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Kay Mack Podcasts
Startup Marketing Uncut is the podcast where startup marketers get real. Each episode cuts through the chaos of building brands from scratch with honest conversations, practical insights, and zero fluff. Hosted by The Kay Prince, it’s your new go-to guide for what’s actually working inside startups, and what’s not.
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How Hiring Fractional Talent Revolutionized StartUps w/ Mack McKelvey | StartUp Marketing Uncut
27:45
27:45
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27:45The traditional marketing team model is breaking. In this episode of Startup Marketer Uncut, host The Kay Prince talks with Mack McKelvey, CEO of SalientMG and former SVP at Millennial Media, about how the CMO role is evolving, and why fractional CMOs, outsourced teams, and agile marketing models are taking over the startup world. Mack breaks down …
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Why Founders & Marketers Should Break the Rules w/ Alex Stonehouse | StartUp Marketing Uncut
24:23
24:23
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24:23What if the best marketing move you can make… is the wrong one? In this episode, we sit down with Alex Stonehouse, founder of Brilliantly Wrong and marketing strategist for early-stage startups, to talk about why playing it safe kills growth, how to build trust before traction, and why speed beats perfection every time. From crafting authentic thou…
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"Community" Isn’t Hype. It’s the Best Growth Strategy w/ Christina Garnett | StartUp Marketing Uncut
20:51
20:51
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20:51Most brands still treat their customers like transactions, and it’s costing them everything. In this episode of Startup Marketing Uncut, we sit down with Christina Garnett, fractional Chief Customer Officer and author of Transforming Customer Brand Relationships, to talk about how empathy, authenticity, and community can transform your bottom line.…
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Introducing the StartUp Marketing Uncut Podcast — Real Talk for Startup Marketers
5:27
5:27
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5:27Deadlines are looming. Budgets are tiny. And somehow, you’re expected to do it all. Welcome to StartUp Marketing Uncut — a new podcast built by and for startup marketers who are done pretending it’s easy, and done thinking it's impossible. Hosted by The Kay Prince, each episode cuts through the chaos with unfiltered conversations, fresh perspective…
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The Death and Reinvention of the Agency Model with Dana Hork
43:56
43:56
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43:56Forget retainers and bloated decks: Dana Hork is building a better agency model from the ground up. In this episode, the Beers with Friends founder shares how productized services, sprint-based delivery, and brand clarity are reshaping the agency world. You’ll learn why mind reading is for suckers, what a “beer run” is in marketing, and how to get …
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How to Build Trust in Hard Tech: Jake Goldman on Marketing Electric Aviation
52:18
52:18
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52:18In this episode, Jake Goldman, Head of Public Affairs and Communications at Beta Technologies, shares how his team communicates credibility in the high-stakes world of electric aviation. “This isn’t an app,” he explains—it’s about putting people in planes, managing regulators, and proving the tech works. Jake covers how public affairs, lean teams, …
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The Difference Between Product-Led and Customer-Led—and Why It Matters with Sabra Willner
49:33
49:33
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49:33Sabra Willner brings decades of experience across agencies, Fortune 500s, and startups into one of the most dynamic interviews of the series. She breaks down the role of marketing not just as a growth engine, but as a driver of business transformation. From customer advisory boards to brand mascots to the underutilized power of BDRs, Sabra explains…
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GTM Is a Machine: Genean Jones on the Strategy Behind Startup Growth
38:20
38:20
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38:20In this episode, Genean Jones lays down a masterclass in modern go-to-market (GTM) strategy. Drawing from her deep experience in startups and Fortune 50s alike, she defines GTM not as a marketing function or a sales plan, but as a strategic machine that unites product, sales, marketing, customer success, and finance. She emphasizes that post-sale g…
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Bootstrapping B2G: Wade Prince on Marketing Where No One Wants It
44:37
44:37
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44:37Wade Prince never planned on becoming a marketer. As the Chief Market Intelligence Officer at The Gormley Group, a consultancy specializing in helping companies land federal contracts, Wade found himself unexpectedly leading the marketing charge. With no formal marketing background, he bootstrapped a strategy from scratch in a traditionally marketi…
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Creating Story-Driven Websites: Why Michael Verez Mora Makes Sites Like Movies
1:02:47
1:02:47
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1:02:47Michael Veras Mora, founder and CEO of digital agency Yellow Lion, unpacks how branding, websites, and collaboration need to function as living systems. Drawing from his roots in fashion and his experience leading branding and web projects for clients like Hello Sunshine and NYU, he challenges the static approach to web development and calls for cr…
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Building a Marketing Career around Your Strengths with Heidi Keele
58:18
58:18
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58:18SUM Disruptors co-host, Heidi Keele, joined the podcast from the other side of the table this week. She sat down with Mack McKelvey for a candid conversation about how her strengths and passions have shaped her career. By being true to herself she’s been able to navigate challenges throughout her journey while doing incredible, fulfilling work as a…
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The Heart of Marketing: Why Storytelling Still Wins with Brian O’Shaughnessy
1:01:26
1:01:26
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1:01:26In this episode, Brian O’Shaughnessy, a seasoned communications strategist with roots in both massive corporations and early-stage startups, shares why storytelling is not just a marketing tool. It's a foundational element of business strategy. With decades of experience across Google, VeriSign, Skype, and startups alike, Brian emphasizes that the …
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Build the Brand First: Leading with Values, Not Ads with Kiana Pirouz
1:04:02
1:04:02
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1:04:02In this episode, Kiana Pirouz breaks down how she helped scale We Are Rosie’s brand from its earliest days to a nationally recognized name—all without a dime spent on paid ads. Kiana shares her unapologetically bold approach to values-led marketing, how she prioritized community over traditional B2B tactics, and why storytelling (not selling) shoul…
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In this episode of the SUM Disruptors Podcast, co-hosts Mack McKelvey and HK explore the ins and outs of event marketing with Beth Pyne, VP of Marketing at SalientMG. With over 15 years of experience working at both growth-stage startups and industry giants like Yahoo!, Beth shares her tips for selecting, planning, and maximizing events for every b…
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From Sprinkle to the Stove: The Art of Campaign Optimization
56:02
56:02
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56:02In this episode of the SUM Disruptors Podcast, hosts Mack and HK chat with Alexander Stonehouse, Marketing Director at Forj and board advisor for StartUp Marketer. As a 3x startup marketer, Alexander highlights the stark contrasts between marketing at large, established institutions like the Washington Post—where approvals can take months—and the f…
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The Startup CMO Playbook: Making Music Out of the Madness
52:37
52:37
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52:37In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall to explore that coveted CMO role and the tough realities of startup life. Discover why Miriam left Under Armour for the startup world and why she hasn’t looked back since. With 20 years under her belt, Miriam shares her strategies for bre…
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Behind the Buzz: From Stealth to Spotlight with Molly O’Connor
56:18
56:18
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56:18In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s highly successful launch from stealth mode, detailing how she secured high-profile media coverage in Wired, The New York Times, Forbes, Fast Company, Mo…
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The Martial Art of Marketing: Grit, Growth & Strategy with Jessica Baum
46:20
46:20
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46:20In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Poll, a Stagwell company) to unpack her 20-year career from secretary to CMO—a rise driven by grit, resilience, and a roll-up-her-sleeves attitude. The trio discuss the critical – and often misaligned – relationship between marketing, pro…
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Bright Lights, Bold Moves: Lessons Learned from the Top
59:19
59:19
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59:19In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader with a proven track record at Netflix, Grindr, and Koala. Peter pulls back the curtain on startup marketing, sharing candid insights about working with founders, navigating tough conversations, hiring top talent, and learning when to …
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Setting the Stage – The Vision Behind SUM Disruptors
49:06
49:06
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49:06In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, exploring the world of startup marketing and the disruptive marketers behind the scenes. This episode sets the tone for the season, offering a glimpse into the unfiltered, real-world conversations you can expect. This seas…
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This collection of short stories was originally published in 1915, but the modern reader will find much in common the themes presented throughout the work. Dunsany expresses deep concern about the changing world about him, worrying at how increasing industrialization affects the natural world. He also has a keen awareness of the impermanence of hum…
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Pan is dead, that much is certain. Ignore the laughter coming from the hills.
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A Palace and and the lair of an Earthquake. What could possible go wrong?
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You may easily turn the mother away, but her sons will come to you no matter what you do.
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The muses care not for the lives of who they call and they will not be ignored. The message is all that matters.
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The Poet delights in the Blackbird's song, but the Wanderer is less than impressed.
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Nature reproaches Time, much to Time's annoyance.
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Two men return to Stonehenge, one last time to make a sacrifice. I try and leave it before they notice me.
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It is not so easy to escape a dream.
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A disagreement about the future of the Furrow Maker.
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A mist is made up of multitudes.
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Beware the God of Rainy Cheerfulness.
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I came across an angel building a new hell for the very worst kind of sinner.
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Bet your neighbor doesn't have a sphinx. You better get one first.
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I pray all my most secret prayers to the Lonely Idol.
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Death is ill, but luckily the doctors know just what he needs to feel better.
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What happens to a city when the poets and artists have left?
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When greater beings survey the ruined world, will they find anything of value?
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I happened upon a group of men with pickaxes taking up Picadilly street. And when I say taking it up, I mean taking it all the way up.
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Man attempts to comfort Death by reminding him of past victories.
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The enemy passes through the Gate of Doom, on his way to destroy Thlunrana.
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Spring sends Winter on his way.
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The swans return song to the gods, and larks return song to the world.
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The Puritan has always lived a godly life, so why, on his death-bed, does the devil call him friend?
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I went to lay a wreath for the fragile passing years, and found instead that they were immortal.
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The True History of the Hare and the Tortoise
6:01
6:01
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6:01What does it mean to live in a world where a tortoise is acknowledged to be faster than a hare?
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Is she Fame? Or someone else?
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Don't judge a ship by its sails.
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King Karna-Vootra promises to tell the world about the beauty of his lover, if only she will stay with him forever.
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From Fifty-One Tales, by Lord Dunsany. Originally published in 1915, and read out loud by Kay Mack.By Kay Mack
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