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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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SEO, digital marketing and custom software development services.
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability. TIME-STAMPED SHOW NOTES (00:00) LeBron James and Health Investments (01:18) Personal Health Routines (04:34) Longevity Proto…
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Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
22:44
22:44
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22:44
In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception. TIME-STAMPED SHOW NOTES (00:00) The Shift from Clickbait to Quality Content (02:57) The…
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Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network
27:49
27:49
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27:49
In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business. TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) N…
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Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat
27:23
27:23
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27:23
In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times. TIME-STAMPED SHOW…
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The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?
23:22
23:22
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23:22
In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results. TIME-STAMPED SHOW NOTES (00:00) Podcast Performance Insights (02:58) Marketing Budget B…
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In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively. TIME-STAMPED SHOW NOTES (00:00) Creativ…
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Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
20:43
20:43
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20:43
In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology. TIME-STAMPED SHOW NOTES (00:00) Navigating New Marketing Channels (02:5…
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'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...
26:10
26:10
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26:10
In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications. TIME-STAMPED SHOW NOTES 00:00 Founders' Frustrations in Today's Economy 02:57 Cul…
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Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple
22:23
22:23
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22:23
In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns. TIME-STAMPED…
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Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs ...
24:19
24:19
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24:19
In episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future. TIME-STAMPED…
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As Microsoft Turns 50, Nadella Sees Future Success Built On The Ability To ‘Win The New’, This Is The Best Time To Double Down, Generate MrBeast $10K Thumbnails for YouTube With This Prompt
26:19
26:19
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26:19
In episode #2950, Eric Siu and Neil Patel discuss the need for innovation and adaptability in business, drawing on personal experiences with team dynamics and the challenges of entrepreneurship during downturns. They explore the benefits of bootstrapping, the mindset needed to succeed in uncertainty, and the impact of AI on content creation, partic…
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How Tariffs Will Affect Marketing, Is The Trump Playbook Working For The Economy? How A Recession Will Affect Marketing
26:03
26:03
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26:03
In episode #2949, Eric Siu and Neil Patel discuss the impact of tariffs on marketing and businesses, both short-term and long-term economic outlooks. They explore the broader economic impact on businesses and emphasize that companies able to demonstrate quick ROI in their marketing efforts can still find success despite the downturn. TIME-STAMPED S…
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Is Marketing Picking Up or Slowing Down? What We Are Seeing, Does There Really Need to be a GEO? Why SEO Is More Important Than Ever Now, The One Thing Holding Google Back With AI
25:07
25:07
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25:07
In episode #2948, Eric Siu and Neil Patel discuss inflation, stagflation, and their impact on marketing strategies. They also explore AI’s role in marketing, the evolution of industry terms, and potential regulations on AI-generated content. TIME-STAMPED SHOW NOTES (00:00) Understanding Inflation Trends (02:59) Economic Indicators and Stagflation (…
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Does AI Beat Teamwork? (P&G Study on 776 Employees), How To Agentify Your Marketing, Is Acquiring A Good Growth Strategy For Service Companies?
27:03
27:03
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27:03
In episode #2947, Eric Siu and Neil Patel explore the impact of AI on teamwork, using Procter & Gamble as a case study. They discuss how individuals using AI can outperform teams without it and its implications for corporate efficiency. The conversation also covers leveraging AI for marketing, aqua hiring for strategic growth, and the cautious appr…
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Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS
26:26
26:26
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26:26
In episode #2946, Eric Siu and Neil Patel discuss innovative strategies for generating RFPs through LinkedIn, the evolution of go-to-market strategies, the importance of press and in-person connections, the future of content marketing in the age of AI, and the concept of vibe marketing as a new approach to marketing using AI tools. TIME-STAMPED SHO…
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7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025
28:56
28:56
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28:56
In episode #2945, Eric Siu and Neil Patel discuss how AI is transforming marketing by enhancing creativity, data analytics, and efficiency. They cover AI tools for campaign improvement, event marketing strategies, and the impact of speaking engagements on brand growth. Note this episode is virtually recorded. Audio quality is reduced compared to ty…
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How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This
25:57
25:57
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25:57
In episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage. TIME-STAMPED SHOW NOTES (00:00) Creating Impactful Events (06:12) The Seven Habits of …
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What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?
24:20
24:20
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24:20
In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance. TIME-STAMPED SHOW NOTES…
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How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't
26:11
26:11
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26:11
In episode #2942, Eric Siu and Neil Patel unpack the challenges of business partnerships, reflecting on past successes and failures. They emphasize communication, intensity, and handling tough conversations, while also exploring job changes, career growth, and managing stress in work and life. TIME-STAMPED SHOW NOTES (00:00) Navigating Business Par…
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Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day
21:18
21:18
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21:18
In episode #2941, Eric Siu and Neil Patel break down the current US economic landscape, highlighting Howard Lutnick's views on tariffs, government strategies, and innovative ideas like Trump gold cards. They discuss the impact of tariffs, the push for domestic growth, and the long-term outlook shaped by government initiatives and investment strateg…
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The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO
21:53
21:53
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21:53
In episode #2940, Eric Siu and Neil Patel discuss startups, marketing strategies, and product-market fit, focusing on the rise of Manus, an AI app. They cover video content creation, client relationships, and the risks of programmatic SEO, emphasizing relevance and user needs. TIME-STAMPED SHOW NOTES (00:00) The Rise of Manus and AI Applications (0…
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Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing
29:33
29:33
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29:33
In episode #2939, Eric Siu and Neil Patel discuss the balance between learning and execution, leadership styles, and vibe marketing. They emphasize understanding human nature in business and outline the ten new commandments of marketing. TIME-STAMPED SHOW NOTES (00:00) The Struggle of Real Learning (03:00) Entrepreneurial Mindsets: Execution vs. Kn…
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Why Jensen Huang Believes Marketing and Sales Are Just as Important as Product, Speed: The Skill Marketers Miss, Google’s John Mueller Urges SEO Pros to Rethink Their Role, Google Opens Gemini Research ...
25:39
25:39
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25:39
In episode #2938, Eric Siu and Neil Patel discuss the crucial roles of marketing and sales, focusing on resilience in entrepreneurship. They explore the need for speed in marketing, adapting to changes in SEO, and the impact of AI on business. Ethical considerations and the consequences of unethical practices are also highlighted. TIME-STAMPED SHOW…
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What To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' Strategy
24:18
24:18
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24:18
In episode #2937, Eric Siu and Neil Patel discuss handling copycat products, emphasizing innovation, speed, and strategic advantages. They explore marketing tactics, funding choices, and lessons from companies like Nvidia. The conversation highlights the importance of customer focus and strong marketing to stay competitive. TIME-STAMPED SHOW NOTES …
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Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS
24:58
24:58
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24:58
In episode #2936, Eric Siu and Neil Patel discuss the evolution of marketing strategies, emphasizing the importance of adaptability in the SEO landscape. They also talked about how to reach the majority of potential buyers who are not ready to purchase immediately, and the differences between SaaS and RAS models in the marketing industry. TIME-STAM…
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