Jeff EatonModern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity.Their framework evaluates the composition, quality, health, and effectiveness of cont…

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content prog…

Jeffrey A. "jam" McGuireAligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align interna…

Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strat…

Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and…

Greg DunlapExperience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served.In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline work…

Sarah JohnsonSarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?"Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate fo…

Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content pr…

Leah Buley and Joe NatoliBoth UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft.Leah Buley and Joe Natoli recently revised "The UX Team of One" (use code ELLESS15 at checkout to get 15% off through then end of February) to share their pragmatic take on solo UX practice, deftly balanc…

Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of …

Rob PunselieA truly customer-focused content strategy is the cornerstone of good customer experiences.Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.This approach has helped him consistently deliver to his …

A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients ef…

Alan J. PorterStorytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations.We talked about: Content Pool, the enterprise cont…

Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/…

Joe GollnerAs recently as 40 years ago, we didn't have much need for the word "content."But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of…

As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content"…

Stephanie PereiraLocalizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows.Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compli…

Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design …

Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts …

Chris BachOver the past ten years, Chris Bach has been at the forefront of the transformation of web development.Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system).He also founded …

Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify,…

Fran AlexanderThere is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice.Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's wor…

There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this …

Mike GiffordWhere web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford.Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services.Through his practice, Mike ensures that the content systems they…

Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice, Mike ensures that the content systems they deliver a…

Michele Ann JenkinsThrough her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage.This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems.We talked abo…

Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems. https://ellessmedia.com/csi/mi…

Ilse Jonker and Joyce van AaltenModern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work.Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen year…

Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work. Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen years. Ilse focuses on content stra…

Vinish GargVinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense."Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individua…

Vinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense." Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individual crafts, …

The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfied and di…

Preston SoThe CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences.While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfi…