Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and ...
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Mailerlite Podcasts
Leedr is a digital marketing agency that produces the 10 min marketing podcast. This podcast helps you navigate the confusing world of marketing by giving you bite-sized actionable marketing tools, tips, and strategies to help you with your marketing. Find the show notes at leedr.io website: www.thesweatshop.com.au music: www.bensound.com
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Inspiring Bloggers is a podcast where you get to listen in on recorded sessions between Cathy Mitchell and her clients. Every season we take one client with questions, concerns or goals, and offer consultations with Cathy in exchange for letting us record her sessions and follow her progress. In this inaugural session we follow an 8 year old website, we meet the owner, we hear her start-up story and the current struggles. Subscribe to follow along!
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Ep 95 - Free Email Marketing Platforms - Why MailerLite Works for Starters
7:25
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7:25Starting your email marketing journey and feeling a bit overwhelmed by the techy stuff (and the price tags)? In this episode, we break down why MailerLite is the go-to choice for beginners who want simple, powerful tools without spending a cent. From gorgeous templates to automation that actually makes sense, you’ll get the lowdown on what makes th…
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Ep 94 - Free Website Builders - How Wix Stacks Up Against Webflow
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6:54Thinking of building a website but don't want to break the bank? In this episode, we're diving into the world of free website builders, pitting Wix against Webflow in an epic showdown of design freedom, ease of use, and hidden costs. Whether you're a side hustler, a startup dreamer, or just sick of staring at blank pages, you’ll walk away knowing w…
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Ep 93 - Turn Text into Video for Free - A Look at Kapwing vs Synthesia
7:14
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7:14Ever wished your blog posts could magically turn into scroll-stopping videos—without spending a cent? In this episode, we dive into the world of free text-to-video tools, comparing Kapwing and Synthesia to see which one helps your content come alive with the least amount of fuss. Whether you're a small business owner, content creator, or marketing …
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Ep 92 - Free Chatbot Solutions - Can Deepseek Compete with ChatGPT
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7:20Can a free chatbot really hold its own against ChatGPT? In this episode, we put DeepSeek to the test and explore how budget-friendly AI tools are shaking up the scene. You’ll learn what makes DeepSeek tick, where it shines, and whether it’s a smart fit for your business. If you're curious about cutting costs without cutting corners, this one’s for …
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Ep 91 - The Future of Online Advertising - Trends Every Business Should Watch
8:04
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8:04Online advertising is changing fast—and if you blink, you might miss the next big thing. In this episode, we’re peeking into the crystal ball to uncover the trends reshaping the digital ad space, from AI-powered campaigns to privacy-first strategies. Whether you're a seasoned marketer or just dipping your toes in, you’ll get the insights you need t…
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Ep 90 - Free Video Editing Tools for Small Businesses - Is CapCut Enough
7:12
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7:12Think great video marketing has to come with a Hollywood budget? Think again. In this episode, we explore free video editing tools that small businesses can use to create scroll-stopping content—without spending a cent. We zoom in on CapCut, compare it to other contenders, and share tips on how to make your brand shine on screen. Want to level up y…
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Ep 89 - How to Measure Success in Digital Advertising - Key Metrics That Matter
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8:14Not sure if your digital ads are actually working? You’re not alone. In this episode, we break down the key metrics that really matter—no fluff, just the data that helps you make smarter moves. From click-through rates to return on ad spend, we’ll help you figure out what’s worth tracking and what’s just noise. Ready to turn your ad spend into real…
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Ep 88 - Understanding Paid Ads - What Every Small Business Needs to Know
8:59
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8:59Paid ads might sound like a big-budget game, but small businesses—this is your lane too. In this episode, we unpack the what, why, and how of paid advertising so you can skip the confusion and start getting clicks that count. Whether you're boosting brand awareness or chasing conversions, this guide gives you the clarity (and confidence) to make yo…
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Ep 87 - The Best Digital Advertising Strategies for Startups and Entrepreneurs
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7:58Startups and entrepreneurs, this one's for you. In a world where every dollar counts and every click matters, we’re breaking down the smartest digital ad strategies to help you cut through the noise without blowing your budget. From choosing the right platforms to crafting copy that converts, this episode is your shortcut to ad-savvy success. Ready…
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Ep 86 - How Local Businesses Can Use Online Ads to Increase Foot Traffic
8:08
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8:08Think online ads are only for big brands with deep pockets? Think again. In this episode, we’re diving into how local businesses—yes, your neighbourhood café or boutique—can harness the power of digital advertising to drive real people through real doors. From geo-targeting tips to crafting irresistible offers, this isn’t just about clicks—it’s abo…
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Ep 85 - Is Digital Advertising Worth It - Breaking Down ROI for Small Businesses
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7:44Is digital advertising actually worth the spend, or is it just burning holes in small business wallets? In this episode, we dig into the real ROI behind digital ads—no fluff, just facts. You’ll discover what makes ads truly profitable, how to measure success beyond vanity metrics, and why some campaigns soar while others flop. If you're ready to ge…
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Ep 84 - How to Set an Effective Budget for Digital Advertising
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7:49
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7:49Feeling like your digital ad budget is a bit of a guessing game? You’re not alone—and this episode is here to fix that. We break down how to set an effective budget for digital advertising that actually aligns with your goals, scales with your growth, and doesn’t leave you wondering where the money went. From ad spend myths to ROI-friendly strategi…
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Ep 83 - Google Ads vs. Facebook Ads - Which One Works Best for Your Business
7:31
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7:31Google Ads or Facebook Ads—where should your dollars really go? In this episode, we pit the two digital ad giants against each other and help you figure out which one’s the right fit for your business goals. From intent vs. interest to targeting power and conversion tactics, you’ll walk away with a clear understanding of what works, what doesn’t, a…
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Ep 82 - The Biggest Digital Advertising Mistakes Small Businesses Make
7:34
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7:34Think your digital ads are working hard for your small business? Think again. In this episode, we break down the biggest digital advertising mistakes small businesses keep making—from targeting the wrong audience to pouring money into ads without a clear strategy. You’ll get cheeky insights, honest truths, and practical fixes to help you stop wasti…
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Ep 80 - Beyond the Algorithm - Crafting Content That Resonates in a World of AI Slop
6:00
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6:00Tired of shouting into the digital void and getting zero echoes back? In this episode, we’re diving into the deliciously messy world of content creation beyond the AI-generated fluff. You’ll discover how to craft content that actually connects—stories that spark emotion, build trust, and remind your audience there’s a real human behind the screen. …
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Ep 79 - The Revival of Real - Why Human Connection is Becoming Essential in Business and Beyond
6:54
6:54
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6:54In a world obsessed with automation and AI, there's a quiet rebellion brewing—one that’s all about real human connection. This episode dives into why authenticity is making a powerful comeback in business and beyond, and how leaders who embrace vulnerability, empathy, and true engagement are winning big. Whether you’re building a brand, leading a t…
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Ep 81 - Why Are Google Ads Important in Digital Marketing in 2025
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6:50Google Ads aren’t just surviving in 2025—they’re thriving, evolving, and still making serious noise in digital marketing. In this episode, we unpack why these mighty little ads are more relevant than ever, how smart businesses are using them to stay visible, and what it takes to keep up in a world ruled by clicks, conversions, and ever-changing alg…
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Ep 78 - Long-Form Content is the Future_ Move Beyond Bite-Sized Trends
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5:21Think long-form content is passé in our fast-scrolling world? Think again! In this episode, we delve into why in-depth content is not just surviving but thriving in 2025. Discover how long-form articles, videos, and podcasts can boost your SEO, establish your authority, and build deeper connections with your audience. Whether you're a content creat…
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Ep 77 - AI Content Creation - How to Stand Out
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6:03Ever wondered how AI can revolutionize your content creation process? Dive into our latest podcast episode as we explore the exciting world of AI-powered content creation and learn how you can stand out in a crowded digital landscape. From generating engaging blog posts to crafting compelling social media copy, this episode is your ultimate guide t…
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Ep 76 -The Long-Form Comeback - Why Slow, Deep Content is Thriving in a Fast World
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6:22Step into the world of slow deep content where quality reigns supreme over quantity. In a time when our attention is constantly pulled in different directions, find out why the long-form comeback is gaining momentum. Discover the surprising benefits of diving deep into content that allows for a more profound connection and understanding. Join us on…
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Ep 67: Top Tips to Maximise Your Business's Impact This Christmas Season
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5:04Get ready to elevate your business this holiday season with our top tips to maximize impact! From creative marketing strategies to engaging with customers, our podcast episode dives into key insights that will help you stand out during the festive rush. Tune in now and discover how you can sleigh the competition and sleigh your sales this Christmas…
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Ep 65: The Benefits of Interactive Content in Engagement
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5:56Looking to spice up your content strategy and enhance audience engagement? Dive into the captivating world of interactive content! Discover the myriad benefits of incorporating quizzes, polls, and interactive videos in our latest podcast episode. From boosting user interaction to gathering valuable data, we'll show you how to take your audience eng…
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Ep 68: What You Need to Know About Mobile-First Marketing
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6:28Introducing our latest podcast episode where we explore the fascinating world of mobile-first marketing! Dive into key insights, strategies, and tips to stay ahead in the digital game. Learn how this approach can revolutionize your marketing efforts and elevate your brand's reach. Don't miss out on this engaging discussion - tune in now to gain val…
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Ep 70: How to Create Effective Video Ads with Minimal Budget
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5:36Ready to elevate your marketing game without breaking the bank? In this episode, we unveil the secrets to creating compelling video ads on a shoestring budget. Learn how to engage your audience, boost conversions, and stand out from the competition without draining your resources. Tune in now for expert tips and tricks that will revolutionize your …
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Ep 71: Kickstart Your New Year with a Winning Campaign Strategy
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5:49Ready to supercharge your new year? In our latest episode, we uncover the secrets to creating a winning campaign strategy that will propel your business to success in 2022. From crafting compelling messaging to leveraging the latest marketing trends, this episode is your ticket to a year of growth and achievement. Tune in now to kickstart your best…
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Ep 69: The Importance of Local SEO for Small Businesses
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5:57
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5:57Hey there, small business owners and entrepreneurs! Have you ever wondered how to boost your online presence and attract more local customers? In this episode, we dive into the world of Local SEO and uncover the powerful strategies that can help your business stand out in your community. From improving search engine rankings to increasing foot traf…
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Ep 73: How to Stay Up-to-Date with the Latest Digital Marketing Trends in 2025
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5:45Are you ready to turbocharge your digital marketing game in 2025 and beyond? Discover the essential strategies and tools to stay on top of the latest trends with our insightful podcast episode. From AI-powered analytics to the rise of immersive technologies, we've got you covered. Tune in for expert tips and actionable advice to level up your marke…
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Ep 66: Podcast_ How to Implement an Omnichannel Customer Experience
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5:28
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5:28Unleash the power of an omnichannel customer experience with our latest podcast episode! Dive into strategies that will revolutionize the way you connect with customers, boost engagement, and drive loyalty. Join us as we uncover the secrets to seamless integration across all channels, resulting in a personalized and cohesive brand experience. Get r…
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Ep 64: How to Stay Agile in the Ever-Changing Marketing Landscape
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6:25Are you ready to navigate the fast-paced world of marketing with ease? In our latest podcast episode, we dive into the secrets of staying agile in the ever-changing marketing landscape. From adapting strategies to embracing new trends, this insightful discussion is a must-listen for any marketer looking to thrive in today's dynamic environment. Tun…
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Ep 72: How to Tell if Your Online Ads Are Actually Working
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5:55
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5:55Ready to decode the mystery of your online ads' effectiveness? In our latest podcast episode, we unravel the secrets behind determining if your online ads are truly hitting the mark. From understanding analytics to maximizing ROI, we delve into the essential insights that will transform your advertising game. Tune in now to gain a fresh perspective…
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Ep 74: AI-Powered Advertising_ How to Stay Ahead in 2025
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5:42AI-Powered Advertising: How to Stay Ahead in 2025" - a podcast episode that delves into the cutting-edge world of AI in advertising. Discover insights on how AI can revolutionize marketing strategies and stay ahead of the competition. Join us for expert tips and tactics to leverage AI technology for better targeted campaigns and improved ROI. Tune …
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Ep 75: 10 Common Mistakes in DIY Digital Marketing and How to Avoid Them
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6:09Hey there, DIY digital marketers! Ready to up your game and avoid common pitfalls? In this episode, we're diving into the top 10 mistakes to steer clear of when navigating the digital marketing landscape. From overspending on ads to neglecting SEO strategies, we've got you covered with practical tips and insights to help you ace your online presenc…
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Ep 63: Understanding the Role of Chatbots in Customer Service
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5:46Ready to revolutionize your customer service? Dive into our latest podcast episode as we explore the fascinating world of chatbots and their impact on enhancing customer experience. From boosting efficiency to improving user satisfaction, this episode is packed with valuable insights that can transform the way you engage with your audience. Tune in…
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Ep 62 Why Digital Marketers Should Embrace Sustainability
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5:21Hey there, digital marketing enthusiasts! Ever wondered how you can boost your brand while also making a positive impact on the environment? Our latest podcast episode dives into the reasons why embracing sustainability is a game-changer for digital marketers. Discover how eco-conscious strategies can not only attract socially responsible consumers…
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Ep 61 : How To Create A Multi - Channel Marketing Strategy
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5:34Ready to boost your marketing game to the next level? Listen to our latest episode, where we dive into the ins and outs of creating a killer multi-channel marketing strategy. Discover how you can reach your audience effectively across various platforms and drive results like never before. Tune in now for expert tips, insights, and strategies to ele…
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Ep 60 The Power Of Micro - Influencers In Digital Marketing
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5:29Discover the game-changing impact of micro-influencers in digital marketing! In our latest podcast episode, we delve into the high ROI and authentic connections that these smaller but mighty influencers offer. From niche audiences to cost-effective campaigns, we unlock the secrets to leveraging micro-influencers for your brand's success. Tune in no…
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Ep 59 - What $100 In Ads Gets You On Facebook, Google, And Instagram
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5:01Hey there, savvy listeners! Ever wondered what $100 in ads can truly get you on Facebook, Google, and Instagram? Well, wonder no more because in this podcast episode, we break down the ins and outs of advertising on these platforms. From reaching your target audience effectively to maximizing your ad spend, we've got all the juicy details you need …
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Ep 58 Is It Time To Hire A Marketing Agency For Your Business
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5:35Join us on this exciting episode as we explore the ultimate question: is it time to hire a marketing agency for your business? Dive into the world of marketing strategies, expertise, and game-changing benefits that could propel your business to new heights. Tune in for valuable insights and practical tips - listen to the episode now and set your bu…
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Ep 57 - Maximise Your Marketing With Minimal Effort
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5:47Introducing our latest podcast episode where we unravel the secrets to maximizing your marketing efforts with minimal input! Tune in to discover invaluable tips and tricks that promise to revolutionize your approach to marketing, all while saving you time and effort. Get ready to boost your strategies and results, effortlessly. Don’t miss out – lis…
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Ep 56 - How To Set Up In - House Marketing A Cost - Effective Guide
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5:25In this episode, we delve into the world of in-house marketing strategies, exploring a cost-effective guide on how to set up your own in-house marketing team. From maximizing resources to boosting efficiency, this podcast offers valuable insights on the benefits of bringing your marketing efforts in-house. If you're looking to streamline your marke…
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Ep 55 - The Rise Of Video In PPC Strategies For Success In 2024
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5:21Get ready to dive into the future of PPC strategies with our exciting new podcast episode on the rise of video in advertising! Discover expert insights on how to leverage video content for maximum impact in 2024 and stay ahead of the curve. Tune in now to learn the latest tips and tricks for incorporating video into your PPC campaigns and take your…
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Ep 54 How To Create Impactful Short - Form Video Content
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5:15Ready to master the art of creating impactful short-form video content? Tune in to our latest podcast episode where we unravel the secrets to capturing attention in a digital age. From crafting compelling narratives to optimizing for various platforms, this episode is your guide to creating content that leaves a lasting impression. Listen now and l…
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Ep 53 A Beginner's Guide To Advertising Across Platforms
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8:43Welcome to the ultimate crash course on advertising across platforms! If you've ever felt overwhelmed by the plethora of advertising options available, fear not - we've got you covered. Tune in to dive into the world of cross-platform advertising and learn how to create impactful campaigns that reach your target audience wherever they are. Get read…
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Ep 52 - Why Copywriting Matters Crafting Compelling Ad Copy
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5:30Welcome to our latest podcast episode where we delve into the captivating world of copywriting! Discover why crafting compelling ad copy is the secret sauce to boosting engagement and driving conversions. Join us as we uncover the art and science behind copywriting that will supercharge your marketing efforts. Tune in now to listen to the full epis…
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EP 51 How To Optimise Your Ad Spend With Expert PPC Management
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6:05Welcome to our latest podcast episode where we unleash the secrets to optimizing your ad spend with expert PPC management. Dive into the world of pay-per-click advertising with us as we uncover proven strategies to boost your ROI and maximize your online presence. From targeting the right audience to crafting compelling ad copy, this episode is a t…
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Ep 49 What To Pay Attention To In Digital Campaign Reporting
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6:09Hey there, savvy marketers! Ever feel overwhelmed by the sea of data in your digital campaign reports? Don't fret, we've got you covered. In our latest podcast episode, we break down the crucial elements you need to pay attention to in digital campaign reporting. From insights on performance metrics to optimization strategies, this episode will hel…
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Ep 50 The Role Of Graphic Design In Successful Digital Ad Campaigns
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5:41Introducing our latest podcast episode all about the powerful impact of graphic design in digital ad campaigns! Dive into this insightful discussion to uncover how strategic visuals can captivate your audience and boost your campaign's success. Tune in now and take your marketing game to the next level! Listen to the full episode for all the expert…
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Memes are a fun and engaging way to connect with your audience. They’re relatable, shareable, and can add a touch of humour to your marketing campaigns. Here’s a simple guide on how to create meme ads that work, using tools like Reddit and Canva.Read More - https://www.leedr.io/post/turn-memes-into-marketing-gold…
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Ep 45 Top Tools For Spying On Your Competitors’ Ads
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5:59Today, we're going to talk about a topic that every business owner, marketer, and entrepreneur should be interested in - spying on your competitors' ads. Yes, you heard that right. Knowing what your competitors are up to in the digital advertising space can give you a competitive edge and help you fine-tune your own strategies.Read More - https://w…
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Ep 44 Gen Z Is Breaking The Sales Funnel Here's How To Keep Up!
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5:36In this post, we will dive into the world of digital advertising, specifically focusing on how Gen Z is changing the traditional sales funnel, and how businesses can adapt to keep up. Let’s get started. Read More - https://www.leedr.io/post/gen-z-is-breaking-the-sales-funnel-here-s-how-to-keep-upBy 10 Min Marketing
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