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Press Insider

Kelly Bowerbank

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Press Insider is a new media industry podcast featuring key, influential editors on how to get that elusive yes to a pitch. If your ambition is to learn how to become a freelance writer and secure bylines at prestigious magazines and newspapers, then this show is for you. Not a writer? This podcast is also for people who want to know how to successfully pitch article ideas to journalists, or get media attention for a cause or business. In each episode you’ll hear from a different talented ed ...
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Hey! I’m Candace, your Podcast Guesting Strategist and producer, here to help entrepreneurs like you leverage podcast guesting and strategic podcasting to grow your visibility, expand your audience, and build your business with ease. As a long-time podcaster and entrepreneur, I’ve been in the trenches—and I know what it takes to launch, grow, and sustain a podcast that makes an impact. If you’re dreaming of starting a podcast, ready to step up your guesting game, or want strategies to grow y ...
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If you’ve ever thought, “Where do I even find podcasts to pitch to?” — this episode is for you. Big shows on Spotify and Apple are great… but they’re not always where your best guest opportunities are hiding. The real magic? Finding the right shows — the ones that align with your message, mission, and audience. In this solo episode, I break down: 🎯…
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Trigger Warning: We do discuss a depressive episode from Heather's perspective in this episode. It is done as tactfully as possible. I’m thrilled to welcome Heather, the host of Hot Mess Espresso, to the podcast! Heather recently celebrated 100 episodes, and she’s a passionate mental health advocate. In this episode, we dive into: 🧠 Mental health i…
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Want to land more podcast guest spots? It all starts with your pitch. In this quick solo episode, I break down the two essential parts that make hosts actually say yes to you. Here’s what you’ll learn in this episode: Why doing your homework matters—and how to show hosts you’ve actually listened to their podcast How to highlight the alignment betwe…
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Lindsey Davis is Content Director of Homes Ecommerce at Future Publishing. Her remit includes some of the UK’s top interior brands: Ideal Home, Homes & Gardens, Livingetc, Homebuilding & Renovating, and Real Homes. Lindsey’s role is different to the other editors I have spoken to. She is solely focused on ecommerce content and building high intent …
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You’ve been landing podcast interviews, showing up, and doing the work—but nothing’s happening after the episodes. No new leads. No real visibility. And you’re wondering: is podcast guesting even worth it? The truth? Podcast guesting does work—but only if you avoid a few common mistakes that cause interviews to fall flat. In this episode, I’m shari…
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Meena Alexander was the Associate Editor at Stylist magazine when this episode was recorded. She has since gone freelance, but if you want to pitch to Stylist, her advice stands because she knows the brand inside and out. In 2018 she left The Times to join Stylist, rising from sub editor, to features editor, features director and finally associate …
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So, you’ve landed the podcast interview—amazing! But now comes the big question: what do you actually say once you’re on the show? Because here’s the truth: it’s not enough to just show up. You need to know how to position yourself so that listeners walk away seeing you as the go-to person in your space. In this episode, I’m breaking down the three…
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Claudia Canavan was the Health & Wellness Director at Hearst UK when this episode was recorded. She oversaw the content and editorial strategy across several of the publisher’s flagship magazines, including Women's Health and Men's Health. In this interview she mainly focused on Women’s Health, but if you’re keen to pitch a wellness story to anothe…
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Fall is the season of fresh starts—kids are back in school, routines are settling, and businesses are planning for the year ahead. That’s why right now is the best time to plant visibility seeds through podcast guest speaking. In this episode, I share why fall is prime time to get in front of new audiences, what those “seeds” actually look like, an…
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Fiona Sinclair Scott, the Global Editor of CNN Style, is this week’s guest. She’s been steering CNN’s international style coverage for over 10 years, and is candid about how challenging journalism is these days. Refreshingly though, she also talks about how exciting it is too, so this conversation is an uplifting one. A little note on timings: this…
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Today I’m chatting with Emilee—email tech and automations expert, cozy mom of 3, and the go-to gal for service providers who want their emails to work while they rest. What to expect inside this episode: Why your weekly newsletter isn’t enough to make consistent sales What to do when your email list goes cold (and how to warm it back up) Why strate…
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Sarah Allard, Digital Director of Condé Nast Traveller UK, is this episode’s guest. Sarah makes no secret of her media success: she’s a total data nut with exceptional SEO skills. She follows the numbers, she’s methodical, and she has an instinct for engaging and clickable content. In this episode she talks about her commissioning process, her role…
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Hattie Brett, Editor-in-Chief of Grazia magazine, is a powerhouse in British women’s media. She’s one of the most influential editors in the business and in this season opener she discusses her career in journalism and the current challenges and opportunities in the media industry. The interview took place last summer, so there’s references to thin…
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Tom Howard, Head of Editorial at the RHS (Royal Horticultural Society), is the award-winning editor in this episode. He oversees the UK’s biggest garden magazine, as well as all the RHS’s other print and digital titles. His divisive approach to content has attracted lots of critical acclaim, but some criticism too. He talks about why that is, what …
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Hey friend — it’s Candace here! I’m a podcast guesting strategist, mom of three, and host of Podcasting Mentor: Better Brave. This episode is straight from a summer audio summit I was part of, and I knew I had to share it with you here too. If you're a mom building a business from home, this one’s for you. Because yes— you can grow your visibility …
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In this episode of Better Brave, I’m joined by Robyn Flynn, founder of Robyn Flynn Media—a boutique podcast and social media marketing agency. Robyn has over a decade of experience as a content producer and talkshow host, and now she helps entrepreneurs and creators build powerful content through podcasting. We talk all about what it really looks l…
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From “I’m Too Afraid to Guest” to “Put Me on the Mic!” – My Tips for Overcoming Fear of Podcast Guesting "Podcast guesting sounds great, Candace... but what if I’m too scared to speak on them?" If you’ve ever asked that question, you are so not alone. In fact, it’s probably the most common hesitation I hear from entrepreneurs who want to grow their…
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Are you a service-based entrepreneur wondering how to get seen without doing all the things? In this coaching-style episode, I sit down with social media manager, Laura Wall to explore how podcast guesting and social media can work together to grow her audience and build authority—without the overwhelm. We dive into: 🎙️ Clarifying your unique speak…
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In this episode of Better Brave, Candace is joined by brand, website, and SEO strategist Kelly Kumler, the powerhouse behind Kelly Ryann Co. Kelly helps service providers, creatives, and podcasters turn their websites into strategic marketing tools that actually get found — not just sit there looking pretty. If you’ve ever wondered how to use SEO t…
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If you’re overwhelmed by the pressure to post, make reels, and show up online daily just to stay visible — this episode is for you. I’m sharing why podcast guesting is the best-kept secret for growing your business without burning out. It’s the one platform that actually supports your energy, your time, and your creativity — while still helping you…
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Ever feel stuck on what to talk about when you guest on someone’s podcast? Like you have to sound like an expert and somehow tie it all back to your business… without sounding salesy? This episode is here to take the pressure off. I’m walking you through how to choose 3 aligned, value-packed guest speaking topics that actually connect back to your …
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In this episode of Better Brave, host Candace chats with Candice from Soul Cadence Coaching — a therapist turned burnout & balance coach who helps self-employed moms build businesses that actually fit their lives, not take over them. Whether you're already running a business or dreaming of leaving your 9–5, this episode is packed with honest insigh…
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Today’s coaching call is with the incredible Anne —a confidence coach for female business owners who helps women show up boldly and build businesses they're proud of. In this session, we focused on all things visibility and podcast guesting: how to find the right spaces to share your story, build confidence in your messaging, and align your visibil…
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In this episode, I’m chatting with Nicole Goff—writer, poet, homesteader, and holistic life coach—about rediscovering yourself and how that can transform your business. We dive into what it means to live ecstatically and why so many women settle for less. We talk about: ✨ Why reconnecting with yourself moves your business forward ✨ Simple ways to b…
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In this episode, I sat down with Jessica Erickson—a life coach for moms and total vision board guru—for a live coaching session all about getting started with podcast guesting. If you've been wondering how to pitch yourself as a guest or align your message with your offers, you're going to love this one. We dove deep into how to get started, where …
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Welcome to another episode of Better Brave! If you’re a coach or service-based entrepreneur struggling to grow your business without working 24/7, you’re in for a treat. Today, I’m joined by Jessica Osborn, an online business strategist and marketing coach with over 25 years of experience building brands. She’s also the host of She’s The Business P…
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Ever been cut off during a podcast interview? Yep... it happened to me. In this episode, I’m pulling back the curtain on the 6 podcast guesting mistakes I made early on—so you don’t have to. If you’re guesting on podcasts to grow your business and visibility, but not seeing the results you want, you might be making these too. ✨ Inside this episode:…
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Welcome to another episode of Better Brave, where we tackle the real challenges of entrepreneurship. If you’ve ever felt stuck in overwhelm or trapped in self-doubt, this episode is for you! Today, I’m joined by Chrissi Sperduto, a certified mindset coach who helps business owners break free from mindset traps and start taking action—one small step…
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What if the best networking event you’ll ever attend doesn’t require a name tag, awkward small talk, or leaving your cozy home? In this episode, I’m sharing exactly why podcast guesting has become my go-to strategy for growing my business, increasing visibility, and building genuine connections. Unlike traditional networking or social media posts t…
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Today I’m pulling back the curtain on one of the most powerful and overlooked growth tools I’ve used in my business: podcast guesting. Whether you're a coach, creative, solopreneur, or service provider, being a guest on aligned podcasts can help you connect with your dream clients, build real authority, and grow your business — all in a way that fe…
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In this episode of Better Brave, join me as I sit down with Andryanna Gonko, writer, speaker, educator, and host of The Juggle is Real Podcast. Andryanna shares her journey as a mom of three boys, discussing the challenges of balancing family, career, and personal needs. As the author of The Juggle is Real Authentic Self-Care Planner, Andryanna off…
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In this solo episode of Better Brave, I share a real and raw story from my entrepreneurial journey — a time when I felt completely stuck and unsure what to do next. If you've ever hit that "what now?" moment, you're not alone. This episode walks you through: What it really felt like to be stuck and unsure (no sugarcoating here) The small but powerf…
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If you’re an introvert, putting yourself out there can feel overwhelming—but podcasting and guesting might be the perfect fit for you! I learned this firsthand after speaking at a women’s leadership event. While my extroverted friend left energized, I felt completely drained. People assume podcasting is just like public speaking, but it’s not (than…
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Debt can feel overwhelming, especially when it reaches six figures. But what if you could turn that debt into financial confidence and security? In this episode of Better Brave, I sit down with Dr. Upchurch, a money coach and physician who helps professional women eliminate massive debt and build long-term wealth. Dr. Upchurch’s own financial trans…
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Welcome to this episode where I'm diving deep into a topic close to my heart: Imposter Syndrome. You know that feeling when you hit record and suddenly think, "Who am I to be doing this?" Trust me, you're not alone. It happens to all of us. When I started out with over 160 episodes ago, I had those moments of doubt. "Will anyone even listen?" What …
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Podcast guesting is a powerful way to grow your business, increase visibility, and build authority—all while sharing your message in a long-form, engaging way. But are you truly ready to be a guest on a podcast? In this episode, I break down three key signs that indicate whether you’re prepared to maximize your podcast guest appearances. 3 Ways to …
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In this episode of Better Brave, I sit down with Gabriella, a social media strategist and community builder at Social Traction Studios. Gabriella shares her expertise in helping creative entrepreneurs build engaged online communities and create content that resonates deeply with their audiences. We discuss: The secrets to creating content that driv…
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Ever wondered how to take a podcast episode from just an idea to a fully published, value-packed experience for your audience? In this episode of Better Brave, I’m walking you through my podcasting workflow—from brainstorming topics to writing show notes, adding links, and integrating offers or services without feeling salesy. Whether you're a new …
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In this episode of Better Brave, I am joined by Kristin, an Equine Gestalt Practitioner and the founder of Wildfire Soul Revival LLC. Kristin shares her inspiring journey into entrepreneurship, discussing how she found her path by following the nudges that led her to start her own business. With a deep passion for helping others heal from trauma, s…
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In this episode of Better Brave, I’m sharing my complete process for bringing guests onto your podcast. From finding the right people to preparing for the interview and keeping the conversation flowing, this episode will help you confidently host amazing guest episodes that serve your audience and build your podcast’s credibility. Here’s what you’l…
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In this solo episode, I’m reflecting on my journey from Episode 1 of the Better Brave Podcast to where I am now 160ish episodes in. Over the past 3.5 years, I’ve recorded more than 160 episodes, each one teaching me something new about podcasting, consistency, and growth. When I started, I kept things simple. I didn’t have all the tools, skills, or…
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In this episode of Better Brave, I sit down with Dr. Kimberly Olson, a self-made multimillionaire and founder of Goal Digger Girl Co., where she teaches female entrepreneurs how to simplify sales strategies, marketing systems, and business growth. Kimberly is a TEDx speaker, author of eight books (including several international best-sellers), and …
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It's my birthday! 🎂 In this special bonus episode of Better Brave, I’m celebrating 38 years of life, motherhood, and podcasting by answering your questions. From personal reflections on my journey as a mom to behind-the-scenes insights about running this podcast, I’m diving into everything you asked! In this episode, I share: ✨ How I balance mother…
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In this solo episode of Better Brave, I’m walking you through my process of turning an idea into a podcast episode—from that first spark to hitting publish. If you’ve ever wondered how to create content consistently or worried you won’t have enough to share, this one’s for you! Here’s what I cover: Spur-of-the-Moment Inspiration Ideas often hit dur…
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My clients and I have made plenty of podcasting mistakes over the years—here are the top five so you can skip them and grow faster! Trying to reach everyone → Get clear on your audience and who your dream listener is. Overcomplicating the tech → Start simple! A mic, a recording platform (Audacity, Zoom, Riverside), and a host (Buzzsprout) are all y…
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In this episode of the Better Brave podcast, I’m joined by Katy Ripp, lifestyle coach, business mentor, serial entrepreneur, and host of the #ActuallyICan podcast. Katy empowers ambitious modern women to break free from societal norms, embrace authenticity, and design life on their own terms. We dive into the challenges women face when pursuing unc…
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In this solo episode of the Better Brave Podcast, I’m diving into the importance of embracing your new identity as you grow. Whether you’re leveling up in your personal life or your business, not stepping into your new self can be the biggest thing holding you back. Join me as I share why this shift is essential for unlocking your true potential an…
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Booked as a podcast guest but unsure how to prepare? In this short and impactful episode of the Better Brave Podcast, I’m sharing quick and actionable tips to help you show up confidently for your guesting session. Whether you're a first-time guest or a seasoned pro, these strategies will ensure you’re ready to shine, connect with the audience, and…
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