In "Equation of Excellence," expect the unexpected – from discussing the 'sine' of great branding to calculating the 'tangent' of market trends. This isn't your standard marketing talk; it's a blend of number crunching, trendsetting, and, of course, sneaker strutting. Tune in to unravel the formula of success in the digital marketplace, one hilarious equation at a time! Hosted by the ever-enthusiastic Rabah Rahil, each episode promises a deep dive into the dynamic world of Shopify, DTC, and ...
…
continue reading
Fermat Commerce Podcasts
Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim yo ...
…
continue reading
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm
…
continue reading
Come hang out with Rabah Rahil (CMO @ Fermat), Chase Mohseni (CMO @ Heatmap.com), and Aaron Orendorff (Head of Marketing @Recart) as they discuss how to create enduring SaaS brands & products in all the ways you never would have considered.
…
continue reading

1
116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain
46:16
46:16
Play later
Play later
Lists
Like
Liked
46:16Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT’s groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing b…
…
continue reading

1
117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman
34:19
34:19
Play later
Play later
Lists
Like
Liked
34:19From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolu…
…
continue reading

1
Consumer-Centric Agentic Commerce with Dmitry Shevelenko
42:04
42:04
Play later
Play later
Lists
Like
Liked
42:04"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-pow…
…
continue reading

1
115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA
38:01
38:01
Play later
Play later
Lists
Like
Liked
38:01In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky …
…
continue reading
"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing. Links: Grap…
…
continue reading

1
114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber
34:46
34:46
Play later
Play later
Lists
Like
Liked
34:46Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition…
…
continue reading

1
113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf
44:28
44:28
Play later
Play later
Lists
Like
Liked
44:28In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussi…
…
continue reading

1
Everything is an Ad Network with Eric Seufert
44:13
44:13
Play later
Play later
Lists
Like
Liked
44:13"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more. Links: Mobile De…
…
continue reading
Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce. Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing? In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial …
…
continue reading

1
112: Findings on AI and Product Discovery from Coveo's 2025 Commerce Relevance Report, Featuring Peter Curran, General Manager of Commerce
42:41
42:41
Play later
Play later
Lists
Like
Liked
42:41Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episode’s guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience. From tackling common challenges on platforms lik…
…
continue reading

1
111: Forter Touts the Importance of Trust in the Agentic Era, Featuring Doriel Abrahams, Principal Technologist
49:25
49:25
Play later
Play later
Lists
Like
Liked
49:25Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through…
…
continue reading

1
110: Interface Applies B2C Strategy to Its B2B Business, Featuring James Pope, Global Head of Digital Marketing and Analytics
43:01
43:01
Play later
Play later
Lists
Like
Liked
43:01Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B custome…
…
continue reading

1
109: Blue Rabbit Vet Delivers on Ecommerce Expectations for Both Pet Owners and Veterinarians, Featuring Jennifer Macdonald, Director of Ecommerce, Product
41:50
41:50
Play later
Play later
Lists
Like
Liked
41:50Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner e…
…
continue reading

1
108: What Merkle's Research Tells Us About AI, Omni-channel, and Digital Transformation with Global Chief Strategy Officer, Holden Bale
45:01
45:01
Play later
Play later
Lists
Like
Liked
45:01In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectation…
…
continue reading

1
107: REPLAY: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
45:08
45:08
Play later
Play later
Lists
Like
Liked
45:08In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discus…
…
continue reading

1
106: REPLAY: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
37:52
37:52
Play later
Play later
Lists
Like
Liked
37:52In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experie…
…
continue reading

1
105: Building Trust in Grocery Ecommerce with Data-Driven Insights and AI, Featuring Carrefour and Noibu
45:00
45:00
Play later
Play later
Lists
Like
Liked
45:00In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation co…
…
continue reading

1
104: From Custom to Composable: Shoe Carnival's Journey to Cost Savings and Growth
48:26
48:26
Play later
Play later
Lists
Like
Liked
48:26This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, bette…
…
continue reading

1
103: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
45:08
45:08
Play later
Play later
Lists
Like
Liked
45:08In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul do Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discus…
…
continue reading

1
102: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
37:52
37:52
Play later
Play later
Lists
Like
Liked
37:52In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experie…
…
continue reading

1
101: Investing in Agentforce for Your Customers, Featuring Bill Donlan, Astound CEO
38:18
38:18
Play later
Play later
Lists
Like
Liked
38:18In this episode, Bill Donlan, CEO of Astound Digital, discusses his journey from Anderson Consulting to leading digital commerce and AI integration at Astound Digital. He shares insights on how Astound Digital is revolutionizing customer interactions through AI and Salesforce Commerce Cloud, focusing on balancing speed and trust in deploying AI age…
…
continue reading

1
100: The Women Shaping Commerce: Featuring Nicole Rose and Amy Sillince
1:00:41
1:00:41
Play later
Play later
Lists
Like
Liked
1:00:41In this episode, we have a discussion on the unique contributions women bring to the tech and commerce industries. We explore our career journeys, the dynamics of all-women teams in Salesforce Commerce Cloud, and the importance of representation in fostering confidence and ambition among women. We explain the roles of functional architects, the int…
…
continue reading

1
Mastering the Marketing Matrix: Alex McEachern on Customer Connection & Strategic Growth
51:01
51:01
Play later
Play later
Lists
Like
Liked
51:01Summary: In this engaging conversation, Rabah and Alex McEachern delve into the world of marketing, discussing Alex's journey from product marketing to his new role at Intelligems. They explore the importance of understanding customer needs, the value of being a generalist in the early stages of one's career, and the significance of emotional conne…
…
continue reading

1
099: REPLAY: Breaking Down B2B, D2C, and B2C Commerce with Shane Smyth
33:20
33:20
Play later
Play later
Lists
Like
Liked
33:20Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all. V…
…
continue reading

1
098: REPLAY: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
45:58
45:58
Play later
Play later
Lists
Like
Liked
45:58In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focuse…
…
continue reading

1
Fabric of Success: Arjun Rastogi's Marketing Evolution
58:04
58:04
Play later
Play later
Lists
Like
Liked
58:04Summary: In this episode of Equation of Excellence, Rabah interviews Arjun Rastogi, who shares his unique journey from economics to marketing and media buying. Arjun discusses his experiences at VaynerMedia, the importance of understanding customer acquisition and retention, and how proximity to profit influences business decisions. He emphasizes t…
…
continue reading

1
097: REPLAY: Merchandising Operations with Syntheum AI CEO Vinod Kumar
1:03:35
1:03:35
Play later
Play later
Lists
Like
Liked
1:03:35Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and r…
…
continue reading

1
Results Over Motion: Chase Mohseni's Growth Playbook
56:05
56:05
Play later
Play later
Lists
Like
Liked
56:05Summary: In this engaging conversation, Rabah and Chase explore the journey from filmmaking to SaaS marketing, discussing personal productivity, leadership styles, and the importance of clarity in communication. They delve into the dynamics of team management, the impact of AI on business, and the significance of maintaining a strong company cultur…
…
continue reading

1
096: REPLAY: The Official Unofficial SFCC Story with Steve Holsinger and Oleg Sapishchuk
58:22
58:22
Play later
Play later
Lists
Like
Liked
58:22What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting …
…
continue reading

1
Inside GuruNanda: Dr. Anish Nanda on Blending Medicine & Business
47:55
47:55
Play later
Play later
Lists
Like
Liked
47:55Summary In this engaging conversation, Dr. Anish Nanda shares his unique journey from medicine to the world of essential oils and e-commerce with Guru Nanda. He discusses the evolution of the brand, the impact of TikTok on their visibility, and the strategies employed to navigate both retail and e-commerce landscapes. Dr. Nanda emphasizes the impor…
…
continue reading

1
095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
37:38
37:38
Play later
Play later
Lists
Like
Liked
37:38In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…
…
continue reading

1
The Brand Moat: Marketing Insights with Ari Rubin
44:42
44:42
Play later
Play later
Lists
Like
Liked
44:42Summary In this engaging conversation, Rabah and Ari delve into the fascinating world of marketing, exploring Ari's unique journey from humanitarian work to leading innovative marketing campaigns at Air. They discuss the importance of storytelling, creativity, and brand building in marketing, as well as the impact of AI on the industry. Ari shares …
…
continue reading

1
094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli
1:08:39
1:08:39
Play later
Play later
Lists
Like
Liked
1:08:39In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in…
…
continue reading

1
The Customer-Centric Approach: Mike Manheimer's Strategic Insights
50:23
50:23
Play later
Play later
Lists
Like
Liked
50:23Summary In this engaging conversation, Rabah and Mike Manheimer discuss various themes surrounding leadership in B2B SaaS, the importance of customer-centric strategies, and the challenges of time management in executive roles. Mike shares insights from his career journey, including his transition from CMO to CCO at Postscript, and emphasizes the s…
…
continue reading

1
093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh
52:29
52:29
Play later
Play later
Lists
Like
Liked
52:29Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, part…
…
continue reading

1
Beyond Optimization: Shaun Brandt's Growth-Driven Design Philosophy
1:00:22
1:00:22
Play later
Play later
Lists
Like
Liked
1:00:22Summary In this engaging conversation, Rabah and Shaun Brandt explore various themes surrounding branding, design, leadership, and personal growth. Shaun shares his journey from starting a branding agency to founding Audit, emphasizing the importance of a growth mindset and the balance between work and personal life. They discuss the evolving role …
…
continue reading

1
092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
45:58
45:58
Play later
Play later
Lists
Like
Liked
45:58In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focuse…
…
continue reading

1
Brand Builder: Dan Kenger's Approach to Design and Business Growth
44:14
44:14
Play later
Play later
Lists
Like
Liked
44:14In this conversation, Dan Kenger, Chief Design Officer at Hims and Hers, shares his journey from a designer to a leadership role, emphasizing the importance of design as a competitive advantage in the healthcare industry. He discusses the unique relationship he has with the CEO, the role of design in creating a positive brand experience, and the ba…
…
continue reading

1
091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
38:07
38:07
Play later
Play later
Lists
Like
Liked
38:07Rich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-ce…
…
continue reading

1
090: Agentforce and the Future of Commerce with Rob Smith from OSF
35:59
35:59
Play later
Play later
Lists
Like
Liked
35:59In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption,…
…
continue reading

1
089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce
48:42
48:42
Play later
Play later
Lists
Like
Liked
48:42We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation…
…
continue reading

1
The Creative Catalyst: Oren John on Elevating Design, Building Brands, and Finding Inspiration
45:10
45:10
Play later
Play later
Lists
Like
Liked
45:10In this engaging conversation, Oren John shares his journey from a marketing executive to a creative director and entrepreneur. He discusses his latest projects, including Valuable Studio and Fermat, and explores the evolving landscape of luxury fashion, the importance of inspiration, and the role of social media in shaping consumer perceptions. Or…
…
continue reading

1
088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden
26:22
26:22
Play later
Play later
Lists
Like
Liked
26:22In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and lau…
…
continue reading

1
Bridging Creativity and Technology: Jacob Posel on the Future of AI in DTC Marketing
54:32
54:32
Play later
Play later
Lists
Like
Liked
54:32In this engaging conversation, Jacob Posel shares his journey from software engineering to becoming a key player in the DTC marketing space, emphasizing the transformative role of AI in business. He discusses the importance of data, creativity, and the intersection of technology and marketing, while also addressing the societal implications of AI. …
…
continue reading

1
087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman
14:20
14:20
Play later
Play later
Lists
Like
Liked
14:20For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Phil Eatman from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on: Show Highlights: Career Background: Phil’s journey from SaaS sales to digital commerce with TradeCentr…
…
continue reading

1
Embracing Humility and Authenticity in Entrepreneurship: Tomer Tagrin
54:07
54:07
Play later
Play later
Lists
Like
Liked
54:07In this engaging conversation, Rabah and Tomer discuss the journey of Yotpo, the importance of humility in leadership, and the challenges faced in the e-commerce landscape. Tomer shares his entrepreneurial journey, emphasizing the significance of a growth mindset and the value of building a strong company culture. They explore innovative marketing …
…
continue reading

1
086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway
37:04
37:04
Play later
Play later
Lists
Like
Liked
37:04In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures …
…
continue reading

1
Insense Insights: The Journey of Entrepreneurship with Danil Saliukov
56:11
56:11
Play later
Play later
Lists
Like
Liked
56:11In this conversation, Danil Saliukov shares his entrepreneurial journey, detailing the inception of Incense, a creator commerce marketplace. He discusses the challenges faced in building a marketplace, the importance of capital, and the strategies for successful influencer marketing. The conversation also touches on the future of live shopping and …
…
continue reading

1
085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard
35:27
35:27
Play later
Play later
Lists
Like
Liked
35:27In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, w…
…
continue reading

1
084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio
38:34
38:34
Play later
Play later
Lists
Like
Liked
38:34In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal i…
…
continue reading