Best Operational Optimisation Podcasts (2025)

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Build Your Marketing Machine: Stop Chasing Trends & Start Creating Systems: with Jeff Wenberg 38:01

Play Pause

14h ago38:01

38:01

If your marketing feels like guesswork — some months booming, others bone-dry — today’s episode will show you exactly what’s missing. Sam sits down with Jeff Wenberg, founder of Offer Evolution and former early-stage team member at Leadpages and Zipify Apps, where he helped scale tech companies by focusing on one core principle: ➡️ Marketing works …

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Why Communication Is a Strategic Advantage: Joshua Altman 51:14

8d ago51:14

51:14

In this episode, Sam dives deep into the power of communication as a growth driver — not a buzzword. Joshua Altman, former Capitol Hill journalist and now pioneer of the Fractional Chief Communications Officer (CCO) model, explains how smart communication shapes perception, accelerates decisions, builds trust, and connects every part of a business …

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Ben Adkins on Building 7-Figure Marketing Systems that Sell Themselves 1:10:25

15d ago1:10:25

1:10:25

From Chiropractic Tables to Digital Empires: Dr Ben Adkins on Building Systems That Sell Themselves Guest: Dr Ben Adkins — Founder of Fearless Social and One Hour Influencer Host: Sam Penny Duration: 1h 10m Episode Overview Dr Ben Adkins went from an overworked chiropractor in a small town to one of the most trusted marketing minds online. When fac…

1
John Solleder on Building People, Purpose & Value That Lasts 1:05:01

1M ago1:05:01

1:05:01

In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that lea…

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Is Apple Mac Really Worth It for Your Business with Mus Melemendi 29:14

1M ago29:14

29:14

Are you sure your business is using the right system? In this episode of The Cyber CEO, host Haree Patel sits down with Senior Engineer and Team Lead, Mus Melemendi, to settle one of the longest-running debates in business tech: Windows vs macOS. Whether you’re a loyal Windows user or an Apple devotee, this episode explores which platform truly mak…

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Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya 1:03:01

1M ago1:03:01

1:03:01

In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations. Over two decades, Nader has worke…

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Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership 52:27

2M ago52:27

52:27

When it comes to building a business people actually want to buy, it’s not just about profits — it’s about people. In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation. Long before remote work be…

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Passwords are Dead. Which Security Method Should You Trust with Adrian Clements 56:25

2M ago56:25

56:25

By Haree Patel

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Brian Samson on Coffee Culture, Entrepreneurship & Global Business CTUT - 41 46:08

2M ago46:08

46:08

By Ultimate Treat Team with Guest: Brian Samson

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Behaviour Drives Money: Hugh Massie on DNA Insights, Leadership, and Building Exponential Businesses 1:07:57

2M ago1:07:57

1:07:57

What if the way you’re wired is silently driving every financial and business decision you make? In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a…

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Solving the Uptake Problem in Coffee Business Operations CTUT - 40 10:37

2M ago10:37

10:37

Episode Overview Episode: 40 Title: Solving the Uptake Problem in Coffee Business Operations Hosts: Kevin and Brian Key Topics Covered The Uptake Problem in Coffee Businesses Understanding why standard operating procedures fail in small coffee businesses Common barriers to implementation in startups The gap between knowing and doing in operational …

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Jim Penman: From a $24 Lawn-Mowing Gig to a Global Franchise Empire 1:02:39

2M ago1:02:39

1:02:39

What does it take to turn a side hustle into a household name? For Jim Penman, it started with mowing lawns for twenty-four dollars a week — and grew into Jim’s Group, one of the largest and most recognisable franchise networks in Australia and beyond. In this conversation, Jim shares the story of how he built a brand that now stretches across more…

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Why Cloud is the Future for Businesses with Amish Sanghrajka 36:01

2M ago36:01

36:01

Still running your business on old servers? In this co-hosted conversation, Haree and Amish (COO at iceConnect) break down when and why to move to the cloud, without the jargon. If you’re a founder, CEO or Ops Lead juggling remote work, spiralling IT costs and security worries, this episode shows how cloud migration cuts capital spend, boosts flexi…

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Kickstarter Coffee Creations CTUT - 39 10:04

2M ago10:04

10:04

Show Notes Chapter 1: Brewing Innovation Key Topics: Kickstarter coffee projects have collectively raised over $3.7 million FinalPress V2 spotlight: Mini plunger for in-cup brewing Raised nearly $1.5 million from 24,000+ backers Eliminates the need for bulky equipment Brian's café emergency story: How a simple hand plunger saved a busy lunch rush D…

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Brewing Balance with Monica (MJ) Mitchell: Coffee Rituals to Prevent Burnout for Women Entrepreneurs CTUT - 38 26:42

2M ago26:42

26:42

Guest: Monica Jeane (MJ) Mitchell Website: mjmitchell.com Specialty: Preventing burnout in women entrepreneurs through sustainable business practices Key Topics Discussed: 🌅 Morning Coffee Rituals MJ's daily routine: Dog walk → Coffee on back patio → Grounding before the chaos The power of calm before diving into business demands Creating sacred sp…

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From Rock Bottom to Exit: John Williamson’s Journey with Construct Health 1:09:47

2M ago1:09:47

1:09:47

What does it take to build a company, nearly lose it twice, and still walk away with a successful exit? In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company…

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Build a Powerful Remote Workforce with Amish Sanghrajka 29:40

3M ago29:40

29:40

Are you sure your remote team is working at full capacity? If you're a business owner, it's natural to worry about productivity when your team is out of sight. You want to trust your staff, but how can you be certain they're not just watching TV whilst you're paying them? In this first-ever episode of The Cyber CEO Podcast, host Haree is joined by …

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Bold Brews Vietnamese Coffee CTUT - 37 10:36

3M ago10:36

10:36

Coffee The Ultimate Treat - Episode: Bold Brews Vietnamese Coffee Hosts: Brian and Kevin Episode Overview: In this episode, Brian and Kevin dive into the bold, rich world of Vietnamese coffee, exploring what makes it so distinctive. From the unique blend of beans to the health benefits and mindful rituals, they unpack why Vietnamese coffee is more …

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Mushrooms & Coffee: A Brew for Health with Dr. Anna Sitkoff CTUT - 36 37:51

3M ago37:51

37:51

Title: Mushrooms & Coffee: A Brew for Health with Dr. Anna Sitkoff Episode Description: Join us in this enlightening episode as we sit down with Dr. Anna Sitkoff, a naturopathic physician and expert in medicinal mushrooms. Discover how mushrooms like Chaga and Lion's Mane can transform your daily coffee into a powerhouse of health benefits. Dr. Sit…

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The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls 52:59

3M ago52:59

52:59

What does it really take to sell your business for the best possible price—or to buy one without getting burned? In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a seasoned business broker and exit advisor with Link Business Brokers. Nathan’s journey spans from starting his first lawn mowing business at 12, to running …

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Brewing Success: Coffee Shop Marketing Strategies with Ryan Caracciolo CTUTP - 35 22:22

3M ago22:22

22:22

Podcast Summary: “Coffee the Ultimate Treat Podcast” Host: Brian Guest: Ryan Caracciolo – Founder & President of Striventa Who is Ryan Caracciolo? Founder & President of Striventa, a business growth agency based in Arizona. Background in sales and marketing, with a passion for “craft” industries like coffee, barbecue, and whiskey. Launched Strivent…

1
How to Navigate the Deal Without Getting Burned 18:10

3M ago18:10

18:10

Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a culture that doesn’t fit. In this episode, Sam Penny (aka The Impossible Guy) breaks down the biggest risks buyers face, how to spot them early, and th…

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Trailer 1:00

3M ago1:00

1:00

Welcome to The Cyber CEO. This trailer sets the stage for what’s to come. I’ll be sharing real stories, lessons, and straight-talking advice from business owners who’ve been through it all. Expect honest conversations with people who know what it takes to run and grow a business in today’s fast-moving tech space. I’m Haree Patel, founder of iceConn…

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The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart 41:29

3M ago41:29

41:29

Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with returning guest Sally Stuart, one of Australia’s top business brokers specialising in …

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Optimising Your Coffee Business with CAAS CTUTP - 34 11:28

3M ago11:28

11:28

Essential Tools for Success with CAAS. One of the core elements of Coffee as a Service is providing entrepreneurs with the vital tools they need to succeed in the coffee industry. From state-of-the-art brewing equipment to customizable branding and marketing materials, CAAS equips businesses with everything they need to stand out in a crowded marke…

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Exit Ready or Just Tired? 21:14

3M ago21:14

21:14

Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as costly. In this episode, Sam Penny breaks down how to know whether you’re truly exit ready or just tired, and the steps you can take to avoid one of th…

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Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs 38:39

3M ago38:39

38:39

What really makes a business sellable — and what will turn buyers away? In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the shoes of both sellers and buyers. Before moving into broking, Sherryn built and sold multiple businesses across hospitality, textiles, health, and desig…

1
Coffee and Creativity An Entrepreneur's Journey with Steven Puri CTUTP - 33 28:16

4M ago28:16

28:16

Guest: Steven Puri – Entrepreneur, former Hollywood executive, and founder of The Sukkah Company. Topics Covered: Growing up with two engineer parents and learning to code from his mother. Producing digital effects for Independence Day (Academy Award winner), Braveheart, True Lies, Seven, and more. Transitioning from effects production to senior ro…

1
Why Every Business Buyer Needs to Know the Seller's Exit Plan! 23:56

4M ago23:56

23:56

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can mak…

1
Coffee Legends and the Rise of a Global Community CTUTP - 32 10:38

4M ago10:38

10:38

Myths, Monks, and the Global Spread of Coffee Unpack the legendary tale of Kaldi and his energetic goats, and how coffee’s appeal was first recognised on the Ethiopian plateau. Trace coffee’s journey from mystical discovery to daily ritual—its migration via Arabian monasteries, the creation of early coffee houses, and their role as 'Schools of the …

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Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes” 25:10

4M ago25:10

25:10

Even great businesses fail to sell; not because of poor performance, but because of a poor process. In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what sellers can do to stop the deal from slipping through their fingers. From pre-market prep to buyer handover, Sam walks you through the 5 critical stages…

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Jellypod and the Future of Coffee Marketing CTUTP - 31 9:02

4M ago9:02

9:02

The emergence of Jellypod in the realm of coffee podcast marketing has sparked a new wave of innovation and efficiency in reaching consumers. By leveraging advanced AI technology, Jellypod can analyse listener data and preferences to tailor personalised marketing strategies for coffee brands looking to promote their products on podcasts. One of the…

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The Fit Factor: How to Avoid Buying the Wrong Business 18:39

4M ago18:39

18:39

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. Because even a profitable business will eat you alive if the values, leadership style, or vision don’t align with you. Drawing from 25 years of real-world experience buying, building,…

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Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business) 49:45

4M ago49:45

49:45

Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll find that's not what kills deals. It’s fear. In this episode of Built to Sell | Built to Buy, host Sam Penny is joined by Australia’s #1 business broker Sally Stuart, who sold 35+ bu…

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Kopi Luwak Unfiltered Civet Coffee For Entrepreneurs CTUTP - 30 10:35

4M ago10:35

10:35

Kopi Luwak: The World's Most Exclusive Coffee. Kopi Luwak is renowned as the world's most exclusive coffee, prized for its distinctive production process and unparalleled taste. This episode delves into the origins of Kopi Luwak, exploring its roots in Indonesia and the Philippines. Coffee lovers and entrepreneurs alike are drawn to this specialty …

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The Secret to Selling Your Business? (It’s not what you’d think) 26:38

4M ago26:38

26:38

🎧 Episode Summary: Think your business will sell because it's profitable? Think again. In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems. It’s alignment. Buyers don’t just want…

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From Network Marketing to Morning Rituals John Solleder’s Journey Over Coffee CTUTP - 29 37:46

4M ago37:46

37:46

🎙️ Show Notes Episode Title: From Network Marketing to Morning Rituals: John Solleder’s Journey Over Coffee Podcast: Coffee The Ultimate Treat Podcast Host: Brian Baulch Guest: John Solleder Length: ~36 minutes Published: July 15, 2025 🔑 Episode Summary In this energising episode, Brian sits down with John Solleder, a veteran of the network marketi…

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The Red Flag Playbook: Protect Yourself Before You Buy 40:18

4M ago40:18

40:18

Episode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer. Whether you're a first-time buyer o…

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Kickstarter Coffee Innovations CTUTP - 28 8:56

5M ago8:56

8:56

Global Groundswell of Coffee Creativity Highlight standout Kickstarter coffee projects: Aritayaki Coffee Set (Japan), Coffee Joulies (USA), Nuttii x Timemore (Singapore) and Mokka to Go (Switzerland). Discuss what drives backers to support coffee innovation and the impact of surpassing funding goals. Kevin recalls the excitement when an Australian …

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Derisk the Deal: How to Make Buyers Say Yes! 53:33

5M ago53:33

53:33

🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨 Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk. In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Mak…

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Cloudways and the Future of Online Coffee Businesses CTUTP - 27 10:17

5M ago10:17

10:17

Cloudways is a game-changer for coffee entrepreneurs looking to establish a strong online presence. With its high-performance hosting services, businesses can ensure that their websites load quickly and efficiently, providing customers with a seamless browsing experience. Additionally, the robust security protocols offered by Cloudways provide entr…

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Due Diligence Exposed: Reading Between The Lines 42:33

5M ago42:33

42:33

Sam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines key questions buyers should ask, identifies financial and operational red flags, and discusses common seller tricks. Through a real case study, he illustrates how thorough due diligen…

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(UPD)Voice Workflows, Windows ARM, and EU Compliance 7:06

5M ago7:06

7:06

(UPD)Voice Workflows, Windows ARM, and EU Compliance 0008 Sat 28 June 25 LTM This week explores how modern lawyers can transform their practice with voice-powered transcription tools, Windows on ARM devices like the Surface Pro 11, and strategic cloud workflows that boost efficiency while maintaining security. We also examine Luxembourg's ambitious…

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Coffee Culture: Community, Change, and Entrepreneurship CTUTP - 26 10:44

5M ago10:44

10:44

☕️✨ Get ready to brew up some inspiration with "Coffee, the Ultimate Treat" – the podcast that takes your daily cup from morning ritual to a force for global change! Join hosts Kevin and Brian as they explore the heartwarming stories and transformative impact of coffee culture around the world. 🌍 **Key Highlights:** - **Community Catalyst**: Discov…

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Mastering Business Valuation: Key Metrics for Success 39:27

5M ago39:27

39:27

In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials ultimately drive valuation. He outlines key metrics to measure, improve, and present effectively to potential buyers, introducing the core value formula and the eight value drivers t…

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Mastering Windows 11 and AI-Powered File Management for Forward-Thinking Luxembourg Lawyers 9:41

5M ago9:41

9:41

Mastering Windows 11 and AI-Powered File Management for Forward-Thinking Luxembourg Lawyers 0007 Sat 21 June 2025 This week's deep dive explores how entrepreneurial lawyers can transform their practice efficiency by mastering Windows 11's advanced file management capabilities, leveraging on-device AI through the Surface Pro 11's Neural Processing U…

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The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling) 9:23

5M ago9:23

9:23

In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whether you're preparing to scale, step back, or eventually sell. If you’re stuck in the weeds, still wearing all the hats, and wondering why your business hasn’t hit the next level, this…

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Coffee, Culture, and Success CTUTP - 25 9:39

5M ago9:39

9:39

☕️ Ready to transform your morning ritual? Dive into this week's episode of "Coffee, the Ultimate Treat" with hosts Kevin and Brian, where coffee becomes more than just a drink—it's a lifestyle. Join us as we explore how this beloved brew fuels our daily hustle and enhances our lives in unexpected ways! 🎙️ **Key Highlights:** - Discover why nearly …

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From Chaos to Clarity: Systemising Your Business 34:44

5M ago34:44

34:44

Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but serious valuation upside. He shares a practical framework for documenting, delegating, and automating your operations, explains why Standard Operating Procedures (SOPs) don’t need to be bor…

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Claude Opus 4 versus Gemini 2.5 Pro: Windows 11 & Surface Pro 11 Setup for the Entrepreneurial Lawyer 27:52

6M ago27:52

27:52

Claude Opus 4 versus Gemini 2.5 Pro: Windows 11 & Surface Pro 11 Setup for the Entrepreneurial Lawyer 0006 Sat 14 June 2025 This week we compare Claude Opus 4 and Gemini 2.5 Pro for legal applications, then tackle the complete transition from macOS to Windows 11 on the new Surface Pro 11 with Snapdragon X Elite, covering everything from initial har…