Secrets for Scaling is a Geckoboard podcast exploring the growth secrets of successful founders and CEOs. Whether you're just launching your business or taking your company to the next level, you'll learn proven strategies and tactics for growing a sustainable business. If you're interested in focusing your team and improving key business metrics, check out our live TV dashboard app: https://www.geckoboard.com/
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Geckoboard Podcasts
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.
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Entrepreneurs and folks in recruitment share how they hire! Recruitee's "How To Hire" series talks to the most inspiring professionals to find out how they acquire the right talent, build the right team, and achieve the right growth. Recruitee is a collaborative hiring platform for teams of all sizes, to manage their entire hiring process: from employer branding, job posting, candidate sourcing, to applicant tracking. Get a free trial at https://recruitee.com
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How to Transition From SDR to AE With Ease Featuring Sonya Kuci from Geckoboard
19:25
19:25
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19:25As an SDR-turned-AE, Sonya Kuci thought she’d landed the dream opportunity, an inbound ICP lead with the decision-maker on the first call, smooth comms, and a live trial underway. But just before close, everything unravelled. In this episode of Why Did It Fail? Sonya unpacks the hard lessons from losing a “can’t-miss” deal: the hidden risks inside …
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The Wrong Call: What Nia Secker Learned from Leaving Sales Behind
30:24
30:24
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30:24What happens when you leave a role you actually loved? In this episode, Nia Secker, SDR Manager at MySalesCoach, opens up about the moment she left sales to pursue a more “traditional” path, only to realise just how right sales had been all along. Nia and Shiavn unpack: Why the pull to “use her degree” felt strong enough to walk away What she thoug…
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Resilience, Mindset, and the Power of Coaching with Niraj Kapur
35:40
35:40
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35:40After 23 years in corporate London, Niraj Kapur left to start his own coaching business - only to discover that the world didn’t care about his past awards or big-name employers. In this candid conversation, he shares the struggles of rebuilding from scratch in his mid-40s, navigating divorce, health challenges, and a global pandemic. Niraj opens u…
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Coaching, Trust and the Cost of Misreading Your Rep With Sian Taylor
33:59
33:59
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33:59In this episode, Shivan is joined by Sian Taylor, Sales Manager at Klaviyo, for a candid conversation about one of the most overlooked responsibilities in leadership, understanding your reps before you coach them. Sian shares a pivotal early management mistake: focusing on performance metrics instead of the person behind them. The result? A damaged…
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Getting Past Missing Quota for the First Time with Johnny Stiffell
17:48
17:48
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17:48In this episode, Shivan chats with Johnny Stiffell, Commercial AE at Cognism, to talk about his first real dip in performance, and the lessons it left behind. From moving up into a new role without a ramp period to juggling longer sales cycles, self-generated pipeline, and the return of daily cold calling, Johnny shares what it’s like to navigate t…
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What Sales Leaders Miss: Strategy, Scale and Internal Buy-In With Joe Stubbs
20:53
20:53
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20:53In this episode of Why Did It Fail?, Shivan is joined by Joe Stubbs, VP of UK Sales at Cognism, for a brutally honest look at what happens when a new process sounds smart, but doesn’t entirely stick. They dig into the early months of Joe’s leadership, where the pressure was high and the ambition was huge. But a well-intentioned rollout exposed some…
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Why Leaving Was the Only Way Up: The Hidden Cost of Being Overlooked
43:17
43:17
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43:17In this episode, Shivan is joined by Lauren Reeves, Senior BDR Manager at Swap, who shares the emotional weight of building a sales career without ever being internally promoted. From imposter syndrome to self-belief, Lauren opens up about the frustration of being overlooked and the resilience it took to succeed anyway. They dive into the myths aro…
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Hiring, Pressure, and Finding Your Voice in Sales Leadership with Brontë Mulvany
30:39
30:39
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30:39In this episode, Shivan is joined by Brontë Mulvany, Head of Business Development at ComplyAdvantage, who opens up about the high-pressure reality of hiring her first team. From navigating imposter syndrome to learning how to trust her gut, Brontë shares the hard-earned lessons that shaped her leadership style. They talk about clue gathering, coura…
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The Cost of Selling to Someone Who Was Never Going to Say Yes
22:23
22:23
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22:23This week on Why Did It Fail?, sales coach Shivan Pillay sits down with Isa Sher, Sales Manager at Cognism, to unpack one of the most pivotal failures of his early sales career. Isa shares how losing a major deal reshaped his approach to qualification, champion building, and managing a high-performing sales team.…
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The Failure That Shaped a Brand New Approach to Sales
33:56
33:56
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33:56What happens when you don’t pass your sales probation? In this episode, Shivan sits down with Harry Monkhouse to hear the story of how he failed his first SDR probation and turned it into the catalyst for a career in sales leadership. They dig into the mindset shift Harry had to make, the tactical changes that got him back on track, and the three t…
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The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader
43:06
43:06
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43:06In this episode of Why Did It Fail?, sales coach Shivan Pillay sits down with Chris Ritson, founder, advisor, and sales trainer, for a raw and revealing conversation about the leadership failure that reshaped his life. Chris opens up about the moment he was let go from his first AE leadership role, how unchecked ambition and ego clouded his judgmen…
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When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons
14:43
14:43
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14:43Welcome to the first episode of Why Did It Fail?, a fresh look on Redefining Outbound! In this episode, Cognism’s Shivan sits down with Narrative AI founder Michael Isernio to unpack a failed VP of Sales stint, exploring why outbound fell flat, how misalignment with leadership signaled deeper issues, and what he’d do differently if given another sh…
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Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans
29:12
29:12
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29:12This week we’re flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant i…
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Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA
25:48
25:48
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25:48Cognism’s VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today’s sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking …
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Defining Outbound: Scaling Sales as a Founder with Ilia Papas
19:55
19:55
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19:55This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, especially when coming from an engineering background. Ilia shares how he built a B2B outbound motion from scratch, the lessons he carried over from scaling Blue Apron, and the creative strategies he’s usi…
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Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens
33:10
33:10
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33:10In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relation…
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Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam
25:57
25:57
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25:57This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamentals of selling are more important than ever and what it takes to succeed as an SDR, from cold calling to social selling. Tune in to learn how to cut through the noise, leverage multi-channel outreach, …
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Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws
28:08
28:08
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28:08In this episode of Redefining Outbound, Cognism’s VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterpr…
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Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson
43:35
43:35
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43:35In this episode of Redefining Outbound, Cognism’s VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not ju…
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Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching
41:06
41:06
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41:06Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actionable insights, strategies, and the latest trends in the world of sales coaching. Mark shares his expertise on how sales professionals can stay ahead in a competitive landscape by mastering effective …
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What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management
25:57
25:57
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25:57Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.By Cognism
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How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State
32:57
32:57
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32:57Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!By Cognism
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Cold Calling Frameworks and Social Selling with Sara Uy
30:22
30:22
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30:22This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of social selling. They also look into how to fight the cold-calling nerves, handle rejection and Sara’s best cold-calling openers.By Cognism
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The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo
24:15
24:15
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24:15This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the impo…
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The Digital Sales Transformation with Neil Cameron and Frida Ottosson
33:53
33:53
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33:53This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are…
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Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)
51:43
51:43
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51:43We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. Cognism runs these live session…
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Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese
40:46
40:46
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40:46This week, Frida sits down with Scott Leese, author and founder of Scott Leese Consulting. They discuss how to be proactive, not reactive, stand out, and dig into the addiction model. They also look into how to build confidence and motivate your team and transiition from rep to manager.By Cognism
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Cold Calling Live Training with Morgan Ingram & Sara Plowman
56:01
56:01
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56:01We’re back with another special episode of Redefining Outbound. If you’re a sales leader looking to trial new training techniques with your team, you might find inspiration in this instalment of our Cold Calling Live training. Morgan Ingram sits down with Sara Plowman, and they discuss how to get past the pitch and really make an impact. They dived…
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How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound
26:23
26:23
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26:23On this week’s episode of Redefining Outbound, Frida sits down with Atul Raghunathan, the Founder & CRO of Hyperbound. They discuss how AI is shaping outbound channels and how sales leaders can train their teams in these outbound channels. They also dive into the journey of Hyperbound. Tune in for all of the insights. Find out more about Hyperbound…
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Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting)
54:24
54:24
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54:24We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. With the end of June and Q2 of …
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The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire
22:07
22:07
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22:07This week, Frida sits down with Taylor Bobak, the Sales Development Leader at Faire. She discusses her take on the state of outbound outside of the tech space. There’s an emphasis on brands becoming immune to spray and pray cadences. She also touches on the rise of Instagram and in-person interactions, as effective methods of outbound.…
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Using AI for Deal Modelling and More, with Shilpa Sharma, Co-Founder & CEO at Flyte
22:59
22:59
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22:59Welcome back to another episode of Redefining Outbound. This week, Frida chats with Shilpa Sharma, the Co-Founder & CEO @Flyte, as well as one of Crunchbase’s 2023 Influential Women in Sales. They talk about the capabilities of AI in sales efficiency, plus the role it’ll play for helping to model deals and their outcomes. Tune in for all of the ins…
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The Playbook for Sales x CS Alignment with Evan Nelson, VP of Customer Experience at Cognism
27:03
27:03
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27:03Ever wondered what it takes to ensure your sales and customer experience teams are truly on the same page? Well, all will be revealed in our latest episode of Redefining Outbound. You’ll get a sneak peek intp the playbook that we’ve instilled at Cognism, as Frida sits down for a chat with our VP of Customer Experience: Evan Nelson.…
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Do You Understand Your Persona? With Justin Otley, VP of Global Sales Development at Talkdesk
25:04
25:04
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25:04On this episode of Beyond The Sales Floor, Morgan sits down with Justin Otley, VP of Global Sales Development at Talkdesk. If there’s one thing you should takeaway from this episode, is that the key to scaling your outbound model, doesn’t start with product messaging. Instead it starts with the persona. Plus, Justin shares how he’s been using ChatG…
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The Allbound Outbound Model (& More) with Lauren Landry, VP of Global Sales Dev. & Inside Sales at Arctic Wolf
16:33
16:33
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16:33We’re back with another episode of Beyond The Sales Floor. This time, Morgan interviews Lauren Landry, the VP of Global Sales Development and Inside Sales at Arctic Wolf. Lauren shares her unique take on ABM - and here’s a teaser: the output is the same but the positioning of your message depends if you go upmarket or downmarket. She also shares Ar…
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Lessons From The 2008 Meltdown (and more) with Kevin Gaither “KG”, CRO & Founder of Inside Sales Expert
43:46
43:46
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43:46This week’s episode is a little longer - but it’s worth it! Frida sat down with Kevin Gaither, “KG”, the CRO and Founder of Inside Sales Expert. He has had experience in sales AND sales leadership dating back to 1994! He has taken all of this knowledge to help US tech companies at the early stage of their growth, avoid mistakes in all aspects of th…
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Understanding The Customer Journey With Dan Rousseau, Global VP of Sales Development at Sitecore
19:34
19:34
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19:34We’re back with another episode of Beyond The Sales Floor, with Morgan Ingam and special guest Dan Rousseau, the VP of Global Sales Development at Sitecore. Dan dives into what it means for your sales team to truly understand the buying journey - with a mulit-touch, multi-channel approach. He also emphasises the importance of creating a culture of …
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Pax 8’s Enablement Playbook with Petek Hawkins, VP of Revenue Enablement & Operations @Pax8
24:01
24:01
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24:01We’re back with another episode of Beyond the Sales Floor. Morgan sits down with Petek Hawkins from Pax8. They took a deep dive into how AI is helping Pax8 to have great efficiency gains within their enablement process. You’ll find out about the internal chatbot that’s being built called ‘Just in time, just for me, actions and insights’. This episo…
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Does AI risk the future landscape of sales? With Trent Dressel, VP of Sales @ D&D Wholesale Supply
29:52
29:52
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29:52Our VP of US Sales Frida, is joined by Trent Dressel, the VP of Sales at D&D Wholesale Supply. This week, they discuss the risks and opportunities that come with the emergence of AI, and the impact it has on sales. They also touch on the methodical meaning of outbound - the idea that activity should link to revenue. Plus, you’ll find out how Trent …
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Consultative Selling with Ciara Flaherty, EMEA Sales Leader @Klaviyo
25:21
25:21
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25:21Sellers sell everyday - but buyers don’t buy everyday. This is the core reminder from today’s episode, with guest Ciara Flaherty, EMEA Sales Leader at Klaviyo. Joe Stubbs asks her to dive into the importance of scenario planning, to mitigate risk in a deal. They discuss how sellers need to be consultative, and map out the sales process, and provide…
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Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism
21:32
21:32
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21:32Welcome back to the second part of our special with Bill Petersen - Cognism’s internal sales trainer. This week, Frida and Bill discuss the paramount role that in-house sales trainers play, for the AE team. They discuss how to coach on the handoff between SDRs and AEs, as well as the challenges that AE leaders face today. Tune in for all of the ins…
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Part 1: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism
27:21
27:21
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27:21This is the first of our two-part special interview with Bill Petersen, Cognism’s internal sales trainer. In this episode, Stephen Vickers chats with Bill on the positive domino effect for sales development teams, when there’s an in-house sales trainer. They also share experiences of how the landscape of sales training has changed over the past dec…
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The state of selling in construction, with Will Synnott, VP of Sales for UK&I and USA @Disperse
21:57
21:57
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21:57Ever thought what it’s like to sell into the construction industry? How about the typical sales cycle might look like with multi-million dollar projects? Well, these questions (plus much more) are covered in this episode of Redefining Outbound. Joe Stubbs is joined by Will Synnott - a former design engineer who is now the VP of Sales for UK, Irelan…
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Allbound and AI with Ben Smith, Director of Global Business Development @Reachdesk
10:37
10:37
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10:37This is the first episode with our brand new host, Joe Stubbs - Cognism’s UK Sales Director. He chats with Ben Smith, the Director of Global Business Development at Reachdesk. They discuss the notion of all-bound, the influence of AI, and maintaining efficiency. Tune into the full episode for more.By Cognism
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Mapping Demand Gen with Outbound, with Laura Erderm, Head of Sales, Americas @Dreamdata
17:26
17:26
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17:26A new year presents new opportunities to improve your strategy between sales and marketing teams. And if you’re looking for inspiration, we recommend you tune into this episode. David sits down with Laura Erderm, Head of Sales for the Americas at Dreamdata. She explained how sales and marketing can remain laser focused and in sync with one another.…
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Social Selling Strategy in 2024 with Charlotte Lloyd, Strategic Advisor @Humantic AI
26:54
26:54
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26:54David is joined by Charlotte Lloyd, Sales Director at Investment Monitor and Strategic Advisor at Humantic AI. This episode is all about social selling - and they cover the pros and cons. Charlotte shares the best way for teams to approach this in 2024. Tune in for the full episode.By Cognism
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BTSF Episode 12: HubSpot’s Outbound Motion Unveiled with David Katz, The VP of Corporate Sales
22:58
22:58
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22:58This week, Morgan is joined by David Katz, the VP of Corporate Sales at HubSpot. He shares how he’s using both inbound and outbound to fuel a strong sales strategy. Plus, find out why he has a segment of the team just focused on net new business, as he touches on the hunter-farmer mentality.By Cognism
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The Product Led Growth Sales Motion With Tonni Bennett, VP of Sales @ Daily
23:14
23:14
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23:14Frida is joined by Tonni Bennett, VP of Sales @ Daily. They discuss how the product-led growth mindset can enable sellers to provide tangible value for buyers. Plus, Tonni gives her unique take on what it’s like to lead a sales engine that’s prospecting APIs. Hint: it’s challenging because unless there’s a real need, content marketing or inbound is…
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Cognism’s Playbook on Sales Enablement, with Emily Bair (Head of Sales Enablement)
28:35
28:35
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28:35In this episode, you’ll learn about Cognism’s playbook for successful sales enablement, from Emily Bair (our Head of Sales Enablement). With our host Kaitie Voigt, you’ll learn about the importance of management and enablement working together, in order to create cohesiveness. Plus, you’ll learn about the difference between internal enablement and …
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AI, Power Diallers, & Leadership Training with Ashleigh Early, CEO of Other Side of Sales Consulting
30:53
30:53
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30:53This week, David has a chat with Ashleigh Early (CEO of Other Side of Sales Consulting & Co-Founder of Across The Pond and Over The Rainbow). They debate on the state of AI, specifically whether power diallers work in today’s era of outbound. You’ll also discover the art and importance of leadership asking the right questions. Tune in for the full …
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