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan
29:26
29:26
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29:26Freelancer Visibility Series #6 If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showin…
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#253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy
1:04:05
1:04:05
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1:04:05Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front an…
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#252 The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney
57:24
57:24
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57:24Freelancer Visibility Series #4 One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients. In this Visibil…
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#251 How to Make $10k from Your Next Podcast Interview with Beth Nydick
50:54
50:54
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50:54Freelancer Visibility Series #3 This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue…
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#250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito
54:59
54:59
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54:59Freelancer Visibility Series #2 If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way. In this episode, we're diving into the power of public speaking …
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#249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh
1:00:51
1:00:51
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1:00:51Freelancer Visibility Series #1 Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This …
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#248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily Reagan
31:30
31:30
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31:30I crashed the Social Media Marketing World conference… Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know. Thin…
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#247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily Reagan
19:31
19:31
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19:31Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there. In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like …
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#246 AI Copywriting Tools: How Custom GPTs Help Freelance Marketing Assistants with The Laurens
59:17
59:17
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59:17What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assi…
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#245 How I Lost $2k in a Bad Media Placement (and How to Avoid It) with Emily Reagan
22:55
22:55
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22:55I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me. As freelancers and service providers, we’re constantly looking for new ways to…
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#244 Inside My Business: What’s Changing & Why with Emily Reagan
45:11
45:11
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45:11Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, bu…
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#243 Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka
1:09:35
1:09:35
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1:09:35Funnel Series #19 Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong. That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spi…
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#242 Mastering Automated ManyChat Funnels with Katy Widrick
1:18:09
1:18:09
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1:18:09Funnel Series #18 What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot. We continue our Funnel Series with Katy Widr…
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