The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The podcast is brought to you by Grom ...
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Grommet & Affiliate Summit Podcasts

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B2C Marketing Tactics That B2B Brands Should Steal (With Revenue Boost’s Kerry Curran)
23:39
23:39
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23:39🎟️ Don’t miss Affiliate Summit East in New York City, August 4-5! Join the biggest affiliate marketing event on the East Coast and use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/east Discover how B2B brands are adopting consumer marketing strategies to connect with buyers earlier in their journey and stand out in crowded…
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How Fanatics Turns Sports Fans Into Revenue Generating SUPER AFFILIATES
26:11
26:11
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26:11🏆 Affiliate Summit East is coming to New York City! Join us August 4-5 at the Marriott Marquee and use code BOOST15 for 15% off your ticket: https://www.affiliatesummit.com/east Discover how Fanatics grew from $175 million to $5 billion in revenue by building authentic partnerships with creators, publishers, and even first-time affiliates in the sp…
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Is SEO Dead? How Publishers Can Survive the New Search Intelligence Era
30:30
30:30
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30:30🎟️ Join us at Affiliate Summit East 2025! Use code BOOST15 for 15% off tickets: https://www.affiliatesummit.com/east Is traditional SEO dying while search as a whole is evolving? In this special live episode of The Boost recorded at Affiliate Summit West, host Greg Rollett sits down with Melissa Harden, search intelligence expert from Digitas, to t…
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Partnering With Your Competition: How Money.com Is Building A 9-Figure Publishing Empire
27:23
27:23
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27:23🎟️ Join us at Affiliate Summit East in New York City, August 4-5th! Use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/east Discover the counterintuitive strategy of partnering with competitors that helped Money.com transform from a struggling legacy brand into a 9-figure publishing powerhouse. In this episode of The Boost, …
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How Fandom Built a Commerce Engine for Superfans (The Full-Funnel Playbook)
24:02
24:02
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24:02🎤 Affiliate Summit East – August 4–5 in NYC The biggest affiliate marketing event on the East Coast! Join 1,000s of affiliates, publishers, and brands at the Marriott Marquis in NYC. Use code BOOST15 to save 15% on your ticket. 🎟 https://www.affiliatesummit.com/east In this episode of The Boost, host Greg Rollett sits down with Margaret Cohn, Direc…
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The New Rules of Conversion: How Brands & Publishers Should Use Attribution, Offers & Influencers
24:54
24:54
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24:54🎟 Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15 → https://affiliatesummit.com Discounts still work, but only when they’re done right. In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party dat…
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Surviving the Content Apocalypse & the Slow Death of A Google First Strategy w/ Amy Aitman
24:13
24:13
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24:13🎟 Don’t forget: Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15. Head to https://affiliatesummit.com The search game has changed and publishers are feeling the heat. In this episode of The Boost, Greg sits down with Amy Aitman, COO of Venture 4th Media and co-founder of Red Visible, to unpack what it really takes…
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Hannah Buitekant on Building a Performance-Obsessed Media Brand at Daily Mail
25:00
25:00
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25:00→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com Want to know how one of the world’s most recognizable media brands drives 300M+ monthly visitors while staying performance-obsessed? In this episode of The Boost, Greg Rollett sits down with Hannah Buitekant, Managing Director of Commercial at dmg media (Daily Mail),…
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The Art of Product Discovery: Helping Publishers Stay Ahead of Trends & Diversify Revenue Streams
22:29
22:29
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22:29In this episode of The Boost, host Greg Rollett sits down with Eric Schechter, cofounder of GiddyUp and President of Grommet, to unveil the groundbreaking affiliate program designed to put publishers first. Eric shares his extensive experience in the affiliate and performance marketing space and dives deep into what makes Grommet’s affiliate progra…
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2025 Publisher & Affiliate Predictions: Surviving Google & Thriving with AI with Tye DeGrange
33:23
33:23
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33:23In this episode of The Boost, host Greg Rollett welcomes Tye DeGrange, founder of Round Barn Labs, to dive into the hottest trends shaping the future of affiliate and publisher marketing in 2025. Tye brings his unique insights from leading a top boutique agency and shares practical strategies to navigate the evolving digital landscape, from Google’…
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Skyrocket Conversions in 2025: The Power of Data, Partnerships, and Smarter Funnels w/ Jeremy Aaronson
15:42
15:42
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15:42In this episode of The Boost, host Greg Rollett sits down with Jeremy Aaronson, Chief Revenue Officer at UpsellIt, to uncover the biggest opportunities for e-commerce brands to increase their conversions and boost revenue in 2024. Jeremy dives into actionable strategies that brands can implement right now—from smarter partnerships and data utilizat…
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How a Red Hockey Jersey Made Paresh an Unforgettable Affiliate Marketing Leader
17:50
17:50
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17:50In this episode of The Boost, host Greg Rollett sits down with Paresh Vadavia, a leading voice in affiliate marketing and Partner at Gen3 Marketing, to uncover the secrets to building meaningful connections, fostering long-term partnerships, and thriving in a competitive industry. With nearly two decades of experience, Paresh shares invaluable insi…
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The NY Post’s Digital Revenue Playbook: Celebrities and SEO
37:48
37:48
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37:48In this episode of The Boost, host Greg Rollett sits down with Barret Wertz, Commerce Editorial Director at the New York Post, to uncover the strategies driving success in content commerce. With years of experience overseeing commerce content for the New York Post, Page Six, and Decider, Barret shares expert insights into balancing editorial integr…
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FlexOffers Reveals The Affiliate Marketing Playbook for 2025
21:56
21:56
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21:56In this episode of The Boost, host Greg Rollett sits down with John Nardolilli from FlexOffers to explore the strategies behind successful affiliate marketing programs. With decades of experience in affiliate marketing, John shares actionable insights on how brands can leverage performance-based partnerships to drive sales, optimize campaigns, and …
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How InsideHook Uses Social Whitelisting to Turn Ads into Trusted Endorsements
21:12
21:12
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21:12Is social whitelisting the next big revenue driver for publishers? In this episode of The Boost, host Greg Rollett dives into the power of social whitelisting with Elisabeth Chambry, Director of Commerce at InsideHook. With experience from InsideHook, Insider Reviews, and Wirecutter, Elisabeth shares her expertise on how publishers can boost revenu…
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Is Content Commerce Working in 2024? | Episode 1 with Jessica Seib
24:48
24:48
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24:48Is content commerce working in 2024? In this episode of The Boost, host Greg Rollett sits down with Jessica Seib, a commerce consultant with experience at BuzzFeed and Rolling Stone, to tackle this question head-on. They dive deep into how content commerce is evolving, especially as platforms like TikTok, Pinterest, and Reddit become shopping hubs …
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Welcome to...The Boost. The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry …
…
continue reading