True accounting of a Nanny turned Mystic. Created and shared to help others embrace The Way and nurture their spiritual self
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Liby Podcasts
De Liby and Friends Talk about Amazing and crazy industry Moments, life choices, changes and what they have going on in their lives
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This is a live show between De Liby representing MOLY TOWN network and Etah from Chakara TV they try to point out what we are all doing wrong in the industry and propose solution
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Industry conversations with people building the coolest CPG brands. Hosted by Kelly Bennett
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After earning a business degree and moving to Italy to pursue a master's in World Food Cultures, Carli gained a profound understanding of the cultural, political, and social forces that shape our global food systems. Upon returning to New York City, she honed her skills in brand, operations, and training at industry leaders like Eataly and Hot Brea…
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Chef Jane Coxwell has cooked all over the world—from the South of France and the villages of Southeast Asia to a 305-foot superyacht—serving some of the biggest names in fashion and media, including over a decade as Diane von Furstenberg's private chef. Known for her elegant yet approachable style, Jane built her career on the belief that good food…
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For years, guests have traveled to the Catskills to get a taste of Phoenicia Diner's legendary fluffy pancakes. The diner became a modern classic, famous for its comfort food and classic Americana style. But when guests kept asking for the secret to that signature fluffiness, owner Michael Cioffi realized he had an opportunity to bring a piece of t…
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Charlotte Langley's journey as a celebrated Chef, Canner, and Ocean Steward is rooted in a desire to transform the often-staid world of preserved food. Driven by a culinary expertise and a bold, confident spirit, she created Nice Cans—a brand that proves canned goods can be gourmet, vibrant, and utterly delicious. Nice Cans is a Boldly Delicious Ca…
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After a 15-year career shaping luxury hospitality experiences for brands like Mandarin Oriental and Ian Schrager, Kristin Charbo found herself ready for a new challenge—one that was delicious, nostalgic, and deeply personal. Along with her partner, Grover Light, her "healthy, yummy donut things" accidentally went viral, sparking the birth of glonut…
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Patrick Coyne loved the bustling energy and incredible flavor of the roadside dumpling shops he visited in China. That experience, and the incredible food, was something he missed back home—and something he realized was missing from the American frozen food aisle. Seeing an opportunity to merge authentic flavors with modern convenience, Patrick fou…
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Andrew Bly is a strategic brand and advertising designer focused on delivering unique, ownable creative for brands looking to reach the next level of growth. He is also the founder of Snacks & Design, a neighborly shop to discover up-and-coming brands focused on indie goodies made with good stuff by even better people. Andrew brings his expertise a…
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While building her career at the intersection of fashion, hospitality, and brand development, Wesley Davis, CEO and Co-Founder of Society De La Rassi, saw a shift happening. People were seeking out connection and clarity at their social events, but the celebratory options felt limited. This sparked the idea for a sophisticated, premium dealcoholize…
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1
How I Build Pre-Launch Brand Strategies for CPG Food & Beverage Founders
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25:26Launching a successful CPG food & beverage brand starts long before you ever hit production — it starts with a rock-solid brand concept. In this solo episode, I'm taking you behind the scenes of Week 1 of my proprietary four-week strategy, revealing the exact methodology I use to help my clients nail the foundational elements of their business. Thi…
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Lindsay Holden, Co-founder of Odele, left her stable corporate role to make prestige beauty accessible to all. Alongside her fellow working mother co-founders, she launched a line of clean, inclusive, affordable, and shareable hair care, guided by the philosophy: "Crazy good doesn't have to be crazy expensive." You can now find their products, deve…
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Halli Sigel began her career in the thick of some of New York's fastest-growing startups. Excelling at the junction of customer experience and operations, she quickly realized her ideal venture would merge her passion for scaling businesses with her love for bringing people together. Halli and her friend, Shelby Sims, founded Quincy on the belief t…
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As a bartender in Toronto, Amanda Chen lost all her work during the pandemic. What seemed like a setback turned into a blessing: a one-way ticket to Mexico that changed her life. Now four years sober, she is dedicated to trailblazing the next wave of non-alcoholic beverages. This journey led her to create Tomonotomo, an award-winning non-alcoholic …
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After a decade at Google and YouTube — most recently leading business development for YouTube Health — Ariel Altman knew she wanted to build something that drove impact at the intersection of health and innovation. That passion, combined with her Brazilian roots by marriage, led her to co-found Figa Foods. Figa is a company reimagining the chocolat…
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Born and raised in Caracas, Venezuela, and a tastemaker at heart, Ana Lander traded a decade long career in social and data for broth packets after a health journey inspired by her roots. Now, she's building Pikora, a brand dedicated to bringing the bold flavors she grew up with to your kitchen. Pikora is a women-founded, culture-forward brand on a…
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With a successful background in marketing, including launching one of the first nationally distributed canned wine brands, Alexis Beechen joined forces with founders Miles Beckett and Steve Seigel to launch Ola Sol. As CEO, Alexis brought her full-stack marketing leadership to handle distribution and implement tech-first sales strategies, helping t…
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Stephanie Berwick is an innovative entrepreneur who transformed her 20-year career in fintech and diverse background into founding Pastazerts. Her journey is a testament to the power of trusting your instincts and embracing a new path, a bold move that led to the creation of the world's first chocolate ravioli dessert. Pastazerts is the culmination…
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Date Smarter's founder, Grace Finerman, knows what it's like to be busy. As a former TV news anchor and reporter, she was constantly on the go and realized the need for food that was both healthy and delicious. Grace took this realization and created Date Smarter, a brand that's breaking up with unhealthy snacks by proving that healthy eating doesn…
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Samantha Sherman's career started in the fast-paced world of fine dining. From working at an esteemed restaurant in Boston to managing a team for celebrity chef Mario Batali, she quickly found success. But after a decade in the industry, the pandemic prompted her to take a new, more personal path. Samantha leaned into a passion for healthy living a…
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Sri Kalapala is a snack lover turned founder with a background in healthcare technology, business strategy, and operations. Sri took his background and his passion for snacking to create Kailo, a brand proving that snacks should be both delicious and truly good for you. Kailo is a protein bar crafted for those who value real ingredients — no filler…
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Claire Matern grew up immersed in New York City's vibrant food scene. Her family ran a specialty food and cheese store for two decades, instilling in her a lifelong mission: to demystify cooking, take the intimidation out of ingredients, and inspire people to get creative in the kitchen. That passion led her to create JONI, a brand that celebrates …
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Tom Malengo is a true veteran of the CPG industry. With over 40 years of business experience, Tom has become a trusted advisor to hundreds of emerging CPG brands, using his business acumen and genuine desire to help founders navigate their entrepreneurial journeys. Tom is also the co-founder of Brandjectory, a platform that connects emerging CPG fo…
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Quani Burnett brings over 7 years of beauty experience across marketing, community, and influencer partnerships for brands such as Youth to the People, Briogeo, Rhode, Paula's Choice, and more. After witnessing firsthand how textured hair was underserved in prestige beauty, Quani set out to create a brand that would change that. She founded Soft Ro…
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Marc Jonna's career in the specialty retail and wine industry spans more than two decades. He began in his family's business, The Merchant of Vino, where he studied wine and specialty foods from a young age and helped expand the company into an eight-store chain. After its acquisition by Whole Foods in 1999, Marc became the company's National Wine …
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While working long hours for Oscar-winning producers, Xeba fell seriously ill with a debilitating gut condition. Her healing journey—focused on diet and lifestyle changes—sparked the idea for the snacks she wished existed during her recovery: clean, indulgent, and designed for sensitive stomachs. Preme is a gut health brand that believes true nouri…
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Ashli Pollard is a powerhouse in strategic business development and marketing, renowned for her direct, results-oriented approach. With over a decade of hands-on experience across diverse sectors—including B2B, agency work, product development, and wholesale—she has driven transformative growth for ambitious brands and emerging leaders alike. As th…
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Chef and artist Zoe Messinger created Gelée to inspire play, connection, and joy around the table. Gelée blends the wisdom of gelatin's ancient origins with modern molecular science to reimagine a timeless classic—transforming it into luminous delights that are gut-healing, collagen-rich, and endlessly versatile. Born from a time of personal healin…
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Aparna Avasarala is the founder of Denimrush Experience, an agency working at the intersection of merchandise and brand experience for CPG and lifestyle companies. In this episode, she shares how merch can become a powerful brand tool—and what every emerging founder needs to know before investing. Aparna breaks down how to choose the right merch, w…
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Daniel Goetz founded GoodPop with a mission to create clean, nostalgic treats that taste amazing—without the artificial sweeteners or additives. What started with just four sales at a music festival has grown into a 16-year journey of building a purpose-driven brand that's now a leader in the frozen treats category. In this episode, Daniel shares h…
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In this solo episode of Emerging Brands Podcast®, I'm taking you behind the scenes of building a brand strategy that can turn an early-stage idea into a standout CPG brand. I share how I help first-time, bootstrapping food & beverage founders create a clear roadmap for success—one that earns shelf space, generates buzz, and connects deeply with con…
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Kif was founded by Caroline Brain, the fermentation fan girl herself—a Midwest native with a tenacious entrepreneurial spirit. Passionate about ethical food systems, holistic health, and gut-friendly living, Caroline blends culinary craft with strategy to make gut health delicious. Born and brewed in Los Angeles, Kif crafts kefir water using only r…
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Sababa Foods was founded by Amy Dell, a passionate food entrepreneur with deep roots in Middle Eastern foods. With a background in marketing, hospitality, and customer service, Amy is on a mission to make authentic, high-quality Middle Eastern flavors accessible for modern kitchens. Sababa Foods offers convenient, nutritious options that bring fami…
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Kelly Anne Parker is a self-funded founder who built Send Ribbon, a corporate gifting company, from the ground up—all the way to acquisition by UrbanStems in 2020. Now, through her advisory firm Launch Grow Exit, Kelly helps fellow founders navigate the full lifecycle of being a founder, from getting started to scaling and preparing for a successfu…
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Danielle Calabrese is a seasoned CPG strategist, advisor, and two-time founder with over 16 years of hands-on experience launching and scaling food and beverage brands. From Juice Served Here to De La Calle Tepache, she's led high-growth teams across sales, operations, and marketing—and now channels that expertise into her own agency, It's All Happ…
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Krista D'Archi and Jake Block are the co-founders of Eat Senza, an allergen-friendly food brand on a mission to make eating with dietary restrictions easier—and more joyful. After 10 years in creative roles, the duo made the leap from supporting brands to building their own. The result? A bold, confident take on allergen-free comfort food, starting…
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In this episode, I'm joined by Steph Hon, founder and CEO of Cadence—a pioneering consumer systems brand redefining how we store and carry the essentials. With a vision to transform the everyday with the same level of intention and innovation as Apple or Dyson, Steph launched Cadence in 2020 to bring form, function, and sustainability into the pers…
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In this episode, I'm joined by Hailey Yaffa, founder of DateWorthy—a frozen, date-based snack brand redefining what indulgence looks like with real, high-quality ingredients. Hailey moved to NYC post-grad and began her career in finance before pivoting to create something more meaningful. With a lifelong sweet tooth and a personal history of disord…
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In this episode, I'm joined by Alyzeh Rizvi, co-founder and CEO of Peepal People—a bold, modern South Asian pantry brand reimagining traditional condiments for the way we eat today. With a background in architecture and product design from RISD, Alyzeh spent years leading brand innovation and impact-driven research at IDEO.org and the Gates Foundat…
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n this episode, I'm joined by Lauren Picasso, CEO and founder of Cure Hydration—the only science-backed, plant-based electrolyte mix with no added sugar. A Harvard MBA and triathlete, Lauren's own struggle with hydration led her to create a clean, better-for-you solution she couldn't find on the shelf. She launched Cure in 2019, and today it's one …
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n this episode, I'm joined by Maura Duggan, founder of Fancypants Baking Co., a brand baking cookies that feel downright good—made with real, recognizable ingredients and a whole lot of heart. After earning a master's degree in Mind, Brain, and Education from Harvard, Maura found herself drawn back to baking as a way to shake off the stress. Since …
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In this episode, I'm joined by Jessica Hamel, founder of PlantChi—a brand on a mission to make wellness effortless, rebellious, and packed with real plant power. With over 20 years in branding and experience as a former CPG founder, Jessica is also an ultra-runner and competitive sailor—her drive and passion for performance deeply inform how she ap…
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In this episode, I'm joined by Maria Covarrubias, Mexican-American chef and founder of Cien Chiles, a brand bringing the vibrant flavors of her childhood to kitchens everywhere. Inspired by the wisdom of her Abuela and a desire to share her cultural heritage, Maria created a line of hot sauces that do more than bring heat—they celebrate flavor, cre…
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In this episode, I'm joined by Amos Golan, founder and CEO of Chunk, a company redefining what's possible in plant-based meat through cutting-edge fermentation technology. Amos brings an impressive background spanning organic chemistry, human-computer interaction, agtech, biotech, and food innovation—including time leading Ferrero's Open Innovation…
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In this episode, I'm joined by Celena Ruiz, Category Manager at Fresh Thyme Market, where she oversees the poultry and seafood departments and plays a key role in bringing fresh, innovative products to shelves. Celena is passionate about supporting local businesses and helping emerging brands succeed in a competitive retail environment. We dive int…
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In this episode, I'm joined by Angie Tran, co-founder of Kind Laundry—a modern laundry care brand on a mission to make laundry better for the planet, pets, and people. Angie's path to entrepreneurship began after more than a decade in corporate marketing, followed by an early investment in a healthy fast-food chain. But it was ecommerce and the CPG…
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In this episode, I'm joined by Laurel Orley, CEO and co-founder of Daily Crunch Snacks—a women-owned, Inc. 5000 snack company shaking up the category with its Uniquely Crunchy™ sprouted nut snacks. Laurel brings over 15 years of marketing experience, much of it at Unilever, where she led flagship brands like Dove and Hellmann's before launching Dai…
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In this episode, I'm joined by Shanice Black, co-founder of Ting A Ling—a Caribbean-inspired food brand bringing bold, authentic Jamaican flavors to kitchens everywhere. Shanice is on a mission to make Caribbean cuisine more accessible while honoring tradition and delivering clean, better-for-you ingredients. Ting A Ling's vibrant line of sauces an…
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In this episode, I'm joined by Tenley Fitzgerald, Vice President of Marketing at Yes! Apples—a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization …
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In this episode, I'm joined by Derek Springston, CEO and Managing Partner of Moxie Sozo—the award-winning, Boulder-based branding and design agency celebrating its 25th anniversary this year. Derek's journey is a true creative arc: he started as an unpaid intern and worked his way up to lead the agency that now serves some of the most disruptive br…
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In this episode, I'm joined by Kristy Snyder, lifelong educator and co-founder of the Enthuse Foundation—an organization dedicated to supporting women entrepreneurs in the CPG space through education, community, and funding. Kristy's passion for teaching and mentorship has been a constant throughout her career, and with Enthuse Foundation, she's he…
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In this episode, I'm joined by Jeni Britton, celebrated entrepreneur, New York Times best-selling author, and founder of the iconic Jeni's Splendid Ice Creams. Now, she's channeling her creativity and industry insight into her latest venture: Floura & Co., a brand on a mission to change the way we think about food waste—and fiber. Floura reinvents …
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