In this episode of the Flourish Academy podcast, Heather Lahtinen talks with her good friend and Elevate coach, Michelle Crandall, about a surprising truth—what happens after you finally hit a big business goal. Michelle recently had her biggest month ever in her photography business, nearly hitting $10,000. But instead of celebrating, her brain sp…

What happens when things don’t go your way? When the bookings fall through, the inquiries ghost, and the excitement turns into discouragement? In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a real and vulnerable coaching call from the Elevate program, highlighting what it really looks like to process disappointment as a ph…

In this powerful episode, Heather Lahtinen shares a deeply personal and emotional experience of her family’s recent health crisis when her husband, Craig, underwent emergency triple bypass surgery. Heather takes us behind the scenes, offering a 30,000-foot view of the situation, discussing how her life protocol rooted in faith and mindset coaching …

In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients. Using real-life examples from…

In this episode of the Flourish Academy podcast, Heather shares powerful insights from recent coaching sessions with photographers, including a key mindset shift around validation, consistency, and self-belief. Discover how to stay rooted in your vision—even when you hear crickets—and how reframing consistency as compound interest can transform the…

In this episode of the Flourish Academy Podcast, Heather Lahtinen is joined by Michelle Crandall for an honest and insightful conversation about the mindset traps entrepreneurs face around productivity, rest, and redefining what it means to be “done.” If you’ve ever felt like you should be doing more, this episode is for you. Together, they unpack …

In this episode, Heather Lahtinen shares a deeply personal story about managing anxious thoughts in the middle of an airport meltdown—and how she coached herself through it using a tool called The Model. You’ll hear a real-time chat between Heather and her custom-built Model GPT (available exclusively inside Elevate), and you’ll learn just how powe…

In this eye-opening episode, Heather Lahtinen delivers a powerful masterclass on what she calls "Financial Fortune Telling"—the habit of assuming what clients will (or won’t) spend based on their appearance, lifestyle, or words. Spoiler alert: it’s not helping you. In fact, it's holding you back. She breaks down how these assumptions originate from…

Every photographer, no matter how experienced, will eventually face a challenging client. In this episode, Heather Lahtinen sit down with Alison Shamrell, a talented pet photographer and long-time coaching client, to discuss how she handled an unexpected situation with an unhappy commercial client. We talk about mindset, communication, and the impo…

Have you ever caught yourself thinking, “I’m not that good” or “My photos aren’t good enough”? These thoughts might feel true, but they’re actually holding you back from building a thriving photography business. In this episode, Heather Lahtinen challenges the limiting beliefs that keep photographers stuck and explains why your self-concept is the …

Do you ever feel like success is just out of reach? That no matter what course you take or strategy you try, nothing seems to work? The truth is, it's not the strategy that’s broken—it’s our mindset that’s keeping us stuck. In this episode, Heather Lahtinen talks about the self-doubt loop, why our brains sabotage us, and how a simple mindset shift …

Success intolerance is one of the biggest hidden barriers to growth, yet most people don’t even realize they have it. In this episode, Heather Lahtinen and Nicole Begley break down the difference between fear of success and success intolerance. They explore how subconscious resistance to success can manifest as self-sabotage, imposter syndrome, and…

Are you charging what you're worth, or are your prices making you resent your clients? In this episode of the Flourish Academy Podcast, we dive into the real reasons you should raise your prices—and it’s not just about profitability. Heather Lahtinen explains how resentment is often a sign that it’s time for a change and why shifting your thoughts …

Perfectionism is often praised as a sign of high standards, but what if it's actually holding you back? In this episode of the Flourish Academy Podcast, Heather Lahtinen breaks down the truth about perfectionism—why we cling to it, how it keeps us stuck, and what we can do to overcome it. You'll learn why perfectionism is really just a strategy to …

In this episode of The Flourish Academy Podcast, Heather Lahtinen explores a groundbreaking discovery she calls Photo Dysmorphia—a condition affecting photographers who struggle to see their own brilliance. Through real-life examples and a deep dive into the root causes of self-doubt, she reveals why so many talented photographers dismiss praise, s…

Have you ever had a friend or family member make a discouraging comment about your photography business? Maybe they question your pricing, doubt your success, or think it’s "just a hobby." In this episode, Heather shares why these comments sting, how to stop internalizing negativity, and the best ways to respond with confidence. You don’t need thei…

In this episode of the Flourish Academy Podcast, Heather dives deep into how the relationships in your life—especially the one you have with yourself and your business—affect your success. Drawing from a powerful mentoring experience, Heather shares key insights into why your most important relationship can either fuel or hinder your progress. From…

In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive deep into the internal tug-of-war that keeps us from fully committing to our goals. They explore how subconscious thoughts of “another option” can quietly undermine your success and reveal how your self-concept plays a pivotal role in breaking through mental ba…

In this episode of the Flourish Academy Podcast, Heather shares her guest appearance on the PhotoBizX podcast with Andrew Helmich, the world’s leading photography business podcast. Heather discusses her 2025 predictions for photographers, focusing on three transformative forces: the power of technology and AI, the importance of relationship marketi…

In this episode of the Flourish Academy podcast, Heather Lahtinen dives deep into the often misunderstood topic of pricing. Learn why profitable pricing is just the starting point and discover how shifting your mindset and focusing on action can unlock the growth you’ve been seeking. Heather shares insights from her recent mastermind session, where…

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a concept that's been a game-changer in her life—reducing cognitive load. With relatable examples and actionable advice, Heather dives into how mental clutter and unaddressed tasks drain your energy and limit your ability to focus on what truly matters. By making small, intent…

In this powerful and impassioned episode, Heather Lahtinen shares strategies for overcoming the "nothing is working" mindset that can plague photographers and entrepreneurs. Drawing on real-life examples, coaching insights, and practical exercises, Heather equips listeners with the tools to manage their thoughts, navigate challenges, and find clari…

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a candid and transformative conversation with Michelle Crandall. Together, they explore the elusive tipping point in your photography business—the one thing that might be holding you back from achieving success. Heather dives into the importance of self-concept and how trust, …

In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive into their entrepreneurial journeys, sharing the highs, lows, and pivotal moments that shaped their careers. With over 36 years of combined experience in photography and business, Heather and Nicole discuss how embracing change, leaning into challenges, and fol…

In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a s…

In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs. Heather shares her personal journey, resources, and the principles behind her two transforma…

In this episode, Heather Lahtinen and Nicole Begley dive deep into the hidden fears that hold photographers back from sharing their work. They explore how societal expectations, self-doubt, and fear of judgment can influence photographers' decisions to keep their art to themselves. Heather shares her journey and insights from coaching in the Elevat…

Book a unique 90-minute coaching session with Heather during Black Friday Week, beginning November 25th. https://flourishacademy.mykajabi.com/2024deals In this episode of the Flourish Academy podcast, Heather Lahtinen shares insights from a week of coaching photographers who are grappling with roadblocks in their business growth. Heather dives into…

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a powerful question that can transform how you navigate life’s toughest seasons. If you're facing personal challenges or dealing with frustrations in your photography business, Heather’s approach—focusing on "Who do I want to be in this moment?"—offers a path to clarity, calm,…

In this episode of the Flourish Academy podcast, Heather Lahtinen tackles the often unspoken struggle of feeling like you don't belong. Whether you're transitioning into a new career or stepping into rooms filled with people you admire, imposter syndrome can creep in. Heather shares personal insights and actionable strategies on how to shift your s…

In this episode of the Flourish Academy podcast, Heather Lahtinen reflects on the importance of commitment in growing your photography business. Drawing inspiration from her recent Elevate Live Retreat, Heather shares how photographers can overcome indecision and procrastination to unlock their full potential. This episode dives into the mindset ne…

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a real coaching session on procrastination and overwhelm. She emphasizes the importance of working for your "future self" by tackling tasks today, whether it’s outsourcing or managing your mind to get through those moments of low motivation. You'll also hear about the journey …

In this episode of The Flourish Academy Podcast, Heather Lahtinen and Nicole Begley challenge the common belief that better photos automatically lead to a successful photography business. Together, they explore why talented photographers often struggle to book high-paying clients, the mindset shift required to move from stunning images to a fully b…

In this episode of The Flourish Academy Podcast, host Heather Lahtinen shares how to overcome real-life circumstances that may limit your progress in business and life. Drawing from a recent Elevate program call, Heather explains how she managed raising small children while growing a successful photography business. She offers strategies to break f…

In this episode of Flourish Academy Podcast, Heather Lahtinen and Nicole Begley is joined by returning guest Kerry Jordan to explore the impact of mindset on sales success. Kerry shares her ongoing struggle with selling private portrait photography services, contrasting it with the ease she experiences in her commercial pet photography business. To…

In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the perils of comparison and how it affects photographers and creatives alike. Heather explores the natural tendency to compare ourselves to others and the detrimental impact it can have on our self-worth and creativity. Whether you’re feeling discouraged by another photog…

In this episode of the Flourish Academy podcast, Heather Lahtinen delves into a compelling conversation with two standout photographers from the Elevate program. Heather interviews Jess Rodriguez and Jessica Wasik, who share their incredible journeys from early struggles to achieving significant financial milestones. Discover how these photographer…

In this episode of the Flourish Academy Podcast, Heather Lahtinen tackles the mental clutter that can make running a photography business feel overwhelming. Heather shares a personal story about managing travel anxiety and how she learned to cut through the chaos of overthinking. She explains that instead of striving for perfection, focusing on a s…

In this episode of the Flourish Academy Podcast, Heather Lahtinen addresses an issue for many working moms: mom guilt. Heather dives into a recent client dilemma, where a photographer struggled with the choice between attending a key industry event and spending time with her children. She shares practical strategies for overcoming these challenges,…

In this episode of the Flourish Academy Podcast, Nicole Begley sits down with Heather Lahtinen to explore the fascinating concept of time travel in business. They dive deep into how thinking about your future self can impact your current decisions, and how past experiences shape our present. Heather shares her personal journey from childhood habits…

In this episode, Heather Lahtinen shares valuable insights from experienced photographers and entrepreneurs about what to think and believe when starting something new. Whether you're a photographer or venturing into another field, the advice shared here will resonate with anyone embarking on a new journey. Discover how trusting yourself, managing …

In this episode of the Flourish Academy podcast, Heather Lahtinen explores the idea of rejection and how it affects photographers trying to grow their businesses. As an experienced photographer, educator, and entrepreneur, Heather offers advice on handling rejection, why it's crucial for growth, and how to turn "no" into opportunities. Discover pra…

In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the unfiltered confidence and joy of a six-year-old's approach to life and business. She explores how we can rediscover our innate belief in ourselves to break through mental barriers and achieve greater success in both business and life. Tune in to learn how embracing a …

Make sure you check out Pricing 101, our free course designed to help you get up and running as quickly as possible! Click here to learn more. Use this link for the "click here"https://flourishacademy.mykajabi.com/offers/sLNfKrrP In this episode of the Flourish Academy podcast, host Heather Lahtinen discusses the common challenge of setting prices …

In this episode of the Flourish Academy podcast, host Heather Lahtinen and her friend Michelle Crandall talk about running a business while dealing with anxiety. Heather shares her experiences as a photographer and entrepreneur, while Michelle gives tips on managing anxious thoughts. They discuss how to reframe anxiety, understand cognitive distort…

In this episode of the Flourish Academy Podcast, Heather Lahtinen discusses how to deal with unexpected and undesirable circumstances. As a photographer, educator, and entrepreneur, Heather shares her personal experiences with health challenges and provides actionable steps for managing your mindset during tough times. Tune in to learn how to stay …

In this episode, Heather Lahtinen and Nicole Begley share their early struggles in their photography careers. Heather talks about being pushed out by other photographers, and Nicole shares a tough experience with a bank employee. Despite these hurdles, they both kept going and grew their photography businesses. Listen in to hear their tips on stayi…

In this new episode of the Flourish Academy Podcast, host Heather Lahtinen talks about the concept of overwhelm that many photographers experience and how it affects our ability to achieve our goals and enjoy life. She shares actionable insights and mindset shifts to help photographers navigate their busy schedules and transform their feelings of o…

In this episode of the Flourish Academy podcast, host Heather Lahtinen shares her insightful perspective on the concept of bragging. Heather challenges traditional notions of boasting and encourages listeners to embrace celebrating success authentically. She tells stories and gives examples to help you understand the difference between being genuin…

In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the paradox of modern existence: our constant quest for happiness amidst the very distractions that make us miserable. Drawing from the insights of Dr. Anna Lembke's book "Dopamine: Finding Balance in the Age of Indulgence," Heather discusses the detrimental effects of di…