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Grow Your Floral Design Business Podcasts

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Thrive Podcast for Florists is the go-to show for floral designers who are ready to simplify their marketing, sell with confidence, and build a profitable flower business — without the second-guessing. Hosted by Kathleen, Business & Sales Strategist for Florists, each episode delivers real-world strategies, mindset shifts, and behind-the-scenes insights to help you attract better clients, price with clarity, and grow your floral design business with confidence. Whether you dream of more high ...
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The Flower Podcast

Scott Shepherd, Host and Flower Educator

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The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast ...
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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators ...
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Discover gardening inspiration and advice from your favourite gardening experts with the BBC Gardeners’ World Magazine team. Join Monty Don, Alan Titchmarsh, Adam Frost, Frances Tophill, Arit Anderson and others to garden for wildlife and wellness, sow and grow flourishing flowers, immerse in the benefits of nature, get the most from your vegetable plot, successfully use colour in the garden, enjoy the beauty of house plants and much, much more. With Sowalongs and Tea Break Tutorials too, we ...
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The Bright Growth Podcast

Melissa Madden + Keith Pitts

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Are you a wedding professional and would love to find the success you crave? This podcast is designed to offer actionable insights to wedding professionals - that will help you craft the business you want: book more clients, earn more money by sharing clear strategies to help you shine in your niche. So many wedding professionals we work with tell us they are 'stuck' or can't make more money, aren't booking enough clients or can't get to the next level in their business. With 25+ years worki ...
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show series
 
ā€ŠA combination of rich history and archeological attractions all nestled within striking natural landscapes is what makes Sicily so special. ā€ŠThe ancient temples are surrounded by centuries old olive trees, and in spring would be covered in blossoming almond trees. ā€Šā€ŠA wonderful place to spot native, tropical and sub-tropical species, the gardens r…
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Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🄳 šŸ’ Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing…
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ā€ŠAs the climate changes, what should we be planting in our gardens? Plant Ecophysiologist Dr Amanda Rasmussen offers advice for shaping our spaces to make them more resiliant in the future. She uncovers how plants respond to different environments, and which plants are most adaptable. Learn more about your ad choices. Visit podcastchoices.com/adcho…
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ā€ŠCombine a sunshine break with a visit to some of the world's most beautiful gardens in Morocco and, under four hours away from the UK by plane, it's an ideal location for a weekend break or a longer retreat. Visit iconic gardens and discover ā€Šdrought tolerant planting, while also taking in the nature and wildlife. Learn more about your ad choices.…
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This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret. They explore the practical side o…
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ā€ŠShane Connolly, reveals what it's like to arrange the flowers for a royal wedding and how to create a bouquet that's worthy of a princess. Shane created the floral installations for two royal weddings, including Prince William and Catherine, and the Coronation of King Charles. He shares the secrets behind his spectacular designs and how he manages…
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It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🄳 šŸ’ Want to book better clients and grow your flower business with confidence? Watch my…
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In Carol Klein's illustrious career, she's come across more plants than most and is bursting with fascinating facts and entertaining anecdotes about almost all of them. In this special episode, Carol reveals the plants she'd take with her to a desert island and what makes them so special, and what her luxury item of choice would be too. Learn more …
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Enjoy botanical and cultivated gardens in the desert state of Nevada, where it's not ā€Šall about gambling and cacti. With breathtaking scenery and spectacular views, ā€Šthe area is also known for its stargazing. Full of adventure, ā€Šhistory, culture, and community there's plenty to ā€Šsatisfy the appetite of a garden and nature lover. Learn more about yo…
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Chris Thorogood, botanist at Oxford University, reveals the impact that wildflowers can have on us, as well as around the world and with the wildlife around us. He shares how and why it's so crucial that we make space for wildflowers in our gardens, woodlands, roadsides, and urban areas. Learn more about your ad choices. Visit podcastchoices.com/ad…
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In today's BB Podcast episode (No. 138), we're visiting with Janelle Gerestein—better known as Janie of Flowers by Janie—a Calgary-based floral designer whose career spans over two decades and multiple continents. From her early dreams of becoming a wedding florist to launching a successful business in Bolivia, then rebuilding from scratch in Canad…
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In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🄳 šŸ’ Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make mor…
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In this episode of The Flower Podcast, Scott Shepherd talks with Carole Patilla of Tuckshop Flowers and co-founder of The Farewell Flowers Directory. They explore the growing movement toward sustainable and foam-free funeral flowers. Carole shares practical tips for florists ready to shift away from floral foam, embrace compostable design, and reth…
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The Peace Garden is at the heart of the Glastonbury Festival and is a tribute to mother earth, with its beautiful flowers and seating areas. The garden's creator Beth Llewellyn reveals how the Peace Garden came about and the stories of the permanent gardens at the festival. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🄰 šŸ’ Want to book better clients and grow your flower business with confi…
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Gardener and veg-grower Amy Chapman shares everything you need to know if you want to grow your own food but aren't sure how to get started, including the easiest vegetables to grow, organic problem-solving tips, and why ducks are the ultimate pest control. Amy talks us through the highs and lows of growing your own food and how we can all have a f…
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An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🄰 šŸ’ Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist, and learn t…
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Award-winning garden designer and presenter Arit Anderson discusses how you can get the best from growing plants in pots. She shares tips to help your container displays look beautiful and the secret to keeping your plants healthy.ā€ŠGrowing in containers is a lovely way to introduce colour, scent and seasonal interest into your plot no matter what s…
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In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z’s focus on connection and transparency to older generations’ appreciation for experience—can …
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With increasing climate uncertainties and global environmental challenges, what changes can we make to the way we garden and grow food that can have a positive impact on our local environment, its ecosystems and indeed the health of our planet. ā€ŠJoin ecological horticulturalist and conservationist Jamie Walton to discover how to garden and grow our…
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Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🄰 šŸ’ Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successf…
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ā€ŠIs there a more beautiful thing than a garden in summertime with flowers at their peak, wonderful light evenings, plenty of good weather, and a chance to spend lots of time outdoors. Our gardens really do come into their own in the summer months. Frances Tophill discusses how we use outdoor spaces, and what summer means to her. Learn more about yo…
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ā€ŠThis year, at BBC Gardener's World magazine, we've spearheaded a campaign called Make a Metre Matter, which is all about transforming just one metre of outdoor space for the good of the planet. Garden designer and Gardeners’ World presenter Nick Bailey has lots of inspiration as he reveals plans for his Plant Based Garden at this year’s Gardeners’…
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When it comes to value, all customers are NOT created equal. šŸ¤” Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🄳 šŸ’ Want to book …
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ā€ŠThe scent of sweet peas, the sound of buzzing bees, the feeling of grass under your feet, these sensory sensations are all part of a garden in summer. With summer getting into full swing at Longmeadow, discover more about the sights, sense and sounds there and the role they play in Monty Don's garden. Learn more about your ad choices. Visit podcas…
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In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm, covering everything from pollinator habitat and land stewardship to profitability and professional relationships. Her candid advic…
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ā€ŠJo and Andi Butler entered the BBC Gardeners' World Magazine Gardens of the Year competition last year. Find out about their experience of entering the competition, winning the coveted People's Choice Award, opening their garden to the public, and what their gardening plans are for the future. Learn more about your ad choices. Visit podcastchoices…
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The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🄰 šŸ’ Want to book better clients and grow your flower b…
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ā€ŠWould you believe that your garden, however big or small, could do some good in the face of the climate crisis? That it could help combat habitat and biodiversity loss, and also be a beautiful and personal sanctuary? Well, it's true. And the secret to all this and more lies in taking a regenerative approach to your outside space as ā€Šleading landsc…
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As gardeners, we all know the environmental impact of peat, and why we need to stop using it. The challenge is how to garden successfully without using peat. Peat-free composts can be variable and more expensive than peat-based options. But award-winning garden designer and long-time sustainability advocate Arit Anderson has some top tips to help u…
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I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🄳 šŸ’ Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Flori…
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What is permaculture, and why is everyone suddenly talking about it? To find out, we spoke with veg-growing YouTuber and author Huw Richards. He shows how it's all about following a handful of simple principles – principles that anyone can apply, even on a balcony. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Flowers are at the heart of so many meaningful moments—especially since Mother’s Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infras…
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Do you know the secret to creating show-stopping planting combinations? Combining plants in ways that means they look good and grow well together. Plantswoman Carol Klein has spent decades growing and exhibiting plants at over 200 RHS shows, winning a slew of gold medals. Her encyclopaedic plant knowledge combined with her artistic flair makes her …
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In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🄳 šŸ’ Want to book better clients and grow your flower business with …
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ā€ŠThis year's flower show season is well and truly upon us, and one of the highlights is, of course, the RHS Chelsea Flower Show. Multi-award winning garden designer and plants woman, Jo Thompson, describes her Chelsea show garden and the story behind it ā€Šcelebrating the transformative effect of second chances through horticulture. Hear Jo's ā€Šexperi…
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Famous for designing clothes and home furnishings, discover how Jasper Conran brings his famous design style to his Dorset garden. He also shares his inspiration for creative planting, engaging in the surrounding landscape for a wider garden picture, and his passion for nature and connecting to the countryside. Learn more about your ad choices. Vis…
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Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful …
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Want to start growing but not sure where to start? Martha Swales shares her inspiring tips on what to grow and how to get started, no matter how small your space. Martha also discusses accidentally amassing a following on social media and her passion for turning harvests into delicious recipes. Learn more about your ad choices. Visit podcastchoices…
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