Public relations tips and media survival skills for today's marketplace. Hosted by Kathe Stanton, each episode focuses on a single topic such as becoming more quotable, identifying media opportunities, writing op-ed, or interacting effectively with reporters.
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Kathe Stanton Podcasts
Quick tip to rev up vocal energy for interviews, presentations. 1:01 kathestanton.com
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Getting to the point with business announcements. (Standard version) More at kathestanton.com
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Getting to the point with business announcements. (HD version)
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Using Twitter hashtags at industry events. More tips at kathestanton.com or PRCamp.net
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Kathe Stanton, PR PI: "Uh-oh, Your Mic's On"
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Avoid interview snafus that lead to Internet infamy.
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Kathe Stanton, PR PI: "Under the Bus" (SMALL)
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Media-training tip: Avoid the tired expression "under the bus" — or at least make it fresh.
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Media-training tip: Avoid the over-used expression "under the bus" — or at least tweak it to be fresher.
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4 steps to pitching media a trend story.
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Controlling hands on-camera, in presentations. Time: 1:01 Host: Kathe Stanton More at PRCamp.net
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Where to look during an on-camera interview Time:1:02 More episodes on ITunes, at PRCamp.net or kathestanton.com Also on YouTube
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Lessons from skywriting pilots for effective, efficient media relations. Host: Kathe Stanton More at PRCamp.net or KatheStanton.com Time: 1:55
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PR tips from ice fishing? You betcha. Time: 1:01 More episodes at PRCamp.net or kathestanton.com
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Using numbers effectively in storytelling, PR content. Time: 1:03 More episodes at PRCamp.net
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On-camera performance tip for Web site videos. Time: 41 seconds More tips at PRCamp.net
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Using pronunciation tips for names. Time: :59 More at PRCamp.net [email protected]
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DIY tracking of visibility in media.Time: 1:13 More at PRCamp.net [email protected]
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Give a person's name for media contact instead of the impersonal info@ or media@. Time: :49 More at PRCamp.net [email protected]
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Choosing and using acronyms and other abbreviations.Time: 1:06More at [email protected]
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During an interview, avoid starting an answer with a comment on the question. Time: :51 More at PRCamp.net [email protected]
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Why it's important to put a date on every news release. Time: :55 For help with news releases and other media kit content: [email protected]
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Earn interest in your organization with a range of story ideas. Time: :57 For help identifying media opportunities: [email protected]
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Writing an effective E-pitch. For help identifying stories and pitching: [email protected]
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Drop the word "excited" from news releases. Time: :45 Host: Kathe Stanton Web site: PRcamp.net
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Flattery in news releases. Time: 1:26 Host: Kathe Stanton Web site: PRcamp.net
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Using a Flip camcorder to shoot Web clips. Time: 1:35 Host: Kathe Stanton Web site: prcamp.net
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Getting rid of those, uh, pesky, um, you know, like, uh, verbal tics. Time: 2:20 Host: Kathe Stanton Web site: prcamp.net
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Using media alerts, how they differ from news releases. Time: 2:19 Host: Kathe Stanton
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Making the most of media coverage. Time: 2:19 Host: Kathe Stanton
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Tips for writing Op-Ed pieces to raise visibility. Time: 2:43 Host: Kathe Stanton
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Creating tips features for PR. Time: 2:09 Host: Kathe Stanton
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Four tips for pitching story ideas to media. Time: 1:41 Host: Kathe Stanton
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Hidden PR value in thank-you notes to media. Time: 1:27 Host: Kathe Stanton
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Media lists, purchased or developed from scratch, need to be vetted for each project. Time: 2:33 If this doesn't play, a Flash version is available on YouTube. Search: Kathe Stanton PR Camp
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Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04 Note: Apple enhanced version, replacing MP3 version.
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Episode 8. Why the question "Who cares" is important in media relations. Time: 2:30 Host: Kathe Stanton
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Episode 7. Tips for creating content in a Web site media room. Length: 4:29 Host: Kathe Stanton
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Episode 6. Why a Web site media room is an important PR tool. Time: 4:00 Host: Kathe Stanton
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Episode 5. Ideas for media stories that can promote a business, organization, project or product. Time: 3:54 Host: Kathe Stanton
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A news release can deliver messages the sender never intended. Avoid embarrassing big-oops moments.
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Tips for keeping a collection of your best lines, anecdotes, analogies and insights so they're readily available when you're preparing for a media interview or presentation. Host: Kathe Stanton Time: 3:35
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