Best Forum3 Podcasts (2025)

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AI - The Year in Review & The Year Ahead | Andy Sack and Adam Brotman | Forum3 45:27

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18d ago45:27

45:27

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Chat GPT launch, the rapid pace of consumer adoption and "why there's never been a bigger prize in capi…

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Gemini 3 Just Dropped: Here’s What Executives Should Actually Do Next. 8:22

4d ago8:22

8:22

In this episode of AI First with Adam and Andy, Andy Sack and Adam Brotman unpack one of the most common questions they hear from executives: which AI model should your organization use? Andy explains why comfort, workflow, and use case matter more than brand loyalty, and why toggling between models is a powerful way to learn their strengths. The c…

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Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing 40:57

4d ago40:57

40:57

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mark…

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Algocracy: Will AI Fix Democracy or Replace It? 12:38

10d ago12:38

12:38

In this episode of AI First with Adam and Andy, hosts Adam Brotman and Andy Sack explore a recent New York Times opinion piece by Eric Schmidt and Andrew Sirota titled “Use AI to Reinvigorate Democracy, Not Replace It.” The article highlights examples from Albania and Taiwan, showing how governments are already using AI to reduce corruption, analyz…

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Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder 37:39

11d ago37:39

37:39

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, former CMO of Taco Bell and H&R Block USPresident. Kip lays out the case for marketers to build their brands based on trust, authenticity and personal core principles along with an objective understanding of "what you are really famous for being able to accomplish." Key topics in…

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AI First Explained: How Leaders Should Think About the Future of Work 7:44

17d ago7:44

7:44

Adam Brotman and Andy Sack unpack the true meaning of AI First. Too many executives still treat AI as a tool for efficiency. But as Andy explains, AI is an “alien intelligence” that reshapes how organizations think, plan, and operate. Together, Adam and Andy explore the difference between being AI-curious and being truly AI-first, a shift that requ…

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AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext 45:41

23d ago45:41

45:41

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics inc…

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Hiring for the Future: How IgniteTech's CEO Rebuilt His Company with AI DNA 38:28

23d ago38:28

38:28

In this episode of AI First with Adam and Andy, IgniteTech CEO Eric Vaughan offers a candid inside look at one of the boldest AI transformations in enterprise software. After realizing that AI was an existential shift for his company, Vaughan led IgniteTech and its sister companies through a sweeping cultural reinvention that ultimately turned over…

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Progress Over Perfection: How Great Leaders Start Before They’re Ready 12:38

1M ago12:38

12:38

In this bite-size episode of AI First with Adam and Andy, the hosts tackle one of the most common misconceptions in enterprise AI adoption: that you need a perfect data lake before you can begin.Adam and Andy explain why this “wait until the data is ready” mindset slows innovation and how forward-thinking leaders are getting results now by experime…

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The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-Kellogg 40:26

1M ago40:26

40:26

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner…

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The Hidden Challenge of Going AI First: What Most Companies Miss 13:27

1M ago13:27

13:27

In this episode of AI First with Adam and Andy, Adam Brotman and Andy Sack explore what it really takes for organizations to transform with AI. They argue that the journey doesn’t begin with data lakes, councils, or playbooks, it begins with leadership. The conversation dives into why CEOs need their own “aha moment,” how to empower internal change…

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Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis 39:14

1M ago39:14

39:14

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and moni…

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The Industrial Revolution of Knowledge Work: How $100B is Fueling AI’s Rise 9:07

1M ago9:07

9:07

The global economy is undergoing a seismic shift that rivals the Industrial Revolution in scale and impact. In this episode of AI First with Adam and Andy, the hosts dive into the massive recent deals shaping the AI landscape, from Nvidia’s multibillion-dollar investment in OpenAI to OpenAI’s unprecedented infrastructure agreement with Oracle. Far …

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Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2 25:09

2M ago25:09

25:09

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay" A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating…

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From Zero to AI-First: How Forum3 Guided Influence Mobile’s 90-Day Transformation 1:21:58

2M ago1:21:58

1:21:58

In this special three-part episode, AI First with Adam and Andy follows Influence Mobile CEO Dan Todd through a 90-day journey to become an AI-first company. Listeners will hear how a 65-person team with $40–50 million in revenue moved from scattered experimentation to structured adoption. Dan shares how they introduced enterprise ChatGPT and Gemin…

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Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson 26:33

2M ago26:33

26:33

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the d…

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The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group 37:18

2M ago37:18

37:18

A CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resourc…

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Transforming Pet Care: Jennifer Strickland's AI-Driven Leadership 33:15

2M ago33:15

33:15

In this episode of AI First with Adam and Andy, hosts Adam Brotman and Andy Sack sit down with Jennifer Strickland Fowler, CEO of Destination Pet, a rapidly growing company with over 160 pet care centers across 34 states. Jennifer shares her journey from human healthcare into pet care leadership and how her perspective on AI has shifted dramaticall…

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The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners 44:51

2M ago44:51

44:51

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the errors candidates make during the recruiting process. Key topics include: why thorough preparation i…

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Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree 39:55

2M ago39:55

39:55

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key …

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Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy 39:47

3M ago39:47

39:47

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a deg…

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The Truth Behind Corporate AI Project Failures: Understanding the MIT Study and ChatGPT-5 Release 13:00

3M ago13:00

13:00

In this special mini-episode of AI First with Adam and Andy, Adam Brotman and Andy Sack dig into two of the biggest AI stories making headlines. They start with the recent MIT study that fueled a viral Fortune headline claiming 95% of corporate AI projects fail. Adam explains what the research actually found, from the limitations of wrapper apps to…

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Scott Lindquist | What Your CFO Wants To Tell You, But Won't 34:48

3M ago34:48

34:48

CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They…

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Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans 39:19

3M ago39:19

39:19

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in wea…

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AI-Era Entrepreneurship: Fast Launches, Lasting Moats, and Customer-First Growth 37:54

3M ago37:54

37:54

In this episode of AI First with Adam and Andy, we’re joined by Henrik Werdelin and Nicholas Thorne, co-founders of Audos and authors of Me, My Customer, and AI. Drawing on decades of entrepreneurial experience, they share how AI is transforming not just the pace of innovation, but the very nature of what it means to build a business. From the rise…

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Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do? 39:21

3M ago39:21

39:21

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an…

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David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle? 37:23

4M ago37:23

37:23

A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at th…

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Learning AI Together: Inside Cabiʼs Transformation with CIO Keith Fairclough 36:12

4M ago36:12

36:12

In this episode of AI First with Adam and Andy, we’re joined by Keith Fairclough, CIO of Cabi, a women’s apparel brand with a national network of over 2,000 independent stylists. Keith walks us through how he went from early AI experimentation to spearheading a full-scale transformation at Cabi, turning curiosity into capability across the entire c…

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Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO 34:42

4M ago34:42

34:42

A CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving …

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BBQ Meets AI: How Shawn Walchef Turned a Restaurant into a Tech-Driven Media Empire 30:49

4M ago30:49

30:49

In this special episode of AI First with Adam and Andy, we go global with our first international guest, Shawn Walchef, founder of Cali BBQ and Cali BBQ Media, joining us from Bulgaria. Shawn shares how he’s using AI not just to support operations, but to fuel real innovation across both his restaurant and media businesses. He walks us through a ga…

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Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing? 29:43

4M ago29:43

29:43

A CMO Confidential Interview with Peri Hansen, Korn Ferry Leader, CMO Practice, North America. Peri discusses why the CMO position is becoming the vanguard of innovation, the importance of an "agile learner" mindset, and why there's no substitute for great leadership. Key topics include: how nothing "returned to normal" after COVID; the importance …

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Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business? 30:27

5M ago30:27

30:27

A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attentio…

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AI Notebooks, Second Brains & The Future of Knowledge Work 45:07

5M ago45:07

45:07

In this episode of AI First with Adam and Andy, author and tech thinker Steven Johnson shares the surprising origin story of Google’s NotebookLM. Learn how a writer’s personal obsession with note-taking turned into a viral AI-native product now transforming enterprise workflows.By Forum3

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Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI! 1:07:59

5M ago1:07:59

1:07:59

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …

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Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective 34:34

5M ago34:34

34:34

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines technology and creativity. Michael discusses the disruption in consumer behavior, why B2B client service is becoming more holistic, and why companies should "go on offense" in a time of uncertainty. Key topics include: The strategi…

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AI First Digital Epilogue: Living in the AGI Zone 17:18

5M ago17:18

17:18

AI First: A Playbook for Future-Proofing Your Business and Brand in the AI Era is officially out, and the world of AI has moved fast since we submitted the manuscript nine months ago. In this special launch-day episode, Adam Brotman and Andy Sack bring listeners behind the scenes to reflect on what has changed, what didn’t make it into the book, an…

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Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What? 36:30

5M ago36:30

36:30

Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the w…

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Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2 28:31

5M ago28:31

28:31

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air…

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What Restaurant Leaders Can Do to Unlock Growth Again: Recapping Food on Demand Conference 2025 7:13

6M ago7:13

7:13

Fresh from the floor of the Food on Demand Conference in Las Vegas, Adam Brotman and Andy Sack unpack what’s top of mind for today’s restaurant leaders. In this episode, they reflect on the slowdown in digital growth, rising consumer price sensitivity, and the evolving challenges facing operators in 2025. They also explore how AI is transitioning f…

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Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1 29:15

6M ago29:15

29:15

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air…

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Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One? 30:51

6M ago30:51

30:51

A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa discusses the evolution of the role in an age of uncertainty, how the "Business of Marketing" has been replaced by "The Business of the Company," and her belief that B2B and B2C Marketing are converging. K…

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Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave? 37:43

6M ago37:43

37:43

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Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data 35:38

6M ago35:38

35:38

A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and wh…

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AI in Commercial Real Estate: A $100B Opportunity with Locate.ai 27:59

7M ago27:59

27:59

Commercial Real Estate brokerage is a $100B market, yet still stuck and manual as ever. In this episode, Joe Lee, CEO and founder of Locate.ai, shares how his company is using predictive AI and generative AI to transform the way national enterprises transact and expand into brick-and-mortar. From boosting store sales by 15% and increasing broker th…

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Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing 37:44

7M ago37:44

37:44

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mar…

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Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace 34:10

7M ago34:10

34:10

A CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy appro…

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Speed, Data, and AI: How Matt Britton Future-Proofed Suzy 37:01

7M ago37:01

37:01

In this episode of AI First with Adam and Andy, we sit down with Matt Britton, Founder & CEO of Suzy, to explore how AI is transforming the way businesses operate. Matt shares his personal “aha” moment with AI, how he applied those insights to revolutionize his company, and why he believes CEOs must lead the charge in AI adoption—or risk getting le…

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Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern 38:26

7M ago38:26

38:26

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keep…

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The Iron Man Suit for Startups: How AI Drives Efficiency at Decent 56:09

8M ago56:09

56:09

In this episode of AI First with Adam and Andy, the hosts dive into a dynamic conversation with Nick Soman, CEO of Decent and an AI-first leader. They explore how Nick leverages multiple large language models to act as an "Iron Man suit" for his business, enabling his team to punch above their weight and unlock new levels of efficiency and innovati…

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Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing 35:25

8M ago35:25

35:25

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.