Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-ho ...
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Nancy Hassel Podcasts

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#84 Getting Ready for Pet Connect USA! - Digging Into the Pet Industry
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34:02Send us a text Featured Guest: Poppy Howard-Wall, Organizer of Pet Connect USA About This Episode: In this episode of Digging Into the Pet Industry, we’re thrilled to chat with Poppy Howard-Wall about the upcoming Pet Connect USA Summit, taking place in Los Angeles from December 3-5, 2024. Since its inception in 2018, this event has been a driving …
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#83 Logistics, Shipping & Global Trade - Digging Into the Pet Industry!
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35:49Send us a text Featured Guest: Richard R. Wohlrab Jr., VP of International Logistics at Mariner About Richard R. Wohlrab Jr.: In this insightful episode of Digging Into the Pet Industry, we’re joined by logistics expert Richard R. Wohlrab Jr., a 3rd-generation international freight forwarder and logistics provider. Richard has climbed the ranks in …
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#82 Meet Ina Jones, President of Ava's Pet Palace! - Digging Into the Pet Industry
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31:00Send us a text Featured Guest: Ina Jones, President of Ava’s Pet Palace and APP Member About Ina Jones and Ava’s Pet Palace: In this heartwarming episode of Digging Into the Pet Industry, we talk with Ina Jones, the President of Ava’s Pet Palace and proud mom of its young founder and CEO, Ava. Ava’s Pet Palace is a vibrant, health-focused brand kno…
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#81 Zero to 50 Locations - Woofie's! Digging Into the Pet Industry
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32:49Send us a text Featured Guest: Amy Addington, Co-founder and President of Woofie’s Pet Ventures, an Authority Brands Company, and APP Member About Amy Addington and Woofie’s: In this episode of Digging Into the Pet Industry, we sit down with Amy Addington, the co-founder and president of Woofie’s Pet Ventures. Woofie’s started as a local pet care b…
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#80 Pilots to the Rescue! Digging Into the Pet Industry Episode
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37:29Send us a text Featured Guest: Michael Schneider, Top Dog of Pilots To The Rescue and APP Member About Michael Schneider and Pilots To The Rescue: In this powerful episode of Digging Into the Pet Industry, we highlight the incredible work of Michael Schneider, founder and leader of Pilots To The Rescue (PTTR). This non-profit organization is driven…
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#79 Hemp for Pets? Learn from Billy Hatzichristos of Native Ceuticals
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28:58Send us a text Featured Guest: Billy Hatzichristos, Founder and CEO of Native Ceuticals (Long Island Hemp) and APP Member About Billy Hatzichristos and Native Ceuticals: In this episode, we welcome Billy Hatzichristos, the visionary behind Native Ceuticals, a company that blends traditional herbal remedies with modern science to provide holistic we…
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#78 Are You Consuming Content or Creating it for Your Pet Business?
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14:50Send us a text Host: Nancy Hassel, Founder and President of American Pet Professionals About This Episode: In this solo episode, Nancy Hassel dives into a critical question for anyone in the pet industry: Are you creating content, or just consuming it? As the digital landscape becomes increasingly crowded, Nancy emphasizes the importance of being a…
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#77 Are you being Demure Promoting Your Pet Business?
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11:33Send us a text Host: Nancy Hassel, Founder of American Pet Professionals About This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may be taking over, Nancy offers a different perspective: when it comes to promoting your pet business, now is not the …
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#76: Consistency is Key, but sometimes life gets in the way.
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8:13Send us a text Host: Nancy Hassel, Founder of American Pet Professionals About This Episode: In this special solo episode, Nancy Hassel opens up about the realities of life and how sometimes, despite our best efforts, it can get in the way of consistency. After a brief hiatus, Nancy is excited to return to the podcasting world, bringing with her a …
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#75: What It Took to Craft a Revolutionary Dog Crate with Zel Crampton of Diggs
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30:52Send us a text Featured Guest: Zel Crampton, CEO and Founder of Diggs and APP Member About Zel Crampton and Diggs: Zel Crampton is the visionary behind Diggs, a brand that revolutionizes dog products by challenging the status quo and redefining what pet parents can expect. As CEO and Founder, Zel has led Diggs to become a game-changing brand known …
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#74: NASCAR Racing and Rescue Dogs With Laurren Darr & Zachary Tinkle of Left Paw Press
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31:31Send us a text Featured Guests: Laurren Darr, Founder of Left Paw Press, and Zachary Tinkle, Professional NASCAR Driver and Founder of the Zachary Tinkle Foundation About Laurren Darr and Zachary Tinkle: APP Member: Laurren Darr, a prolific author in the pet fashion niche, has published numerous books, including Pug children's books and pet-related…
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#73: Proven Business Tips From 32 Years in the Pet Grooming Industry With Claudia Cesarotti
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47:29Send us a text Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member! About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own business. Now, she returns to share her wealth of knowledge and insights, offering valuable advice and tips fo…
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#72: Sustainable Omega 3’s for Pets From… Algae? With Deena Sisitsky and Tazz Latifi of ZypZyme Omega
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45:09Send us a text Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members! About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracted omega-3. This innovative solution surpasses all other omega-3 oils by preserving the natural antioxidative and ca…
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#71: Unleashing the Benefits of Turmeric for Dogs With Gay Jensen of Kangaroo Dogs
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42:47Send us a text Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP Member About Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey began when she was seeking a healthy option for her own dog to help with the ailments of a senior dog. She was …
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#70: Bringing Chic, Stylish & Eco-Friendly Pet Travel Products to Market With Ann Greenberg of A Pet with Paws
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37:28Send us a text How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing …
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#69: Hosting Pet Friendly Events With Dawn Vandaveer of Pet Friendly Fun
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34:57Send us a text Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all s…
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#68: Exploring Animal Communication and Healing With Debbie Carole
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38:52Send us a text In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering …
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#67: Pet Photography Tips With Laura Paesano of Laura Pea Photography
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37:05Send us a text As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before…
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#66: How to Have a Successful Pet Sitting Business With Robyn Elman of In Home Pet Services
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40:24Send us a text What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd. Lear…
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#65: Digital Marketing for Pet Businesses With Matt Aldrich of Pet Engine Marketing
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33:00Send us a text What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt and learn more…
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#64: Holistic Approach to Pet Grooming With Kristina Robertson of Barkley Square
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35:26Send us a text A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standin…
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#63: Launching a New Pet Tech Product: iPupPee! With Mark Condon
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35:04Send us a text How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the fu…
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#62: Keeping Pets in Their Homes With Tanya Kiesha Thompson and Breakthrough Pet Family Services
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45:04Send us a text As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and the…
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#61: Why & How I Started American Pet Professionals
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20:15Send us a text A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023 Pet Indu…
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#60: Inside the World of a Pet Journalist With Melissa Kauffman of Dogster and Catster
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1:07:37Send us a text Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has ev…
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#59: Building Your Community of Raving Fans/Followers/Customers
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17:11Send us a text Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPetPros htt…
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#58: How Can Your Town Become Pet Friendly? Karen Bartoszek of Pet Friendly Works
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35:53Send us a text How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. Sh…
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#57: Taking Advantage of Opportunities (Presented to You)
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14:27Send us a text How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newslett…
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#56: Do You Need an Online Business Manager? Ronalyn Wentz of Pets and Profits
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35:04Send us a text How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how and where t…
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#55: Ready for the 4th Quarter in Your Pet Retail Store? Janene Nadolny-Jimenez of PetDropShipper
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54:48Send us a text Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter. You can learn more about Janene and PetDropShipper here: www.petdropshipper.com Grab your calendar here: 2023 P…
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#54: Showing Up On Time For Your Pet Business
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10:30Send us a text Have people been more lax in the past few years about showing up to things late? Here's why showing up on time (and ending calls or meetings on time) is important. Nancy also shares some tips on how to navigate time zone differences and how to effectively space out your calls and meetings. Grab your calendar here: 2023 Pet Industry E…
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#53: Should You Own a Parrot? Diane Hyde of LI Parrot Society
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41:15Send us a text Should you own a parrot? Diane Hyde of LI Parrot Society gives us an inside look on what it's like to care for these amazing, intelligent birds and she helps us explore the world of tips and resources that LI Parrot Society has to offer. About LI Parrot Society: LIPS is "for the birds" ~ We are dedicated to responsible bird ownership…
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#52: Tips on How to Use AI for your Pet Business!
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15:05Send us a text Can AI help streamline some of the behind-the-scenes work or content creation processes for your business? In this episode, Nancy shares with us not only how we can use AI for our pet businesses, but also shares some cautions and tips on how to use AI in an ethical way. Get "100 Ways to Use AI to Create Content for Your Pet Business"…
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#51: Are You Pet First Aid & CPR Certified? With Bertha Villanueva-Shertzer; The Pet Medic
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40:53Send us a text Why should you and the team members in your pet business be certified in pet first aid and CPR? Bertha Villanueva-Shertzer, The Pet Medic, joins us to answer this question and more as she delves into the world of both getting certified in pet first aid and CPR and becoming an instructor who helps other pet professionals prepare for a…
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#50: Promoting Your Pet Business - On a Budget!
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17:56Send us a text How can you promote your pet business without a large advertising budget? This is a question that we can run into at any stage of our business. With the ebs, flows, and seasons that come with running your own pet business, what are some creative and effective ways that you can promote it to keep the customers and clients rolling in? …
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#49: Do You Have a Canine Liability Insurance Policy? Debbie Turner - Dean Insurance Agency
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37:15Send us a text What is canine liability insurance? What does it cover and why do you need it? Debbie Turner of Dean Insurance Agency joins us to answer these questions and more! Let's learn how canine liability insurance can help protect your pet business and even save your dog's life. Learn more about Debbie and Dean Insurance Agency here: https:/…
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#48: 7 Tips for Finding and Hiring a Business Expert
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17:10Send us a text Are you looking to hire someone to help with your pet business? Whether it be with marketing, bookkeeping, web design, or various admin tasks, Nancy gives us 7 tips to find and hire an expert. She also gives us tips on not only hiring an expert, but hiring someone who's the right fit for your pet business. Grab your calendar here: 20…
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Send us a text In this episode, Nancy shares with us the true power of email in connecting people, expanding your network, and reaching people outside of your sphere of influence. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking here! We will notify you as soon as it is ready! Grab your calendar here: 2023 Pet Indu…
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#46: 3 Reasons Why You Should Have an EMAIL List
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19:48Send us a text Is email marketing outdated? Even with the rise of text messaging automation and social media, Nancy tells us why and how having an email list for your pet business is one of the most valuable things that you can do for your long-term success. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking here! We…
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#45: What Is a Holistic Vet? With Dr. Gerald Buchoff, BVSCAH of Longevity Veterinary Center
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28:43Send us a text What is a holistic veterinarian and how does one go about becoming a holistic vet? Dr. Gerald Buchoff, BVSCAH Longevity Veterinary Center joins us to discuss what he does as a holistic veterinarian and give his advice to both pet parents seeking holistic care, and those who want to become holistic vets in the future. Learn more about…
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#44: Advocating for Dog Friendly Places With Ginny Munger Kahn of LI-DOG
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41:40Send us a text Are businesses that don't allow dogs at their establishment missing out on more revenue? This and many more questions about the pros and cons of making more spaces dog friendly are answered in this episode with Ginny Munger Kahn of LI-DOG. Learn more about LI-DOG and how you can get involved in advocating for dogs, dog owners, and do…
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#43: What Do You Want to Do in the Pet Industry? - Pet Industry 101™
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23:02Send us a text Have you been wanting to get into the pet industry or perhaps change your career path within the pet industry? If you're searching for your place to shine in this industry, listen in as Nancy breaks down how to discover what you truly want to do in the pet industry and when you should take that big leap. Download our Pet Business Wor…
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Send us a text Have you ever wanted to land your product, service, or pet non-for-profit a spot on the TODAY Show? Perhaps you've had your eye on another large-scale, live TV production that you would love to have your pet business featured on. In this episode, Nancy Hassel tells us how she landed on the TODAY Show and gives us practical tips on ho…
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#41: Customer Focus Groups - NEW! Pet Industry 101™ Series
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20:00Send us a text Ever had an idea for a pet product that could change the world as we know it? (Or at least the pet industry). If so, this episode is for you! Nancy Hassel outlines why customer focus groups are essential and give us focus group examples on how we can gain valuable insight and feedback on our idea for little to no cost. This is the ve…
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#40: How to Become a Pet Influencer With Jodie Keisel and Miley Jo the Chorkie
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42:52Send us a text How did dog mom and manager, Jodie Keisel, and her chorkie Miley Jo break into the canine influencer, model, and fashion space? In this episode, Jodie shares with us the story of how they started, as well as tips on how to gauge if your dog is a good fit for the canine fashion and modeling world, how to maintain a consistent social m…
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Send us a text In this episode, Nancy chats with us about setting goals for our pet businesses, the importance of support systems, and the importance of accountability for our goals. Share this podcast and help us get to 10K Downloads! https://www.linkedin.com/events/helpusgetourpodcast-digginginto7046918842303864832/ Grab your calendar here: 2023 …
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Send us a text We all know that following up with our customers and clients is important. You may be capturing your customer's email address, but what can you do to go a step further and stand out in your industry without spending a lot of time or money? In this episode, Nancy gives us actionable tips on how to intentionally and easily follow up wi…
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Send us a text Video is an extremely effective and engaging way to communicate with the pet parents that you serve. However, many of us suffer from the fear of being on video. In this episode, Nancy Hassel tells us how she overcame her fears, and how you can too. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events…
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#36: Is Copywriting Worth It? With Claudia Cesarotti of Your Copywriting Solution
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38:40Send us a text Is copywriting and digital marketing worth it for pet businesses to invest in? Claudia Cesarotti answers this question and more, such as "How many blog posts do you need per month to be ranked by Google?" and "What types of copywriting and digital marketing are most suitable for pet industry businesses?" Learn more about Claudia Cesa…
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Send us a text Who is your pet product or service for? Part of finding your ideal audience and community is realizing that not everyone is your customer, and that's okay. In this episode, Nancy gives us actionable tips and thought-provoking questions to discover our ideal audience or target market so that we can market our pet businesses more effec…
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