Best Google Ads Management Agency Podcasts (2025)

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Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business 1:13:56

7h ago1:13:56

1:13:56

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover: ✅ 10 critical elements that enhance your website’s conversion rate ✅ How to define your ideal customer avatar ✅ Real website examples showing what works—and what doesn't ✅ Live SEO audits of attendee websites If you have any qu…

1
What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads? 33:26

9h ago33:26

33:26

Ralph Burns and Lauren Petrullo pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Adv…

1
Deep Dive: Looking at Metrics of a Successful Account (Episode 462) 32:24

1d ago32:24

32:24

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…

1
How Much Does Google Ads Really Cost? A 2025 Guide for Small Businesses 14:19

2d ago14:19

14:19

In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar. You’ll learn: What factors influence your Google Ads cost, including industry competition and keyword selection How Google’s bidding system works and why Quality Score…

1
Boost Click-Through Rates and Conversions with These Copywriting Secrets 16:52

3d ago16:52

16:52

In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions. You’ll learn: How to craft headlines that capture attention and drive engagement The importance of clear and compelling calls to action (CTAs) Strategies for understanding and addressing your target audience's needs The r…

1
Boost Your Small Business Website: Proven SEO Strategies That Work 16:24

3d ago16:24

16:24

In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers. You’ll learn: How to conduct effective keyword research to target the right audience The importance of optimizing page titles and meta descriptions for better click-through rates…

1
From Personal Trainer to Inc 5000 Landscape Company | Luke Bowling 1:23:57

4d ago1:23:57

1:23:57

Luke, founder of Big Sky Landscapes, shares his journey from personal training to running an Inc 5000 landscaping company, exploring how taking risks and maintaining high standards drove his remarkable five-year growth. • Found success by exceeding the industry's low expectations – simply returning calls and showing up when promised • Began with ju…

1
Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey 43:56

4d ago43:56

43:56

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad. 🔑 In this episode, you'll learn about: Josh’s transition from interior remodelin…

1
Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez 35:40

4d ago35:40

35:40

Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputati…

1
Maximize Your Google Ads Budget With Manual Bidding: Proven Strategies for Small Business Owners 15:58

5d ago15:58

15:58

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns. You’ll learn: What manual bidding is and how it c…

1
Why Knowing Yourself Is Your Greatest Asset 22:07

5d ago22:07

22:07

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find…

1
Creating Micro Influencer Campaigns at Scale with Stack Influence 43:52

5d ago43:52

43:52

In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increas…

1
Give Your Marketing Strategy a Smart Upgrade 22:25

6d ago22:25

22:25

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Defini…

1
How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz 24:50

7d ago24:50

24:50

Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still…

1
4 Ways To Manage Bad Traffic (Episode 461) 36:10

9d ago36:10

36:10

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. I…

1
How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! 57:33

11d ago57:33

57:33

Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “l…

1
Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios 39:46

12d ago39:46

39:46

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects. Topics covered in this episode:…

1
5 Ways Google Search Console Can Help Your SEO Strategy 11:47

12d ago11:47

11:47

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episo…

1
Outsmarting AI: Secrets to Human-Centered Marketing 24:38

13d ago24:38

24:38

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands. In this episode, Mark joins the Duct Tape Marketing Podcast to discuss h…

1
How to Acquire New Customers Profitably Using The nCAC Calculator 53:19

14d ago53:19

53:19

Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric’s massive impact on client results, and why ROAS …

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Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460) 36:25

16d ago36:25

36:25

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…

1
The MAJOR Meta Advantage+ Changes You Must Know 20:39

18d ago20:39

20:39

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers…

1
How to Think Strategically About AI Tools 25:07

19d ago25:07

25:07

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools…

1
Build Trust by Saying What Others Won’t 25:37

20d ago25:37

25:37

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world’s most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he sha…

1
Stop Burnout Now: 5 Simple Health Tips for Marketers 33:01

21d ago33:01

33:01

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business perfor…

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The Benefits of Manual Bidding on Google Ads for Local Businesses 14:21

22d ago14:21

14:21

In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies. You’ll learn: What manual CPC bidding is and how it differs from smart bidding How to control ad spend by adjusting bids at the keyword and ad group…

1
Answering Questions about Google Ads (Episode 459) 38:57

23d ago38:57

38:57

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…

1
How to Choose the Best Google Ads Agency for Small Business 15:31

24d ago15:31

15:31

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget. You’ll learn: Why small businesses benefit from hiring a Google Ads expert What to look for in an agency’s case stu…

1
How Can a Digital Marketing Agency Work With AI? 11:42

24d ago11:42

11:42

AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping. ✅ What you’ll learn: How AI boosts SEO performance and content strategy W…

1
How Performance Max Campaigns Improve Remarketing 11:44

24d ago11:44

11:44

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions. You’ll learn: How GA4 helps track visitors and build remarketing audiences How to import audience lists into Google Ads Where Performance Max campaigns appear (YouTube, Gma…

1
Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much 18:25

24d ago18:25

18:25

Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins.…

1
How to Increase the CTR in Google Ads? 12:34

24d ago12:34

12:34

In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost…

1
Introduction to Google My Business and Google Ads Integration 15:02

24d ago15:02

15:02

In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions. Learn how to: ✅ Use location assets to boost your Google Ads performance ✅ Link your Google Ads and GMB account…

1
Top Digital Marketing Strategies for LA Service Businesses in 2025 10:04

24d ago10:04

10:04

📝 Episode Description: In this episode, we share the most effective digital marketing strategies Los Angeles service businesses should be using in 2025. Whether you're in home services, healthcare, legal, or local retail—this guide is packed with practical tips to help you grow smarter this year. What we cover: Local SEO tips to boost visibility in…

1
Google Ads Double Serving: What It Means for CTR & Impressions 9:45

25d ago9:45

9:45

In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse. We cover: What the Double Serving Experiment is and why it matters How it could increase impres…

1
Google Aligns Merchant Center Clicks with Google Ads: What It Means for You 6:46

25d ago6:46

6:46

In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy. We’ll cover: What’s changing in Google’s reporting structure Why this ma…

1
Why SEO Fundamentals Are 10x More Vital with Google Ads 11:21

25d ago11:21

11:21

In this episode, we explore why strong SEO fundamentals are critical to making your Google Ads campaigns work smarter—not harder. From landing page optimization to keyword synergy and analytics, we dive into how SEO directly improves your ad quality score, cost-per-click, and long-term performance. What you'll learn: Why SEO makes Google Ads more c…

1
How to Use Google Ads and GA4 to Target High-Value Customers 15:52

25d ago15:52

15:52

In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns. You'll learn: How to set up GA4 and link it with Google Ads Way…

1
How The Top Beauty Brands Turn Online Trends into Advertising Performance 30:12

25d ago30:12

30:12

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey …

1
From Skeptical Bankers to 8 Gyms: High Point Climbing's John Wiygul | Spectruss Speakeasy Podcast 1:01:08

25d ago1:01:08

1:01:08

In this episode of Spectruss Speakeasy, Sam Silvey sits down with John Wiygul, founder and president of High Point Climbing and Fitness. From explaining what rock climbing even was to skeptical bankers 12 years ago to now operating eight facilities across three states, John shares the remarkable journey of building the Southeast's premier climbing …

1
The New SEO Playbook for Business Growth 19:11

26d ago19:11

19:11

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO pla…

1
Win by Focusing on Your Core Users 23:37

27d ago23:37

23:37

Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond sche…

Podcasts Worth a Listen

Google Ads Management Agency Podcasts

Podcasts Worth a Listen