Best Floral Design Tips Podcasts (2025)

1
How to Attract High-Value Customers to Your Florist Shop 🛍️ 19:21

Play Pause

9h ago19:21

19:21

When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳…

1
Should I Buy This Florist Business? 🧐 22:28

7d ago22:28

22:28

The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰By Little Bird Bloom

1
I Reviewed 22 Florist Websites and Here’s What You Need to Know 💡 19:12

14d ago19:12

19:12

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳By Little Bird Bloom

1
The Profitable Florist Formula 👩‍🔬 26:15

21d ago26:15

26:15

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳By Little Bird Bloom

1
How Much Money can Florists Really Make? 🤔 35:02

28d ago35:02

35:02

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful …

1
My Garden, My First Mindfulness Mentor with Martha Brettschneider 39:29

1M ago39:29

39:29

Martha Brettschneider is an experienced gardener, nature photographer, a positive intelligence mental fitness coach and a mindfulness teacher. In this conversation she talks about the role gardening has played in her life and how this relationship has evolved over the years. Martha is the author of Blooming into Mindfulness - How the Universe Used …

1
Attracting Premium Clients with Simplicity & Strategy 🌸 13:16

1M ago13:16

13:16

Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your bus…

1
Simple Sales Strategies for Florists Who Want Bigger Value Orders 🥉 17:25

1M ago17:25

17:25

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because…

1
The SECRET to Your Most Profitable Mother’s Day Yet 🤫 22:51

2M ago22:51

22:51

In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a succe…

1
Maximize Your Mother's Day Revenue—Without Burnout 😮‍💨 33:16

2M ago33:16

33:16

Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel…

1
How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊 27:04

2M ago27:04

27:04

Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power o…

1
Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰 26:32

2M ago26:32

26:32

Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you show…

1
From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩 33:05

3M ago33:05

33:05

Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales…

1
Petals to the Metal - Interview with Oscar Andrade 41:44

3M ago41:44

41:44

I learned so much about owning a successful floral design business from Oscar Andrade of Petals to the Metal. After 8 years owning this business and growing up working in his aunt's flower shop in Miami, Oscar has floristry in his blood. During our conversation Oscar gives some great advice to new and experienced floral designers. He also describes…

1
Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳 24:59

3M ago24:59

24:59

Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking d…

1
Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯 29:36

3M ago29:36

29:36

If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients wit…

1
Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅ 26:08

3M ago26:08

26:08

If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise…

1
#039 Building a Successful Wedding Business: Interview with Maria of Dereves Floral + Wedding Design 57:46

3M ago57:46

57:46

Building a Successful Wedding Planning Business with Maria from Dereves In this podcast episode, host Melissa interviews Maria, the founder of Dereves, a full-service wedding planning and floral design company based in Toronto, Canada. They discuss Maria's journey from studying landscape architecture to founding her business, the importance of SEO …

1
How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅) 28:37

4M ago28:37

28:37

Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your pri…

1
#038 Six Actionable Steps to Grow Your Creative Business 8:10

4M ago8:10

8:10

Six Actionable Steps to Grow Your Creative Business In this episode of Bright, the podcast for wedding creatives, host and money mentor Melissa shares six actionable steps to help you grow your creative business. From establishing a strong foundation and leveraging social media, to building genuine relationships and staying resilient, Melissa provi…

1
The Marketing Myth That’s Holding You Back (and what to do instead) 😀 24:19

4M ago24:19

24:19

Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…

1
#037 How to Stand out in a Crowded Market - Crafting a Marketing Strategy that Works! 7:25

4M ago7:25

7:25

Leveraging the Cocktail Party Effect for Creative Business Marketing Success In this episode, discover how the 'Cocktail Party Effect' can transform your marketing strategy and help your creative business stand out in a saturated market. By understanding how to connect deeply with potential clients and filter through the noise, you can attract idea…

1
How to Sell Wedding Flowers Without Competing on Price 🤫 36:32

4M ago36:32

36:32

Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …

1
#036 The Secret to Making Goals Easier to Achieve 10:16

4M ago10:16

10:16

What is the secret to making goals easier to achieve? Turn your goals into Daily Habits! In this episode, we explore how to make achieving goals a habit by drawing inspiration from James Clear’s 'Atomic Habits' and a recent Mel Robbins' podcast where she mentioned that when you write down your goals, you are halfway to achieving them. When you writ…

1
Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉 32:33

4M ago32:33

32:33

Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…

1
Following a Childhood Dream at Renzinnia Farm 40:10

4M ago40:10

40:10

In this episode I interviewed Sangeeta Sarkar of Renzinnia Farms. We talked about succession planting, money saving tips, sunflower varieties and the benefits of working in the soil. Sangeeta has wanted to own a farm since her childhood and in 2020 purchased a beautiful 22-acre property about 30 minutes from her home. Enjoy this conversation and al…

1
#035 6 Tips for Building a Successful Wedding Business, Interview with Desert House Productions, Dave + Drea 52:17

4M ago52:17

52:17

Building a Creative Wedding DJ Business with Desert House Productions In this episode of 'Bright', host Melissa welcomes Dave and Drea Strickler, the owners of Desert House Productions and renowned wedding and event DJs. They share insights from their 20+ years in the industry, discuss how they built their successful business, and talk about the im…

1
Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰 42:10

4M ago42:10

42:10

Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this ep…

1
#034 The Importance of Social Proof in the Wedding Industry: Meghan Ely's Guide to Public Relations 42:40

5M ago42:40

42:40

Unlocking Wedding Industry Secrets with PR Expert Megan Ely In this special episode of the Bright Growth Podcast, host Melissa welcomes Meghan Ely, a wedding industry PR veteran with over 15 years of experience. They discuss the significance of social proof, the importance of continually improving one's craft, and the various ways wedding professio…

1
Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒 36:44

5M ago36:44

36:44

If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳By Little Bird Bloom

1
#033 Top 10 Pricing Tips for Wedding Professionals 4:15

5M ago4:15

4:15

10 Pricing Commandments: Empower Your Creative Business with Effective Pricing Strategies In this bonus episode of Bright, host and money mentor Melissa shares her '10 Pricing Commandments' designed to help wedding professionals create a profitable and audacious price list. The commandments cover understanding costs, market research, value proposit…

1
Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯 24:01

5M ago24:01

24:01

This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗By Little Bird Bloom

1
#032 Creating Audacious Pricing 3 of 3 16:26

5M ago16:26

16:26

Creating Your Big Audacious Price List: A Guide to Value and Profitability In this episode of Bright, Melissa, the host and money mentor, guides wedding creatives on establishing a big audacious price list for their businesses. She emphasizes the synergy between creativity and profitability and addresses common concerns about raising prices. Meliss…

1
Sarah Khan - A Floral Artist with Peacock Extravagance 29:30

5M ago29:30

29:30

Episode 2 of Season 2 is very exciting! I talk with Sarah Khan, a visual architect and floral artist in the DC area who does very creative and extravagant work. She has made a boat out of florals, 30+ peacocks, a Barbie House and even designed with some of her team on Season 2 of the HBO show Full Bloom. Sarah, owner of Sarah Khan Events & Design, …

1
From Reflection to Action — Crafting Your Best Year 👩‍🎨 30:12

5M ago30:12

30:12

How I'm "planning" for next year and why 2025 is going to be amazing 🎉By Little Bird Bloom

1
#031 How to Determine Pricing Ep 2 of 3 17:20

5M ago17:20

17:20

The Essentials of Effective Pricing for Wedding Creatives In the second installment of our three-part pricing series, host Melissa dives into the critical aspects of determining your pricing for long-term business sustainability. Covering topics from understanding fixed and variable costs to setting your desired profit margin, this episode guides w…

1
Marketing for Florists in 2025 — Trends to Know 💡 32:45

5M ago32:45

32:45

The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰By Little Bird Bloom

1
#030 Where do you Limit Your Self? Pricing Ep 1 of 3 10:21

6M ago10:21

10:21

Breaking Pricing Ceilings: Overcome Limiting Beliefs and Value Your Work In this first episode of the pricing series, host and money mentor Melissa dissects the complexities of pricing for wedding entrepreneurs. She discusses how self-imposed limitations and money stories can impact how creatives price their services. Melissa emphasizes the importa…

1
Navigating Rejection as a Florist (Flower Boss Secrets) 😉 22:30

6M ago22:30

22:30

Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰 Jack Canfield's book The Success PrinciplesBy Little Bird Bloom

1
Legacy Farm's Laurie Young Reminds Us Why to Shop Local 33:14

6M ago33:14

33:14

Laurie Young is an inspirational advocate for neurodiversity in Loudoun County, VA. She is the executive director of Legacy Farms, a non-profit in Leesburg that employs neurodiverse individuals ages 16 and up in an apprenticeship-mentor business model. Legacy Farms offers incredible weekly flower subscriptions to several places in Northern Virginia…

1
#029 9 Ways to Stay Productive Even When you Don't Want to 15:07

6M ago15:07

15:07

Staying Productive: 9 Ways to Enhance Your Wedding Business In this episode of Bright, host and money mentor Melissa shares nine strategies for wedding entrepreneurs to stay productive even when motivation is low. She discusses the importance of offloading tasks, investing in personal growth, maintaining a clear vision, staying motivated, and manag…

1
How I Learned to Sell with Confidence as an Introverted Floral Designer 🫣 26:39

6M ago26:39

26:39

The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳By Little Bird Bloom

1
#028 How to Make Money Easier in your Business 12:24

6M ago12:24

12:24

Breaking Money Myths for Wedding Creatives Link to FREE Resources for your Business In this episode of Bright, the podcast for wedding creatives, host and money mentor Melissa encourages listeners to challenge their limiting beliefs about business and finance. Sharing personal anecdotes and addressing common fears, Melissa emphasizes self-awareness…

1
3 Instagram Posts that Increase Flower Sales 😚 27:13

6M ago27:13

27:13

When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed.By Little Bird Bloom

1
#027 Achieving Big Audacious Goals for 2025 10:29

6M ago10:29

10:29

Achieving Your Big Audacious Goals for 2025 In this episode of the Bright podcast, host and money mentor Melissa guides wedding creatives through setting and reaching big audacious goals for 2025. The discussion focuses on essential principles such as paying yourself first, investing in personal growth, and improving your relationship with money. M…

1
What's Working in Floral Instagram: The 24/7 Sales Strategy You Need 🤩 24:18

6M ago24:18

24:18

You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business. 🥳By Little Bird Bloom

1
#026 Big Audacious Business Goals for 2025 15:54

6M ago15:54

15:54

Achieving Big Audacious Goals for Your Business in 2025 and Beyond This podcast focuses on guiding individuals in setting and achieving significant, ambitious goals for their businesses over the coming year and beyond. Melissa emphasizes the importance of full participation in the goal-setting process and discusses overcoming mental barriers, think…

1
3 Changes You Can Make This Weekend For More Online Sales 🥉 20:07

7M ago20:07

20:07

I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳By Little Bird Bloom

1
#025 How to Keep More Money in Your Business by Doing this One Thing 7:47

7M ago7:47

7:47

Mastering Cashflow: The Key to a Thriving Business In this episode, Melissa, seasoned photography business owner, discusses the critical importance of understanding cashflow for small business success. Highlighting that many boutique business owners overlook their financials, she explain that knowing what money comes in and goes out is essential. W…

1
#024 Interview with Boudoir Photographer Pamela Nicole 59:41

7M ago59:41

59:41

The Journey of a Boudoir Photographer: Pamela's Story of Resilience and Creativity In this podcast episode, Pamela, an experienced boudoir photographer, shares her 15-plus-year journey in the niche of boudoir photography. She discusses the evolution of her career, from shooting family photos to discovering her passion for boudoir. Pamela highlights…