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Welcome to Real Estate Lowdown, the ultimate podcast that will transform the way you think about real estate investing. I'm your host, Bill Bymel, CEO of First Lien Capital and author of the bestselling book, Win Win Revolution: An Insider's Guide to Investing in the Secondary Mortgage Market. Real Estate Lowdown is not your typical scripted podcast. We're all about unscripted, engaging, and informative conversations that will leave you hungry for more. Join me as I sit down with savvy, seas ...
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Social Media Decoded

Michelle Thames

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Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨
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Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figur…
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What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence? In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content tha…
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What if the thing slowing down your marketing success… is you? If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you. You don’t need to start from scratch or build a complicated funnel. You need clarity, simplicity, and a strategy that fits your l…
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Mark Lumpkin, Sales Director at STR Cribs, joins us to share his innovative approach of helping investors turn their single-family investment properties into profitable unforgettable short-term rental properties - creating standout short-term rental experiences that leave a lasting impression. With a rich background as a licensed general contractor…
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In this episode of Social Media Decoded, host Michelle Thames sits down with Johnathan Grzybowski, co-founder of Penji, a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up—with no investors and no safety net—scaling it…
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Feeling like you’re showing up online but not seeing results? You’re not alone—and the issue isn’t just “post more.” In this episode, I’m breaking down the 3 types of content you need to attract visibility and aligned clients consistently. If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walk…
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In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content theme…
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Ryan Poole, Founder and the innovative force behind RealTrade Inc., joins us to unpack the seismic shifts currently rocking the real estate world. RealTrade Inc. is an online marketplace and social platform for real estate that brings together the best in data, agents, and other professionals to help buyer and sellers build the most trusted real es…
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In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, tu…
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In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions witho…
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Economic fallacies are like ghost stories for the financially literate: they persist, despite evidence to the contrary. What fallacies might be influencing your real estate and financial decisions? Join me for this episode of Real Estate Lowdown Coffee with Bill as we unravel some of the most entrenched misconceptions shaping our economic landscape…
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In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her busines…
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Bob Brown, affectionately known as the Dirt Whisperer, brings 35 years of dirt expertise and experience to our latest episode, unmasking the foundation repair industry with his candid insights, as he reveals the hidden complexities of soil and its crucial role in maintaining strong building foundations, and uncovers the hidden truths behind foundat…
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In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients,…
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In this episode of Social Media Decoded, Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers in…
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Join me to sit and savor another - relentlessly candid - Coffee with Bill discussion as we unravel the pressing issues and potential turning points that define our current economic landscape. Each morning as I savor my first cup of coffee, I'm reminded of how vital adaptability is, especially in our current world filled with political and economic …
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In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustain…
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In this episode of Social Media Decoded, Michelle Thames reveals her step-by-step method for batching a week’s worth of content in under 90 minutes. If you’re overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across p…
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Casey Gregersen, Founder and CEO of Bighorn Capital Fund, real estate investor and engineer, shares his remarkable journey from the football field to the oil fields, and eventually into the world of real estate. From an unexpected journey into petroleum engineering to building a formidable real estate portfolio of 250 units, Casey's story is one of…
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In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women’s sports marketing, fan engagement, and brand building. Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the tim…
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In this episode of Social Media Decoded, Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of…
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In this powerful episode, Michelle Thames unpacks why simply posting content isn’t enough to grow a profitable business online. She explains what personal branding really is, how it builds trust, and why it’s the key to standing out in a crowded online space. Whether you’re tired of chasing trends or unsure how to position yourself as the go-to exp…
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In this powerful live coaching episode of the Social Media Decoded Podcast, host Michelle Thames sits down with Martita, a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT). Tune in for a behind-the-scenes look at a …
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After the unimaginable heartbreak of losing a son to a drunk driving accident, Chris Occhipinti, the visionary founder of Homeless to Home Ownership, transformed his grief into a mission to help others find stability and purpose. Join us as Chris shares his turning point from this personal tragedy to pioneering a nonprofit that has helped tens of t…
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In this episode of Social Media Decoded, Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. T…
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In this captivating episode, I sit down with Sharad Mehta, CEO and founder of REsimpli, the cloud-based system that makes real estate investing more efficient by automating tasks and managing business more efficiently. What began as a personal solution to the fragmented world of real estate investing has evolved into a groundbreaking CRM tool that'…
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In this episode of Social Media Decoded, Michelle Thames is setting the record straight about what it really takes to grow on social media. Spoiler alert: it’s not about going viral, posting every single day, or chasing trends. Michelle debunks common myths that keep entrepreneurs stuck and reveals the strategies that actually move the needle—so yo…
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In this episode of Social Media Decoded, host Michelle Thames discusses the biggest mistake entrepreneurs make: trying to build their business completely alone. From burnout to confusion to missed opportunities, going solo is one of the fastest ways to stay stuck. Michelle shares personal stories, powerful stats, and real strategies to help you fin…
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In this thought-provoking discussion on the Real Estate Lowdown, Tampa Bay attorney Bishoy Habib gives a comprehensive analysis as he takes us on a journey through Florida's dynamic property market. From analyzing the pandemic-fueled boom to predicting an upcoming market reset, Bishoy provides valuable perspective on both residential and commercial…
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In this episode of Social Media Decoded, Michelle Thames shares how a casual coffee chat led to a $1,000 opportunity—and how you can start turning simple conversations into real business growth. If you’ve ever felt like networking is a waste of time or you’re not sure how to build genuine relationships online, this episode will give you the mindset…
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In this episode of Social Media Decoded, host Michelle Thames chats with Taylor Smith, 4X founder, community builder, and host of The Power Table Podcast. Known as “The Queen of Community,” Taylor shares how she went from digital product strategist to hosting a 125-person conference—all through the power of connection, trust, and community. If you’…
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As I sip my morning chocolate espresso, thanks to my favorite coffee purveyor, Nespresso, I want to share some thoughts on our industry, the economy, and the personal journey that's brought us all to this moment. I just returned from speaking at the NADP conference in Palm Springs that was enlightening in more ways than one. While on stage with fel…
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Your job title is NOT your identity, and it definitely doesn’t determine your success. In this episode, Michelle Thames is breaking down the real factors that impact your business growth and why spending time worrying about your title is holding you back. Whether you’re calling yourself a CEO, Founder, or Marketing Guru—it doesn’t mean a thing if y…
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In this insider episode of the Real Estate Lowdown, Scott Phillips, Senior VP of SES, a leading insurance solutions provider for the real estate sector pulls back the curtain on the often misunderstood world of property insurance in today's volatile market. Discover how SES leverages relationships with major carriers like Lloyds and Chubb to create…
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Are you sleeping on Pinterest? Most entrepreneurs focus on Instagram and TikTok but completely ignore one of the biggest untapped platforms for traffic, leads, and sales. In this episode of Social Media Decoded, I sit down with Pinterest expert & educator Meagan Williamson, who is recognized by Pinterest itself, to break down exactly how to use Pin…
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Join us for this episode of the Real Estate Lowdown as veteran multifamily investor, Charles Carillo, Managing Partner at Harborside Partners, pulls back the curtain on his 18-year journey in real estate investing. From weathering the 2008 crash to navigating today's high-interest environment, Charles shares battle-tested strategies for building la…
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Starting a business in 2025? Things have changed, and what worked years ago doesn’t necessarily work now. In this episode, marketing expert Michelle Thames breaks down the exact steps she would take if she were starting from zero today—no audience, no connections, no brand presence. You’ll learn: ✔️ The biggest mistakes new entrepreneurs make (and …
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Unlock the secrets of Southern California's real estate market with investor Zihao Wang, Founder & CEO of Motiva Holdings, who shares how he defies conventional wisdom to achieve remarkable success. We learn about his journey from managing properties as a teenager in Pasadena to the early influences that shaped his path. Zihao's unique approach, of…
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Struggling to grow your visibility and attract the right audience online? You’re probably focusing on the wrong strategies. In this episode, marketing expert Michelle Thames reveals the ONE small—but powerful—shift that can transform your online visibility and boost engagement instantly. Spoiler alert: It’s not about posting more or going viral! Tu…
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Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highlighting past trends, current strategies, and future predictions for 202…
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From fixing fences on his father's ranch to shaping urban landscapes, Luis Belmonte, principal at Seven Hills Properties, chronicles his unlikely path to real estate development. Drawing from his Irish-Italian roots and decades of experience, Luis reveals why he chose practical community projects over luxury developments – and how this decision sha…
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Ready to make 2025 your breakthrough year in business? If you’re tired of feeling stuck, overwhelmed, or unsure of what to do next, this episode is for you! In today’s episode, I’m breaking down the first and most important steps to building a thriving, profitable, and aligned business this year. We’ll cover: ✅ How to create offers that actually se…
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Want to scale your business and increase revenue, but not sure where to start? In this episode of Social Media Decoded, I’m taking you behind the scenes of a real client success story—how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads. If you’re struggling with marketing, feeling…
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💡 Are you sitting on a goldmine of knowledge but not sure how to turn it into income? If you’re over 40 and wondering if it’s too late to start monetizing your expertise, let me tell you—the time is NOW! In this episode of Social Media Decoded, I’m breaking down four powerful ways to make money from what you already know: ✅ Coaching & consulting 💼 …
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German immigrant Jack Bosch, Co-Founder of Orbit Investments and “Land Profit Generator”, turned his American dream into reality. In this episode, Jack shares his journey of becoming a thriving real estate entrepreneur alongside his wife Michelle and why they chose to focus on the lesser-known yet lucrative niche of land wholesaling. Unlike the cro…
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In this episode, Michelle Thames shares why entrepreneurs and visionary leaders should invest in retreats to gain clarity, build connections, and elevate their businesses. She also shares details about her upcoming Costa Rica retreat in November and her February 27 info session. 💡 What You’ll Learn: ✔️ Why stepping away from your business helps you…
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Thinking about launching a podcast? In this episode, Michelle Thames breaks down how to know if podcasting is right for your business, the benefits of starting one, and what it actually takes to launch. 💡 What You’ll Learn: ✔️ The biggest signs a podcast is perfect for your brand ✔️ Why podcasting builds trust and brings in high-quality leads ✔️ Th…
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From drowning in nearly a million dollars of debt to mastering financial independence, Brent Kesler's journey from chiropractor to wealth-building strategist and educator will transform how you think about money. Despite his initial skepticism, Brent discovered a powerful path to financial freedom through Infinite Banking - a strategy that turned h…
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In this episode, Michelle Thames shares how she integrates ChatGPT into her business for content creation, strategic planning, and time-saving workflows. Learn how AI can help you create content faster, map out marketing strategies, and focus on revenue-generating tasks. 💡 What You’ll Learn: ✅ How to use ChatGPT to brainstorm and create content fas…
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In this episode, Michelle Thames shares how she landed a speaking engagement in Florida through Threads and teaches listeners how to use the platform to get visible for opportunities. Learn tips for pitching yourself, building credibility, and positioning your brand for success. What You’ll Learn: How Michelle landed a speaking engagement using Thr…
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