Join Christopher Harold aka The Marketing Superman for weekly tips, tactics, and takeaways to transform your company into an explosive and magnetic business. He shares strategies and principles that have allowed him to be full-time Online since 2016 and how to rise from being just a Christian doing business into an impactful Kingdom Entrepreneur.
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Onlineadvertising Podcasts
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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The Doberman Dan Show is where top performing entrepreneurs share their lessons and secrets for prosperity, financial independence, time freedom and building a lifestyle-driven business.
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What is "Content Hacking"? It's an understanding of how to: * Deconstruct content marketing into a step by step system * That is then reconstructed to produce performance across platforms Think of it as "content marketing that is accountable and predictable" For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").
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Episode 297 / Paola Rosciano / Remote / Social Media Manager
21:29
21:29
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21:29Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…
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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director
24:57
24:57
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24:57Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…
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Episode 452: You Left Your Job… To Build Another One?
0:58
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0:58https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head
26:24
26:24
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26:24Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 446: The Grind Isn’t the Path to $10K Months
0:51
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0:51https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 445: It’s Not the Algorithm — It’s Your Strategy
0:57
0:57
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0:57https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 444: You Can’t Out-Post a Broken System
0:55
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0:55https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 443: Grow Your Business Without Burnout
0:55
0:55
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0:55https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 442: Why You’re Still Stuck (Even Showing Up)
1:01
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Episode 441: Is Your Strategy Kingdom-Aligned?
0:48
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0:48https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 440: $100K in 59 Days — Without Sales Calls
0:50
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0:50https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 439: Why Your Content Isn’t Converting
0:56
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0:56https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager
24:40
24:40
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24:40How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.
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Episode 437: Marketing Is Ministry—When You Do It Right
0:53
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0:53https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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Episode 434: Some of Y’all Are Following Funnels… But Ignoring Faith
0:52
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0:52https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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Episode 433: How to Use Video to Sell High-Ticket Offers
11:20
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11:20https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership
32:31
32:31
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32:31In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…
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Episode 432: The #1 Sales Mistake Keeping Coaches Stuck—and the Video Strategy That Fixes It
4:14
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4:14https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing
26:30
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26:30If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…
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Episode 291 / Daniel Mark Carr / Brand & Marketing Director
25:06
25:06
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25:06A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…
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Episode 431: How to Make Video Feel Effortless (Even If You’re New to It)
6:43
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6:43https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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Episode 430: How to Use Video at Every Stage of Your Sales Funnel
3:55
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3:55https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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Episode 429: 3 Levels of Video Confidence (And Where You Might Be Stuck)
4:31
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4:31https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Episode 428: How to Go From Text-Only Posts to Video (Even If You Hate Being on Camera)
6:41
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6:41https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing
22:03
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22:03Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…
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Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth
23:09
23:09
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23:09On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…
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Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental
26:21
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26:21Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…
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Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative
27:48
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27:48Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…
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Episode 286 / Irina Finerman / Creative Marketing Leader
22:52
22:52
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22:52Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…
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Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager
27:15
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27:15What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…
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Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy
26:49
26:49
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26:49In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…
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Episode 427: 3 Ways Video Can Triple Your Revenue (Even If You Feel Awkward on Camera)
6:09
6:09
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6:09https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda
22:33
22:33
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22:33PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…
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Episode 426: Why Your Marketing Isn’t Bringing in the Leads You
21:23
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21:23https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Episode 425: 7 Keys to a God-Centered Life
59:28
59:28
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59:28https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation
25:37
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25:37What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…
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Episode 424: How To TRUST God's Timeline Trusting God's Timing
6:37
6:37
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6:37https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA)
23:28
23:28
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23:28What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…
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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager
26:00
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26:00Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…
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Episode 279 / Caroline Cockell / Student Roost / Marketing Director
25:15
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25:15Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …
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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics
26:24
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26:24The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…
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Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration
23:40
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23:40If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.
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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics
27:38
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27:38Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
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Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager
18:49
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18:49Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …
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