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The Obvious Choice

Jonathan Goodman

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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned that while it's healthy to admire what others have achieved, it's crucial to understand the full story of what they sacrificed to get there – and to recognize that their path might not be one you'd actually …
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The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and rest, doing and being, acceleration and recovery. This approach isn't about sacrifice. It's about sequence. Not limitation, but liberation. Let me show you how to stop drowning in overwhelm and start t…
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Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less. Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer …
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Doing the work worth doing is a wonderful thing. That's what I'll write about today—how doing work that makes you better as a result of the work, not because of any results you might get from it, is worth doing. Read the full article here: https://www.theptdc.com/articles/as-ai-takes-the-easy-you-must-choose-your-hard Pre-order my next book "The Ob…
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Today, I'm diving into the idea that real success isn't about chasing a finish line but about crafting systems that celebrate every little win along the way. In this video, I share my journey on how shifting from traditional goal-setting to building effective, life-affirming processes can turn your everyday efforts into triumphs. Order my book, "Th…
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Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best. Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothing Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Mentioned in…
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Books I recommended in this video: Snow Leopard by Category Pirates https://amzn.to/4ii8zBS The Comfort Crisis by Michael Easter https://amzn.to/3QHaKmS Four Thousand Week by Oliver Burkeman https://amzn.to/4h2nxe3 Antifragile by Nassim Nicholas Taleb https://amzn.to/4hjOVVn The Humans by Matt Haig https://amzn.to/41AicWR Order my book "The Obvious…
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It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher. I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone brin…
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Writing isn't just about putting words on a page—it's about clarifying the chaos in your mind and presenting ideas in a way others can understand. In a world where AI can write for us, mastering this inhuman skill might be the most powerful advantage for any ambitious person today." Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce N…
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In today's episode, I'm thrilled to sit down with my long-time friend Alex Hutchinson, New York Times best-selling author of "Endure" and his new book "The Explorer's Gene." We dive into the courage it takes to explore new creative paths rather than getting typecast by your past successes, and Alex shares how his unplanned writing journey led to hi…
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In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If you're tired of blending in with everyone else online, I'm going to show you why your weird, nerdy passions are actually the key to standing out and connecting with the exact people who will become your …
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Success everywhere is a lagging indicator of becoming great somewhere. Read the full article here: https://www.theptdc.com/articles/success-everywhere-is-a-lagging-indicator-of-becoming-great-somewhere Order my book The Obvious Choice here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to ch…
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Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer. I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for w…
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In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge. As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without …
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Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them. If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you …
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I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it. Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore…
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Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money. We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the c…
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In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success. Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in complet…
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In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice." From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable…
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This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy! Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce (Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-ch…
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Today we're diving into something I've wanted to talk about for a long time: adult friendship. This is probably one of the most important and least understood topics that can massively impact your quality of life. And I've got some pretty strong opinions on it – opinions that might seem a bit counterintuitive at first. Order my book "The Obvious Ch…
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In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means an…
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Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage that's designed to hack your primal brain. I don't believe discipline alone can work when it comes to controlling these devices, and that's why we need a set of clear rules and structures to keep them from controlling…
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In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow along…
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Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched…
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My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to [email protected] Hosts: Jonathan Goodman https://www.instagram.com/…
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With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get into it. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to [email protected] Hosts: Jonathan Goodman https://www.instagram…
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Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realit…
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In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time ever, I actually wrote down my personal rules, things I've been working on and aspiring to. Some are habits I've already built, others I'm still working on, but having them written down has been a game-c…
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Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the su…
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Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about st…
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In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the…
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We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Li…
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Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I actually started this podcast for an entirely selfish reason - to write better books. Everyone says you should create content for your readers and listeners, but nah, this one's for me. I'm stoked that you're a…
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In this episode, we discussed strategies for sustainable social media growth and business development. The conversation covers crucial topics including content recycling, community building, and the often-overlooked aspects of social media success beyond just creating content. Key insights include how to effectively reuse content, build genuine eng…
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Hey everyone, today we're diving into what it really means to grow older without growing up. You know, some of my best memories come from getting completely lost - whether it's finding the world's best cup of instant coffee in Nicaragua, riding local buses in Uruguay, or navigating treacherous roads in Indonesia. But this isn't just about travel - …
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I listened to two fascinating coaching conversations today. The first was with Daniel Corbett, who has an interesting dual role as both a minister and a fitness coach. He came seeking advice about why his in-person clients stick around longer than those he finds online. Throughout their discussion, they explored how he could authentically bridge hi…
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In this candid origin story, Jonathan reveals his journey from personal trainer to successful online entrepreneur. Growing up in a traditional professional family in Toronto, Jonathan breaks convention to build the Personal Trainer Development Center (PTDC) from scratch. He shares pivotal moments including a life-changing book gift from a client, h…
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In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.…
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💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139 I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend's story of feeling trapped in his successful career. The episode weaves together t…
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Have you ever felt stuck in your coaching business or wondered if success was a fluke? If you’ve struggled with imposter syndrome, maintaining momentum, or reigniting creativity in your work, this episode is packed with real strategies to help you move forward. In this mega episode of The Obvious Choice Podcast, we’ve combined three insightful hot …
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Are you tired of doing it all? In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-rounded is the key to success. Instead, Jonathan dives into the power of finding and focusing on your “thing”--the unique strength that energizes you, even when it’s tough. He shares why focusing on what…
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Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prove you’re capable, this episode will remind you that you’re not alone. In this week’s Hot Seat episode of The Obvious Choice podcast, we dive into the emotional rollercoaster that online fitness coaches expe…
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Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way. In the first installment of our special series on Jonathan’s minimalist approach to living, we dive into how minimalism isn’t just a lifestyle but a way to make better, faster decisions. You’ll learn how minimalism helps redu…
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Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you? Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles. In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust. Toda…
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Do you feel guilty about not spending enough time with your family while working on your online coaching business? Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids. In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she nav…
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Are you struggling with the tech side of your online fitness coaching business? Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community. But here’s the kicker: being a successful online …
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Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quantum leap and went all in as an online fitness trainer while building her own coaching business. With a background in kinesiology and 16 years of experience in the industry, Kaylee Bennett–one of our coa…
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Do you ever feel like you’re biting off more than you can chew–juggling a full-time job, family, and trying to grow your business? We’ve all been there. But here’s the thing: scaling your online coaching business isn’t about hiring more people immediately. It’s about reclaiming your time through smarter time management and delegation. In this week’…
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Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices you make in order to keep up may turn into major regrets later in life. Beware of letting your ego and comparing yourself to others change who you are The importance of in-between times and what to do with them…
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