Best Florist Business Strategies Podcasts (2025)

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Profit First for Florists: Why Paying Yourself First Changes Everything 36:57

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5h ago36:57

36:57

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, pro…

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Why Booking Weddings Feels Harder in 2025 & What Is Actually Working Now 10:23

6h ago10:23

10:23

Does booking weddings feel harder in 2025 than it used to? You’re not imagining it. I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to. The truth is, the wedding market has shifted, and the s…

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5 Florist Profit Strategies to Know 👍 21:07

1d ago21:07

21:07

Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 🎉 New: My Clarity & Confidence Membership is Now Open! Lock in the lowest rate and get the support you need to speed up your success. Join now → [Click Here]By Little Bird Bloom

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TikTok and Marketing Your Wedding Business | The Edit by Engaged Creative Ep.07 14:34

1d ago14:34

14:34

In this episode of The Edit by Engaged Creative, we break down how wedding vendors can use TikTok without feeling awkward or overwhelmed. From behind-the-scenes clips and quick tips to face-to-camera videos (and how to ease in if you’re camera-shy), we share what’s working right now. We talk about why you don’t need to rely on dance trends, the pow…

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Battling Loneliness in Business - The Importance of Staying Connected 16:06

2d ago16:06

16:06

As a small business owner, no one tells you how lonely entrepreneurship can feel. When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too. In this e…

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Florists! Boost Sales: The Game-Changing Instagram & Google Integration You NEED to Know! 35:03

5d ago35:03

35:03

Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search. Discover why younger generations …

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Feeling Drained in Your Business? Let’s Fix That. 27:30

7d ago27:30

27:30

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU. ✨ I’m breaking down 7 things that could be sucking your business energy dry, like: 💡 The comparison trap (scrolling yourself into self-doubt) 💡 Operating without systems (hello chaos) 💡 People-pleasing and overcommi…

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They Didn’t Ghost You. You Ghosted Them. Stop Sabotaging Your Wedding Bookings. 13:33

7d ago13:33

13:33

Are you losing wedding bookings and wondering why leads keep ghosting you? I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets. But what if they didn’t ghost you? What if you ghosted them? In this episode, I’m digging in…

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Is it Worth the Investment? 💸 19:55

8d ago19:55

19:55

It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 🎉 New: My Clarity & Confidence Membership is Now Open! Lock in the lowest rate and ge…

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The Hard Truths About Marketing Your Wedding Business | The Edit by Engaged Creative Ep.06 18:10

9d ago18:10

18:10

In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction. You’ll hear why your analytics shou…

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Must-Ask Questions About Wedding Day Setup 16:18

9d ago16:18

16:18

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!). Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises …

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Let’s Talk About Money: Why You Must Start Paying Yourself 16:15

14d ago16:15

16:15

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point. Jen shares the honest truth about what she’s seen in coaching florists …

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Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients 52:32

14d ago52:32

52:32

Why is it so hard to break into the luxury wedding market? So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach. In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. …

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Not Making Enough Money? Here's How to Fix It 🔧 18:20

15d ago18:20

18:20

In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 🎉 New: My Clarity & Confidence Membership is Now Open! Lock in the lowest rate and get the support you need to speed up your success. Join now → [Click Here]By Little Bird Bloom

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Influencer Marketing with the Wedding Industry | The Edit by Engaged Creative Ep.05 13:34

16d ago13:34

13:34

.In this episode of The Edit by Engaged Creative, we dive into influencer marketing with a wedding industry lens. From gifting gowns to collaborating on styled shoots, we talk about how influencer partnerships can drive real visibility, especially for bridal designers. We cover why contracts and clear deliverables matter, the role of micro-influenc…

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Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists 13:11

16d ago13:11

13:11

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time …

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Beyond the Seams: Discover Fashion's Power for Inclusion! 56:24

16d ago56:24

56:24

Prepare to be inspired by Julia DeNey, the visionary founder of Sense-ational You, who, fresh out of Cornell University in 2020 with a Fashion Design degree, shifted her focus from traditional runways to a truly impactful mission, ignited by her heartfelt volunteer work at an autism preschool. With three years of hands-on experience as a special ed…

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SEO made easy for Florists with Esther Ocampo from IPA Group 32:26

19d ago32:26

32:26

Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO. Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms. Esther can be found here by email: -…

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Everything Is Figureoutable: Turning Dreams Into Floral Business Goals 29:05

21d ago29:05

29:05

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable. Jen gets…

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Behind On Your Goals? Build A Wedding Business Plan That Gets You Back On Track 15:03

21d ago15:03

15:03

Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode, I’m walking you through how to build a wedding business plan that helps you …

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Winning the Instagram Game in 2025 for Florists 🎉 18:21

22d ago18:21

18:21

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰 🎉 New: My Clarity & Confidence Membership is Now Open! Lock in the low…

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What Every Wedding Business Should Be Doing Right Now | The Edit by Engaged Creative Ep.04 20:48

23d ago20:48

20:48

Not sure where to focus your time or marketing energy? We’re breaking down the key marketing moves every wedding business should be prioritising in 2025. Whether you’re busy or in a quiet season, these are the strategies that help you stay visible, book more aligned clients, and build long-term brand momentum. Produced by Talkback Media info@talkba…

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How to Taste: Exploring Flavor and Savoring Life with Mandy Naglich 1:03:17

23d ago1:03:17

1:03:17

Join us on a journey towards discovering the true essence of taste and smell with Mandy Naglich, an Advanced Cicerone, National Homebrew Competition Gold Medalist, and author of "How to Taste: A Guide to Discovering Flavor and Savoring Life." Through her deep connections to the food world, Mandy takes us on an awe-inspiring voyage that will make us…

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From Order Taker to Designer: Why Creative Vision Elevates Your Floral Business 14:28

23d ago14:28

14:28

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode i…

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Feeling Overwhelmed as a Florist 12:40

28d ago12:40

12:40

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing a…

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How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo 50:17

28d ago50:17

50:17

Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you. Because the truth is, you don’t need to be everywh…

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The Online Catalog Strategy Every Florist Needs to Know 🏅 14:11

29d ago14:11

14:11

An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰 🎉 New: My Clarity & Confidence Membership is Now Open! Lock in the lowest rate and get the support you need to speed up your success. Join …

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How We're Using AI – And How You Can Too | The Edit by Engaged Creative Ep.03 17:29

30d ago17:29

17:29

In this episode, we’re lifting the veil on how we use AI inside Engaged Creative, a marketing agency for wedding business plus how wedding businesses can start using it too. From brainstorming and caption writing to smarter systems and automations, we’re sharing the practical (and time-saving) ways AI is changing the way we work. If you’ve been cur…

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Scrolling Jealousy? What to Do When You Feel Behind on Instagram 11:18

1M ago11:18

11:18

Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons. You’ll learn how to shift your mindset, audit your systems, and get back into action mo…

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Launch Your E-Commerce Empire: Master Amazon FBA and Beyond for Profitable Growth! 1:26:00

1M ago1:26:00

1:26:00

In our latest podcast episode, Neil Twa, CEO of Voltage, joins us to discuss how his company helps entrepreneurs build multi-channel e-commerce businesses, starting with Amazon FBA. Since 2012, Voltage has launched over 500 e-commerce businesses, guiding clients on expanding into channels like TikTok Shops and Shopify. With their 5:5 Product Launch…

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Irish Florist Richard Haslam talks about how our industry has transformed over the past 5 decades 36:59

1M ago36:59

36:59

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades. Discover: The dramatic sh…

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5 Pricing Mistakes Florists Make (And How to Fix Them!) 15:45

1M ago15:45

15:45

Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start mak…

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Wedding Vendor Marketing ADHD: Why You Keep Avoiding Your To-Do List (And What to Do Instead) 17:31

1M ago17:31

17:31

Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD. If you’ve ever struggled to follow through on your wedding busine…

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5 Pricing Strategies That Work 🖐 16:50

1M ago16:50

16:50

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🥰 🎉 New: My Clarity & Confidence Membership is Now Open! Lock in the lowest rate and get the support you need to speed…

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State of The Union on the Wedding Industry | The Edit by Engaged Creative Ep.02 21:25

1M ago21:25

21:25

In this episode we’re laying it all out—what’s shifting, what’s staying, and where we see the wedding industry heading in late 2025 and into 2026. From consumer spending habits and brand fatigue to AI, content evolution, and the rise of intentional weddings, we’re unpacking the real trends shaping your wedding business future. If you want to stay r…

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When Motivation is Missing: How to Take Action Anyway - Mini Episode 15:41

1M ago15:41

15:41

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram yo…

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Listen In: Doodle Hair Got You Down? Elina Panteleyeva Has the Fix! 1:06:53

1M ago1:06:53

1:06:53

Calling all pet parents! This week on the show, we're diving deep into the world of Doodles — and not the sketchbook kind. We're joined by Elina Panteleyeva and her adorable tri-colored mini Bernedoodle, Oscar, to talk all things Doodle hair care. Forget your shampoo — this episode is all about those curly, fluffy, sometimes-matted coats that Doodl…

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Breaking Busy: How Choosing Joy Transforms Your Floral Hustle 25:09

1M ago25:09

25:09

This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business. From building a thriving floral empire to raising alpacas, bandaging goats, and navigatin…

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Inside Look: How Wedding Pros in The Wedding Business Collective Are Using AI 19:00

1M ago19:00

19:00

Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Bu…

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How to Attract High-Value Customers to Your Florist Shop 🛍️ 20:48

1M ago20:48

20:48

When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳 🎉 New: My Clari…

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Bridal Market Secrets – When to Launch Your Campaign | The Edit by Engaged Creative Ep.01 20:13

1M ago20:13

20:13

In this debut episode of The Edit by Engaged Creative, we’re diving straight into one of the biggest questions we get from bridal designers: When is the right time to launch your next campaign? We unpack what “Bridal Market” really means, how to align your marketing with both buyer and consumer timelines, and the biggest mistakes we see brands make…

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The CEO Shift: How Florists Can Work Smarter, Not Harder 9:43

1M ago9:43

9:43

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters. If you’re spending hours on …

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The Edit by Engaged Creative Trailer 0:26

1M ago0:26

0:26

We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world. W…

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Florists - Your Business Systems Create Your Personal Freedom & Boost Your Bottom Line- Linda Monahan 44:28

2M ago44:28

44:28

This podcast features Linda Monahan, "The Habit Boss," a business mentor and wellbeing coach, who discusses the importance of implementing efficient systems in small businesses, particularly for florists. She shares her journey from a corporate background to opening a Pilates studio and how the pandemic shifted her business online, highlighting the…

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Level Up for Free: The Personal Growth Habits That Cost Nothing 31:24

2M ago31:24

31:24

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you. Jen walks through the different se…

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What Happens After the Wedding Inquiry? How to Book More Clients with Better Follow Up with Kaitlyn Blair 45:29

2M ago45:29

45:29

Why are so many wedding inquiries ending in silence? You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost. I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many clients as they should be. The truth? A weak or missing follow-up system …

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Should I Buy This Florist Business? 🧐 23:55

2M ago23:55

23:55

The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰 🎉 New: My Clarity & Confidence Membership is Now Ope…

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The Real Secret to Success? It’s Not Sexy, But It Works 11:35

2M ago11:35

11:35

In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient. Jen shares personal stories and coaching insights that …

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Revolutionizing Bourbon: Chris Wiedmar Launches Hogshead, a Digital Marketplace for Barrel Transactions 59:04

2M ago59:04

59:04

In 2023, Chris Wiedmar encountered a familiar challenge while building his bourbon brand, Party Horses: finding quality bourbon barrels with confusing pricing and availability. This inspired him to create Hogshead, a digital marketplace designed to make barrel transactions a breeze! Based right in Louisville, Kentucky, Hogshead connects buyers and …

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Dutch Floral Adventure - Tulip Tour of The Netherlands w/ Sharon McGukin 13:33

2M ago13:33

13:33

Send us a text Join floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields to historic flower auctions, wooden shoes, cheese-making, and world-class gardens like the iconic Keukenhof. This podcast shares a rich blend of Dutch culture, floral history, and pe…