Best Jarrett Fleagle Podcasts (2025)

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Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health 46:49

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3M ago46:49

46:49

How can the team and authentic leadership in marketing drive growth and brand transformation? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and produc…

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How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness 40:52

4M ago40:52

40:52

How can creative leadership and data-driven strategies transform marketing for business growth? In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of ex…

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How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside 54:59

4M ago54:59

54:59

How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, inclu…

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How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant 49:38

4M ago49:38

49:38

How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover th…

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How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech 45:48

4M ago45:48

45:48

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful …

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Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern 49:58

4M ago49:58

49:58

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical…

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Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access 49:31

5M ago49:31

49:31

How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journe…

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5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe 46:27

5M ago46:27

46:27

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through …

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Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis 47:22

5M ago47:22

47:22

How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing an…

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Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic 40:04

5M ago40:04

40:04

How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect wit…

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Building Teams That Run Through Walls with Jonathan Dale, VP of Marketing at Phenom 1:01:56

6M ago1:01:56

1:01:56

How can building high-performing teams transform your marketing strategies for long-term success? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Jonathan Dale (JD), VP of Marketing at Phenom. JD shares his extensive experience in product marketing and management, and we dive into the critical role of building and me…

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Community Secrets That Will Change Your Marketing! with Derek E. Weeks, CMO of Katalon 56:09

6M ago56:09

56:09

How can community building in B2B marketing drive customer success, product adoption, and long-term growth? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Derek E. Weeks, the CMO of Katalon and a five-time CMO with an impressive track record of successful exits. Together, we dive deep into the growing importance of …

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The Best Marketing Secrets of 2024 from Leading Industry Voices 45:25

7M ago45:25

45:25

In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI. Discover…

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Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal 52:48

7M ago52:48

52:48

How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He disc…

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Ray Dalio’s “Principles” (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS 56:07

7M ago56:07

56:07

Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tac…

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Breaking Down Barriers: Automation in Marketing Ops with Kacee Court, Head of Marketing Ops at Drata 47:21

8M ago47:21

47:21

How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automati…

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Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai 39:41

8M ago39:41

39:41

How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by divin…

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Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper 52:14

8M ago52:14

52:14

How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in i…

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Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione 52:42

8M ago52:42

52:42

In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany an…

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The AI Agents Have Arrived: Here's What You Need to Know (+ Live Demo Inside!) with Chris Mechanic 19:54

8M ago19:54

19:54

In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we’re transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolu…

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The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation 27:20

9M ago27:20

27:20

In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into story…

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Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio 51:24

9M ago51:24

51:24

In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at …

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Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings 55:53

9M ago55:53

55:53

In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fres…

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Tech in Business Compilation with Some of your Favorite Guests 26:17

9M ago26:17

26:17

In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on ada…

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Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes 29:28

10M ago29:28

29:28

In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evoluti…

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Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology 49:51

10M ago49:51

49:51

In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with str…

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The Importance of ADs in Marketing Compilation with some of our favorite guest 26:20

10M ago26:20

26:20

In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the …

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AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org 45:01

10M ago45:01

45:01

In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, crea…

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The importance of team building! Highlights from some of our favorite guests! 21:45

10M ago21:45

21:45

In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight. Full Episode Links…

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End Of Summer Best Moments 2024 22:45

11M ago22:45

22:45

In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, th…

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Marketing in a Flat World with Wendy White, CMO Daxko 45:44

11M ago45:44

45:44

In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allow…

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Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group 44:27

11M ago44:27

44:27

In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and…

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Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI 51:16

11M ago51:16

51:16

In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strate…

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Achieving Marketing Agility with Kathleen Stockham, CMO of South College 41:37

12M ago41:37

41:37

In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the signifi…

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Driving Change in Higher Education with Kathleen Stockham, CMO of South College 40:20

12M ago40:20

40:20

In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career a…

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Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva 57:15

12M ago57:15

57:15

In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet …

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Summer Break Round Up 40:48

1y ago40:48

40:48

As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authe…

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Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh 53:13

1y ago53:13

53:13

In this episode of Revenue Driven CMO, host Chris Mechanic interviews Karl Van Den Bergh, the Chief Marketing Officer at Gigamon. They discuss the importance of simplicity and clarity in marketing messaging amidst information overload, especially for technical products. Van Den Bergh elaborates on strategies for breaking through the noise using hum…

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Transforming IT Operations with AI with Brooke Cunningham 51:29

1y ago51:29

51:29

In this episode of The Revenue-Driven CMO, host Chris Mechanic sits down with Brooke Cunningham, a seasoned marketing executive with over 26 years of experience in B2B SaaS. Brooke discusses the pivotal role partnerships have played in her career, including her success at companies like SAP and Splunk, where she contributed to significant revenue g…

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Bridging Sales and Marketing through AI 53:07

1y ago53:07

53:07

On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI be…

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Winning Strategies: Affiliate Marketing and Data Optimization 55:36

1y ago55:36

55:36

In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer mar…

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From Metrics to Emotion with John Schneider, CMO of Betterworks 50:42

1y ago50:42

50:42

John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility a…

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Level Agency and WebMechanix Join Forces 46:47

1y ago46:47

46:47

Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue…

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Unlocking Marketing Potential with Jayashree Rajan 59:20

1y ago59:20

59:20

Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marke…

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Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B 58:10

1y ago58:10

58:10

Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of di…

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The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer 52:26

1y ago52:26

52:26

Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curi…

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Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte 50:50

1y ago50:50

50:50

Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor. Ryan Kam…

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Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4 51:28

1y ago51:28

51:28

Today’s guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing s…

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Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft 53:19

1y ago53:19

53:19

Today’s guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing’s job doesn’t end at the top of…

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How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union 56:23

1+ y ago56:23

56:23

Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam…