Thrive Podcast for Florists is the go-to show for floral designers who are ready to simplify their marketing, sell with confidence, and build a profitable flower business — without the second-guessing. Hosted by Kathleen, Business & Sales Strategist for Florists, each episode delivers real-world strategies, mindset shifts, and behind-the-scenes insights to help you attract better clients, price with clarity, and grow your floral design business with confidence. Whether you dream of more high ...
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Floral Design Tips Podcasts
Welcome to "The Boys" podcast, where business partners Jeremy, Stuart, and Dwayne come together after two decades of collaboration to share their expertise and passion for all things decor, home design, business, and floral design. Join this dynamic trio as they delve into the world of aesthetics, offering valuable insights, practical tips to elevate your living spaces, and a few laughs along the way. But it's not just about design; it's about spreading joy and making the process enjoyable f ...
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Meet our wedding podcast! We love stories at Polka Dot Wedding. The thrill of telling them is what gets us out of bed every single morning. That’s why, after 15 years of sharing them in written form, we want to go a little deeper. Enter The Feel Good Wedding Podcast, which features the stories of Australian wedding couples from all walks of life. You’ll also from vendors- their advice and tips, and for those in the wedding industry, there's even something for you! trials and tribulations of ...
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In this podast you can expect to learn gardening tips and hear stories from gardeners, florists and flower farmers at all levels from all around the world. I hope this show will leave you feeling inspired to get your hands in the dirt and try to grow a beautiful garden of your own.
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Are you a wedding professional and would love to find the success you crave? This podcast is designed to offer actionable insights to wedding professionals - that will help you craft the business you want: book more clients, earn more money by sharing clear strategies to help you shine in your niche. So many wedding professionals we work with tell us they are 'stuck' or can't make more money, aren't booking enough clients or can't get to the next level in their business. With 25+ years worki ...
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S2:E17 Things You Should Know Before Ordering Custom Upholstery Furniture
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48:40 Have you ever walked into a furniture store, sat on a sofa and thought. Wait, why does this feel like a marshmallow wrapped in cardboard? Or maybe have you bought a chair that looked amazing online and then it showed up and it was stuffed with packing peanuts and it was just, ughgh... Well, today we're sitting down with our friend Jennifer, who, l…
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Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing…
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S2:E16 Tips for Summer Hosting Without The Stress
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40:04 Have you ever invited people over and then immediately regretted it because now you have to clean the house, prep the food, and then in some kind of Olympic sport, have it already before your first guests arrive. And let's note someone's always a little early. Yeah. I've done it. I think we've all done it. In today's episode, we are talking about …
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It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my…
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S2:E15 JOY Dropper OG - Amber, Feral Mountain Princess
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42:02 Today's episode is a joyful ride through the woods, the stage and straight to the heart of what it means to truly be yourself and be comfortable in your skin. We're sitting down with our friend Amber, who's lived a lot of lives from romping through the forest as a little girl to strutting across the pageant stage as a beauty queen to gracing our T…
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Not Making Enough Money? Here's How to Fix It 🔧
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17:58In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make mor…
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If you're anything like us, we love a tip or trick that changes the way we do something for the better. I mean, right. Don't you? Those little and often easy things can totally make a difference in our day, and it never fails that someone we know, knew, and for some reason never divulged, RUDE! Well, today, the three of us are not gatekeeping our …
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Winning the Instagram Game in 2025 for Florists 🎉
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17:59Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰 💐 Want to book better clients and grow your flower business with confi…
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S2:13 Design Tips to make your Nancy Meyers Dream Home
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44:26 Have you ever fallen in love with a home in a movie and daydreamed about living there ever since? Now, I know you can't see me, but both of my hands are raised now for the three of us. Specifically. Time and time again, we have fallen in love with the homes in Nancy Meyers films. Now, if you don't know her name, I bet you know some of her movies, …
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The Online Catalog Strategy Every Florist Needs to Know 🏅
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13:49An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist, and learn t…
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Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successf…
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How to Attract High-Value Customers to Your Florist Shop 🛍️
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20:26When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳 💐 Want to book …
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The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰 💐 Want to book better clients and grow your flower b…
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I Reviewed 22 Florist Websites and Here’s What You Need to Know 💡
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20:17I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Flori…
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We like to think that we are seasonal decorating gurus around here, but I gotta tell you, summer, it can even challenge the three of us. And let's be honest, it's because spring is so easy, right? You've got bunnies, you've got pastel eggs, you've got flowers, throw some of them out, BAM, you are ready for Spring! In fall, you get some foliage, so…
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In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳 💐 Want to book better clients and grow your flower business with …
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Hey listeners, we talk a lot on here about creating beautiful homes that will bring you joy, but what about a beautiful life that does the same one that feels as good as it looks? Well, today, we are getting a little more real. No talk of draperies, no paint colors or gallery walls. Just the messy, beautiful truth of what it means to find your joy…
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How Much Money can Florists Really Make? 🤔
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36:07Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful …
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My Garden, My First Mindfulness Mentor with Martha Brettschneider
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39:29Martha Brettschneider is an experienced gardener, nature photographer, a positive intelligence mental fitness coach and a mindfulness teacher. In this conversation she talks about the role gardening has played in her life and how this relationship has evolved over the years. Martha is the author of Blooming into Mindfulness - How the Universe Used …
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This week's podcast is about a two word term that has been everywhere recently. We're talking on the Today Show. We're talking about on your TikTok feed, we're talking about in social posts. It has been everywhere, like it's a brand new idea. And guys, it's not. But the two word term is color drenching. Now listen, if you don't know what that is, n…
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Attracting Premium Clients with Simplicity & Strategy 🌸
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14:21Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your bus…
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S2:E9 Contractor Talk w/ A REAL CONTRACTOR
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37:23In this episode, we chat with Jeremy Dewitt of Dewitt Endeavors, an actual contractor where we find out what he thinks contractors want to know from home owners, as well as some useful things you should ask your contractors! And believe us, when we say we learned a few things! Don't work on hiring a contractor until you've listened to this podcast!…
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Simple Sales Strategies for Florists Who Want Bigger Value Orders 🥉
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18:30In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because…
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Call or Text our Hotline and leave a message : 18594121572 Download our Mobile Shopping App Store Instagram:@housebyjsd Online Store Instagram: @housefloral Facebook: House by JSD Shop Online @ Housefloral.comBy Jeremy Rice
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The SECRET to Your Most Profitable Mother’s Day Yet 🤫
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23:56In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a succe…
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S2:E7 Tips from The Pros: How to Know What Stems to Pull for a Flower Arrangement
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34:03Have you ever wondered why we pick what we pick to make a flower arrangement!? Or have you ever tried to pull things to make an arrangement and were overwhelmed or disappointed? Believe us, we get it! Making choices can be overwhelming, even at a Salad Bar for Jeremy! In this podcast, we step you through our 4 Principles and a go-to formula for wha…
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Maximize Your Mother's Day Revenue—Without Burnout 😮💨
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34:21Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel…
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S2:E6 What you need to know about wallpaper!
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48:34Wallpaper is a wonderful options in many situations to add warmth, texture, pattern, and style! But it isn't always the best option! In this episode The Boys discuss all things wallpaper and what you should know if you're thinking about it! Call or Text our Hotline and leave a message : 18594121572 Download our Mobile Shopping App Store Instagram:@…
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How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊
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28:09Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power o…
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It's hard to believe, but we're celebrating 15 years of House being around! This fun and spirited episode looks back and discusses some of what it took to get here, and the people along the way! Click here for the sweet video of Surprise 15 Party! Click here for First Location Video: This was the video of us announcing the store and gettingr ready …
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Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰
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27:36Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you show…
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One of our favorite ways to discuss our favorite kinds of design is timeless, but what does that mean? How do you do that? Well...that's what the three of us delve into this week! Colors: Stuart's sitting room: Caldwell Green (picture of room coming) Benjamin Moore: White Dove Benjamin Moore: Simply White Benjamin Moore: Maritime White Benjamin Moo…
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From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩
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34:10Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales…
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Petals to the Metal - Interview with Oscar Andrade
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41:44I learned so much about owning a successful floral design business from Oscar Andrade of Petals to the Metal. After 8 years owning this business and growing up working in his aunt's flower shop in Miami, Oscar has floristry in his blood. During our conversation Oscar gives some great advice to new and experienced floral designers. He also describes…
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Sometimes there are things that just drive you up a wall, and we discuss some of those this week episode! Call or Text our Hotline and leave a message : 18594121572 Download our Mobile Shopping App Store Instagram:@housebyjsd Online Store Instagram: @housefloral Facebook: House by JSD Shop Online @ Housefloral.com…
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Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳
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26:04Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking d…
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S2:E2: Getting ready for spring at our homes!
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41:27It's the first of March! What do we do to help transition the house from Winter to Spring, well we tell you right here! Including some of our favorite go to items for Spring! Click here for the items mentioned in this podcast! :) Call or Text our Hotline and leave a message : 18594121572 Download our Mobile Shopping App Store Instagram:@housebyjsd …
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Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯
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30:41If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients wit…
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Welcome to Season 2! We start off the new season by discussing what we found and discovered during Market in Atlanta for Christmas, Fall, and More! Highland Cow Figure 1 Highland Cow Figure 2 Call or Text our Hotline and leave a message : 18594121572 Download our Mobile Shopping App Store Instagram:@housebyjsd Online Store Instagram: @housefloral F…
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Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅
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27:12If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise…
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Call or Text our Hotline and leave a message : 18594121572 Download our Mobile Shopping App Store Instagram:@housebyjsd Online Store Instagram: @housefloral Facebook: House by JSD Shop Online @ Housefloral.comBy Jeremy Rice, Stuart Hurt, and Dwayne Anderson aka The Boys
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#039 Building a Successful Wedding Business: Interview with Maria of Dereves Floral + Wedding Design
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57:46Building a Successful Wedding Planning Business with Maria from Dereves In this podcast episode, host Melissa interviews Maria, the founder of Dereves, a full-service wedding planning and floral design company based in Toronto, Canada. They discuss Maria's journey from studying landscape architecture to founding her business, the importance of SEO …
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How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅)
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29:42Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your pri…
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#038 Six Actionable Steps to Grow Your Creative Business
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8:10Six Actionable Steps to Grow Your Creative Business In this episode of Bright, the podcast for wedding creatives, host and money mentor Melissa shares six actionable steps to help you grow your creative business. From establishing a strong foundation and leveraging social media, to building genuine relationships and staying resilient, Melissa provi…
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The Marketing Myth That’s Holding You Back (and what to do instead) 😀
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25:24Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…
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#037 How to Stand out in a Crowded Market - Crafting a Marketing Strategy that Works!
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7:25Leveraging the Cocktail Party Effect for Creative Business Marketing Success In this episode, discover how the 'Cocktail Party Effect' can transform your marketing strategy and help your creative business stand out in a saturated market. By understanding how to connect deeply with potential clients and filter through the noise, you can attract idea…
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How to Sell Wedding Flowers Without Competing on Price 🤫
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37:36Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …
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#036 The Secret to Making Goals Easier to Achieve
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10:16What is the secret to making goals easier to achieve? Turn your goals into Daily Habits! In this episode, we explore how to make achieving goals a habit by drawing inspiration from James Clear’s 'Atomic Habits' and a recent Mel Robbins' podcast where she mentioned that when you write down your goals, you are halfway to achieving them. When you writ…
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Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉
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33:38Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…
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Following a Childhood Dream at Renzinnia Farm
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40:10In this episode I interviewed Sangeeta Sarkar of Renzinnia Farms. We talked about succession planting, money saving tips, sunflower varieties and the benefits of working in the soil. Sangeeta has wanted to own a farm since her childhood and in 2020 purchased a beautiful 22-acre property about 30 minutes from her home. Enjoy this conversation and al…
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