The Podcast For Next-Level Executives & Board Of Director Appointees
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Maureen Farmer Podcasts
Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
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You're not an idiot -- crypto is just confusing. We're here to fix that!
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SS7 Ep 5: Scott Meyer and How Artificial Intelligence Is Transforming Work in Food, Bev, and Ag
47:38
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47:38Scott Meyer of Chipp.ai joins host Maureen Ballatori on the Spilled Salt podcast to share how food, beverage, and agriculture businesses can use AI tools to save time, boost efficiency, and protect data.By Agency 29
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Mastering game theory in the boardroom with Robin Dreeke
1:01:45
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1:01:45Welcome to episode 83 of the Get Hired Up! podcast, Mastering Game Theory in the Boardroom with Robin Dreeke. Robin is a distinguished author and retired FBI agent, and he's widely recognized for his expertise in the field of counterintelligence and behavior analysis. With an illustrious career that includes serving as the chief of the counterintel…
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SS7 Ep 4: How Matias Figliozzi, UNIBAIO and Micro Particles are Transforming AgriTech
53:49
53:49
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53:49Matias Figliozzi joins Maureen Ballatori on the Spilled Salt podcast to share how he turned his passion for economic development into an award-winning agri-tech startup, using UNIBAIO’s biotechnology to make agrochemicals more sustainable and efficient.By Agency 29
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SS7 Ep 3: Cybersecurity on the Farm and How Kristin Demoranville Is Protecting Our Food, Animals, and Future
54:11
54:11
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54:11Cybersecurity expert Kristin Demoranville joins Maureen Ballatori on the Spilled Salt podcast, sharing her mission to simplify cybersecurity and prepare farm and agricultural organizations to respond quickly.By Agency 29
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SS7 Ep 2: Lessons From the Lab: John Eaton on R&D, Manufacturing, and Scaling in the Beverage Industry
47:51
47:51
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47:51In this episode of the Spilled Salt podcast, John Eaton of UltraPhil joins Maureen Ballatori to discuss how startups can avoid costly mistakes through early validation, cross-functional collaboration, and expert guidance in beverage manufacturing.By Agency 29
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Investment Banking 101: M&A in the Lower Mid-Market
48:46
48:46
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48:46Mark Heil is a registered representative of Pickwick Capital Partners. With more than 30 years of experience, Mark has been involved in the alternative assets industry and marketing, capital raising, custody, and fund administration roles. In this episode, we explore the strategies, mindsets and leadership lessons behind today's most successful exe…
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SS7 Ep 1: Soil Health, Technology, and the Farmer’s Bottom Line at Cultivate 2025
1:32:12
1:32:12
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1:32:12Welcome back to season 7 of the Spilled Salt podcast! In this episode, host Maureen Ballatori is joined by a panel of experts at Cultivate 2025 to discuss soil health challenges, including profitability, soil testing metrics, carbon credits, and ag tech adoption.By Agency 29
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How to raise capital for diverse tech founders
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28:36
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28:36This episode will be of interest to those in the venture capital world, founders, and investors, and anyone curious about that environment. We speak with Laurel Mintz, Founder of Fabric VC. We cover topics including starting a fund as a General Partner that provides capital to founders, the transition from CEO to General Partner, and how being a sa…
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Quality-First AI: A Fortune 500 Perspective on AI Governance
53:42
53:42
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53:42Neka Hickmon is a distinguished leader and consultant with over 21 years of experience in the technology sector, specializing in FinTech and operations process leadership. Based in Dallas, Texas, she has earned a global recognition for her expertise across five core industries, particularly in guiding financial institutions through transformation a…
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SS6 Ep 9: From the Field to the Lab and Back Again: How Murli Manohar is Shaping the Future of Agriculture
48:58
48:58
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48:58In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation.By Agency 29
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Compliance Tools for Boards & Investors: Data Governance, Cybersecurity, & AI
38:24
38:24
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38:24Episode 79 will be of specific interest to audit committees, investors, and companies, but also anyone in business today that would like to hear our guests' important work in the world of voluntary reporting on data governance, cybersecurity, and AI. Jordan Famularo is a strategist and researcher with a broad range of analytical and convening exper…
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SS6 Ep 8: Crushing Grapes on Two Continents: Colleen Hardy on the Realities of Modern Winemaking
54:30
54:30
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54:30In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.By Agency 29
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SS6 Ep 7: Adapt or Die: Cassidy Johnston on the Modernization of Beef Cattle Operations
55:45
55:45
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55:45On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.By Agency 29
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SS6 Ep 6: Exploring AgTech Investment Strategies with Adam Bergman
55:03
55:03
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55:03Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.By Agency 29
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SS6 Ep 5: Traditional Method Sparkling Wine Finds New Life in the Finger Lakes with Little Clover Wine Company
37:42
37:42
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37:42In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.By Agency 29
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SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour
42:52
42:52
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42:52In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies.By Agency 29
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Investor Psychology: A CEO’s Story of Gaining Investors’ Trust
32:41
32:41
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32:41In episode 78 of the Get Hired Up podcast, I speak with Ben Gardier, founder and CEO of Linen Fresh Laundry. Over the past six years, he has acquired and operated multiple laundromats and commercial laundry facilities in the Arizona and Nevada area. We discuss raising capital and gaining the trust of investors through consistency and persistency. B…
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SS6 Ep 3: Damian Mason on Farm Fields and Funny Business
49:10
49:10
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49:10In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.By Agency 29
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SS6 Ep 2: Developing Intuitive Agtech with Gripp CEO Tracey Wiedmeyer
40:53
40:53
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40:53In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.By Agency 29
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SS6 Ep 1: Exploring the Bioeconomy with Former USDA Sr. Advisor Gregory Jaffe
43:53
43:53
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43:53In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.…
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A View from the C-Suite: M&A Due Diligence Optimization in JVs
48:46
48:46
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48:46In episode 77 of the Get Hired Up podcast, Sunil and I discuss M&A due diligence and some of the more nuanced diligence considerations for a successful venture. We discuss M&A through both a sustainability and cross cultural perspective where relationships are the key factor in a successful joint venture. I hope you enjoy the show! Westgate Executi…
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SS5 Ep 8: From One Jar to Many: How Pauly Guglielmo Went from Hustle to Flow with Craft Cannery
57:14
57:14
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57:14Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.By Agency 29
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SS5 Ep 7: Breeding the New Apple Varieties of the Future with Susan Brown
36:07
36:07
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36:07Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.By Agency 29
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SS5 Ep 6: Anytime Spritz and Intentional Consumption with Regenerative Organic Spirits
42:49
42:49
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42:49On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.…
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Navigating succession plans & business exits: options & opportunities (M&A)
50:11
50:11
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50:11In episode 76 of the Get Hired Up! Podcast, I speak with Sankeetha Selvarajah who is the Managing Attorney of ZENSEI Law P.C., a civil transactional firm located in Boston and New York. Her clients are within the cannabis, technology, real estate, food service, e-commerce sectors as well as, retail manufacturers. As a 6x Nationally awarded startup …
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SS5 Ep 5: How Dylan Vaca and the DeLong Company’s Grown Climate Smart Initiative are Leading the Way in Sustainable Agriculture
35:09
35:09
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35:09On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.By Agency 29
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SS5 Ep 4: How Sarah Hartmann Launched a Frozen CPG Brand to a Warm Audience
54:07
54:07
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54:07On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.By Agency 29
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SS5 Ep 3: Building a Legacy in Agriculture with Jolene Brown
41:22
41:22
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41:22On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.By Agency 29
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SS5 Ep 2: Matt Brown and the Role of Traceability in Food and Beverage
34:47
34:47
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34:47When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.…
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SS5 Ep 1: Jim Trezise on Advocacy for Wine in the Anti-Alcohol Movement
38:23
38:23
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38:23Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.…
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Brand Bandits, AML, & the Board: The price of non-compliance
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46:13In Episode 75, I'm joined by Anna Stylianou to discuss anti-financial crime and anti-money laundering topics, regulation, and compliance. Additionally, we talk a little bit about hacking, cyber security, and credential control. Anna is an expert in anti-money laundering, compliance and financial crime risk management, having long term experience of…
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SS4 Ep 9: BONUS How to Launch a Podcast That’s Worth the Squeeze
33:08
33:08
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33:08Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.By Agency 29
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SS4 Ep 8: Creating a Win-Win Situation for Autonomous Tractors with Ben Alfi of Bluewhite
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33:37In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.By Agency 29
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SS4 Ep 7: Advocating for Biointensive Viticulture with Paul Brock of Silver Thread Winery
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39:59
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39:59Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.By Agency 29
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SS4 Ep 6: Growing Successful Food Service Brands with Matt Cotton of Rooted Food Sales
34:33
34:33
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34:33Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey offers valuable lessons for food industry entrepreneurs.By Agency 29
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SS4 Ep 5: Future-Proofing Farms with Warren Lee and Lachlan Campbell of ProAgni
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47:14
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47:14In this episode of the Spilled Salt podcast, Warren Lee and Lachlan Campbell capture the essence of ProAgni's journey, their focus on sustainable farming practices, and the innovative solutions they bring to the agriculture industry.By Agency 29
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SS4 Ep 4: Launching and Scaling in a Competitive Industry with Bluebird Hardwater's Will Blum
34:52
34:52
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34:52In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector. For a full transcript of this episode, visit https://agency29.com/blog/launching-and-scaling-in-a-competitive-industry-with-bluebird-hardwaters-will-blum.…
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Values-aligned investing in private equity
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39:08In this episode of the Get Hired Up podcast, I speak with Dr. Aamir A. Rehman, Chairman of Innate Capital Partners. What is most inspiring about Dr. Rehman is his values aligned approach with customers in what he calls values aligned investments. I hope you enjoy the show! Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Appl…
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SS4 Ep 3: Driving Data-Informed Agriculture and Precision Pollination with BeeHero’s Omer Davidi
31:53
31:53
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31:53Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture. Read the full transcript at https://agency29.com/blog/driving-data-informed-agriculture-and-precision-pollination-with-beeheros-omer-davidi/.…
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SS4 Ep 2: A Passion for Journalism and Emerging Brands: NOSH's Monica Watrous
27:44
27:44
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27:44Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG industry. Read the full transcript at https://agency29.com/blog/a-passion-for-journalism-and-emerging-brands-noshs-monica-watrous/.…
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SS4 Ep 1: Breaking Down Barriers One Bottle at a Time: Wine Stories with Maiah Johnson Dunn
29:49
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29:49Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers to inclusivity and demystifying wine. She dreams of someday opening her own winery. For a full episode transcript, visit https://agency29.com/blog/brea…
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SS3 Ep 8: Empowering New Food and Beverage Entrepreneurs with Rhonda Destino
35:24
35:24
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35:24From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballatori discuss navigating local government, fostering collaboration, and overcoming funding challenges for food ventures.…
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SS3 Ep 7: The Art of Venture Capital with Adie Akuffo-Afful
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41:27
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41:27Adie Akuffo-Afful joins Maureen Ballatori on the Spilled Salt podcast to discuss entrepreneurial ventures, including WeFunder, a business concept linking local businesses, and a fractional art investment platform. Listen in for his insights on innovative projects, stakeholder satisfaction, funding opportunities and business growth strategies.…
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SS3 Ep 6: Building a Brand with Kaari Stannard of Yes! Apples
36:32
36:32
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36:32Meet Kaari Stannard, CEO and Founder of Yes! Apples as she shares her thrills and spills from growing apples to brand creation. Kaari shares insights into family businesses, challenges, and innovative strategies shaping the future of fresh produce.By Agency 29
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The path to silence – how the tone of voice can win or lose the deal
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47:57In Episode 71, The path to silence - how your tone can win or lose the deal, I get to speak with Marshall Davis Jones, a voice expert. Tone can be an elusive ingredient in any communication. Misused or misplaced, it can destroy any sense of connection. Tone is everywhere. It's the snapshot and the snap judgment of a song, a look, or a feel. It's al…
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SS3 Ep 5: Science and the Vine: Matt Schrader’s Making Friends with Wine
30:23
30:23
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30:23Join Maureen Ballatori and Matt Schrader in conversation on Spilled Salt as they discuss Matt’s unconventional journey from microbiology to winemaking. Matt shares how he’s strategic in the winemaking process, the importance of consistency in flavor profiles, and how he’s helping new consumers make friends with wine.…
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SS3 Ep 4: Innovation and Teamwork: Chef Joel Kraft's Insights on Food Service
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39:44On this episode of Spilled Salt, renowned chef Joel Kraft shares his 30-year culinary journey, from humble beginnings to executive chef at Oak Hill Country Club and later St. John Fisher University. Chef Joel offers insights on industry evolution and teamwork strategies.By Agency 29
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SS3 Ep 3: Navigating the Founders Journey with Kyle Peters
44:33
44:33
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44:33Kyle Peters knows when to hold ‘em, and when to fold ‘em. Driven by passion and personal experience, Kyle shares his adventures in entrepreneurship on this episode of Spilled Salt with Maureen Ballatori.By Agency 29
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SS3 Ep 2: Transforming Companies and Nurturing Leaders with Insights from Warren Zeiser of WeRise Consulting
37:01
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37:01In this episode of the Spilled Salt podcast, Warren Zeiser of WeRise Consulting joins host Maureen Ballatori to talk hard lessons in leadership and navigating organizational change.By Agency 29
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SS3 Ep1: Running Toward Your Light with Mark Samuel of IWON Organics
38:48
38:48
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38:48Mark Samuel, founder of IWON Organics, joins Spilled Salt host Maureen Ballatori to share insights on entrepreneurship, CPG scaling, mental health, and his passion for his new endeavor, the Feel Good Wellness Program.By Agency 29
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