Outsell the Giants—Without Giant Effort with Learn iQ Education upsells and downsells A plain-language guide to upsells & downsells (and how Learn iQ does the heavy lifting). 1. What on earth is an upsell? Think of the last time you ordered a burger and the cashier asked, “Want to make that a meal for just a little extra?” That extra offer is an upsell. Goal: Raise the value of each sale by adding something that makes the main purchase even better. Why it works: The customer is already in “b ...