Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity. I'm your host, Jim Rodin, a marketing enthusiast with an unquenchable thirst for innovation. Join me and my guests as we embark on an exhilarating journey that goes beyond the ...
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Jim Rodin Podcasts
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21. How to prepare for a conference/business event?
7:22
7:22
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7:22We’ve all seen it — people showing up to conferences hoping something will “just happen.” In this episode, we explore why that mindset usually fails, especially in B2B, and why real results come from the work done long before you step into the venue. We talk about preparation, meaningful outreach, and how being genuinely useful can open more doors …
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20. Gear I use to record, edit & distribute my podcasts
6:04
6:04
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6:04This episode isn’t really about microphones, software, or tools — it’s about removing friction and actually getting things done. We talk about the gear and setup behind Beyond Marketing, why “good enough” often beats “perfect,” and how overcomplicating your process can quietly kill momentum. Along the way, we explore the mindset behind choosing sim…
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Two years in, we take a step back and reflect on what podcasting really teaches you once the initial excitement fades. We talk about consistency, audience quality over vanity metrics, why guests change the game, and how a podcast becomes a tool — not a goal in itself. This isn’t a how-to guide, but a collection of observations you only get by recor…
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In this episode of the Beyond Marketing Podcast, I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate. These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own …
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17. How to make AI tools recommend your company?
22:24
22:24
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22:24AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?” In this episod…
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16. 3 things you shouldn't delegate to a marketing agency
7:47
7:47
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7:47We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience. Tune in if y…
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Let’s be honest — not every marketing agency plays fair. In this episode of Beyond Marketing, we'll break down the three biggest sins of marketing agencies that every business owner should watch out for. I’ve seen it all — the fake reports, the contracts that trap you, and the broken promises that destroy trust. We’ll talk about: 1️⃣ Agencies that …
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14. Quality does not matter (if you're late).
8:38
8:38
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8:38Everyone talks about quality — but what if quality isn’t what really matters? In this episode, Dmitry Andrzej Rodzin challenges one of the biggest myths in business: that quality alone wins clients. Through real-life stories and sharp insights, he explains why timeliness and communication often matter more than perfection itself. Because a flawless…
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13. How to choose a company name: 10 questions to ask yourself before you do.
15:22
15:22
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15:22Choosing a company name sounds simple — until you actually have to do it. In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name. We’ll talk about: whether your service or product should be part of the name, when it makes sense to use your own last name (and when it doesn’t), how domain availa…
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12. 3 things you should not delegate to a marketing agency
5:41
5:41
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5:41Hiring a markeitng agency? Check out the three things you shouldn't be outsourcing to it.
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11. Don't explain anything on your website
12:30
12:30
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12:30If you have to explain your website — you’ve already lost. In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B. When visitors land on your page, they decide within seconds whether to stay or leave. If they don’t immediately understand: Who you are What you do How you ca…
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This time we'll be talking about a situation when it's better not to invest in marketing, as it can ruin your reputation and your company.
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9. Political power play: How marketing & personal brand can make or break elections? with Sascha Fahrbach
32:32
32:32
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32:32In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg. We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor…
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In this episode, we explore key strategies for negotiating in B2B environments. Learn how to: Prepare effectively and build trust. Leverage your value proposition. Handle objections with confidence. Close deals that foster long-term partnerships. Ideal for marketing professionals and B2B sales teams looking to enhance their negotiation skills. Tune…
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7. Selling an innovative product: how-to and how not to?
14:38
14:38
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14:385 marketing activities you should start with, when trying to sell a new, innovative product. Spoiler: educating the market is not one of them. The tool I mention: https://leadinfo.com/?fpr=rodin
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Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unra…
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5. The art of seducting clients: 7 dates technique
11:08
11:08
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11:08The "7 dates" principle in marketing refers to the concept that a potential customer needs an average of seven interactions with a brand before making a purchasing decision. These interactions can encompass various touchpoints such as advertisements, email messages, social media, webinars, or even personal sales conversations. In this episode, we'l…
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4. Regain control over your Instagram-how to disable personalization?
4:54
4:54
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4:54In a world where algorithms shape our experiences, how much of what you see on Instagram is genuinely what you want to see? Join us in this enlightening episode of Beyond Marketing as we dive deep into the inner workings of Instagram's personalization engine. Learn about the choices you unwittingly make that inform the platform's understanding of y…
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3. Three sentences every cold email should have
4:45
4:45
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4:45If your cold emails do not work, make sure to listen to this episode. In this episode of Beyond Marketing, we delve deep into the art of crafting effective cold emails. Cold emailing is a powerful tool for reaching out to potential clients, partners, or job prospects, but it's often misunderstood. From the captivating subject line to the compelling…
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In a world inundated with content, standing out has become both an art and a science. Welcome to another exciting episode of Beyond Marketing, where we delve deep into the creative process to uncover the secrets behind crafting perfect content. In this episode, you'll discover the strategies and techniques that can elevate your content to the next …
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Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity. I'm your host, Dymitr Rodin, a…
…
continue reading