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Join Christopher Harold aka The Marketing Superman for weekly tips, tactics, and takeaways to transform your company into an explosive and magnetic business. He shares strategies and principles that have allowed him to be full-time Online since 2016 and how to rise from being just a Christian doing business into an impactful Kingdom Entrepreneur.
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Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Off the Chain with Doberman Dan

The show for entrepreneurs who want to build a lifestyle business

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The Doberman Dan Show is where top performing entrepreneurs share their lessons and secrets for prosperity, financial independence, time freedom and building a lifestyle-driven business.
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What is "Content Hacking"? It's an understanding of how to: * Deconstruct content marketing into a step by step system * That is then reconstructed to produce performance across platforms Think of it as "content marketing that is accountable and predictable" For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").
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Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…
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Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/client-masterclass - Join The FREE Client Attraction Masterclass! https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll ma…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…
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A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…
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https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
  continue reading
 
https://chrissharold.com/the-video-training - Get My FREE Video Tutorial! https://chrissharold.com/grow-your-biz - Ready to add an additional $231,000 in Client Revenue Without Adding More Work To Your Schedule? Apply for our Rapid Success System and we’ll map out a personalized plan to help you generate high-quality leads, pack your webinars, chal…
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https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…
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On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…
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Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…
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Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…
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Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…
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What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…
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In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…
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https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…
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https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
  continue reading
 
https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…
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https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys - (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently https://chrissharold.com/course-essentials -…
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What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…
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Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…
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Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …
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The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…
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Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
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Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …
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