Best Enfuce Podcasts (2025)

1
Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily 41:56

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3d ago41:56

41:56

In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more. Useful links: Find Edvin Pauza on LinkedIn: https://www.linke…

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Rethinking Financial Inclusion with Alessandro Hatami 25:17

10d ago25:17

25:17

Inclusion isn't just a moral imperative; it's a huge economic opportunity. Alessandro Hatami from Pacemakers.io joins the hot seat to discuss how a large portion of the population remains outside the financial system despite advances in technology. Alessandro highlights how providers can gain new customers and fuel growth by removing outdated barri…

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The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io 45:51

1M ago45:51

45:51

The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his back…

1
Charged Up: How Octopus Electroverse is Powering the EV Revolution 27:28

1M ago27:28

27:28

Is your fleet prepared for the next decade of the EV transition? Rachel Beaton from Octopus Electroverse joins the discussion to share insights on the full picture of what's ahead — from educating drivers and navigating chargers and lease cycles, to understanding government incentives, manufacturing shifts, and the opportunities in the second-hand …

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How Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead at Thredd 41:58

2M ago41:58

41:58

Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platfo…

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How Enfuce Puts the Human Back into B2B Content | Nicole Heringer, VP Brand and Communications at Enfuce 43:52

3M ago43:52

43:52

Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and p…

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Mobility Unlocked with Shuttel: How We'll Work, Move, and Live in the Future 20:42

4M ago20:42

20:42

The future of mobility is shared, fast, fluid, and frictionless! Joëlle Stokkel of Shuttel jumps into The Hot Seat for a conversation about optional ownership, commuting as a custom-fit experience, the rise of flexible mobility benefits, how tech, sustainability, and data are reshaping policy, and why mobility might just be your next big recruitmen…

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Making the Most of Sponsoring, Organizing and Attending Fintech Events | Nikolay Sabev, Fintech Growth Strategist 40:41

4M ago40:41

40:41

Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nik…

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Beyond Resilience: What it Really Takes to Build, Lead, and Last 29:02

4M ago29:02

29:02

There are no silver bullets, but there is a pattern to success. This episode of In The Hot Seat welcomes back fintech strategist and author Leda Glyptis to unpack what it truly takes to build, lead, and last in an industry where 95% of startups fail. From redefining success as "the art of not dying" to the difficult introspection founders have to d…

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What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers | Scott Henderson & Rosa McGoldrick, Marketing Leaders, Galileo 47:51

5M ago47:51

47:51

Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, …

1
The Winning Perspective for Business from an Olympic Perspective 34:11

6M ago34:11

34:11

From podiums to businesses. Elite sports and high-performing businesses operate under the same unforgiving principles: driving performance requires inspired leadership, clear goals, strict planning, good team dynamics and a healthy serving of resilience. The question isn't if you need all this but whether or not you have what it takes to implement …

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Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa 45:21

6M ago45:21

45:21

The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing from lead generation to account-based models can create more effective marketing strategies. The conversation delves …

1
With Fortitude — Tackling SDG 16 with Passion and Purpose 40:39

6M ago40:39

40:39

Waiting for regulation is boring, you don't need permission to shake up the world! Marja Innanen, Executive Director of UN Global Compact Network Finland, Monika Liikama, Co-CEO and Co-Founder of Enfuce, and Juspal Manic, CRO at Featurespace, sit in the hot seat for a provocative discussion on UN Sustainable Development Goal 16's overlooked challen…

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Inside the Strategy that Makes Trulioo a Trusted Expert | Dawn Crew, Chief Marketing Officer, Trulioo 33:29

7M ago33:29

33:29

In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of T…

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How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium 40:56

8M ago40:56

40:56

In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's t…

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The B2B Content Strategy That Transformed ComplyAdvantage’s Growth | Will Thompson, Marketing Director, ComplyAdvantage 45:08

9M ago45:08

45:08

The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advanta…

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What Does Successful Enterprise Marketing Look like? Lessons from Adyen | Katarina Nordin, SVP Marketing & Revenue, Adyen 41:05

10M ago41:05

41:05

After a 3 year hiatus, the Market Like a Fintech podcast is back! In this episode of the Market Like a Fintech Podcast, Araminta explores the dynamic world of FinTech marketing after a three-year hiatus. The episode kicks off with an interview with Katerina Nordin, Senior Vice President of Marketing & Revenue at Adyen, as she shares insights on mar…

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Navigating the AI Wild West: A regulatory and payments-focused deep dive 26:14

10M ago26:14

26:14

Wild West or world of opportunity for fintechs? Charles Kerrigan, Partner at CMS London, and Matt Williamson, SVP at Endava jump into the hot seat. Listen in for insights on what the most recent AI revolutions might mean for fintechs, the types of regulations being put forward, the impacts of horizontal versus vertical regulation, why GenAI is an e…

1
Pleo x Enfuce: A Nordic Love Song- Keeping the Love Alive in Fintech Partnerships 22:02

1y ago22:02

22:02

Ready for a steamy tech love story?. Thorbjørn Fink, COO of Pleo joins Denise for a spicy chat in the hot seat. Learn from Pleo and Enfuce's love story about building winning partnerships, maintaining great communication, making compromises and navigating the occasional rough patch. Denise and Thorbjørn discuss learning the right love languages, bu…

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The Metaverse: Money's Next Frontier 25:38

1y ago25:38

25:38

Are you ready for money in the Metaverse? David Birch, payment industry legend and Author of Money in The Metaverse joins the hot seat to discuss what fintechs need to know about the future of payments in the Metaverse, what exactly the Metaverse is and why it isn't just a virtual space and how it might help level the playing field when it comes to…

1
Stranger Than Fiction 32:54

1y ago32:54

32:54

Financial fraud is a full-blown epidemic. Geoff White, Investigative Journalist and Author of Rinsed jumps in the hot seat to explain the current landscape, what the future might look like, and how getting back to the basics of employee engagement might be the best defense companies have against fraudsters. Key Takeaways. [0:0] Denise Johansson put…

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From Dinosaurs to Dynamos 40:27

1+ y ago40:27

40:27

Can banks do what needs to be done to stay alive? How can the legacy players stave off the next ice age? Leda Glyptis, recovering banker and author, and Monika Liikamaa Co-Founder and Co-CEO of Enfuce burn up the hot seat with a no-holds-barred discussion on how parasitic relationships, hedging bets, and corporate FOMO killed off countless fintechs…

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Power To The People 19:29

1+ y ago19:29

19:29

Disrupt the status quo and give power to the people! Felipe Hillard from the Bank of London, jumps in the hot seat to tackle the notion of control (and why sharing is a good thing), how inclusivity helps align payment solutions with customer needs, why choosing value over profit puts you squarely in the eye of the finance revolution, and why honing…

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Back to the future: Reimagining the future of payments 25:20

1+ y ago25:20

25:20

What does an AI future mean for fintech? Matthew Gardiner, from A1 AI, jumps in the hot seat for a burning discussion on what fintechs need to do today to be part of an AI future, how fraudsters provide a great learning opportunity, and why you need to start using AI in your organization today. Key Takeaways [0:0] Denise Johansson puts Matthew Gard…

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Unlocking the secrets of Nordic Innovation 29:55

1+ y ago29:55

29:55

Strong safety nets and early-age encouragement build fearless innovators. Love Dager and Lana Brandorne of Stockholm Fintech jump in the hot seat to talk about where Nordic innovation is today and where it is going. Fintech isn't dead! Long live fintech! Key Takeaways. [0:0] Denise Johansson puts Love Dager, CEO and co-founder of Stockholm Fintech,…

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What if You Could Have It All? 36:50

1+ y ago36:50

36:50

Having it all does mean choosing. Join Sarah Greasly and Denise Johansson as they dive into the myth, break the cycle of mom-shaming, and invite more women into tech. Keep an ear out for tips on how to build the female leaders your organisation needs and what you should never say at work. Key Takeaways. [0:0] Denise Johansson puts Sarah Greasley, f…

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Cracking the Glass - Getting Real About Leadership Challenges 23:00

1+ y ago23:00

23:00

What is up with the glass ceiling? Charlotte Hogg of Visa joins Denise Johansson to chip away at the obstacles holding future diverse leaders back. They discuss the responsibilities of current leaders, the fundamental difference between targets and quotas, and why pushing for diversity sets you up for success in an increasingly diverse world. Key T…

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The Politics of Partnership 31:37

2y ago31:37

31:37

Building strong partnerships takes a lot of work, Joe Samuel from VISA talks about being fearless, looking for open doors, and keeping a learning mindset. Listen in for tips on avoiding misfit partnerships, what it takes to league with giants, and how your management team dynamics can influence partner decisions. Key Takeaways. [0:00] Denise Johans…

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The XXX Factor 24:35

2y ago24:35

24:35

90% of startups fail, but in the 10% that don't, the XXX factor is there. Ricardo Ribelles of Mambu and Wesley van Daijken of Shuttel talk courage, innovation and collaboration. They share their thoughts on what exactly makes or breaks great ideas (people and process!), which quality is paramount to ensure long term success and what bold leadership…

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Force Is With Fintech 27:39

2y ago27:39

27:39

Fintechs are a force for good in the world. Christian Rau of Mastercard discusses purpose-driven innovation, how Mastercard identifies trustworthy fintech players, what traditional banks are ignoring at their own risk, and what trends to look for new innovations in. Key Takeaways. [0:00] Denise Johansson puts Christian Rau, Senior Vice President of…

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The Dirty Laundry Comes Clean: How Not to F#ck Up Compliance 29:33

2y ago29:33

29:33

Compliance IS sexy when it's done right! Erik Howell of Flagship Advisory Partners and Donald Riddick of Featurespace discuss rebuilding trust after fintech f#ck ups, what the foundation of compliance done right looks like, how your KYC/KYB can make or break you, and the best way to treat a compliance department to stay lean and nimble. Key Takeawa…

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The Real F Word, Female Founders in Focus 39:28

2+ y ago39:28

39:28

Female founders get less than 2% of all VC funding. Svitlanka Sergiichuk Romaniuk of NeoFin and Alexia de Broglie of Your Juno each discuss with Denise why the numbers are so low, things women can do to bring them up (hint: it looks like therapy and sisterhood!) and how investing in building strong founder relationships will build stronger companie…

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Embedded Awesome — How Embedded Payments are Changing the Game 24:50

2+ y ago24:50

24:50

From paying for music to morning coffees, embedded transactions power daily life. With Christoffer Malmer we examine where embedded finance can have the biggest strategic impact, how fintechs can build stronger compliance with speed, why banks need to pick up the pace if they want to compete, and how banks and fintech could work with each other. Ke…

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In The Hot Seat Trailer 0:47

2+ y ago0:47

0:47

Welcome to In The Hot SeatBy Enfuce

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How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle 1:02:12

4y ago1:02:12

1:02:12

We talk a lot about community on this podcast, as well as in the Slack group. Having a community for your product is incredibly useful: it creates brand evangelists, helps with customer acquisition and product feedback. But there is one benefit that isn’t talked much about: it helps you understand your customers a lot more. When you’re chatting wit…

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Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle 42:59

4y ago42:59

42:59

You’ll often hear in the marketing and startup world “targeting everyone is like targeting no one”. That’s because targeting everyone doesn’t work. No one identifies with your product and when you’re a startup, that means no one buys. Many fintech products are essentially applicable to everyone or a lot of different industries, and it’s tempting to…

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Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar 47:14

4y ago47:14

47:14

As marketers, we often fall trap to only taking care of acquisition. So much so, that we forget that there is often a much cheaper and easier way to acquire customers, such as mining your own database or focusing more on retention. That’s what TrackStar AI, a fintech based in the US, helps banks do: check their own databases. It integrates with len…

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Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival 1:00:22

4y ago1:00:22

1:00:22

In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers. That means, it is purpose-led, story-oriented and customer centric. Ideally, you want to build a brand around something that you can authentically and consistently stand for. That’s the beginning of Rival’s marketing framework, a marketing agency built …

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How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo 40:46

4y ago40:46

40:46

Building in public takes guts. Being truly transparent takes guts. That’s because it’s easy to be transparent when everything is going well. But what happens when things don’t go so well? Like when you’re having to delay projects? Are you transparent then? Curvo is an investment app based in Belgium that has been building in public for two years. T…

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Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex 45:10

4y ago45:10

45:10

Crypto can be a tricky market to build a product in. It’s still quite niche, which means a big part of your marketing is helping it go mainstream. It’s also not so obvious just yet what the pain points crypto solves for many consumers. And yet Wirex, a crypto company that allows customers to buy and exchange crypto on its app, is doing a good job o…

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Creating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe Payments 49:47

4y ago49:47

49:47

Managing the brand of a B2B fintech isn’t always straightforward. As a brand, you want to have enough personality that the other fintechs you’re targeting want to work with you. But you also have to be professional enough so incumbents and larger players will take you seriously. Many B2B fintech companies are often too corporate or dull. While othe…

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A Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance Shoots 43:03

4y ago43:03

43:03

If you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix. Video has proven to help increase conversions and build your brand awareness, and is a no-brainer for anyone wanting to connect with prospects and customers. But video is also hard. Video requires having a reasonable budget. It requires a well …

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NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money 43:50

4y ago43:50

43:50

As marketers, our job is to get our solution in front of the right people who have a problem that we can solve. In order to do that well, you really need to understand the problem. That means doing interviews with your target market. Observing how they interact with your product. Even going as far as participating in their day to day life. Essentia…

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Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay 49:11

4y ago49:11

49:11

When no one’s heard about your product and it’s the first of a kind, how do you describe it to a cold audience? How do you educate and reach them? When BigPay, a consumer facing neobank based in Malaysia, launched four years ago, no one knew what a neobank was. At that time, digital banks were still a very new thing. The first marketing play BigPay…

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Building an In-House Brand Team: Why it's Worth it | Luke Richardson, Director of Brand and Communications at Pleo 43:10

4y ago43:10

43:10

Everyone in marketing will talk to you about the importance of building a brand. Why you should build brand equity, figure out brand positioning, communicate your brand effectively to potential and current customers. But putting it in practice is not straightforward. That’s because a brand is not just a nice logo and a cool website. It’s the soul o…

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How We've Made Financial Education Part of Our Product (And Why!) | Katie Perry, VP of Marketing at Public.com 45:38

4y ago45:38

45:38

Fintech is supposed to be about financial education, empowerment and literacy. But I think we can all agree, that sometimes there’s more talk than action. Or even worse, hypocrisy. When it comes to education, it can be a little unclear what that means. Does it mean Youtube videos? Blog posts? Webinars? Books? The good news is there are some fintech…

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Where to Begin with Community Marketing and Slack Groups | Graham McBain, Technical Community Manager at Moov 49:29

4y ago49:29

49:29

Community, community, community. Everyone in the marketing world is talking about it. Even everyone in the fintech world seems to be talking about it. A combination of the pandemic, going online and even crypto seemed to have weirdly brought us together with the power of online communities. But what does community really mean? If you’re a founder o…

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Customer Research and Reports: How To Do Them Properly | Gunny Scarfo, Co-Founder at NonFiction Research 56:22

4y ago56:22

56:22

When’s the last time you read a report? I don’t mean skim. I mean seriously sat down, and truly thought through the report you were reading. If you’re anything like me, it’s been a while. I usually download the white papers, reports and put them in a folder, often never to be opened again. Why is that? We all know the answer: because they’re boring…

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Tips on Hiring and Becoming a Chief Marketing Officer at a Fintech | Irina Chuchkina, CMO at Thunes 50:25

4y ago50:25

50:25

Hiring a fintech's first CMO can be scary. Becoming a first-time CMO can be daunting... Often, you’re the only marketing person in the company. Often, you are hired to manage everything from content, to paid, to PR and branding. Often, you are hired right when a company is in full growth mode. I hear so many questions from fintech founders and even…

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What's the Future for the Market Like a Fintech podcast? | Araminta and Ani 18:35

4y ago18:35

18:35

As marketers, we forget that often our job is to inspire. To inspire potential customers to be a better version of themselves, to inspire our community to join forces and work together, to inspire members of our team, who want to solve important problems. At the Market Like a Fintech podcast, we realised we could do a better job at inspiring fellow…