This is the podcast clinic owners listen to when they’re tired of the usual nonsense. No hype. No magical “10x tricks”. Just the reality of running, growing, and scaling an MSK clinic without losing your mind or your money. You get straight talk on what actually works in private practice. How the best clinics grow. Why some clinics collapse. What patient numbers really mean when you strip out the fairy dust. And how marketing, pricing, staffing, finance, AI, and operations fit together in th ...
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Michael Schumacher HMDG Podcasts
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Why MSK Clinics Sink: A Former Physio’s Breakdown of Bad Advice and Bad Decisions
52:44
52:44
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52:44
Overview: From Clinic Owner to Marketing Consultant: Mark Reid on What Really Sinks MSK Clinics Mark Reid used to run a physio clinic. Now he works inside one of the UK’s biggest MSK marketing agencies. In this episode, Michael Schumacher and Mark tear into the uncomfortable truths of the industry: bad advice, guru nonsense, sunk-cost fallacy, flaw…
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Sod It, Let’s Open Another Clinic - Risk, Recurring Revenue & Burnout
43:46
43:46
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43:46
Overview Most clinic owners talk about taking risks. Andy actually did it. He bought a declining osteopathy clinic, rebuilt it from the inside out, then opened a second business across the road with no plan, no sleep, a newborn child and a stomach ulcer. Now he runs one of the most interesting blended MSK + strength clinics in the South West. In th…
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The Strip Club Special - Building a Brilliant Physio Business
50:08
50:08
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50:08
Overview Most clinic owners try to grow by “doing more physio.” Patrick didn’t. He built a full ecosystem. He took over a strip club, turned it into a medical clinic, built a second site, hired 18 staff, and created a brand so strong that patients now enter his business at multiple points of the ladder. Physio. Pilates. PT. Massage. All under one r…
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A Family Affair! Musical theatre, Sheffield feet and TikTok podiatry
54:47
54:47
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54:47
Overview This one is chaos, honesty and a masterclass in how a small clinic becomes a serious force. Emily from LR Podiatry joins Michael for a conversation that swings from musical theatre to burnout to rebuilding a clinic from the ground up. If you’ve ever felt like you’re winging it, drowning, or one bad month away from packing it in, this episo…
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Buy My Clinic, Not My Soul: Valuations, Roll Ups and MSK Reality
43:56
43:56
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43:56
Overview: There has been more noise about MSK acquisitions in the last two years than in the previous twenty. Most clinicians still misunderstand what M&A actually is, what private equity is, and why so many clinics are suddenly being bought. In this episode, Michael Schumacher speaks with Claire and Yoni, co-CEOs of Kinetico Health, one of the mos…
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The Great Physio Shake-Up with Katie Knapton and Physio First
40:03
40:03
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40:03
Overview: Michael Schumacher sits down with Katie Knapton, Chair of Physio First, for a blunt conversation about private practice, resistance to innovation, bad incentives, and why clinics still struggle with business basics. They get into AI, video consults, practice standards, PMI negotiations, and the brutal reality of running clinics in 2025. N…
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The Recruitment Episode Every Clinic Owner Needs to Hear
43:48
43:48
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43:48
Overview: Clinics keep saying there is a “shortage” of MSK clinicians. There usually is not. In this episode, Michael Schumacher and Laura Gilham from Recruit Therapists pull apart why most clinics struggle to hire, what good recruiters actually do, and why culture and personality matter more than another certificate on a CV. Show Notes: In private…
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Making Money the Uncommercial Way - Innovation, and the Myth of the “Golden Goose”
51:04
51:04
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51:04
Overview: Neuro physio is not MSK with a different label. It is a different universe entirely. In this episode, Michael Schumacher talks with Adam Poulter, founder of Foundations Physio, about the realities of running a neuro clinic, why staying clinical actually strengthens a business, the truth about neuro pricing, and why innovation means more t…
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He Stayed at Home and Built a Clinic Instead! This Is What ‘Doing It Properly’ Looks Like
31:23
31:23
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31:23
Overview: Clinic builds normally take years to get momentum. Jack did it in 18 months. In this episode, Michael Schumacher talks with Jack Winyard, founder of Winchester Physio and Health, about how he went from zero patients to a fully booked clinic, a six-person team, and now a second location. No hacks. No luck narratives. Just doing the right t…
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Podiatrists Eat Their Young! A Conversation with Nick Knight
59:43
59:43
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59:43
Overview: Podiatry is one of the most misunderstood professions in MSK. Nick Knight joins Michael Schumacher to talk honestly about why podiatry struggles with visibility, why the public still thinks pods cut toenails, and what needs to change. They cover tech, orthotics, FHPs, bad marketing, inter-professional politics and why podiatry is actually…
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The Realities of Expanding Your Business Through Acquisition - It Ain’t All Sunshine and Rainbows!
50:39
50:39
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50:39
Overview: Everyone talks about buying clinics like it’s a cheat code to success. The reality is debt, staff friction, culture clashes and years of delayed payoff. In this episode, Michael Schumacher sits down with Leeds-based clinic owner Ove Indergaard to break down the truth behind MSK acquisitions and what really happens after completion. Show N…
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Clinics, Consolidation and Bad Advice: An Investor’s Unfiltered View of MSK
58:27
58:27
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58:27
Overview: When HMDG sold, most people assumed it was a simple acquisition. It wasn’t. Michael Schumacher sits down with new owner Ben Marcilhacy to talk openly about buying an agency, why he walked away from building a clinic group, and what he’s learned from seeing hundreds of MSK businesses up close. They cover culture, integrity, corporate creep…
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