Best Google Tag Manager Podcasts (2025)

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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1 31:44

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1d ago31:44

31:44

Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert. Schedule a discovery call: https://www.tiereleven.com/apply-now How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative stra…

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Why Corporate Jobs Are Quietly Collapsing 13:44

3d ago13:44

13:44

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of traditional roles — and what that means for modern marketers. The duo explores AI-powered agentic workflows, smart micromanagement, burnout myths, and how f…

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How To Get B2B Attribution Right The Easy Way 31:50

4d ago31:50

31:50

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic…

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Is AI in a Bubble Right Now? 25:40

5d ago25:40

25:40

By Eric Siu and Neil Patel

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PMAX vs. Standard Shopping: The $80K Test That Shocked Us 26:20

5d ago26:20

26:20

Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Perfor…

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AI Is Making You Dumber (study) 19:10

2d ago19:10

19:10

By Eric Siu and Neil Patel

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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2) 31:51

9d ago31:51

31:51

Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI firs…

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AI Companies Are Taking a Lot of The Good Marketers 21:19

10d ago21:19

21:19

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate “hire fast, fire fast,” share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. T…

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Why Framing Is Everything 16:51

11d ago16:51

16:51

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve ov…

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Google AI Mode is About to Get More Popular 20:47

12d ago20:47

20:47

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI …

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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) 31:41

12d ago31:41

31:41

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite. Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined c…

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Elon Musk's 'Daddy's Home' Insane Work Schedule 28:00

13d ago28:00

28:00

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership u…

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Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months 52:47

16d ago52:47

52:47

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac Today, we are analysing a case study of a membership site business that achieved …

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AI has changed SEO forever (SEO vs GEO) 21:41

17d ago21:41

21:41

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, …

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Marketing Agencies Are Feeling an Artificial Uptick in Business 24:08

18d ago24:08

24:08

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge. Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops a…

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This is 100x Better Than Netflix 19:16

19d ago19:16

19:16

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hireIn this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance …

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Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways 50:42

19d ago50:42

50:42

Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%. We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, wi…

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ChatGPT vs Gemini | The Empire Strikes Back 23:03

20d ago23:03

23:03

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribu…

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The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 39:55

23d ago39:55

39:55

It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations. Today, we’re sharing how many busines…

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GEO is not different than SEO. BUT… 31:05

24d ago31:05

31:05

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability…

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What to Do If Someone Copies Your Product? 20:34

25d ago20:34

20:34

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STA…

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How to Win Big Enterprise Logos 18:06

26d ago18:06

18:06

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big En…

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Flip the Script: A Masterclass on Pitching Anything With Oren Klaff 48:05

26d ago48:05

48:05

You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals. Oren Klaff is a leading exp…

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AI Doesn't Drive Revenue Today! 20:40

27d ago20:40

20:40

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touche…

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Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller 53:05

30d ago53:05

53:05

Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 …

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Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China 19:38

1M ago19:38

19:38

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chines…

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Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation 25:58

1M ago25:58

25:58

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement. TIME-STAMPED SH…

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How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout 22:13

1M ago22:13

22:13

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small…

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Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam 45:03

1M ago45:03

45:03

The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis…

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AI Is Killing Junior Jobs, Here’s What’s Replacing Them 20:29

1M ago20:29

20:29

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers. TIME-STAMPED SHOW NOTE…

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The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz 31:26

1M ago31:26

31:26

Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help b…

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Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage 32:43

1M ago32:43

32:43

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever. TIME-STAMPED SHOW NOTES (00:00) Elon Musk …

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$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K 24:03

1M ago24:03

24:03

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping. TIME-STAMPED SHOW N…

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AI for Agencies, Content From CEOs... What’s Actually Worth Doing? 15:27

1M ago15:27

15:27

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engageme…

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The Content Matrix: Content Creation That Actually Converts with Alisan Matthews 42:34

1M ago42:34

42:34

Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the …

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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT 16:09

1M ago16:09

16:09

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshap…

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The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell 1:00:25

1M ago1:00:25

1:00:25

As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape. Andrew discusses how AI is not onl…