Best FIR Podcast Network Everything Feed Podcasts (2025)

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Circle of Fellows #118: Communication Leadership 1:00:49

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1d ago1:00:49

1:00:49

Communication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executive…

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FIR #472: The Evolution of Trust 15:49

3d ago15:49

15:49

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times more likely to report more substantial profits than those that don’t, yet only 22% of companies state that trust is a board-level KPI. In this brief mid…

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ALP 276: How to handle unsolicited agency acquisition emails 22:14

5d ago22:14

22:14

In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications. They share their own experiences of receiving such emails, including the prevalence of fraudulent or unserious offers. Gini describes her method of vetting these emails, such as examining URLs and LinkedIn profi…

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FIR #471: Can You Be Influential and Anonymous at the Same Time? 15:29

12d ago15:29

15:29

There’s a new brand of influencer. Faceless creators wield their influence while never appearing on camera, while VTubers — virtual YouTubers — employ AI-generated avatars instead of showing their faces. This is no flash-in-the-pan trend. One network of faceless creators grew from 5,000 to 21,000 creators in just three months, with some raking in a…

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Richard Bagnall on the Barcelona Principles 4.0 47:06

18d ago47:06

47:06

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, a Board director at AMEC, the International Association for the Measurement and Evaluation of Communication, and a global authority on comms measuremen…

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FIR #470: Creative Commons Proposes an AI Copyright Solution 12:53

19d ago12:53

12:53

Copyright challenges and intellectual property issues are consistently recognized as a serious, top-tier concern when it comes to Artificial Intelligence (AI). It may not be the top concern — that’s usually related to fake news and the trustworthiness of content, followed by privacy concerns — but many creators are upset and worried about the integ…

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ALP 275: How to handle your team when they don’t love your clients 17:54

19d ago17:54

17:54

In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing. They cover whether agency owners should be concerned if their employees dislike the job, the consequences of ignoring such issues, and the importance of alignment between client work and …

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ALP 274: Turning employee departures into opportunities 19:29

26d ago19:29

19:29

In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns. They explore the emotional reactions owners might have, the importance of maintaining professionalism, and the need to gather more information from the departing employee. They emphasize the value of a cooling-off period to devise a rational …

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FIR #469: Is Internal Communication Failing? 1:34:01

27d ago1:34:01

1:34:01

A growing body of research suggests employees are more disconnected than ever. What are internal communication teams getting wrong? Also in this long-form monthly episode for June 2025: Buzzstream interviewed over 150 digital PR pros to assess the state of digital PR. It looks a lot like it did five years ago. Social media has overtaken television …

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CWC 111: Providing your team with constructive feedback (featuring Ken Jacobs) 32:16

1M ago32:16

32:16

In this episode, Chip speaks with Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, about providing constructive feedback to team members. They discuss the importance of leadership coaching in the PR and communication space and the challenges of becoming a good leader without formal training. Ken emphasizes the necessity of providi…

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FIR #468: New Threats to Reputation 24:42

1M ago24:42

24:42

While a company's reputation doesn't appear as a line item on a profit and loss statement or a balance sheet, it is nevertheless a critical intangible asset that significantly influences financial performance and long-term success. A strong positive reputation fosters trust among consumers and B2B customers, leading to increased customer loyalty, p…

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ALP 273: Ensuring AI is an asset — not a liability — for your agency 19:08

1M ago19:08

19:08

In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing. Continue Reading → The post ALP 273: Ensuring AI is an asset — not a liability — for your agency appeared first on FIR Podcast Network.

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Circle of Fellows #117: LIVE from IABC World Conference 2025 59:14

1M ago59:14

59:14

Episode 117 is the first-ever live webcast of the monthly IABC Circle of Fellows. IABC Fellows Shel Holtz and Brad Whitworth moderated the session, an interactive conversation with a panel of nearly a dozen Fellows from around the globe, including members of the 2025 Class of Fellows. The discussion was wide-ranging, covering topics including top c…

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Craig Silverman on Fighting Digital Deception with Indicator 44:40

1M ago44:40

44:40

In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about his new venture, Indicator. Craig is best known for his work on media accuracy, verification, and exposing digital misinformation, including reporting…

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ALP 272: Why agencies get brought in too late by clients — and what to do about it 18:33

1M ago18:33

18:33

In this episode, Chip and Gini delve into the challenge of agencies being brought in late on client projects. Continue Reading → The post ALP 272: Why agencies get brought in too late by clients — and what to do about it appeared first on FIR Podcast Network.

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FIR #467: Mary Meeker’s 2025 AI Trends Report 25:23

1M ago25:23

25:23

Pick a superlative, and it probably applies to Mary Meeker, the venture capitalist and former Wall Street securities analyst best known for her annual Internet Trends Reports. These reports, released in the form of presentation decks, were the culmination of deep research Meeker conducted. Her last report was published June 12, 2019 at Recode's Cod…

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FIR #466: Still Hallucinating After All These Years 1:43:59

2M ago1:43:59

1:43:59

Not only are AI chatbots still hallucinating; by some accounts, it's getting worse. Moreover, despite abundant coverage of the tendency of LLMs to make stuff up, people are still not fact-checking, leading to some embarrassing consequences. Even the legal team from Anthropic (the company behind the Claude frontier LLM) got caught. Also in this epis…

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Circle of Fellows #116: Molding Young Communicators — Teaching as a Communication Career Path 1:01:15

2M ago1:01:15

1:01:15

One of many career paths in the field of professional communication leads to colleges and universities: It is not uncommon for communication practitioners to move from the conference room to the classroom, where they help mold the next generation of communicators. All of the panelists participating in episode 116 of “Circle of Fellows” have chosen …

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FIR #465: The Trust-News-Video Podcast PR Trifecta 26:14

2M ago26:14

26:14

Seemingly unrelated trends paint a clear picture for PR practitioners accustomed to achieving their goals through press release distribution and media pitching. The trends: People trust each other less than ever; people define what news is based on its impact on them, becoming their own gatekeepers; and video podcasts have become so popular that me…

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CWC 110: Embracing change as an agency owner (featuring Tim Kilroy) 32:54

2M ago32:54

32:54

In this episode, Chip speaks with agency advisor Tim Kilroy about the challenges and strategies for running a small agency. Continue Reading → The post CWC 110: Embracing change as an agency owner (featuring Tim Kilroy) appeared first on FIR Podcast Network.

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Eric Schwartzman on Bot Farms and Digital Deception 42:23

2M ago42:23

42:23

In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, "Bot farms invade social media to hijack popular sentiment." A consultant who specialises in SEO for financial services companies, Eric explains how coordinated networks of smartphones and AI-genera…

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ALP 271: Can agency team members be more strategic? 18:22

2M ago18:22

18:22

In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”. Continue Reading → The post ALP 271: Can agency team members be more strategic? appeared first on FIR Podcast Network.

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CWC 109: Thought leadership for agency growth (featuring Melissa Vela-Williamson) 30:35

2M ago30:35

30:35

In this episode, Chip talks with Melissa Vela-Williamson of MVW Communications about her unique journey in public relations and the importance of content creation. Continue Reading → The post CWC 109: Thought leadership for agency growth (featuring Melissa Vela-Williamson) appeared first on FIR Podcast Network.…

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FIR #464: Research Finds Disclosing Use of AI Erodes Trust 17:36

2M ago17:36

17:36

Debate continues about when to disclose that you have used AI to create an output. Do you disclose any use at all? Do you confine disclosure to uses of AI that could lead people to feel deceived? Wherever you land on this question, it may not matter when it comes to building trust with your audience. According to a new study, audiences lose trust a…

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ALP 270: Limiting scope creep from the start 19:06

2M ago19:06

19:06

In this episode, Chip and Gini delve into the topic of scope creep in agencies. Continue Reading → The post ALP 270: Limiting scope creep from the start appeared first on FIR Podcast Network.

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FIR #463: Delivering Value with Generative AI’s “Endless Right Answers” 16:22

2M ago16:22

16:22

Google's first Chief Decision Scientist, Cassie Kozyrkov, wrote recently that "The biggest challenge of the generative AI age is leaders defining value for their organization." Among leadership considerations, she says, is a mindset shift, one in which there are "endless right answers". ("When I ask an AI assistant to generate an image for me, I ge…

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ALP 269: Pricing psychology for agency clients 21:50

3M ago21:50

21:50

In this episode, Chip and Gini discuss the psychology of pricing within agencies. Continue Reading → The post ALP 269: Pricing psychology for agency clients appeared first on FIR Podcast Network.

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ALP 268: Identifying and managing agency owner burnout 19:01

3M ago19:01

19:01

Chip and Gini explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it. Continue Reading → The post ALP 268: Identifying and managing agency owner burnout appeared first on FIR Podcast Network.

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FIR #462: Cheaters Never Prosper (Unless They’re Paid $5 Million for Their Tool) 1:30:45

3M ago1:30:45

1:30:45

A Columbia University student was expelled for developing an AI-driven tool to help applicants to software coding jobs cheat on the tests employers require them to take. You can call such a tool deplorable or agree with the student that it's a legit resource. It's hard to argue with the $5 million in seed funding the student and his partner have ra…

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FIR #461: YouTube Trends Toward Virtual Influencers and AI-Generated Videos 21:21

3M ago21:21

21:21

Videos from virtual influencers are on the rise, according to a report from YouTube. And AI will play a significant role in the service's offerings, with every video uploaded to the platform potentially dubbed into every spoken language, with the speaker's lips reanimated to sync with the words they are speaking. Meanwhile, the growing flood of AI-…

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Zora Artis on Bridging AI and Human Connection in Internal Communication 36:20

3M ago36:20

36:20

Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection. In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, promp…

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Circle of Fellows #115: Communicating Amidst the Rise of Misinformation and Disinformation 1:00:58

3M ago1:00:58

1:00:58

Misinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated …

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CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) 26:32

3M ago26:32

26:32

In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world. Continue Reading → The post CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) appeared first on FIR Podcast Network.…

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FIR #460: The Return of Toxic Workplaces and the “Big Boss” Era 21:46

3M ago21:46

21:46

The tide is turning. For several years, workers have enjoyed a seller's market. Unemployment has been low, and companies have competed for the best employees. Now, for a variety of reasons, we are experiencing a surge in layoffs, exacerbated by sizable staff reductions in U.S. federal agencies. With so many newly-unemployed workers on the street, e…

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ALP 267: Agency owners review 2024 performance, assess outlook 19:14

3M ago19:14

19:14

In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies. Continue Reading → The post ALP 267: Agency owners review 2024 performance, assess outlook appeared first on FIR Podcast Network.

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FIR #459: AI Transforms Content from Passive to Interactive 19:07

3M ago19:07

19:07

In this episode, Shel Holtz and Neville Hobson discuss the evolving landscape of podcast consumption, particularly in light of Satya Nadella's innovative approach to engaging with audio content through AI. They explore the significance of transcripts, the potential for AI to facilitate interactive experiences, and the challenges that come with adop…

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FIR #458: Preparing Managers to Manage Human-AI Hybrid Teams 20:11

4M ago20:11

20:11

The most common refrain we hear about society and the rapid advances in Generative Artificial Intelligence is, "We're not ready." We're not ready for Artificial General Intelligence, and we're certainly not ready for Artificial Superintelligence. Yet both are approaching uncomfortably quickly. Business (along with government) is near the top of the…

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ALP 266: Preparing your agency for an uncertain future 20:29

4M ago20:29

20:29

In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. Continue Reading → The post ALP 266: Preparing your agency for an uncertain future appeared first on FIR Podcast Network.

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Circle of Fellows #114: Working with Data in Communication 1:00:22

4M ago1:00:22

1:00:22

We are swimming in data. Are we using it as effectively as we could? Join four Fellows of the International Association of Business Communicators (IABC) for a lively discussion on leveraging data to enhance organizational communication. In this episode of Circle of Fellows, our panel will explore how communication professionals can use data to shap…

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FIR #457: Communicating Tariff Impacts 21:15

4M ago21:15

21:15

There are few business leaders who won't need to explain to various stakeholders the impacts of U.S. President Donald Trump's tariffs and the trade war it will initiate. How they position those impacts could determine whether they find their organizations in the Administration's crosshairs. Communicators should counsel leaders on how to address the…

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CWC 107: How to support your team in times of stress (featuring Patrick Rogan) 32:09

4M ago32:09

32:09

In this episode, Chip and Patrick Rogan discuss the balance between being supportive and maintaining business operations, emphasizing the importance of creative solutions and understanding regulatory requirements. Continue Reading → The post CWC 107: How to support your team in times of stress (featuring Patrick Rogan) appeared first on FIR Podcast…

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FIR #456: Does AI Put Communication Expertise At Risk? 1:29:19

4M ago1:29:19

1:29:19

It’s not just jobs that AI will affect. It’s the perception that employees have important expertise. After all, if AI can do the work, it’s easy to view employees’ special knowledge and experience as less important to the organization. Neville and Shel examine the steps communicators can take to continue to be viewed by leaders... Continue Reading …

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FIR #455: Traditional PR is Dead (Again) 20:19

4M ago20:19

20:19

In the early days of Web 2.0, several pundits told us that traditional PR was dead, especially for startups, where founders would be better served by handling their own public relations. After some disasters, along with many founders finding themselves overwhelmed by the need to build their business and craft thought leadership pieces while handlin…

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ALP 265: Choosing the right exit strategy as an agency owner 21:06

4M ago21:06

21:06

In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan. Continue Reading → The post ALP 265: Choosing the right exit strategy as an agency owner appeared first on FIR Podcast Network.

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CWC 106: Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.) 32:32

4M ago32:32

32:32

In this episode, Chip chats with Lee McKnight, Jr. from RSW/US about the findings from their latest survey on agency and marketer perspectives. Continue Reading → The post CWC 106: Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.) appeared first on FIR Podcast Network.

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Sam Michelson on How AI Search is Changing Reputation Management 44:52

4M ago44:52

44:52

AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach to digital reputation management in a world where search…

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FIR #454: When the Media Rewards Spectacle Over Substance 18:12

4M ago18:12

18:12

At the now-infamous press conference that turned out to be an orchestrated ambush of Ukranian President Volodymyr Zelenskyy, Real American's Voice correspondent Brian Glenn lobbed a hand grenade of a question to Zelenskyy. That single question was emblematic of an entire shift in the way the media works, requiring a comprehensive rethink of how pub…

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ALP 264: Managing remote workers without micromanaging 22:07

4M ago22:07

22:07

In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world. Continue Reading → The post ALP 264: Managing remote workers without micromanaging appeared first on FIR Podcast Network.

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FIR #453: Humor Us — How Playful Teasing Strengthens Brand Relationships 14:31

5M ago14:31

14:31

It may seem counterintuitive, but playful teasing between brands and customers can produce unexpected benefits. Inspired by research from Duke University's Fuqua School of Business, we explore why strategically "roasting" customers with humor and lighthearted banter can enhance brand loyalty and deepen customer connections. Discover how embracing a…

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ALP 263: Using AI the right way for agency biz dev 18:34

5M ago18:34

18:34

In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development. Continue Reading → The post ALP 263: Using AI the right way for agency biz dev appeared first on FIR Podcast Network.