Best Graphos Inc Podcasts (2025)

1
Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett 47:08

2M ago47:08

47:08

The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf. Paul Jarrett, co-founder and CEO of Bulu, has created a…

1
Making Customers Say, “I Need That” – The Art of Irresistible Products 20:09

6M ago20:09

20:09

In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers. Key points covered: The psychology behind why people buy cert…

1
Cracking the Conversion Code for your Product, with Chris Smith 32:16

3y ago32:16

32:16

It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) “The Conversion Code,” shares data-proven ways to attract …

1
Getting to “Aha!” in Product Validation, with Darshan Mehta 20:26

3y ago20:26

20:26

It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don’t have confidence in their approach to conducting validation research. But the learning will come one way or another, Darshan Mehta p…

1
Pricing a Product for Long-Term Profit, with Dan Balcauski 32:25

3y ago32:25

32:25

Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcauski has spent 15 years helping product makers solve exactly these challenges. As founder of Austin, Texas-based Product Tranquility, Dan has guided many…

1
The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard 37:20

3+ y ago37:20

37:20

Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't Win” believes it's because the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no one …

1
Selling Products After Facebook with Maureen Mwangi 23:52

3+ y ago23:52

23:52

R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making it impossible for many advertisers to sell their products online profitably. Meanwhile, a succession of unbelievable supply chain issues make costs a…

1
When Your Product Needs a Breakthrough, with Margie Agin 26:01

3+ y ago26:01

26:01

Selling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of any size, but especially for B2B products with long sales cycles and complex onboarding processes. Margie Agin, author of Brand Breakthrough and chief strategist of Centerboard Marketing, helps product makers to accelerate adopti…

1
Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen 29:31

4y ago29:31

29:31

We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now done it twice. Thirty-five years ago Michael created Spin Jammer, a uniquely spinnable flying disc that sold by the millions in big-box retail stores …

1
Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster 30:01

4y ago30:01

30:01

Consumers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have permanently altered the landscape. Not only can we handle the truth—we demand it. While everyone talks ad nauseam about “authenticity,” it’s still much easier to fa…

1
Pricing Your Product for Sales and Growth, with Ajit Ghuman 25:59

4+ y ago25:59

25:59

Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product, stunting growth and possibly starving it for cash. But how do you craft a pricing structure that is just right—and be confident it is? And then how do you package your product offerings to attract specific …

1
Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli 27:42

4+ y ago27:42

27:42

As a 3-time startup founder and 5-time entrepreneur, Étienne has worked in the trenches of building tech companies and introducing innovative products. In “Solving Product,” he has created a reference book to help product creators through the many complex puzzles from ideation to startup, growth, expansion and retrospective. Feeling stuck with solv…

1
Do You Need to Patent Your Product? with IP Strategist Trevor Prentice 19:48

4+ y ago19:48

19:48

If you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In fact, it probably keeps you up at night—just as it did for innovators like Steve Jobs. Patenting the features that make your product unique is a common approach, but is having a patent worth the hefty initial a…

1
Positioning an Innovative New Product While Minimizing Risk with April Dunford 36:32

4+ y ago36:32

36:32

Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means, much less how to do it. April Dunford is on a mission to change that. As an internationally recognized product positioning expert, April helps startups get their positioning st…

1
The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé 30:25

4+ y ago30:25

30:25

What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chief Persuasion Officer, Patrick has helped over 100,000 CEOs identify and target the secret Buy Button inside their customer's brai…

1
5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt 28:11

4+ y ago28:11

28:11

Taking an innovative product across the commercialization chasm from the Innovators and Early Adopters to the much larger Early Majority is an immense challenge at the best of times. During a crisis—or in the days following one—it often becomes even harder. Yet with the proper focus, chaos can even thrust some products across the chasm faster than …

1
Why Should I Choose Your Product? with Author Ian Chamandy 24:48

5y ago24:48

24:48

Marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose their offering—but VERY few have baked in a concise way of articulating it to their customers. If you create physical products, the most important differentiation may not be the pr…

1
Creating a Product for a New Market, with Samuel Greene of ZOOM 34:01

5y ago34:01

34:01

Podcasting is just complicated enough to introduce anxiety and resistance for those who might otherwise want to try sharing their voice. A new audio market segment of "podcast mixer-recorders" aims to address the complexity problem. Podcasting is complicated because usually more than one speaker is involved. Getting audio into a computer is easy. G…

1
How to Rock Your Product’s Kickstarter with Jackson Cunningham 23:46

5y ago23:46

23:46

Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to find a way to make your idea real. Having ideas is easy; paying for them, not so much. Some startups use their own money or try to find angel investors. It can be equally challenging and discouraging to find v…

1
Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller 24:43

5+ y ago24:43

24:43

Naming a company is more complicated than naming a baby. It just is. There’s more family involvement. Is the product for men, women, seniors; is it for a particular activity or sport that has its own jargon and vocabulary? What country is the product going to be sold in—now and down the road? What are the social mores of that country, and what cult…

1
A Guide to Innovative Product Development with Kyle Handfield from Ventrify 26:11

5+ y ago26:11

26:11

For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you had a product idea you had to not only finesse the ideation, but somehow cobble together a development team for each stage of the process. For first-time inventors or even seasoned product brands, it was a journey fraug…

1
Finding the (Real) Truth in Product Validation with Rob Fitzpatrick 19:08

5+ y ago19:08

19:08

If you ask Mom what she thinks about your new product, she’ll lie and tell you it’s fabulous — even if nothing could be farther from the truth. When you’re launching an innovative product, product-market fit is essential. That means knowing a sufficient, reachable customer base will be more excited about the product than you are. Conducting validat…

1
Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande 19:25

5+ y ago19:25

19:25

Manufacturing in China is different. How different is hard to describe if you’ve never seen it. It’s not that there are cities with factories. There are cities OF factories. And those cities often specialize in a particular kind of manufacturing. Competition is extreme and cutting corners is common. Having a good idea for a product is one thing, bu…

1
Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice 21:22

5+ y ago21:22

21:22

Paragraph A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it wrong can be a nightmare and leave piles of money on the table. In our fourth instalment of Product: Knowledge, we did a fly-over of intellectual property with Erika Murray, an Intellectual Pro…

1
Go Where Your Market Is with Justin Jackson - Part 2 of 2 16:48

5+ y ago16:48

16:48

A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing his blog, juggling multiple podcasts and Twitter accounts while being daddy to his four kids, Justin Jackson is remarkably prolific. Justin thinks about…

1
Go Where Your Market Is with Justin Jackson - Part 1 of 2 23:47

5+ y ago23:47

23:47

A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing his blog, juggling multiple podcasts and Twitter accounts while being daddy to his four kids, Justin Jackson is remarkably prolific. Justin thinks about…

1
Videos That Sell Products, With Stephanie Testa 22:43

5+ y ago22:43

22:43

Video, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’re talking about video because digital marketing adds complexity and sharability. Video is a cool medium: the audience is passive. They feel what - mor…

1
Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins 22:40

5+ y ago22:40

22:40

If you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of “unboxing” is just one illustration of how important product packaging has become. Packaging is no longer merely to “protect, deliver and entice;” but a highly experiential differentiating op…

1
The Complete Product Development Cycle, with Filip Valica 22:40

5+ y ago22:40

22:40

Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his development and launch process, a comprehensive view of the product lifecycle that begins with an original idea and culminates with sales. In this episode, he describes how product design …

1
Why People Buy - Part 1 - JTBD for innovative products with Alan Klement 25:07

6y ago25:07

25:07

Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transformin…

1
Why People Buy - Part 2 - JTBD for innovative products with Alan Klement 23:41

6y ago23:41

23:41

Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, t…

1
Crossing the Chasm: Launching an Innovative Product for Mass Adoption 36:11

6y ago36:11

36:11

Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until Moore’s book codified and revolutionized how marketers think and talk about product marketing, a “customer” was perceived as anyone who might potentially buy a product. B…

1
What Product Brands Need to Know about Intellectual Property Law with Erika Murray 29:10

6y ago29:10

29:10

Life in the information age has transformed what we mean by "products." A product used to be anything you could taste/touch/feel. Today, information about a products is just as, or more valuable, than the product itself. Securities laws and Intellectual Property (IP) law are all about the legal protection of information. Episode 7 puts a spotlight …

1
What's in a Brand Name? 26:09

6y ago26:09

26:09

Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you've ever heard. But what would have happened had Jeff Bezos given Amazon his preferred name: Cadabra (as in Abracadabra)? What if Starbucks had used its first choice: Cargo House? Names can be a boon or a bust. Laurier Mandin and …

1
Obsession Branding 20:59

6y ago20:59

20:59

Obsession brands are everyone's standout favourite. Consumers will pay more, wait in line, or travel out of their way to get the brands they're obsessed with. But what's really so special about one brand versus another? Why do consumers flock to one product, and ignore nearly identical competitors? Bryn Griffiths talks with product marketing expert…

1
Why Product Marketing Isn't Just Marketing Products 21:16

6y ago21:16

21:16

Welcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn't just marketing products. Graphos specializes in Product Marketing - which takes businesses from product development, market research, and consumer engagement. Host Bryn Griffiths talks with Laurier Mandin, CEO and Principal of Graphos, and Andreas Schwab…

Podcasts Worth a Listen

Graphos Inc Podcasts

Podcasts Worth a Listen