Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve. I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a ...
…
continue reading
Melissa Rose Business Coach For Studio Businesses Podcasts
1
Stop Bleeding Cash: The Boutique Profit Rules No One Told You with Christyne Gray
44:01
44:01
Play later
Play later
Lists
Like
Liked
44:01If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening. Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers …
…
continue reading
1
Gratitude, Tools, and Two Black Friday Gifts Just for You
21:50
21:50
Play later
Play later
Lists
Like
Liked
21:50As business owners, we are brave. We are gritty. We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.” But… we don’t do any of this alone. We have: the mentors who guide us the tools that keep us organized the experts we trust the partners who cheer us on and the s…
…
continue reading
1
Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
18:32
18:32
Play later
Play later
Lists
Like
Liked
18:32Feeling stuck on how to market your business without spending a dime? In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream. We’ll unpack: ✨ What made this event so effective (and how it…
…
continue reading
1
From the Soccer Field to the Boardroom: Why You Need People Who Hold You
16:21
16:21
Play later
Play later
Lists
Like
Liked
16:21A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers. And a moment with my son that completely unraveled me. Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone. Inside, I shar…
…
continue reading
1
You Don't Need to Slash Prices to Win Black Friday - Here's What to Do Instead
16:39
16:39
Play later
Play later
Lists
Like
Liked
16:39It’s that time again—Black Friday season. But before you start slashing prices or running last year’s promo, let’s pause. In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth. We’ll talk about: ✨ How to…
…
continue reading
1
You Don’t Need More Clients—You Need to Fix This First with Paul Roch
30:42
30:42
Play later
Play later
Lists
Like
Liked
30:42What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making? This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finall…
…
continue reading
1
The Real Reason Great People Aren’t Applying to Work for You
10:45
10:45
Play later
Play later
Lists
Like
Liked
10:45We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too? In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile. Tune in to learn: ✨ W…
…
continue reading
1
Stop Trying to Be Everyone Else—Start Being You (Human Design for Entrepreneurs) with Mel McSherry
37:00
37:00
Play later
Play later
Lists
Like
Liked
37:00As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost. That’s whe…
…
continue reading
1
Why You’re Not Growing (Even When You’re Doing Everything Right)
13:51
13:51
Play later
Play later
Lists
Like
Liked
13:51By Melissa Rose - Business Coach for Studio Businesses
…
continue reading
1
From Chaos to Clarity: Avoid the Money Pitfalls That Crush Small Businesses—with Megan Schwan
25:34
25:34
Play later
Play later
Lists
Like
Liked
25:34We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community. That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—t…
…
continue reading
1
Make Your LinkedIn Pop: 5 Visibility Tips You Can Do Today
15:00
15:00
Play later
Play later
Lists
Like
Liked
15:00LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table. In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover: How to make your profile banner…
…
continue reading
1
5 Quick Instagram Fixes Every Studio Owner Needs to Attract More Clients
13:25
13:25
Play later
Play later
Lists
Like
Liked
13:25Is your Instagram profile really working for you—or is it just…there? This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media. You’ll learn: ✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business …
…
continue reading
1
5 Facebook Fixes Every Studio Owner Is Missing (and How to Do Them Right)
16:07
16:07
Play later
Play later
Lists
Like
Liked
16:07Are you leaving visibility (and clients!) on the table with your Facebook page? Spoiler: you probably are—and the good news is, it’s an easy fix. In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re si…
…
continue reading
1
What’s actually working right now on social media for local, service-based businesses?
20:18
20:18
Play later
Play later
Lists
Like
Liked
20:18What’s actually working right now on social media for local, service-based businesses? After testing new strategies with my clients this month, I saw exceptional growth across the board — and I’m breaking it all down for you in this episode. Inside, I share: ✨ The #1 principle that makes every strategy work better ✨ How to roll out “what’s new” in …
…
continue reading
1
If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
14:49
14:49
Play later
Play later
Lists
Like
Liked
14:49What if the thing you see as your biggest weakness is actually your greatest asset? This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too. From my gray hair patch (that my stylist insists…
…
continue reading
1
Authenticity = Alignment = Attraction : The Story of Attracting my Dream Property
30:45
30:45
Play later
Play later
Lists
Like
Liked
30:45This week, I’m sharing the story of how I finally got my dream property—a year in the making, and really, years in the waiting. For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar? Everything shifted when I stopped trying to do business like everyone else and started livin…
…
continue reading
1
From Clicks to Connection: Marketing That Feels Human
18:02
18:02
Play later
Play later
Lists
Like
Liked
18:02AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real. This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity. We’ll co…
…
continue reading
1
You’re Not Failing—You’re Holding On Too Tight
19:16
19:16
Play later
Play later
Lists
Like
Liked
19:16What if letting go was the secret to leveling up? This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.…
…
continue reading
1
What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
19:51
19:51
Play later
Play later
Lists
Like
Liked
19:51If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap. I'm pulling back the curtain on the one strategy that changed everything for me: SEO. As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marke…
…
continue reading
1
From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal
25:22
25:22
Play later
Play later
Lists
Like
Liked
25:22In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s tim…
…
continue reading
1
Boost Your Studio Business with Smart, Local SEO with Jade Pruett
31:15
31:15
Play later
Play later
Lists
Like
Liked
31:15Think SEO is only for the big-budget brands? Think again. In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you. We’re talking: Why SEO doesn’t have to cost thousands (really) Where to start if you…
…
continue reading
1
Ready to Grow? Level Up Your Studio Team with These Must-Do Moves
16:54
16:54
Play later
Play later
Lists
Like
Liked
16:54Hey there, studio owner. Let’s talk about something that can make or break your business—your team. Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you. Because hope is not a strategy. In today’s episode, I’m breaking down the exact framework I use to onboard new…
…
continue reading
1
The 90-Day Studio Owner Challenge: Are You Ready to Level UP?
20:43
20:43
Play later
Play later
Lists
Like
Liked
20:43Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there. In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning. What started…
…
continue reading
1
Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom
33:21
33:21
Play later
Play later
Lists
Like
Liked
33:21You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅 But here’s the thing—we all tend to think “It’s fine… until it’s not fine.” And that’s why I brought today’s guest onto the podcast. Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He ge…
…
continue reading
1
Studio Season Tune-Up: 5 Google Visibility Fixes to Boost Trust This Summer
13:16
13:16
Play later
Play later
Lists
Like
Liked
13:16Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you. In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current one…
…
continue reading
1
16 Studio Lessons in 16 Years: Mistakes, Milestones & Marketing Truths
30:11
30:11
Play later
Play later
Lists
Like
Liked
30:11This week, I’m inviting you behind the curtain for a very real, very personal episode. As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that c…
…
continue reading
1
Optimize Your Body. Grow Your Business. The New Path to Studio Success
29:24
29:24
Play later
Play later
Lists
Like
Liked
29:24Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out. Enter: peptides. I’m sitting down with a special guest — Andrea Olson, a deeply knowledg…
…
continue reading
1
Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving
20:46
20:46
Play later
Play later
Lists
Like
Liked
20:46The sun’s out... and if you’re a studio owner, you know what that often means: Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever. But here’s the deal—your buyer hasn’t disappeared. They’ve just changed. They’re more hesitant, more distracted, and waiting until the very last minute to commit. If you’re feeling the summer slu…
…
continue reading
1
CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld
32:44
32:44
Play later
Play later
Lists
Like
Liked
32:44Think making more money means hustling for more clients? Think again. 💸 In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right). We dive into: ✨ How spending with inte…
…
continue reading
1
Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are
10:19
10:19
Play later
Play later
Lists
Like
Liked
10:19Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile. I dive into: A real-life parenting moment (and why dishes matter) The power of consistency in paren…
…
continue reading
1
Boost Trust + SEO with Photos - Mastering Excellence with Your Google Business Profile
16:25
16:25
Play later
Play later
Lists
Like
Liked
16:25Want more clicks, customers, and credibility? It’s time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I’ll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community. You’ll learn: ✅ What types of photos to upload (and what most b…
…
continue reading
1
Create Even More Local SEO with Your Referral Program
26:19
26:19
Play later
Play later
Lists
Like
Liked
26:19Are You Missing Out on Local SEO? Create a Referral Program That Drives Business Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table. Referrals are the easiest, warmest leads you’ll ever get, but h…
…
continue reading
1
Brand Ambassador Playbook : 3 Ways to Boost Your Local Business
24:11
24:11
Play later
Play later
Lists
Like
Liked
24:11Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing t…
…
continue reading
1
The Harsh Truth: Why Only 1% Succeed in Business (And How to Join Them)
26:00
26:00
Play later
Play later
Lists
Like
Liked
26:00Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle. If you’ve ever felt stuck, overwhelme…
…
continue reading
1
The Blog Blueprint: How to Write Posts That Actually Drive Sales
15:04
15:04
Play later
Play later
Lists
Like
Liked
15:04🎯 Stop Guessing: What to Write About in Your Blog Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what? In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings. I'll walk you through: …
…
continue reading
1
Two Pieces of Advice You Must Hear if You're Contemplating Divorce
11:33
11:33
Play later
Play later
Lists
Like
Liked
11:33🎙️ A Little Detour: Life, Business & The Advice I Give on Divorce We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route. I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks…
…
continue reading
1
5 Simple Blog Hacks to Boost Visibility & Attract Clients
11:33
11:33
Play later
Play later
Lists
Like
Liked
11:33Ever feel like your blog posts are just sitting there, collecting digital dust? You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business. In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work lon…
…
continue reading
1
Google is Deleting Our Reviews?! 😱 Here’s What to Do
9:08
9:08
Play later
Play later
Lists
Like
Liked
9:08Holy cats, Google—WHAT. THE. ACTUAL. 😡 If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility. The good news? Google is on it. They’ve promi…
…
continue reading
1
From Invisible to Unstoppable: Turning Business Setbacks into Comebacks
21:06
21:06
Play later
Play later
Lists
Like
Liked
21:06Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback. In this episode, I’m sharing how to shift your mindset and take strategic action when things…
…
continue reading
1
Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up
12:38
12:38
Play later
Play later
Lists
Like
Liked
12:38We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose? In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many serv…
…
continue reading
1
How to Build Trust, Credibility, and Authority That Sells
16:55
16:55
Play later
Play later
Lists
Like
Liked
16:55Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level. I’ll share how Google uses E-E-A-T to evaluat…
…
continue reading
1
Profit First Wins: The Cash Car Milestone You Can Achieve Too!
18:33
18:33
Play later
Play later
Lists
Like
Liked
18:33Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰 As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been …
…
continue reading
1
Kicking Off 2025 with Hot Leads & Smart SEO Strategies
19:29
19:29
Play later
Play later
Lists
Like
Liked
19:29Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease. Here’s what we’ll cover: Creating Irresistible Offers: …
…
continue reading
1
2024 in Review: The Question That Changes Everything
15:30
15:30
Play later
Play later
Lists
Like
Liked
15:30As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business. In this episode, I won’t be doing a "best of" recap or …
…
continue reading
1
SEO Meets Strategy: Joanna Sapir on Avoiding Burnout and Building Long-Term Client Relationships
25:10
25:10
Play later
Play later
Lists
Like
Liked
25:10If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯 Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir, who’s here to help you build a …
…
continue reading
1
Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile
10:06
10:06
Play later
Play later
Lists
Like
Liked
10:06The holidays are here, and while we’re decking the halls and sipping peppermint mochas, let’s not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours. Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a st…
…
continue reading
1
How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile
15:58
15:58
Play later
Play later
Lists
Like
Liked
15:58Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down? In this episode, inspired by a client’s recent Google review mishap, we’re diving into: How to leave …
…
continue reading
1
From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger
27:31
27:31
Play later
Play later
Lists
Like
Liked
27:31You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next? Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a…
…
continue reading
1
Reflect, Reset, Reimagine: Your Annual Vision Blueprint
17:13
17:13
Play later
Play later
Lists
Like
Liked
17:13As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning. This week is extra special because I’m c…
…
continue reading
1
Can’t Find Your Business on Google? Here’s What to Do -- Mastering Excellence with Your Google Business Profile
17:09
17:09
Play later
Play later
Lists
Like
Liked
17:09You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene. If you’ve ever searched for your business on Google or Maps and …
…
continue reading