Email's Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn't dead, but it could be if we don't change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. Produced by Thomas "T-Bird" Knierien.
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Thoma Bravo’s Behind the Deal podcast takes you behind the scenes of one of the largest software investors in the world. You'll hear the strategies and stories behind building Thoma Bravo’s portfolio of innovative, industry-leading software and technology companies. Presented by Orlando Bravo, “Wall Street’s best dealmaker” (Forbes), each episode offers a first-person account from the deal leads and CEOs that forged some of the largest software acquisitions at Thoma Bravo to date, and how th ...
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Beyond the Friend Zone: Building Mailgun into a Leading Technology Company with Will Conway and Josh Odom
22:12
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22:12In this Beyond the Deal mini-sode, former Mailgun CEO and CTO, Will Conway and Josh Odom, join Thoma Bravo Partner Hudson Smith to share their experiences of leading a growing technology company starting as college friends turned business partners. They highlight the critical role of a strong, supportive team culture, how their friendship strategic…
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S6 Ep 03 – How long does it take to make an email campaign with Mike and Justine from Really Good Emails
36:36
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36:36You’ve heard of them before and they’ve definitely got the knowledge. Mike Nelson, Co-Founder of Really Good Emails and Justine Jordan, Email Enthusiast at Really Good Emails brought us their findings from their yearly survey on how long email marketeing teams take to craft a campaign. The results are fascinating and we’re excited they sharing what…
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How Applitools is Using AI to Improve Speed, Scalability, and Accuracy with Adam Carmi and Alex Berry
20:02
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20:02In this Beyond the Deal mini-sode, Applitools Co-Founder and CTO, Adam Carmi, and CEO, Alex Berry, speak with Thoma Bravo Partner, Carl Press, about the evolution of Applitools from its early days to a leader in AI-enabled test automation. Adam discusses the initial problem he and co-founder Moshe Milman sought to solve and Alex shares his perspect…
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How Applitools Uses AI to Revolutionize Test Automation
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41:00
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41:00Hear the story behind Thoma Bravo’s investment in Applitools with Partner Carl Press in conversation with Alex Berry, CEO of Applitools, and Adam Carmi, Co-Founder and CTO of Applitools. The company’s all-in-one, AI-powered testing platform revolutionizes the way businesses approach quality assurance and test automation. Carl, Alex and Adam discuss…
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How Mailgun Quickly Evolved into a Leading Email API Provider
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52:56
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52:56Mailgun enables over 150,000 companies to send, track, test, and optimize more than 250 billion emails per year effortlessly for marketing and business communication to their customers. Thoma Bravo Partner Hudson Smith sits down on Behind the Deal with former Mailgun CEO Will Conway and CTO Josh Odom as they dive into Mailgun’s journey from a spin …
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How Innovation is Driving the Future of Cybersecurity
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37:55
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37:55In a special episode of Behind the Deal live from Miami at Thoma Bravo’s Annual Meeting in March 2025, Thoma Bravo Managing Partner Seth Boro welcomes two prominent leaders in the cybersecurity industry: Jill Popelka, CEO of Darktrace, and Joe Levy, CEO of Sophos. Cybersecurity has been a focus of Thoma Bravo's investment strategy since 2008, drive…
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Beyond Leadership: Career Lessons from Chess with Todd Dauchy and Adam Solomon
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13:43
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13:43In this Beyond the Deal mini-sode, Todd Dauchy, CEO of SMA Technologies, speaks with Thoma Bravo Partner, Adam Solomon, about how he’s navigated his career with the lessons he learned from chess. He also details his focus on strategic thinking, anticipating future trends in the market, and building strong interpersonal relationships within the comp…
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S6 Ep 02 - Prepping for EAA with Megan Boshuyzen
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39:59Megan Boshuyzen is back and with some critical updates in the email accessibility realm. She’s got a ton of tips on how you can optimize your email campaigns to be accessible ready for the new EAA (European Accessibility Act) that is going to roll out this June 28th. Listen up as she shares resources and how you can prepare for this new regulation.…
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How SMA Technologies Uses Automation to Accelerate Digital Transformation at Financial Institutions
29:31
29:31
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29:31Hear the story behind Thoma Bravo’s acquisition of SMA Technologies with Thoma Bravo Partner Adam Solomon and CEO of SMA Technologies, Todd Dauchy. SMA Technologies provides workload automation and orchestration software solutions for banks, credit unions, and other financial services businesses. Adam and Todd discuss how they transformed a “sleepy…
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How Bluesight and Thoma Bravo Turned Vision Into Value - Featured from Best But Never Final
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50:30In this featured episode, we’re excited to share a conversation from Best But Never Final, featuring Thoma Bravo Partner Carl Press and Kevin MacDonald, CEO of Thoma Bravo portfolio company Bluesight. Listen to them share a behind-the-scenes look at scaling a software company from a bootstrap startup to a private equity-backed category leader. They…
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Beyond Trust: Building the Cultural Fabric at EQS Group with Achim Weick and Irina Hemmers
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20:07In this Beyond the Deal mini-sode, Thoma Bravo Partner Irina Hemmers and EQS Group Founder and CEO Achim Weick discuss the crucial role of culture in EQS Group's journey. Achim shares his experience founding a company culture centered on trust. Hear how his focus has driven EQS Group's success as a leading European software company and some lessons…
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How EQS Group’s Digital Solutions Create Trusted Companies in Europe and Beyond
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39:31
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39:31Hear Thoma Bravo Partner Irina Hemmers and Achim Weick, Founder and CEO of EQS Group, dive into the details behind the acquisition of EQS Group. In this episode, they discuss EQS Group's journey of becoming a leading GRC (Governance, Risk, and Compliance) software provider. Achim Weick shares his story of founding the company, why EQS Group chose p…
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S6 Ep 01 - How to make DMARC easier with Brian Westnedge of Red Sift
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34:42Friend of the podcast and friend of Mailgun, Brian Westnedge of Red Sift stopped by to talk about how Mailgun and Red Sift want to make DMARC adoption easy as possible for Mailgun users and why DMARC authentication is needed in your email strategy. Peter Trinder from Mailgun joined us as well to let us know what went into this process and what to e…
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Beyond Hurdles: Navigating Career Challenges and Driving Growth with Fran Rosch and Scott Crabill
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11:07Fran Rosch, CEO of Imprivata, joins Managing Partner Scott Crabill on this Beyond the Deal mini-sode to discuss his career journey and leadership philosophy. Rosch shares his belief in open communication, setting ambitious goals, and the importance of continuous learning. He also provides advice on navigating career challenges and emphasizes the si…
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How Imprivata is Redefining Healthcare Security
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39:40In this episode of Behind the Deal, Imprivata CEO Fran Rosch shares how the company is revolutionizing access to critical healthcare systems with its cutting-edge security solutions. As a leader in cybersecurity for hospitals and health systems, Imprivata specializes in Access Management for shared device ecosystems, as well as streamlining and sec…
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How CEO Leagh Turner Fostered Trust and Teamwork to Drive Coupa’s Growth
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15:58In this Beyond the Deal mini-sode, Thoma Bravo Managing Partner Holden Spaht sits down with Coupa CEO Leagh Turner to discuss her career journey and the significance of mentorship. They also delve into the future of AI and its implications for businesses. Learn about Coupa’s approach to AI governance, aiming to ensure it is utilized safely and resp…
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How Coupa is Utilizing AI to Revolutionize Business Spend Management
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34:27Coupa has helped businesses better manage direct and indirect spend through its community-generated AI and industry-leading total spend management platform for almost 20 years. Coupa AI is informed by over $7 trillion of spend data across a global network of 10 million+ suppliers and buyers. Coupa aims to empower its customers with the ability to p…
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Beyond Transformation: Growth, Leadership and Innovation at HCSS with A.J. Rohde, George Jaber, and Steve McGough
18:58
18:58
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18:58In this Beyond the Deal mini-sode, Thoma Bravo Senior Partner A.J. Rohde and Principal George Jaber discuss with HCSS President and CEO Steve McGough the company’s strong employee relationships, the true essence of leadership, the core values he took with him from his time at Texas A&M, and how the impact of treating every customer with care and re…
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How HCSS is a Leader in the Construction Industry's Digital Transformation
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40:33For nearly 40 years, HCSS has been a driving force in construction software, helping companies streamline operations and achieve success. In this episode of Behind the Deal, Thoma Bravo’s A.J. Rohde and George Jaber sit down with HCSS President and CEO Steve McGough to explore the company’s journey—from its beginnings in the late ‘80s to creating H…
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Beyond Qlik’s AI Revolution: A Conversation with Seth Boro and Mike Capone
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18:07In this Beyond the Deal mini-sode, Thoma Bravo Managing Partner Seth Boro and Qlik CEO Mike Capone discuss Qlik’s growth since its 2018 acquisition by Thoma Bravo, including its global expansion from Sweden, how the company stays ahead of AI’s rapid evolution to drive ongoing business transformation and how Mike’s leadership style of “leading from …
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How Qlik is Transforming Companies with AI-Powered Solutions
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32:51Season three of Thoma Bravo's award-winning podcast kicks off with a conversation between Thoma Bravo Managing Partner Seth Boro & Mike Capone, CEO of Qlik. Together, they explore Qlik's growth from a visual analytics company to an industry leader in data integration, analytics, and AI solutions for businesses. Listen as they explore Qlik’s differe…
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We’re back with season 3 of Thoma Bravo’s Behind the Deal! Our chart-topping and award-winning podcast offers a glimpse into the world of the largest tech-focused buyout firm. This season, hear CEOs from Qlik, HCSS, Coupa, and more share untold stories of some of Thoma Bravo's biggest and most dynamic acquisitions. New episodes drop every Thursday!…
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S5 Ep 07 - Take that, rewind it back - Season Recap and Email Camp MessageMania
27:50
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27:50In the season finale of Email's Not Dead, hosts Eric and Jonathan recap the key insights from Season 5 and look ahead to the future of email. They revisit important discussions on DMARC implementation, Google and Yahoo's new sender requirements, and email marketing best practices. The hosts emphasize the importance of proactive email authentication…
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S5 Ep 06 - What is M3AAWG and how can you get involved?
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24:34On this latest episode of Email’s Not Dead, the M3AAWG organization stopped by along with their Brand SIG committee and board of directors to talk about all the amazing work they’ve accomplished. They’ve just celebrated their 20 year anniversary and they’re committed to making the internet a safer place. Learn more about the Messaging Malware Mobil…
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S5 Ep 05 – How we got into email and how to keep it diverse with Jay Oram of ActionRocket
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36:08
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36:08If you’re a part of the email community, you know for a fact that it's a very diverse group of people. That’s why on this episode we wanted to sit down and ask everyone to share a bit of their backgrounds and how we all landed in email. Chances are you literally fell into this career and now you love it. Join our friends Jay Oram, Head of Dev at Ac…
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How AI is Fueling Software's Growth - Live from Miami
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47:01
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47:01In a special episode of Behind the Deal live from Thoma Bravo’s Annual Meeting in March 2024, Managing Partner Seth Boro welcomes Sumit Dhawan, CEO at Proofpoint, Mike Capone, CEO at Qlik, and Charlie Gottdiener, CEO at Anaplan, to the stage to discuss how their companies are leveraging the power of artificial intelligence. The CEOs share perspecti…
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Beyond the Partnership Between Carl Thoma and Orlando Bravo
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7:42In this special Beyond the Deal mini-sode, Thoma Bravo Co-Founders and Managing Partners Carl Thoma and Orlando Bravo go beyond their long, storied and industry-shaping partnership to discuss the importance of fostering relationships, focusing on performance and staying humble while building a successful firm. Carl also shares his insights on the v…
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How Carl Thoma and Orlando Bravo Built the Largest Tech Buyout Firm
37:53
37:53
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37:53On the season finale of Behind the Deal, Co-Founders and Managing Partners Orlando Bravo and Carl Thoma sit down to discuss how they built Thoma Bravo into the world’s largest tech-focused buyout firm. Orlando interviews his mentor, Carl, to get his perspective on the evolution of private equity over his nearly 50-year career in the industry. The C…
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Beyond the SailPoint Partnership with Seth Boro, Mark McClain and Matt Mills
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13:31In this Beyond the Deal mini-sode, Thoma Bravo Managing Partner Seth Boro sits down with SailPoint’s CEO and Founder Mark McClain and President of Worldwide Field Operations Matt Mills to talk about the effects of AI on identity security, being acquired by Thoma Bravo not once but twice, and what it was like to ring the opening bell at the New York…
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Revisiting How Thoma Bravo Took Sailpoint Public and Then Private Again
30:16
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30:16SailPoint Co-Founder and CEO Mark McClain speaks with Thoma Bravo Managing Partner Seth Boro about forging a relationship that led to Thoma Bravo’s first ever IPO of a portfolio company, and then a second acquisition of SailPoint just a few years later. The conversation covers the cutting edge work SailPoint is doing in identity security, as well a…
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Beyond the Bottomline Partnership with Brian Jaffee and Craig Saks
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8:15
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8:15In this Beyond the Deal mini-sode, Thoma Bravo Partner Brian Jaffee sits down with Bottomline CEO Craig Saks to talk about resiliency, the importance of bringing diverse voices into the room, and the surprising things you learn as a South African running an American company (besides just which side of the road to drive on). For more information on …
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How a Take-Private is Empowering Bottomline to Further Revolutionize B2B Payments
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35:17Thoma Bravo Partner Brian Jaffee takes listeners inside the years of waiting and watching that eventually turned into a quick make-or-break opportunity to acquire Bottomline. With thirty years of history, a management shakeup, activist investors and plenty of competition, the Bottomline take-private wasn’t easy but it was worth the work. Brian is j…
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Beyond the Foundation Software Partnership with Carl Press and Mike Ode
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9:59
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9:59In this Beyond the Deal mini-sode, Thoma Bravo Partner Carl Press sits down with Foundation Software President and CEO Mike Ode to talk about mentorship, the importance of asking questions, and how some of the best deals get done at times when you least expect it. For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.c…
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How Thoma Bravo Took Foundation Software From a Family-Run Business to Private Equity-Owned
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34:52Thoma Bravo Partner Carl Press takes listeners behind the deal with Foundation Software, a leader in the world of construction subcontracting software. Family-owned and operated for over thirty years, Foundation decided to partner with Thoma Bravo in 2020 after many offers from investor groups, becoming the firm’s first fully remote deal. Carl is j…
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Beyond the Raptor Technologies Partnership with Adam Solomon and Gray Hall
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7:34In this Beyond the Deal mini-sode, Thoma Bravo partner Adam Solomon sits down with Raptor CEO Gray Hall to talk about the most rewarding parts of being a CEO, how to craft a leadership style employees (and customers) will want to follow, and the personal side of running a business that keeps kids safe at school. For more information on Thoma Bravo'…
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S5 Ep 04 - The DMARC side of the Yoogle update with Ash Morin of dmarcian
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35:32Continuing with you on this journey of the Yahoo and Google email authentication update, a familiar friend stopped by to explain to us the DMARC side of this whole update and how it affects you. Ash Morin, Director of Deployment at dmarcian joined us to give an overview of what he’s seen and what he predicts with the new email authentication standa…
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How Raptor Technologies Transforms School Safety Through Software
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36:40Thoma Bravo Partner Adam Solomon walks listeners through the challenges of landing a transatlantic deal with Raptor Technologies, a cutting-edge school safety software company, at a time when schools were shut down all over the world due to COVID. Adam is joined by Raptor CEO Gray Hall, and together they discuss the importance of alignment on compa…
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Beyond the Nasdaq Partnership with Holden Spaht and Adena Friedman
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7:03
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7:03In this Beyond the Deal mini-sode, Nasdaq Chair and CEO Adena Friedman and Thoma Bravo Managing Partner and Nasdaq Board Member Holden Spaht discuss Adena’s thirty-year career at Nasdaq, how changing jobs can develop your management style, and how you can literally look for luck in the world around you. For more information on Thoma Bravo's Behind …
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How Nasdaq's Acquisition of Adenza is Disrupting Fintech and Modernizing Markets
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41:41
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41:41Thoma Bravo Managing Partner Holden Spaht and Nasdaq's Chair and CEO Adena Friedman take listeners behind Nasdaq’s multi-billion dollar acquisition of Adenza, a provider of mission-critical risk management and regulatory software to the financial services industry. Holden shares Thoma Bravo's approach to building Adenza by merging and integrating t…
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S5 Ep 03 - Chad S. White of the Oracle Digital Experience Agency is back. The email marketing side of the Yoogle update along with whats new in his book!
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41:46Yay we got Chad S. White back in our virtual studio and its always a joy to have him. We learn about the new 4th edition of his book Email Marketing Rules. We’re such super fans Nick Schafer our Sr. Manager of Deliverability joined in to also hear Chad’s email marketing views on the Yahoo and Google email authentication update we talked about last …
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Beyond the Dynatrace Partnership with Chip Virnig and John Van Siclen
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8:25In this Beyond the Deal mini-sode, Thoma Bravo Partner Chip Virnig and former CEO of Dynatrace John Van Siclen talk about some of the more rewarding challenges they’ve faced, the long steady process of learning patience, the excitement that comes with an IPO, and how to know when it’s time to step away. For more information on Thoma Bravo's Behind …
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How a Complex Carveout Led to Dynatrace Disrupting Itself and Then an Entire Industry
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43:35
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43:35Thoma Bravo Partner Chip Virnig goes behind the deal with Dynatrace: how it started, the complexities of the transaction, and the areas of value creation the Thoma Bravo team focused on throughout the partnership. From the initial carve-out to an IPO that saw Thoma Bravo’s team ringing the bell at the New York Stock Exchange, the Dynatrace deal was…
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Beyond the Alma Deal with Ross Devor and Dr. Harry Ritter
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6:55In this Beyond the Deal mini-sode, Thoma Bravo Partner Ross Devor and Alma founder and CEO Dr. Harry Ritter discuss the glaring need for quality, affordable mental healthcare, learning to enjoy the journey while building a business, and the pros and cons of being a “renaissance man.” For more information on Thoma Bravo's Behind the Deal, visit http…
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S5 Ep 02 - The big email standards update from Yahoo and Gmail with Marcel Becker of Yahoo.
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33:54
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33:54In fall of 2023 Yahoo and Google made a major announcement requiring all bulk email senders to enable email authentication standards to prevent bad actors from continuing to send spam. Why did Yahoo want to create a new standardization? We sat down with Marcel Becker who made the announcement on behalf of Yahoo and had a very good philosophical con…
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How Thoma Bravo Partnered with Alma to Provide Accessible Mental Health Care Solutions Across the U.S.
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46:50Ross Devor, a partner at Thoma Bravo and co-head of the firm's Growth platform, discusses collaborating with Alma's management team to improve their technology roadmap and connect their platform with therapists across all fifty states. Despite a market meltdown, Thoma Bravo saw an exciting opportunity to be a part of behavioral health care’s digita…
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Beyond the Flexera Partnership with Seth Boro and Jim Ryan
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6:56In this Beyond the Deal mini-sode, Thoma Bravo Managing Partner Seth Boro and Flexera President and CEO Jim Ryan discuss stepping into the big role as chief executive, share memories from one of their beloved mentors, and deliberate about what they would’ve done if technology wasn’t their calling. For more information on Thoma Bravo's Behind the De…
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S5 Ep 01 - The current state of email deliverability in 2023 with Alison Gootee of Braze
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39:16Email’s Not Dead is back and the first person we wanted to talk to is Alison Gootee because she’s one of the funniest people we’ve ever met. We chatted about the previously released state of email deliverability report, why we want our senders to use best practices and why JNCO jeans are suddenly back from the late 90s. Plug in, grab your walkman a…
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How the Flexera Carve-Out Revolutionized IT Management
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37:25Thoma Bravo Managing Partner Seth Boro gives an inside look at how the firm can hit the ground running after a platform carve-out investment. Thoma Bravo helped build out Flexera back in 2008, exited in 2011, and is now back for more with a controlling stake as of 2020. Flexera is a company that provides customers with the ability to map their IT s…
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Beyond the ConnectWise Transformation with Mike Hoffmann and Jason Magee
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7:42In this Beyond the Deal mini-sode, Thoma Bravo Partner Mike Hoffmann and ConnectWise CEO Jason Magee sit down, and go beyond their business partnership. They chat about their top business role models, their first jobs, and what they’re reading. For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal Lea…
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How Thoma Bravo Partnered with Founder-Led ConnectWise to Transform the MSP Industry
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37:47
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37:47ConnectWise is an industry-leading robust platform of software built for technology solutions providers (TSPs) to run their entire as-a-service business. Their solutions help managed service providers (MSPs) outsource their help desk, billing, and other IT services to small and medium-sized businesses so that they can focus on their products, not I…
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