Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
…
continue reading
Lamar Advertisings Podcasts

1
Donna Tuttle - VP of Marketing, Whataburger
52:28
52:28
Play later
Play later
Lists
Like
Liked
52:28In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Breakdown - Donna Tuttle 00:00 – 03:10 Fun Facts & Early Creativity 03:11 – 07:15 Childhood Advertising Obsession 07:16 – 12:15 Journalism Career & Lessons Lear…
…
continue reading
In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an…
…
continue reading
In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape. Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz Brands 06…
…
continue reading

1
Norm Chait - VP of U.S. Marketplace, Perion
53:24
53:24
Play later
Play later
Lists
Like
Liked
53:24In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry. Break…
…
continue reading

1
Aman Advani - Co-Founder & CEO, Ministry of Supply
52:02
52:02
Play later
Play later
Lists
Like
Liked
52:02In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.…
…
continue reading
In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere…
…
continue reading
Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marke…
…
continue reading
In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit. Gusts You’ll Hear From: Annie Pemberton, Wayfair Zack Gordon, Vistar Media Aman Avandi, Ministry of Supply Julien Sautot, Vistar Media Seth Larsen, C…
…
continue reading

1
Billy Long - EVP of the Out of Home practice, Publicis
49:58
49:58
Play later
Play later
Lists
Like
Liked
49:58In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth. Podcast Breakdown: 00:00 - 07:00 Introduction: Louisville Roots & Entering OOH 07:01 - 14:00…
…
continue reading
In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive. Podcast Breakdown 00…
…
continue reading

1
Nick Ortega - Head of DOOH, StackAdapt
1:02:00
1:02:00
Play later
Play later
Lists
Like
Liked
1:02:00In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.…
…
continue reading

1
Meghan Reynolds - Senior Director of Media and Growth, Oura
52:49
52:49
Play later
Play later
Lists
Like
Liked
52:49In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness. Podcast Breakdown 00:00 - 05:52 Intro…
…
continue reading

1
Jennifer Peters - Senior Manager of eCommerce, OLLY
55:46
55:46
Play later
Play later
Lists
Like
Liked
55:46In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce. Podcast Breakdown 00:00 - 08:10 Introduction & Career Beginnings in Retail 08:11 - 14:34 Transition to E-Commerce & Digital S…
…
continue reading

1
Kate Griffin Gleysteen - Director of Media and Content, PDC Brands
56:55
56:55
Play later
Play later
Lists
Like
Liked
56:55In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms. Podcast Breakdown 00:00 - 09:05 Sailing, …
…
continue reading

1
Buster Kantrow - EVP of Business Development, Lamar Advertising
45:11
45:11
Play later
Play later
Lists
Like
Liked
45:11In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took…
…
continue reading

1
Michael Provenzano Returns to Digital and Dirt: Vistar Media’s Next Big Move
1:10:23
1:10:23
Play later
Play later
Lists
Like
Liked
1:10:23In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media. Podcast Breakdown 00:00-10:30 Intro & Acquisition Announcement 10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity 15:44-22:4…
…
continue reading

1
Stephanie Scheller - Managing Partner Sustainable Solutions, Omnicom Media Group
53:03
53:03
Play later
Play later
Lists
Like
Liked
53:03In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.By Stephanie Scheller
…
continue reading
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.…
…
continue reading

1
Chris Riney - Paid Media Lead, NA & EMEA at Beyond Meat
44:23
44:23
Play later
Play later
Lists
Like
Liked
44:23Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.By Chris Riney
…
continue reading
In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.By Ben Billups
…
continue reading

1
Giovanni Pupo - Head of E-commerce Media Europe at Lipton, Podcast Host, Professor
51:37
51:37
Play later
Play later
Lists
Like
Liked
51:37In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture.…
…
continue reading
In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. Podcast Breakdown 00:00 - 03:12 Jonathan Gudai …
…
continue reading

1
Olivia Reid - Music Artist + Lead Strategist at Journey
54:36
54:36
Play later
Play later
Lists
Like
Liked
54:36In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown 00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia’s Inspiration 21:52 - 33:02 Working W…
…
continue reading

1
MediaPost DOOH Insider Summit 2024 - Austin, TX
49:54
49:54
Play later
Play later
Lists
Like
Liked
49:54In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown 00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Bager 31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Milla…
…
continue reading

1
Leili Riegel - Senior Associate Brand Manager, Innovation & Strategy at Nestle
38:04
38:04
Play later
Play later
Lists
Like
Liked
38:04In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at…
…
continue reading
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies. Podcast Breakdown 00:00 - 09:17 Introducing Avery 09:32 - 14:00 Tak…
…
continue reading

1
Jenny Penich - President of North America, Influencer
58:06
58:06
Play later
Play later
Lists
Like
Liked
58:06In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. Podcast Breakdown 00:00 - 15:05 Dance Team…
…
continue reading
In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. Podcast Breakdown 00:00 - 09:20 Introducing Katie Green and Little Saints 09:42 - 22:39 Kati…
…
continue reading

1
Courtney Redford - Digital Marketing Manager, Bridges Consumer Healthcare
49:14
49:14
Play later
Play later
Lists
Like
Liked
49:14In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media. Podcast Breakdown 00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 17:06 - 28:…
…
continue reading

1
Nicole McCormack - SVP & GM of Brand Solutions, TeamSnap
52:51
52:51
Play later
Play later
Lists
Like
Liked
52:51In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition. Podcast Breakdown 00:00 - 03:50 Introducing Nicole McCormack 03:53 - 16:30 Nicole’s Career Journey 16:38 - 27:06 What is TeamSnap? 2…
…
continue reading

1
Tom Traylor - EVP Regional Manager, Lamar Advertising
52:38
52:38
Play later
Play later
Lists
Like
Liked
52:38In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases. Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role …
…
continue reading
This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.By Ian Dallimore
…
continue reading

1
DNA of Modern Brands with Tina Sharkey
1:03:08
1:03:08
Play later
Play later
Lists
Like
Liked
1:03:08In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to…
…
continue reading

1
Reimagining Snacking Culture and Convenience with Brigette Wolf
46:54
46:54
Play later
Play later
Lists
Like
Liked
46:54In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 00:00 - 05:20 Introducing Brigette Wolf 05:25 - 09:43 Constant Pushback 09:50 - 13:51 Wor…
…
continue reading

1
MediaPost CPG Brand Insider Summit | Nashville, TN
1:41:50
1:41:50
Play later
Play later
Lists
Like
Liked
1:41:50In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. Podcast Breakdown 00:00 - 06:25 Meet Nolan Johnson 06:26 - 17:45 Meet Courtney Redford 17:53 - 28:25 Meet Jeannie Hannigan 28:31 - 38:25 Meet Jennifer …
…
continue reading

1
Winning Partnerships: Manna Hospitality Group and the Milwaukee Bucks with Gina Sisk
55:14
55:14
Play later
Play later
Lists
Like
Liked
55:14In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns. Podcast Breakdown 00:00 - 03:48 Meet Gina Sisk 03:49 - 09:57 Career Be…
…
continue reading

1
Capitalizing on NIL: LSU's Winning Strategy with Taylor Jacobs
57:41
57:41
Play later
Play later
Lists
Like
Liked
57:41In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University. Podcast Breakdown: 00:00 - 10:00 Meet Taylor Jacobs 11:00 - 17:00 Moving from playing to working in Collegiate Sports 17:00 - 25:00 Transition to Baton Rouge 25:00 - 35:00 Ins and Outs of NI…
…
continue reading

1
EARTHDAY.ORG's Vision for Sustainable Collaboration with Elizabeth Marks
48:04
48:04
Play later
Play later
Lists
Like
Liked
48:04In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, c…
…
continue reading

1
Beyond the Buzz: AI's Real-world Impact with Joanna Peña-Bickley
1:00:51
1:00:51
Play later
Play later
Lists
Like
Liked
1:00:51In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. Podcast Breakdown 00:00 - 05:30 Meet Joanna Peña-Bickley 05:30 - 13:30 What is AI? 14:00 - 21:00 AI and Evolution 22:00 - 30:0…
…
continue reading

1
MediaPost DOOH Insider Summit | Scottsdale AZ
1:24:09
1:24:09
Play later
Play later
Lists
Like
Liked
1:24:09In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Podcast Breakdown 00:00 - 16:30 Albert Thompson, Walton Isaacson 17:00 - 27:35 Toni Morris, Vistar Media 27:30 - 38:00 Rick Robinson,…
…
continue reading

1
Partnerships, Vision, and an Award-Winning Culture with Brandon Landry
53:59
53:59
Play later
Play later
Lists
Like
Liked
53:59In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. Podcast Breakdown 00:00 - 05:29 Meet Brandon Landry 05:…
…
continue reading

1
Digital Dominance & Inspiring Insights with Shingy
51:15
51:15
Play later
Play later
Lists
Like
Liked
51:15In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown 00:00 - 03:30 Meet Shingy 03:31 - 08:15 The Power of Short Attention Spans 08:16 - 14:00 Curiosity and Niche Exploration 14:…
…
continue reading

1
AI-Driven Music Discovery with Jon Vlassopulos
50:55
50:55
Play later
Play later
Lists
Like
Liked
50:55In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0. Podcast Breakdown 00:00 - 02:30 Meet Jon Vlassopulos 02:30 - 4:00 What is Napster 05:30 - 12:00 Jon Vlassopulos Journe…
…
continue reading

1
Diving Deep into Andie Swim’s Story with Melanie Travis
43:33
43:33
Play later
Play later
Lists
Like
Liked
43:33In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing app…
…
continue reading

1
Understanding the Intersection of Community and Influence with Charles Ifegwu
53:32
53:32
Play later
Play later
Lists
Like
Liked
53:32In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic…
…
continue reading

1
Innovative Partnerships in Product Marketing with Jonelle Brown
39:59
39:59
Play later
Play later
Lists
Like
Liked
39:59In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing. Podcast Breakdown 00:00 - 01:50 Introduction 01:51 - 06:30 Journey to Success 0…
…
continue reading

1
Breaking Barriers: Denise Shewmake's Career Journey at Lamar
45:27
45:27
Play later
Play later
Lists
Like
Liked
45:27In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here - https://programmatic.lamar.com/posts/denise-shewmake Podcast Breakdown 00:00 - 4:31 Meet Denise Shewmake 5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH 18:51 - 26:04 L…
…
continue reading
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions. Podcast Breakdown 00:00 - 01:00 Introducing Programmatic Team 01:07 - 03:27 Favorite or Least Favorite 2023 Trend 03:30 - 07:31 Career Highlight From…
…
continue reading

1
Empowering the Creator Economy with Adrienne Lahens
47:44
47:44
Play later
Play later
Lists
Like
Liked
47:44Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delvi…
…
continue reading

1
Beyond the Lens: Navigating the Social Media Landscape with Tulani Andre
51:01
51:01
Play later
Play later
Lists
Like
Liked
51:01In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more abou…
…
continue reading