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The Hired Swords

The Hired Swords

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The Hired Swords is a Dungeons and Dragons actual play podcast with four knuckleheads and a sage DM. Roll with us as we TRY to survive and tell our epic tale of monsters and mystery.
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and the use of controversial marketing and synthetic customer development to drive growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Employment …
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In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters. TIME-STAMPED SHOW NOTES (00:00) The Pain of Excellence (10:13) Raising Resilient Children (20:21) T…
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Software engineer workflows have been transformed in recent years by an influx of AI coding tools, but However, a new study calls into question the extent to which today's AI coding tools enhance productivity for experienced developers. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy…
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In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid regulations and bureaucracy while emphasizing the role of relationships, referrals, and trust in driving B2B success. The episode wraps with lessons on …
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Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online a Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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In this episode, we dive deep into Alfred Hitchcock’s audacious 1948 thriller Rope—a film that unfolds in real time and dares to disguise its cuts. We explore the true crime inspiration behind the story, Hitchcock’s technical wizardry with long takes and hidden edits, and the psychological tension simmering beneath the surface. From the chilling pe…
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The independent online bookseller Bookshop.org took a swipe at Amazon to celebrate the start of Prime Day, Amazon’s annual sale (which, despite its name, is actually four days this year). Like many other retailers, Bookshop.org holds a sale to coincide with Amazon’s big event — it’s a way to lure away consumers. Also, Activision last week brought o…
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In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover the challenges of monetizing AI content and the potential of hiring AI automation interns to boost workflow efficiency. TIME-STAMPED SHOW NOTES (00:00) …
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In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compare user behavior in AI mode versus classic search, highlight ChatGPT's dominance, and share insights on investment strategies in tech companies. TIME-…
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It’s a sad weekend over at Bluesky, where one of the best accounts has disappeared — though we can still hope for its resurrection. Also, TikTok is developing a new version of its app for U.S. users ahead of an expected sale of the app to a group of investors, according to a new report from The Information; Academics may be leaning on a novel strat…
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In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts team productivity. They also touch on optimizing processes for efficiency and share innovative marketing strategies used by brands like Michelin and Red…
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In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle marketing while analyzing creators like Alex Becker and Mr. Beast. The episode wraps with insights on the future of marketing and integrating AI to stay …
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Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in! TIME-STAMPED SHOW NOTES (00:00) Understanding Wealth …
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In episode #2999, Eric Siu and Neil Patel discuss the mindset behind taking action, the grit required to build a business, and how personal growth and priorities evolve over time. They share lessons from the early days of Single Grain, highlight the emotional toll of leadership, and talk about balancing ambition with family and purpose. TIME-STAMPE…
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In this episode, we take a deep dive into Oliver Stone’s powerful 1989 biographical drama Born on the Fourth of July, starring Tom Cruise in a career-defining role as Vietnam veteran Ron Kovic. We explore how the film portrays Kovic’s journey from idealistic youth and proud Marine to paralyzed anti-war activist, examining its raw depiction of traum…
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Cloudflare, a cloud infrastructure provider that serves 20% of the web, announced Tuesday the launch of a new marketplace that reimagines the relationship between website owners and AI companies — ideally giving publishers greater control over their content. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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In episode #2998, Eric Siu and Neil Patel discuss how traditional SEO remains relevant despite AI advancements. They explore the evolution of content creation, the balance between competition and collaboration, and how seasonal trends affect agency revenue. The conversation underscores the importance of adaptability and maintaining human-focused st…
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Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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In this episode #2997, Eric Siu and Neil Patel discuss how networking dinners and live events can drive revenue by building strong relationships in B2B. They share insights on curating the right guests, running events smoothly, and using personal connections for business growth. The episode wraps with thoughts on how AI is reshaping search engines …
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The United States Supreme Court ruled Friday to uphold a Texas law requiring websites with “sexual material harmful to minors” to verify the ages of all visitors. The Free Speech Coalition (FSC), a trade association for the adult industry, had brought the lawsuit against Texas Attorney General Ken Paxton challenging the state’s age verification law…
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In this episode #2996, Eric Siu and Neil Patel discuss using events—especially webinars—as powerful tools for revenue growth and trust-building in B2B marketing. They highlight the importance of delivering timely content, nurturing long-term relationships, and leveraging tech to enhance webinar experiences. The episode also explores upcoming AI-dri…
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Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more. Also, a report by Anthropic reveals that people rarely seek companionship from AI, and turn to AI for emotional support or advice only 2.9% of the time. Learn more abou…
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A federal judge sided with Meta on Wednesday in a lawsuit brought against the company by 13 book authors, including Sarah Silverman, that alleged the company had illegally trained its AI models on their copyrighted works. Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy TechCrunch
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From the moment OpenAI CEO Sam Altman stepped onstage, it was clear this was not going to be a normal interview. Altman and his chief operating officer, Brad Lightcap, stood awkwardly toward the back of the stage at a jam-packed San Francisco venue that typically hosts jazz concerts. Hundreds of people filled steep theatre-style seating Learn more …
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In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. TIME-STAMPED SHOW NOTES (00:00) The Journey of Acq…
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Wind power has run into some headwinds, and not the kind that spin its turbines. Recently, President Trump has decided to wage war against the technology, an unwelcome bit of friction that coincides with rising costs in recent years. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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